市場調査レポート
商品コード
1497650
入浴剤市場:タイプ、処方、包装、価格帯、エンドユーザー、流通チャネル別-2024-2030年世界予測Bath Salts Market by Type (Dead Seas Salt, Epsom Salt, Himalayan Salt), Formulation (Fragranced, Plain/Unscented), Packaging, Price Point, End User, Distribution Channel - Global Forecast 2024-2030 |
● お客様のご希望に応じて、既存データの加工や未掲載情報(例:国別セグメント)の追加などの対応が可能です。 詳細はお問い合わせください。
入浴剤市場:タイプ、処方、包装、価格帯、エンドユーザー、流通チャネル別-2024-2030年世界予測 |
出版日: 2024年06月05日
発行: 360iResearch
ページ情報: 英文 195 Pages
納期: 即日から翌営業日
|
入浴剤市場規模は2023年に28億8,000万米ドルと推計され、2024年には30億6,000万米ドルに達し、CAGR 6.11%で2030年には43億7,000万米ドルに達すると予測されています。
入浴剤とは、水溶性で粉砕されたミネラルのことで、入浴用に水に加えられることが多いです。入浴剤にはエッセンシャルオイルやアロマが配合されることが多く、リラクゼーションを促し、肌の健康を改善し、ストレス緩和や筋肉弛緩などの治療効果をもたらすことで、入浴体験をより良いものにすると言われています。ウェルネスやセルフケアに対する消費者の関心の高まりが、入浴剤の需要を大きく牽引しています。これらの製品は、贅沢でありながら身近なリラクゼーションやストレス緩和の手段として認識されています。エッセンシャルオイルが重要な役割を果たすアロマセラピーの人気の高まりが、入浴剤の需要を補完しています。多くの入浴剤は、不眠症や筋肉痛など、特定の健康上の悩みをターゲットにしたエッセンシャルオイルを注入して販売されています。しかし、入浴剤の一貫した品質と安全性を確保することは、特に純度や効果の異なる様々な天然成分を取り入れることで、困難な課題となり得る。さらに、入浴剤は、バスボム、ボディーソープ、シャワージェルなど、他の入浴・ウェルネス製品との大きな競合に直面しており、市場の成長を制限する可能性があります。入浴剤の利点を他のウェルネス製品とブレンドしたマルチユースの革新的な処方を開発する主なプレーヤーは、より幅広い消費者層を魅了し、入浴剤の市場浸透を拡大することができます。原材料、生産工程、包装の環境に優しく持続可能な調達を模索する可能性があり、環境意識の高まる消費者の共感を得ることができます。
主な市場の統計 | |
---|---|
基準年[2023] | 28億8,000万米ドル |
推定年[2024] | 30億6,000万米ドル |
予測年 [2030] | 43億7,000万米ドル |
CAGR(%) | 6.11% |
地域別インサイト
南北アメリカ地域、特に米国とカナダでは、リラクゼーションとウェルネスに対する消費者の関心によって、入浴剤がパーソナルケア市場の重要な構成要素となっています。オーガニックや天然成分を好む傾向が強いです。消費者の購買行動は、透明な成分表を持つ、倫理的に調達されたプレミアム製品に傾いています。最近の取り組みとしては、大手企業による環境に優しいパッケージングや持続可能な調達慣行への投資の増加が挙げられます。欧州連合(EU)では、特に入浴剤の安全性と環境への影響に関する規制遵守が市場形成に重要な役割を果たしています。生分解性製剤への投資と再利用戦略は注目すべき動向です。EUでは、筋肉の回復や血液循環の改善といった健康上の利点で特許を取得した治療用入浴剤のようなイノベーションが見られます。中東の入浴剤市場は、ミネラル豊富な塩の伝統的な使用と豪華なスパ文化の影響を受けています。APACの入浴剤市場は、消費者の健康とウェルネス意識の高まりにより、大幅な成長を遂げています。最近の調査では、ミネラル豊富な塩に起因するアンチエイジング特性や皮膚の健康増進に焦点が当てられています。アロマセラピーや温熱 入浴剤への関心の高まりとともに、手頃な価格と入手しやすさに焦点が当てられることが多いです。最近の取り組みとしては、ローカルブランドと国際的な事業体とのパートナーシップによる流通網の拡大が挙げられます。
FPNVポジショニング・マトリックス
FPNVポジショニングマトリックスは、入浴剤市場におけるベンダーのポジショニングを評価する上で不可欠です。このマトリックスはベンダーの包括的な評価を提供し、ビジネス戦略や製品満足度に関連する重要な指標を検証します。この詳細な評価により、ユーザーは自らの要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功のレベルを表す4つの象限、すなわちForefront(F)、Pathfinder(P)、Niche(N)、Vital(V)に分類されます。
市場シェア分析
市場シェア分析は、入浴剤市場におけるベンダーの現状について、洞察に満ちた詳細な評価を提供する包括的なツールです。ベンダーの貢献度を綿密に比較・分析することで、各ベンダーの業績や市場シェア争いの際に直面する課題について、より深い理解を得ることができます。これらの貢献には、全体的な収益、顧客ベース、その他の重要な指標が含まれます。さらに、この分析では、調査した基準年の期間に観察された蓄積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合性に関する貴重な考察を提供しています。このような詳細な情報を得ることで、ベンダーは市場競争において優位に立つために、より多くの情報に基づいた意思決定を行い、効果的な戦略を考案することができます。
戦略分析と推奨
戦略分析は、世界マーケットで確固たる足場を築こうとする組織にとって不可欠です。企業は、入浴剤市場における現在の地位を徹底的に評価することで、長期的な願望に沿った情報に基づいた意思決定を行うことができます。この重要な評価には、組織のリソース、能力、全体的なパフォーマンスを徹底的に分析し、中核となる強みと改善すべき領域を特定することが含まれます。
[195 Pages Report] The Bath Salts Market size was estimated at USD 2.88 billion in 2023 and expected to reach USD 3.06 billion in 2024, at a CAGR 6.11% to reach USD 4.37 billion by 2030.
Bath salts refer to water-soluble, pulverized minerals that are often added to water to be used for bathing. They are often infused with essential oils and aromas, which are said to enhance the bathing experience by promoting relaxation, improving skin health, and providing therapeutic benefits such as stress relief and muscle relaxation. Increasing consumer interest in wellness and self-care routines has significantly driven the demand for bath salts. These products are perceived as luxury yet accessible means of relaxation and stress alleviation. The growing popularity of aromatherapy, where essential oils play a crucial role, complements the demand for bath salts. Many bath salts are marketed with essential oil infusions that target specific wellness concerns such as insomnia or muscle soreness. However, ensuring the consistent quality and safety of bath salts can be challenging, particularly with the incorporation of various natural ingredients that vary in purity and effect. Moreover, bath salts face significant competition from other bathing and wellness products, including bath bombs, body washes, and shower gels, which might limit their market growth. Key players developing multi-use, innovative formulations that blend the benefits of bath salts with other wellness products can attract a broader consumer base and expand the market penetration of bath salts. There is potential in exploring environmentally friendly and sustainable sourcing of raw materials, production processes, and packaging, resonating well with the growing eco-conscious consumers.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 2.88 billion |
Estimated Year [2024] | USD 3.06 billion |
Forecast Year [2030] | USD 4.37 billion |
CAGR (%) | 6.11% |
Regional Insights
In the Americas region, particularly in the United States and Canada, bath salts comprise a significant component of the personal care market, driven by consumer interests in relaxation and wellness. There is a significant preference for organic and natural ingredients. The consumer purchasing behavior leans toward premium, ethically sourced products with transparent ingredient lists. Recent initiatives include increased investment in eco-friendly packaging and sustainable sourcing practices by major players. In the European Union, regulatory compliance, particularly concerning the safety and environmental impact of bath salts, plays a crucial role in shaping the market. Investment in biodegradable formulations and reuse strategies are notable trends. The EU has seen innovations such as therapeutic bath salts, which have been patented for health benefits such as muscle recovery and improved circulation. The bath salts market in the Middle East is influenced by traditional uses of mineral-rich salts and luxurious spa cultures. The market for bath salts in APAC has experienced substantial growth, driven by increased health and wellness consciousness among consumers. Recent research focuses on anti-aging properties and skin health enhancements attributable to mineral-rich salts. The focus is often on affordability and accessibility, with growing interests in aromatherapy and thermal bath salts. Recent initiatives include partnerships between local brands and international entities to expand distribution networks.
Market Insights
The market dynamics represent an ever-changing landscape of the Bath Salts Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Bath Salts Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Bath Salts Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Super-Pharm Adds SUNDAY RAIN to Its Wellness Offerings Amid Global Stress, Affordable Luxury Bath and Body Care to Promote Relaxation and Mindfulness
Super-Pharm responded to the increased consumer demand for well-being products by introducing the internationally acclaimed SUNDAY RAIN brand into its portfolio. This strategic move occurs during heightened global stress, emphasizing the brand's ethos of fostering relaxation and mindfulness. SUNDAY RAIN, previously accessible only via international platforms, is celebrated for its sensory-enriching products that aim to harmonize body and mind. These offerings include scent-themed series such as SLEEP EASY, featuring lavender and cedar, and other invigorating options like mango and coconut, acai berry, and watermelon. Each series consists of products designed to enhance daily relaxation rituals, including bath salts, body scrubs, and home fragrances, priced accessibly between NIS 25-35. [Published On: 2024-03-07]
Jublee Expands Wellness Portfolio with New Cannabinoid-Infused Edibles and Luxurious Bath Salts
Jublee broadened its product range, initiating the launch of unique fruit bite edibles and a new topical line, which includes luxurious body butters and rejuvenating bath salts. Celebrating the success of their superfood fruit-bite edibles, Jublee has added two more flavors enriched with minor cannabinoids CBG and CBN, aimed at enhancing energy and mood balance, and promoting restful sleep, respectively. The new edibles, including flavors including Coconut & Vanilla and Blueberry & Lavender - blend delicious taste with wellness benefits, focusing on relaxation and inflammation reduction. Transitioning into topicals, Jublee's upcoming spring collection features bath salts in two scents such as Flowers & Fir and Sweet Citrus. This expansion signifies Jublee's commitment to integrating the therapeutic potentials of cannabis into everyday health and wellness routines. [Published On: 2024-02-29]
VOYA Introduces Sea Marine Bath Salts, A Sustainable Blend of Natural Sea Salt, Seaweed, and Essential Oils for a Relaxing and Nourishing Home Spa Experience
VOYA expanded its product line by launching its Sea Marine Bath Salts. This new offering combines naturally harvested sea salt with hand-harvested seaweed and essential oils to deliver a luxurious bathing experience while promoting skin health and relaxation. Committed to environmental sustainability, VOYA ensures these bath salts are produced with responsibly sourced ingredients, aligning with their broader eco-friendly business practices. The product is designed to cater to consumers seeking spa-quality relaxation experiences at home, with the added benefits of skin nourishment and the therapeutic properties of marine ingredients. [Published On: 2023-05-03]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Bath Salts Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Bath Salts Market, highlighting leading vendors and their innovative profiles. These include AHAVA, Aromatherapy Associates Ltd., Aura Cacia, Aveda Corporation, Bath & Body Works, Bath Blossom, Better Bath Better Body, Bliss, BRUBAKER Cosmetics, Bulk Apothecary, Dr Teal's, Fresh, Inc., Hempz, Herbivore Botanicals LLC, Indigo Wild, LLC, Johnson & Johnson, Kneipp GmbH, L'Occitane en Provence, L'Oreal S.A., Molton Brown Limited, Procter & Gamble Co., Rituals Cosmetics Enterprise B.V., San Francisco Salt Company, The Body Shop International Limited, The Honest Company, Inc., Unilever PLC, and Westlab Ltd..
Market Segmentation & Coverage