消化器系サプリメント市場：製品別、流通チャネル別-2025-2030年の世界予測

消化器系サプリメント市場は、2023年に160億9,000万米ドルと評価され、2024年には173億8,000万米ドルに達すると予測され、CAGR 8.39％で成長し、2030年には282億9,000万米ドルに達すると予測されています。

消化器系サプリメントには、プロバイオティクス、プレバイオティクス、酵素、食物繊維サプリメントなど、最適な胃腸機能をサポートし維持するために設計された多様な製品が含まれます。消化器系疾患の有病率の上昇、食習慣の変化、健康意識の高まりから、これらの製品の必要性はますます高まっています。これらの製品は、小児、成人、高齢者など様々な層に応用され、乳糖不耐症、過敏性腸症候群、一般的な消化器サポートなどの問題に対処するために利用されています。最終用途分野には、個人消費者、ヘルスケア施設、ウェルネス・センターなどがあります。この市場に影響を与える主な成長要因としては、予防医療に対する需要の増加、高齢者人口の増加、全体的なウェルビーイングにおける腸の健康の役割に対する消費者の関心の高まりなどが挙げられます。新たなビジネスチャンスは、個々のマイクロバイオームや特定の消化器系のニーズに対応するオーダーメイドのサプリメントによる個別化栄養にあります。さらに、eコマースによる流通チャネルの拡大が市場の裾野を広げています。しかし、特に健康強調表示や安全基準をめぐる規制上のハードルや、誤った情報による消費者の懐疑心が、市場成長の課題となっています。イノベーションの優先課題は、プロバイオティクスの新規菌株や酵素製剤の開発であり、効能を高めるためにサプリメントを組み合わせることによる相乗効果の探求でもあります。腸脳軸とそれが精神衛生に及ぼす影響に関する調査から、より幅広い健康上の懸念を対象とした製品が生まれる可能性があります。市場はダイナミックで、競争圧力が継続的な製品の差別化とイノベーションを促しています。企業は信頼を築くために、成分調達の透明性と、科学的研究に裏打ちされた健康上のメリットを明確に伝えることに注力すべきです。ヘルスケア専門家とパートナーシップを築き、製品を推奨することも信頼性を高めることにつながります。まとめると、消化器系サプリメント市場は成長態勢にあるが、成功の鍵は規制上の課題を克服し、個別化栄養動向を活用することにあります。

市場力学：急速に進化する消化器系サプリメント市場の主要市場インサイトを公開

消化器系サプリメント市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 消化管疾患の有病率の増加
  • 消化器系サプリメントの健康への有益な影響
  • 世界の成人人口の利用拡大
• 市場抑制要因
  • 原材料コストの変化
• 市場機会
  • 新規消化器系サプリメントのイントロダクション
  • 体重管理プログラムへの注目の高まり
• 市場の課題
  • 厳しい規制

ポーターの5つの力：消化器系サプリメント市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：消化器系サプリメント市場における外部からの影響の把握

外部マクロ環境要因は、消化器系サプリメント市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析消化器系サプリメント市場における競合情勢の把握

消化器系サプリメント市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス消化器系サプリメント市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、消化器系サプリメント市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨消化器系サプリメント市場における成功への道筋を描く

消化器系サプリメント市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 消化管疾患の増加
    • 消化器系サプリメントの健康に有益な影響
    • 成人人口による利用が世界的に増加
  • 抑制要因
    • 原材料費の変動
  • 機会
    • 小説のイントロダクション消化器系サプリメント
    • 体重管理プログラムへの注目が高まる
  • 課題
    • 厳格な規制遵守
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 消化器系サプリメント市場：製品別

• 酵素
• 形状
• プレバイオティクス
• プロバイオティクス

第7章 消化器系サプリメント市場：流通チャネル別

• 店頭
• 所定

第8章 南北アメリカの消化器系サプリメント市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の消化器系サプリメント市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの消化器系サプリメント市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Alimentary Health Limited
• Amway Corporation
• Bayer AG
• Garden of Life
• Hamari Chemicals, Ltd.
• Healthforce Superfoods, Inc.
• Herbalife International of America, Inc.
• Lonza Group
• Nestec S.A.
• NOW Health Group Inc.
• Nutrica NV
• Olly PBC
• The Bountiful Company
• Zenwise, LLC

LIST OF FIGURES

• FIGURE 1. DIGESTIVE HEALTH SUPPLEMENTS MARKET RESEARCH PROCESS
• FIGURE 2. DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. DIGESTIVE HEALTH SUPPLEMENTS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. DIGESTIVE HEALTH SUPPLEMENTS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. DIGESTIVE HEALTH SUPPLEMENTS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DIGESTIVE HEALTH SUPPLEMENTS MARKET DYNAMICS
• TABLE 7. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY ENZYMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY FORM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PREBIOTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PROBIOTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY OVER-THE-COUNTER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRESCRIBED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. BRAZIL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. CANADA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 23. CANADA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. MEXICO DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 33. AUSTRALIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. CHINA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. CHINA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. INDIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. INDIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. INDONESIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. JAPAN DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. MALAYSIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. PHILIPPINES DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. SINGAPORE DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. SOUTH KOREA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. TAIWAN DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. THAILAND DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. VIETNAM DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. DENMARK DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. EGYPT DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. FINLAND DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. FRANCE DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. GERMANY DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. ISRAEL DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. ITALY DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. ITALY DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. NETHERLANDS DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. NIGERIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. NORWAY DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. POLAND DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. POLAND DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. QATAR DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. QATAR DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. RUSSIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. SAUDI ARABIA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH AFRICA DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. SPAIN DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. SWEDEN DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. SWITZERLAND DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. TURKEY DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. UNITED ARAB EMIRATES DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. UNITED KINGDOM DIGESTIVE HEALTH SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. DIGESTIVE HEALTH SUPPLEMENTS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 102. DIGESTIVE HEALTH SUPPLEMENTS MARKET, FPNV POSITIONING MATRIX, 2023

The Digestive Health Supplements Market was valued at USD 16.09 billion in 2023, expected to reach USD 17.38 billion in 2024, and is projected to grow at a CAGR of 8.39%, to USD 28.29 billion by 2030.

Digestive health supplements encompass a diverse range of products designed to support and maintain optimal gastrointestinal function, including probiotics, prebiotics, enzymes, and fiber supplements. These products are increasingly necessary given the rising prevalence of digestive disorders, changing dietary habits, and growing health awareness. They find applications across various demographics, including children, adults, and the elderly, and are utilized for addressing issues like lactose intolerance, irritable bowel syndrome, and general digestive support. End-use sectors include individual consumers, healthcare facilities, and wellness centers. Key growth factors influencing this market include the increasing demand for preventive healthcare, a rising geriatric population, and heightened consumer focus on gut health's role in overall wellbeing. Emerging opportunities lie in personalized nutrition, with tailored supplements addressing individual microbiomes and specific digestive needs. Furthermore, expanding distribution channels through e-commerce is broadening market reach. However, market growth is challenged by regulatory hurdles, especially around health claims and safety standards, and consumer skepticism due to misinformation. Innovations should prioritize the development of novel strains of probiotics and enzyme formulations, as well as exploring the synergies of combined supplements to enhance efficacy. Research into the gut-brain axis and its influence on mental health could yield products that target a wider array of health concerns. The market is dynamic, with competitive pressures driving continuous product differentiation and innovation. Companies should focus on transparency in ingredient sourcing and clear communication of health benefits backed by scientific research to build trust. Building partnerships with healthcare professionals to endorse products can also enhance credibility. In summary, while the digestive health supplements market is poised for growth, success lies in overcoming regulatory challenges and capitalizing on personalized nutrition trends.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digestive Health Supplements Market

The Digestive Health Supplements Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing prevalence of digestive tract disorders
  • Health beneficial impacts of digestive health supplements
  • Growing utilization by the adult population globally
• Market Restraints
  • Changing cost of raw materials
• Market Opportunities
  • Introduction of novel digestive health supplements
  • Growing focus on weight management programs
• Market Challenges
  • Strict regulatory compliances

Porter's Five Forces: A Strategic Tool for Navigating the Digestive Health Supplements Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digestive Health Supplements Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digestive Health Supplements Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digestive Health Supplements Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digestive Health Supplements Market

A detailed market share analysis in the Digestive Health Supplements Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digestive Health Supplements Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digestive Health Supplements Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digestive Health Supplements Market

A strategic analysis of the Digestive Health Supplements Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digestive Health Supplements Market, highlighting leading vendors and their innovative profiles. These include Alimentary Health Limited, Amway Corporation, Bayer AG, Garden of Life, Hamari Chemicals, Ltd., Healthforce Superfoods, Inc., Herbalife International of America, Inc., Lonza Group, Nestec S.A., NOW Health Group Inc., Nutrica NV, Olly PBC, The Bountiful Company, and Zenwise, LLC.

Market Segmentation & Coverage

This research report categorizes the Digestive Health Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Enzymes, Form, Prebiotics, and Probiotics.
• Based on Distribution Channel, market is studied across Over-the-Counter and Prescribed.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing prevalence of digestive tract disorders
    • 5.1.1.2. Health beneficial impacts of digestive health supplements
    • 5.1.1.3. Growing utilization by the adult population globally
  • 5.1.2. Restraints
    • 5.1.2.1. Changing cost of raw materials
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of novel digestive health supplements
    • 5.1.3.2. Growing focus on weight management programs
  • 5.1.4. Challenges
    • 5.1.4.1. Strict regulatory compliances
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digestive Health Supplements Market, by Product

• 6.1. Introduction
• 6.2. Enzymes
• 6.3. Form
• 6.4. Prebiotics
• 6.5. Probiotics

7. Digestive Health Supplements Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Over-the-Counter
• 7.3. Prescribed

8. Americas Digestive Health Supplements Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Digestive Health Supplements Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Digestive Health Supplements Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alimentary Health Limited
• 2. Amway Corporation
• 3. Bayer AG
• 4. Garden of Life
• 5. Hamari Chemicals, Ltd.
• 6. Healthforce Superfoods, Inc.
• 7. Herbalife International of America, Inc.
• 8. Lonza Group
• 9. Nestec S.A.
• 10. NOW Health Group Inc.
• 11. Nutrica NV
• 12. Olly PBC
• 13. The Bountiful Company
• 14. Zenwise, LLC