データ管理プラットフォームソフトウェア市場：データソース、データタイプ、エンドユーザー別-2025-2030年の世界予測

データ管理プラットフォームソフトウェア市場の2023年の市場規模は86億9,000万米ドル、2024年には99億米ドルに達すると予測され、CAGR 13.93％で成長し、2030年には216億7,000万米ドルに達すると予測されます。

データ管理プラットフォーム（DMP）ソフトウェアの範囲は、大量のユーザーデータの取得、保存、整理に及び、これにより企業はオーディエンスデータを分析し、パーソナライズされたマーケティング戦略を推進することができます。デジタル・エコシステムにおいて、DMPはファーストデータ、セカンドデータ、サードパーティデータを統合し、統一された顧客ビューを作成することで、広告や顧客エンゲージメントの取り組みに情報を提供するために不可欠です。DMPの活用は、ターゲティングされたマーケティングキャンペーン、顧客体験の向上、メディアバイイングの最適化など、データインサイトの活用に不可欠です。主なエンドユーザーには、マーケティングエージェンシー、広告主、パブリッシャー、データドリブンなアプローチでマーケティング戦略を洗練させようとする企業などが含まれます。

市場成長の大きな原動力となっているのは、パーソナライズド・マーケティングの重視の高まりと、堅牢なデータ管理システムを必要とするデジタル・チャネルの急増です。消費者データの量が増え続け、データ主導の意思決定が重視されるようになったことも、成長の重要な要因となっています。一方、GDPRやCCPAのような進化するプライバシー規制は、課題と機会の両方をもたらし、企業にプライバシーに準拠したデータ管理ソリューションの革新を促しています。現在の市場機会は、AIと機械学習をDMPに統合し、より正確なデータ分析と自動意思決定機能を実現することにあります。企業は、高度な予測分析を提供しながら規制要件に適合する、適応性のあるプライバシー中心のDMPソリューションに投資することで、こうした動向を活用することができます。

市場成長に影響を与える課題としては、プライバシーに関する懸念、DMPソリューションの導入の複雑さ、異種ソース間のデータ統合のハードルなどが挙げられます。さらに、急速な技術進歩や多数の市場参入企業による競合情勢は、中小企業にとって障壁となる可能性があります。イノベーションは、他のマーケティング・プラットフォームとの相互運用性の強化、アクセシビリティ向上のためのユーザー・インターフェースの改善、リアルタイム・データ処理機能の組み込みに焦点を当てるべきです。消費者の信頼とコンプライアンスを維持するためには、データ・セキュリティーとプライバシーの革新をターゲットとした研究開発が不可欠です。全体として、DMPソフトウェア市場の特徴は、急速に進化するテクノロジーと戦略的適応性の必要性であり、データプライバシーとコンプライアンスを確保しながら最先端のアナリティクスを活用する企業が持続的な成長を遂げる立場にあります。

市場力学：急速に進化するデータ管理プラットフォームソフトウェア市場の主要な市場インサイトを公開

データ管理プラットフォームソフトウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • さまざまな情報源から情報を収集する傾向の高まり
  • ROIと顧客維持のニーズの高まり
  • パーソナライズされた広告に対するニーズの高まり
• 市場抑制要因
  • 一定期間経過後のデータ消失
• 市場機会
  • データ管理プラットフォームソフトウェアの進歩
  • データ収集プロセスへの拡張アナリティクスの導入
• 市場の課題
  • 能力と熟練労働力の不足

ポーターの5つの力：データ管理プラットフォームソフトウェア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：データ管理プラットフォームソフトウェア市場における外部からの影響の把握

外部マクロ環境要因は、データ管理プラットフォームソフトウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析データ管理プラットフォームソフトウェア市場における競合情勢の把握

データ管理プラットフォームソフトウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスデータ管理プラットフォームソフトウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、データ管理プラットフォームソフトウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨データ管理プラットフォームソフトウェア市場における成功への道筋を描く

データ管理プラットフォームソフトウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • さまざまな情報源から情報を収集する傾向が高まっている
    • ROIと顧客維持の必要性が高まる
    • パーソナライズされた広告のニーズの高まり
  • 抑制要因
    • 一定時間後にデータが失われる
  • 機会
    • データ管理プラットフォームソフトウェアの進歩
    • 拡張分析の導入によるデータ収集プロセス
  • 課題
    • 能力と熟練した労働力の不足
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 データ管理プラットフォームソフトウェア市場データソース別

• 行動および人口統計データ
• CRMデータ
• モバイルウェブとアプリ
• オンラインビデオとテレビデータ
• 販売時点データ
• ソーシャルネットワーク
• ウェブ解析ツール

第7章 データ管理プラットフォームソフトウェア市場データタイプ別

• ファーストパーティデータ
• セカンドパーティデータ
• サードパーティデータ

第8章 データ管理プラットフォームソフトウェア市場：エンドユーザー別

• 広告代理店
• マーケター
• 出版社

第9章 南北アメリカのデータ管理プラットフォームソフトウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のデータ管理プラットフォームソフトウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのデータ管理プラットフォームソフトウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Actian Corporation
• Adobe Systems Inc.
• BMC Software, Inc.
• Cloudera, Inc.
• Embarcadero Inc. by Idera, Inc.
• Informatica Inc.
• Intel Corporation
• International Business Machines Corporation
• InterSystems Corporation
• Lotame Solutions, Inc.
• MarkLogic Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Xylem Inc.

LIST OF FIGURES

• FIGURE 1. DATA MANAGEMENT PLATFORM SOFTWARE MARKET RESEARCH PROCESS
• FIGURE 2. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. DATA MANAGEMENT PLATFORM SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DATA MANAGEMENT PLATFORM SOFTWARE MARKET DYNAMICS
• TABLE 7. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY BEHAVIORAL & DEMOGRAPHIC DATA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY CRM DATA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY MOBILE WEB & APP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY ONLINE VIDEO & TV DATA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY POINT-OF-SALE DATA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY SOCIAL NETWORKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY WEB ANALYTICS TOOL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY FIRST-PARTY DATA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY SECOND-PARTY DATA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY THIRD-PARTY DATA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY AD AGENCIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY MARKETERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY PUBLISHERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 33. CANADA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 35. CANADA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 49. AUSTRALIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. CHINA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 52. CHINA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 53. INDIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 55. INDIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 58. INDONESIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 61. JAPAN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 64. MALAYSIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 67. PHILIPPINES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 70. SINGAPORE DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 73. SOUTH KOREA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 76. TAIWAN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 79. THAILAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 82. VIETNAM DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 86. EUROPE, MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 89. DENMARK DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 92. EGYPT DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 95. FINLAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 98. FRANCE DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 101. GERMANY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 104. ISRAEL DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 105. ITALY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 107. ITALY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 110. NETHERLANDS DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 113. NIGERIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 116. NORWAY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 117. POLAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 119. POLAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 120. QATAR DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 122. QATAR DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 125. RUSSIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SAUDI ARABIA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH AFRICA DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SPAIN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 137. SWEDEN DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 140. SWITZERLAND DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 143. TURKEY DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED ARAB EMIRATES DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA SOURCE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY DATA TYPE, 2018-2030 (USD MILLION)
• TABLE 149. UNITED KINGDOM DATA MANAGEMENT PLATFORM SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 150. DATA MANAGEMENT PLATFORM SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 151. DATA MANAGEMENT PLATFORM SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

The Data Management Platform Software Market was valued at USD 8.69 billion in 2023, expected to reach USD 9.90 billion in 2024, and is projected to grow at a CAGR of 13.93%, to USD 21.67 billion by 2030.

The scope of Data Management Platform (DMP) software spans the acquisition, storage, and organization of large volumes of user data, which allows businesses to analyze audience data and drive personalized marketing strategies. Within the digital ecosystem, DMPs are essential for consolidating first, second, and third-party data and creating unified customer views to inform advertising and customer engagement efforts. The application of DMPs is critical in leveraging data insights for targeted marketing campaigns, enhancing customer experience, and optimizing media buying decisions. Key end-users include marketing agencies, advertisers, publishers, and enterprises seeking to refine their marketing strategies through data-driven approaches.

Market growth is significantly driven by the increasing emphasis on personalized marketing and the proliferation of digital channels, which necessitate robust data management systems. An ever-growing volume of consumer data and heightened focus on data-driven decision-making are also pivotal growth influencers. Meanwhile, evolving privacy regulations (like GDPR and CCPA) present both challenges and opportunities, urging companies towards innovations in privacy-compliant data management solutions. Current market opportunities lie in the integration of AI and machine learning within DMPs, enabling more precise data analysis and automated decision-making capabilities. Businesses can capitalize on these trends by investing in adaptive, privacy-centric DMP solutions that align with regulatory requirements while offering advanced predictive analytics.

Challenges affecting market growth include privacy concerns, the complexity of implementing DMP solutions, and data integration hurdles across disparate sources. Additionally, the competitive landscape, marked by rapid technological advancements and numerous market entrants, can create barriers for smaller enterprises. Innovations should focus on enhancing interoperability with other marketing platforms, improving user interfaces for greater accessibility, and incorporating real-time data processing capabilities. Research and development targeting data security and privacy innovations will be essential in maintaining consumer trust and compliance. Overall, the DMP software market is characterized by rapidly evolving technologies and a need for strategic adaptability, where companies that leverage cutting-edge analytics while ensuring data privacy and compliance are positioned for sustained growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Data Management Platform Software Market

The Data Management Platform Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising trend of gathering information from various sources
  • Increasing need for ROI and customer retention
  • Growing need for personalized advertisements
• Market Restraints
  • Losing data after certain time
• Market Opportunities
  • Advancements in data management platform software
  • Deployment of augmented analytics the data collection processes
• Market Challenges
  • Lack of competence and skilled workforce

Porter's Five Forces: A Strategic Tool for Navigating the Data Management Platform Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Data Management Platform Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Data Management Platform Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Data Management Platform Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Data Management Platform Software Market

A detailed market share analysis in the Data Management Platform Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Data Management Platform Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Data Management Platform Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Data Management Platform Software Market

A strategic analysis of the Data Management Platform Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Data Management Platform Software Market, highlighting leading vendors and their innovative profiles. These include Actian Corporation, Adobe Systems Inc., BMC Software, Inc., Cloudera, Inc., Embarcadero Inc. by Idera, Inc., Informatica Inc., Intel Corporation, International Business Machines Corporation, InterSystems Corporation, Lotame Solutions, Inc., MarkLogic Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, and Xylem Inc..

Market Segmentation & Coverage

This research report categorizes the Data Management Platform Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Data Source, market is studied across Behavioral & Demographic Data, CRM data, Mobile Web & App, Online Video & TV Data, Point-of-Sale Data, Social Networks, and Web Analytics Tool.
• Based on Data Type, market is studied across First-Party Data, Second-Party Data, and Third-party data.
• Based on End-User, market is studied across Ad Agencies, Marketers, and Publishers.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising trend of gathering information from various sources
    • 5.1.1.2. Increasing need for ROI and customer retention
    • 5.1.1.3. Growing need for personalized advertisements
  • 5.1.2. Restraints
    • 5.1.2.1. Losing data after certain time
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in data management platform software
    • 5.1.3.2. Deployment of augmented analytics the data collection processes
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of competence and skilled workforce
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Data Management Platform Software Market, by Data Source

• 6.1. Introduction
• 6.2. Behavioral & Demographic Data
• 6.3. CRM data
• 6.4. Mobile Web & App
• 6.5. Online Video & TV Data
• 6.6. Point-of-Sale Data
• 6.7. Social Networks
• 6.8. Web Analytics Tool

7. Data Management Platform Software Market, by Data Type

• 7.1. Introduction
• 7.2. First-Party Data
• 7.3. Second-Party Data
• 7.4. Third-party data

8. Data Management Platform Software Market, by End-User

• 8.1. Introduction
• 8.2. Ad Agencies
• 8.3. Marketers
• 8.4. Publishers

9. Americas Data Management Platform Software Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Data Management Platform Software Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Data Management Platform Software Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Actian Corporation
• 2. Adobe Systems Inc.
• 3. BMC Software, Inc.
• 4. Cloudera, Inc.
• 5. Embarcadero Inc. by Idera, Inc.
• 6. Informatica Inc.
• 7. Intel Corporation
• 8. International Business Machines Corporation
• 9. InterSystems Corporation
• 10. Lotame Solutions, Inc.
• 11. MarkLogic Corporation
• 12. Microsoft Corporation
• 13. Oracle Corporation
• 14. SAP SE
• 15. Xylem Inc.