機能性飲料市場：製品タイプ別、流通別-2024～2030年の世界予測

機能性飲料市場規模は2023年に1,469億1,000万米ドルと推定され、2024年には1,623億3,000万米ドルに達し、CAGR 10.50％で2030年には2,957億1,000万米ドルに達すると予測されます。

機能性飲料は、基本的な栄養摂取以上の健康上のメリットを伝えることを目的とした飲料です。これらの製品には、エナジードリンク、スポーツドリンク、強化ジュース、乳製品および乳製品代替飲料、すぐに飲めるお茶やコーヒー、強化水製品などが含まれます。これらの飲料には、ビタミン、ミネラル、アミノ酸、プロバイオティクス、植物性食品、その他のサプリメントなど、特定の健康やパフォーマンスに関する懸念に対応する成分が加えられていることが多いです。機能性飲料分野の急成長には、いくつかの要因があります。健康とウェルネスに対する世界の意識の高まりにより、消費者の嗜好はさらなる健康メリットを提供する飲料へとシフトしています。さらに、都市化の進展と多忙なライフスタイルが、従来の食事に代わる栄養価の高い便利な食品への需要を後押ししています。しかし、機能性飲料製品の中には、高糖分、人工添加物、または誤解を招くような健康強調表示が精査され、消費者の信頼と健康を損なう可能性があるものもあります。こうした懸念に対処するには、糖分を減らし人工的な成分を排除するよう製品を改良し、主張を立証するための科学的調査に投資し、透明性のある表示基準を遵守することが必要です。また、環境にやさしく倫理的な製品に対する需要の高まりに対応した、植物由来で持続可能性に焦点を当てた飲料にも成長の可能性があります。

製品タイプエネルギー飲料やスポーツ・パフォーマンス飲料を求める消費者層が多く、即効性のあるエネルギー補給を求める。

乳製品ベースの飲料には、強化ミルク、ケフィア、プロバイオティクス・ヨーグルト飲料などの選択肢があります。これらの製品は、消化器系の健康増進を求める消費者に対応し、カルシウムや必須栄養素の供給源を求める消費者に好まれることが多いです。エナジードリンクのような提供者は、精神的な覚醒と肉体的なスタミナを高めるよう処方されており、即効的なエネルギー補給を必要とする消費者に好まれます。強化水製品には、ビタミン、ミネラル、電解質などの栄養面での利点が加えられています。これらの水分補給飲料は、健康志向の消費者、特に風味を損なわずに糖分の多いソーダをより有益な代替品に置き換えたい消費者向けに設計されています。機能性フルーツ・野菜ジュースは、ビタミン、ミネラル、食物繊維、抗酸化物質、プロバイオティクスを加えたジュースが中心です。免疫力や消化器系の健康など、特定の健康面を改善したい消費者に選ばれることが多いです。レディ・トゥ・ドリンク（RTD）の紅茶やコーヒー飲料には、茶抽出物による抗酸化物質や、カフェイン添加によるエネルギー強化など、健康上の利点が加えられていることが多いです。ゲータレード（Gatorade）やパワーエイド（Powerade）などのスポーツ・パフォーマンス飲料は、アスリートやフィットネス愛好家の水分補給と疲労回復のために設計されています。これらの飲料は、汗で失われた電解質を補給し、炭水化物でエネルギーを供給し、集中的な運動後の筋肉回復のためにタンパク質やアミノ酸が含まれていることが多いです。

流通：オンライン流通チャネルにおける購入の利便性と多様な機能性飲料オプションの入手可能性

コンビニエンスストアは、すぐにリフレッシュでき、便利なオプションを求める消費者にとって、すぐに立ち寄れる場所として機能しています。このような店舗では通常、さまざまなRTD（レディ・トゥ・ドリンク）オプション、エナジーショット、エンハンスド・ウォーターが提供され、通勤者、労働者、学生にアピールしています。オンライン小売は、消費者に直接、幅広い機能性飲料を提供するプラットフォームを提供します。このチャネルは、パーソナライズされた定期購入、大量購入、従来の小売ではなかなか手に入らないようなニッチ商品の発掘に最適です。オンライン小売の第一の利点は、個々の食生活のニーズや嗜好に基づき、オーダーメイドのショッピング体験を提供できることです。薬局は、健康志向の機能性飲料を提供する信頼できる情報源と見なされるようになってきています。ここでは、ビタミン、ミネラル、プロバイオティクスを強化した飲料など、さまざまな健康状態をサポートするための商品が提供されることが多く、これらの店舗が重視する健康とウェルネスに合致しています。スーパーマーケットとハイパーマーケットは、小売業界の伝統的な重鎮であり、ワンストップ・ショップ形式で膨大な数の機能性飲料オプションを提供しています。これらの店舗は、日常的な食料品の買い物に機能性飲料を取り入れようとする一般消費者を対象としています。

地域別インサイト

南北アメリカ、特に北米では、機能性飲料は健康志向のライフスタイルを求める消費者の食生活に欠かせないものとなっています。この地域の生産は、革新的な技術、高品質な基準、研究開発への多額の投資によって特徴付けられ、エネルギー強化、消化器系の健康、免疫系のサポートなど、様々な健康上の懸念に合わせた多様な製品を促進しています。アジア太平洋（APAC）地域は、文化に根付いた伝統的なハーブや自然療法を活用し、機能性飲料の市場が急速に拡大しています。中国、日本、インドなどの国々における製造手法は、現代科学と古来からの慣習を融合させることが多く、健康志向の消費者にアピールするユニークな製品セグメントにつながっています。APACの企業は、所得の増加、都市化、健康とウェルネスに対する意識の高まりによって著しい成長を遂げており、この分野の技術革新と拡大にさらなる拍車をかけています。欧州市場は、健康強調表示や成分に関する規制が厳しく、製造方法の透明性と品質の向上に影響を及ぼしています。多様ではあるが、中東とアフリカでは、若年人口や健康とウェルネスへの関心の高まりといったマクロ経済的要因から、機能性飲料の需要が拡大しています。EMEA地域の企業は、さまざまな規制や消費者の嗜好がある市場に対応するため、コンプライアンスや適応性に重点を置く傾向があり、天然成分や科学的に裏付けられた健康効果への関心が高く、洗練された慎重な市場を牽引しています。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスは機能性飲料市場を評価する上で極めて重要です。事業戦略や製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、機能性飲料市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された蓄積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1.市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2.市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3.市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4.競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力などを網羅的に評価します。

5.製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1.機能性飲料市場の市場規模および予測は？

2.機能性飲料市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3.機能性飲料市場の技術動向と規制枠組みは？

4.機能性飲料市場における主要ベンダーの市場シェアは？

5.機能性飲料市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 消費者の健康意識の高まりとノンアルコール飲料への傾向
    • さまざまな機能上の利点のためにプレミアム価格を支払う消費者の覚悟
    • スポーツや運動活動の増加によりスポーツドリンクの消費が増加
  • 抑制要因
    • 飲料の安全性に対する懸念から、承認のための厳格かつ非標準的な規制プロトコル
  • 機会
    • 向知性飲料の人気の高まりとオンラインチャネルを通じた魅力的な入手性
    • 技術の進歩と天然成分ベースの機能性飲料への嗜好の高まり
  • 課題
    • 安価な代替品の入手可能性と機能性飲料とアルコールの混合の懸念される傾向
• 市場セグメンテーション分析
  • 製品タイプ：即効性のあるエネルギー補給のためのエナジードリンクやスポーツ＆パフォーマンスドリンクを求める大規模な消費者層
  • 流通：オンライン流通チャネルでの購入の利便性と多様な機能性飲料オプションの提供
• 市場動向分析
• ロシア・ウクライナ紛争の累積的影響
• 高インフレの累積的影響
• ポーターのファイブフォース分析
• バリューチェーンとクリティカルパス分析
• 規制枠組みの分析
• 顧客のカスタマイズ
  • 健康的な水分補給の需要の高まり
  • 免疫力増強広告

第6章 機能性飲料市場：製品タイプ別

• 乳製品ベースの飲料
• エネルギー・ドリンク
• 強化水
• 機能性果物・野菜ジュース
• RTD紅茶・コーヒー
• スポーツ＆パフォーマンスドリンク

第7章 機能性飲料市場配布元

• コンビニエンスストア
• オンライン小売
• 薬局
• スーパーマーケット/ハイパーマーケット

第8章 南北アメリカの機能性飲料市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の機能性飲料市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの機能性飲料市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス、2023
• 競合シナリオ分析
  • SYSTM FoodsがHUMM Kombuchaを買収
  • ミトラ9、機能性飲料のリニューアルで全国展開へ、ノンアルコール飲料の需要を取り込む
  • キュレーターホテルアンドリゾートコレクションがグッドファーマファンクショナルコーヒーアンドティーカンパニーと提携してウェルネスイニシアチブを開始

第12章 競合ポートフォリオ

• 主要企業プロファイル
• 主要製品ポートフォリオ

LIST OF FIGURES

• FIGURE 1. FUNCTIONAL BEVERAGE MARKET RESEARCH PROCESS
• FIGURE 2. FUNCTIONAL BEVERAGE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY REGION, 2023 VS 2030 (%)
• FIGURE 5. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. FUNCTIONAL BEVERAGE MARKET DYNAMICS
• FIGURE 7. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 8. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 9. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 10. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 11. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 12. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 13. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 14. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 15. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 16. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 19. FUNCTIONAL BEVERAGE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 20. FUNCTIONAL BEVERAGE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. FUNCTIONAL BEVERAGE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2023 (USD MILLION)
• TABLE 4. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, 2024-2030 (USD MILLION)
• TABLE 5. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 6. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 7. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 8. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 9. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DAIRY BASED BEVERAGE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 10. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DAIRY BASED BEVERAGE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 11. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENERGY DRINKS, BY REGION, 2018-2023 (USD MILLION)
• TABLE 12. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENERGY DRINKS, BY REGION, 2024-2030 (USD MILLION)
• TABLE 13. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENHANCED WATER, BY REGION, 2018-2023 (USD MILLION)
• TABLE 14. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENHANCED WATER, BY REGION, 2024-2030 (USD MILLION)
• TABLE 15. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY FUNCTIONAL FRUIT AND VEGETABLE JUICES, BY REGION, 2018-2023 (USD MILLION)
• TABLE 16. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY FUNCTIONAL FRUIT AND VEGETABLE JUICES, BY REGION, 2024-2030 (USD MILLION)
• TABLE 17. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY RTD TEA & COFFEE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 18. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY RTD TEA & COFFEE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 19. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SPORTS & PERFORMANCE DRINK, BY REGION, 2018-2023 (USD MILLION)
• TABLE 20. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SPORTS & PERFORMANCE DRINK, BY REGION, 2024-2030 (USD MILLION)
• TABLE 21. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 22. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 23. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2023 (USD MILLION)
• TABLE 24. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2024-2030 (USD MILLION)
• TABLE 25. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2023 (USD MILLION)
• TABLE 26. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2024-2030 (USD MILLION)
• TABLE 27. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PHARMACIES, BY REGION, 2018-2023 (USD MILLION)
• TABLE 28. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PHARMACIES, BY REGION, 2024-2030 (USD MILLION)
• TABLE 29. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SUPERMARKET/HYPERMARKET, BY REGION, 2018-2023 (USD MILLION)
• TABLE 30. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SUPERMARKET/HYPERMARKET, BY REGION, 2024-2030 (USD MILLION)
• TABLE 31. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 32. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 33. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 34. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 35. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 36. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 37. ARGENTINA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 38. ARGENTINA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 39. ARGENTINA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 40. ARGENTINA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 41. BRAZIL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 42. BRAZIL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 43. BRAZIL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 44. BRAZIL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 45. CANADA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 46. CANADA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 47. CANADA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 48. CANADA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 49. MEXICO FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 50. MEXICO FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 51. MEXICO FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 52. MEXICO FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 53. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 54. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 55. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 56. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 57. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
• TABLE 58. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 60. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 62. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 63. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 64. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 65. AUSTRALIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 66. AUSTRALIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 67. AUSTRALIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 68. AUSTRALIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 69. CHINA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 70. CHINA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 71. CHINA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 72. CHINA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 73. INDIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 74. INDIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 75. INDIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 76. INDIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 77. INDONESIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 78. INDONESIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 79. INDONESIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 80. INDONESIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 81. JAPAN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 82. JAPAN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 83. JAPAN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 84. JAPAN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 85. MALAYSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 86. MALAYSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 87. MALAYSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 88. MALAYSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 89. PHILIPPINES FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 90. PHILIPPINES FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 91. PHILIPPINES FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 92. PHILIPPINES FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 93. SINGAPORE FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 94. SINGAPORE FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 95. SINGAPORE FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 96. SINGAPORE FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 97. SOUTH KOREA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 98. SOUTH KOREA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 99. SOUTH KOREA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 100. SOUTH KOREA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 101. TAIWAN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 102. TAIWAN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 103. TAIWAN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 104. TAIWAN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 105. THAILAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 106. THAILAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 107. THAILAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 108. THAILAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 109. VIETNAM FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 110. VIETNAM FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 111. VIETNAM FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 112. VIETNAM FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 113. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 114. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 115. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 116. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 117. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 118. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 119. DENMARK FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 120. DENMARK FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 121. DENMARK FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 122. DENMARK FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 123. EGYPT FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 124. EGYPT FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 125. EGYPT FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 126. EGYPT FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 127. FINLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 128. FINLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 129. FINLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 130. FINLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 131. FRANCE FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 132. FRANCE FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 133. FRANCE FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 134. FRANCE FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 135. GERMANY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 136. GERMANY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 137. GERMANY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 138. GERMANY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 139. ISRAEL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 140. ISRAEL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 141. ISRAEL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 142. ISRAEL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 143. ITALY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 144. ITALY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 145. ITALY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 146. ITALY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 147. NETHERLANDS FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 148. NETHERLANDS FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 149. NETHERLANDS FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 150. NETHERLANDS FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 151. NIGERIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 152. NIGERIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 153. NIGERIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 154. NIGERIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 155. NORWAY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 156. NORWAY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 157. NORWAY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 158. NORWAY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 159. POLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 160. POLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 161. POLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 162. POLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 163. QATAR FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 164. QATAR FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 165. QATAR FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 166. QATAR FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 167. RUSSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 168. RUSSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 169. RUSSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 170. RUSSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 171. SAUDI ARABIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 172. SAUDI ARABIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 173. SAUDI ARABIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 174. SAUDI ARABIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 175. SOUTH AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 176. SOUTH AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 177. SOUTH AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 178. SOUTH AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 179. SPAIN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 180. SPAIN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 181. SPAIN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 182. SPAIN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 183. SWEDEN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 184. SWEDEN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 185. SWEDEN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 186. SWEDEN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 187. SWITZERLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 188. SWITZERLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 189. SWITZERLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 190. SWITZERLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 191. TURKEY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 192. TURKEY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 193. TURKEY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 194. TURKEY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 195. UNITED ARAB EMIRATES FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 196. UNITED ARAB EMIRATES FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 197. UNITED ARAB EMIRATES FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 198. UNITED ARAB EMIRATES FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 199. UNITED KINGDOM FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2023 (USD MILLION)
• TABLE 200. UNITED KINGDOM FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2024-2030 (USD MILLION)
• TABLE 201. UNITED KINGDOM FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
• TABLE 202. UNITED KINGDOM FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
• TABLE 203. FUNCTIONAL BEVERAGE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 204. FUNCTIONAL BEVERAGE MARKET, FPNV POSITIONING MATRIX, 2023

[187 Pages Report] The Functional Beverage Market size was estimated at USD 146.91 billion in 2023 and expected to reach USD 162.33 billion in 2024, at a CAGR 10.50% to reach USD 295.71 billion by 2030.

A functional beverage is a drink intended to convey a health benefit beyond basic nutrition. These products include energy drinks, sports drinks, fortified juices, dairy and dairy alternative beverages, ready-to-drink teas and coffees, and enhanced water products. These beverages often contain added ingredients such as vitamins, minerals, amino acids, probiotics, botanicals, and other supplements catering to specific health or performance-related concerns. The surge in the functional beverage sector can be attributed to several factors. The growing global awareness of health and wellness has shifted consumer preferences toward drinks that offer additional health benefits. Additionally, the increasing rate of urbanization and busy lifestyles drive demand for convenient nutritional alternatives to traditional meals. However, some functional beverage products are scrutinized for high sugar content, artificial additives, or misleading health claims, which could potentially undermine consumer trust and health. Addressing these concerns involves reformulating products to reduce sugar and eliminate artificial ingredients, investing in scientific research to substantiate claims, and adhering to transparent labeling standards. There is also potential for growth in plant-based and sustainability-focused beverages, catering to the rising demand for environmentally friendly and ethical products.

Product Type: Large consumer base seeking energy drinks and sports & performance drinks for immediate energy lift

Dairy-based beverages include options such as fortified milk, kefir, and probiotic yogurt drinks. These products cater to consumers seeking improvements in digestive health and are often preferred by those looking for a source of calcium and essential nutrients. Providers such as Energy drinks are formulated to boost mental alertness and physical stamina, and they are preferred by consumers needing an immediate energy lift. Enhanced water products have added nutritional benefits, such as vitamins, minerals, and electrolytes. These hydrating drinks are designed for health-minded consumers, particularly those who want to replace sugary sodas with more beneficial alternatives without compromising on flavor. Functional fruit and vegetable juices focus on juices enhanced with additional vitamins, minerals, fiber, antioxidants, or probiotics. They are often chosen by consumers looking to improve specific health aspects, such as immunity or digestive health. Ready-to-drink (RTD) tea and coffee beverages often include added health benefits such as antioxidants from tea extracts or enhanced energy from added caffeine. Sports and performance drinks such as Gatorade and Powerade are designed for athletes and fitness enthusiasts for hydration and recovery. These beverages replenish electrolytes lost through sweat, provide energy through carbohydrates, and often include proteins and amino acids for muscle recovery after intensive workouts.

Distribution: Convenience of purchases and availability of diverse range of functional beverage options in online distribution channels

Convenience stores serve as a quick-stop destination for consumers seeking immediate refreshment and convenient options. These outlets typically offer a variety of ready-to-drink (RTD) options, energy shots, and enhanced waters that appeal to commuters, workers, and students. Online retail offers a platform for a wide range of functional beverages directly to consumers. This channel is ideal for personalized subscriptions, bulk purchases, and the discovery of niche products that may not be easily available in traditional retail settings. The primary advantage of online retail is the tailored shopping experience it can provide based on individual dietary needs and preferences. Pharmacies are increasingly seen as credible sources for health-oriented functional beverages. Products available here are often tailored to support various health conditions, including beverages fortified with vitamins, minerals, or probiotics, which align with the health and wellness focus of these outlets. Supermarkets and hypermarkets are the traditional heavyweights of the retail world, offering a vast array of functional beverage options in a one-stop-shop format. These outlets cater to general consumers seeking to incorporate functional beverages into their routine grocery shopping.

Regional Insights

In the Americas, particularly in North America, functional beverages have become integral in the diets of consumers seeking health-oriented lifestyles. The production in this region is characterized by innovative technologies, high-quality standards, and substantial investments in research and development, facilitating a diverse range of products tailored to various health concerns, such as energy enhancement, digestive health, and immune system support. The Asia Pacific (APAC) region presents a rapidly growing market for functional beverages, drawing on traditional herbal and natural remedies ingrained in the culture. Production methodologies in countries such as China, Japan, and India frequently combine modern science and ancient practices, leading to a unique product segment that appeals to health-conscious consumers. Companies in APAC are seeing significant growth, driven by rising incomes, urbanization, and a growing awareness of health and wellness, further fueling innovation and expansion in the sector. European markets exhibit strict regulatory controls for health claims and ingredients, influencing production methods towards higher transparency and quality. Although diverse, the Middle East and Africa show a growing demand for functional drinks due to macroeconomic factors such as a young population and an increasing focus on health and wellness. Companies in the EMEA region tend to focus on compliance and adaptability to serve a market with varied regulations and consumer preferences, driving a sophisticated and cautious market, with a keen interest in natural ingredients and scientifically supported health benefits.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Functional Beverage Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Functional Beverage Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Functional Beverage Market, highlighting leading vendors and their innovative profiles. These include Ahista Group, Aqua ViTea, Archer Daniels Midland Company, Campbell Soup Company, Casamara Club, LLC, Clif Bar & Company, LLC by Mondelez International, Inc., Danone S.A., Drink Recess Inc., Fonterra Co-operative Group Limited, General Mills, Inc., Glanbia PLC, Gorgie by Electric Youth Inc., GT's Living Foods LLC, International Flavors & Fragrances Inc., Kraft Heinz Company, Lycored Corp., Monster Beverage Corporation, National Beverage Corp., Nestle S.A., OCA by Global Flavors LLC, PepsiCo, Inc., Plants by People Co., Rasa, Inc., Rebellious Beverage Company, Red Bull GmbH, Suntory Holdings Limited, SYSTM Foods, The Coca-Cola Company, The Hain Celestial Group, Inc., and Ultima Health Products, Inc..

Market Segmentation & Coverage

This research report categorizes the Functional Beverage Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product Type
  • Dairy Based Beverage
  • Energy Drinks
  • Enhanced Water
  • Functional Fruit and Vegetable Juices
  • RTD Tea & Coffee
  • Sports & Performance Drink

• Distribution
  • Convenience Stores
  • Online Retail
  • Pharmacies
  • Supermarket/Hypermarket

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam

• Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Functional Beverage Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Functional Beverage Market?

3. What are the technology trends and regulatory frameworks in the Functional Beverage Market?

4. What is the market share of the leading vendors in the Functional Beverage Market?

5. Which modes and strategic moves are suitable for entering the Functional Beverage Market?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Consumers' Increasing Health Awareness and Inclination Towards Non-Alcoholic Beverages
    • 5.1.1.2. Consumer Readiness to Pay a Premium Price for Various Functional Advantages
    • 5.1.1.3. Growing Consumption for Sports Drinks Due to Increasing Sports and Excercise Activities
  • 5.1.2. Restraints
    • 5.1.2.1. Strict and Non-Standard Regulatory Protocols for Approval due to Concerns over the Safety of the Beverage
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising Popularity of Nootropic Beverages and Attractive Availability Through Online Channels
    • 5.1.3.2. Technological Advancements and Rising Preference for Natural Ingredients Based Functional Beverages
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of Inexpensive Substitutes and Worrying Trend of Mixing Functional Drinks with Alcohol
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product Type: Large consumer base seeking energy drinks and sports & performance drinks for immediate energy lift
  • 5.2.2. Distribution: Convenience of purchases and availability of diverse range of functional beverage options in online distribution channels
• 5.3. Market Trend Analysis
• 5.4. Cumulative Impact of Russia-Ukraine Conflict
• 5.5. Cumulative Impact of High Inflation
• 5.6. Porter's Five Forces Analysis
  • 5.6.1. Threat of New Entrants
  • 5.6.2. Threat of Substitutes
  • 5.6.3. Bargaining Power of Customers
  • 5.6.4. Bargaining Power of Suppliers
  • 5.6.5. Industry Rivalry
• 5.7. Value Chain & Critical Path Analysis
• 5.8. Regulatory Framework Analysis
• 5.9. Client Customization
  • 5.9.1. Growing Demand for Healthy Hydration
  • 5.9.2. Immunity Booster Advertising

6. Functional Beverage Market, by Product Type

• 6.1. Introduction
• 6.2. Dairy Based Beverage
• 6.3. Energy Drinks
• 6.4. Enhanced Water
• 6.5. Functional Fruit and Vegetable Juices
• 6.6. RTD Tea & Coffee
• 6.7. Sports & Performance Drink

7. Functional Beverage Market, by Distribution

• 7.1. Introduction
• 7.2. Convenience Stores
• 7.3. Online Retail
• 7.4. Pharmacies
• 7.5. Supermarket/Hypermarket

8. Americas Functional Beverage Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Functional Beverage Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Functional Beverage Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. SYSTM Foods Acquires HUMM Kombucha
  • 11.3.2. Mitra9 Gears Up For National Expansion With Reformulated Functional Beverage, Taps Into Non-Alcohol Demands
  • 11.3.3. Curator Hotel and Resort Collection Launches Wellness Initiative in Partnership With Good Pharma Functional Coffee and Tea Company

12. Competitive Portfolio

• 12.1. Key Company Profiles
• 12.2. Key Product Portfolio