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機能性飲料の世界市場-2023年～2030年

Global Functional Beverages Market - 2023-2030

出版日
ページ情報
英文 190 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.06円
機能性飲料の世界市場-2023年～2030年
出版日: 2023年08月22日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

市場概要

世界の機能性飲料市場は、2022年に1,304億米ドルに達し、2023-2030年の予測期間中にCAGR 12.1％で成長し、2030年には3,251億米ドルに達すると予測されています。今後数年間は、アミノ酸、ビタミン、ミネラルなどの栄養素を強化した機能性飲料を摂取することによる健康上の利点に対する消費者の意識の高まりが、市場需要の増加につながると予測されます。

機能性飲料とは、基本的な水分補給にとどまらず、さまざまな機能性成分を配合することでさらなる健康上のメリットを提供する飲料のカテゴリーを指します。これらの飲料は、特定の健康上の懸念に対処したり、栄養価を高めたりするために調合されます。これらの飲料は、全体的な健康を促進し、特定の身体機能をサポートし、健康結果を改善するように設計されています。

栄養補助飲料は、栄養と医薬品の要素を組み合わせ、基本的な栄養価以上の健康効果を提供します。栄養補助飲料には、生物活性化合物や機能性成分が含まれている場合があり、健康上の有益性が実証されています。健康飲料は、全体的な健康と幸福を増進するように設計された飲料です。多くの場合、ビタミン、ミネラル、抗酸化物質、その他特定の健康機能をサポートする機能性成分が含まれています。

市場力学

炭酸飲料に比べてより健康的な飲料の需要増大が機能性飲料市場を牽引しています。

炭酸飲料には糖分が多く含まれていることが多く、肥満や糖尿病などの健康問題が懸念されています。消費者は、過剰な糖分を添加せずに水分補給ができる、より健康的な代替品を求めています。ビタミン、ミネラル、抗酸化物質、プレバイオティクス、プロバイオティクス、天然エキスなどの機能性成分を含む飲料への需要が著しく伸びています。

消費者は、天然成分で人工添加物を含まないことを示す、クリーンで透明な表示の飲料をますます求めるようになっています。機能性飲料はこうした基準を満たすことが多く、複雑な成分表を持つ炭酸飲料に比べて魅力的な選択肢となっています。Euromonitor Internationalによると、追跡した機能性飲料の全チャネル合計の数量成長率は、世界全体で2020年に3%減少します。

ノンアルコール飲料の志向拡大が機能性飲料市場を促進する見込み

世界の健康とウェルネスの動向は、アルコール消費量の削減を含む、より健康的なライフスタイルの選択への消費者動向のシフトにつながっています。健康志向の消費者は、健康をサポートする機能的メリットを提供するノンアルコール飲料を求めています。肝臓障害、心血管問題、中毒など、アルコールの過剰摂取に伴う潜在的な健康リスクに対する意識の高まりが、消費者にノンアルコールの代替品を探求するよう促しています。

社会規範の変化や文化的なシフトにより、社交の場、仕事のイベント、食事の機会など、さまざまな場面でノンアルコール飲料が社会的に受け入れられ、好まれるようになっています。市場では、機能性飲料を含むノンアルコール飲料の入手可能性と種類が急増しています。消費者は現在、さまざまな嗜好に対応する多様な選択肢を利用できるようになっています。

従来型飲料との競合が機能性飲料市場の妨げに

炭酸清涼飲料、フルーツジュース、その他の非機能性飲料のような伝統的な飲料は長年にわたって人気があり、消費者の強い嗜好とブランド・ロイヤルティにつながっています。こうした確立された嗜好は、機能性飲料が市場シェアを獲得することを困難にしています。伝統的な飲料は消費者になじみがあり、その味覚プロファイルは広く受け入れられています。

伝統的な飲料は、高級原料や特殊な処方を含む一部の機能性飲料に比べ、価格帯が低いことが多いです。価格に敏感な消費者は、より手頃な伝統的な選択肢を選ぶかもしれないです。伝統的な飲料は流通網が確立しており、食料品店、コンビニエンスストア、レストランなどで広く販売されています。これとは対照的に、機能性飲料、特に新しいブランドやニッチ製品は、流通が限られており、消費者にとって入手しにくい場合があります。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、産業を活性化するための取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

COVID-19の影響

2020年6月、消費者の80%がCOVID-19をきっかけに、より健康的な食事や飲酒をしようと考えていると回答しました。調査によると、ビタミンCとオメガ3は免疫の健康に最も関連する成分です。パンデミックは、機能性飲料の認知度を高め、特にオンラインショップや健康ショップのウェブサイトでの認知度を高めています。消費者がオンラインで製品を購入することに慣れてきたため、パンデミックは2022年の機能性飲料のオンライン市場を加速させると予想されます。社会的距離を置くガイドラインは2022年の一部も有効であると思われるため、オンライン販売は高水準を維持すると予想されます。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場への影響要因
    • 促進要因
      • 炭酸飲料に比べてより健康的な飲料の需要増大
      • ノンアルコール飲料志向の拡大
    • 抑制要因
      • 従来の飲料との競合
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 製品タイプ別

  • エナジードリンク
  • 機能性ジュース
  • 機能性飲料水
  • 乳製品代替飲料
  • その他

第8章 エンドユーザー別

  • アスリート
  • フィットネス・ライフスタイル・ユーザー
  • その他

第9章 流通チャネル別

  • スーパーマーケット／ハイパーマーケット
  • コンビニエンスストア
  • オンライン販売
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • PepsiCo Inc
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な動向
  • Amway Corporation
  • The Coca-Cola Company
  • Danone SA
  • Monster Beverage Corporation
  • JAB Holdings Company
  • General Nutrition Centers Inc.
  • The Hain Celestial Group Inc.
  • Fonterra Co-operative Group
  • Red Bull GmbH

第13章 付録

目次
Product Code: FB195

Market Overview

Global Functional Beverages Market reached US$ 130.4 billion in 2022 and is expected to reach US$ 325.1 billion by 2030 growing with a CAGR of 12.1% during the forecast period 2023-2030. In the forecast years, it is projected that rising consumer awareness of the health advantages of consuming functional beverages fortified with nutrients such as amino acids, vitamins, and minerals would lead to increased market demand.

Functional beverages refer to a category of beverages that go beyond basic hydration and provide additional health benefits due to the inclusion of various functional ingredients. These beverages are formulated to address specific health concerns or offer enhanced nutritional value. They are designed to promote overall well-being, support specific bodily functions, and improve health outcomes.

Nutraceutical beverages combine elements of nutrition and pharmaceuticals, offering health benefits beyond their basic nutritional value. They may contain bioactive compounds and functional ingredients with demonstrated health benefits. Health drinks are beverages designed to enhance overall health and well-being. They often contain vitamins, minerals, antioxidants, or other functional ingredients that support specific health functions.

Market Dynamics

Growing Demand for Healthier Drinks as Compared to Carbonated Drinks is Driving the Functional Beverages Market

Carbonated drinks are often associated with high sugar content, which has raised concerns about obesity, diabetes, and other health issues. Consumers are looking for healthier alternatives that provide hydration without excessive added sugars. The demand for beverages with functional ingredients such as vitamins, minerals, antioxidants, prebiotics, probiotics, and natural extracts has grown significantly.

Consumers are increasingly looking for beverages with clean and transparent labeling, indicating natural ingredients and no artificial additives. Functional beverages often meet these criteria, making them a more attractive option compared to carbonated drinks with complex ingredient lists. According to Euromonitor International, the total volume growth across all channels of functional beverages tracked was down 3% globally in 2020.

Rising Inclination Towards Non-Alcoholic Beverages is Expected to Foster the Functional Beverages Market

The global health and wellness trend has led to a shift in consumer preferences towards healthier lifestyle choices, including reducing alcohol consumption. Health-conscious consumers are seeking non-alcoholic beverages that offer functional benefits to support their well-being. Increased awareness of the potential health risks associated with excessive alcohol consumption, such as liver damage, cardiovascular issues, and addiction, has encouraged consumers to explore non-alcoholic alternatives.

Changing social norms and cultural shifts have made non-alcoholic beverages more socially acceptable and desirable in various settings, including social gatherings, work events, and dining occasions. The market has witnessed a surge in the availability and variety of non-alcoholic beverages, including functional beverages. Consumers now have access to a diverse range of options that cater to different tastes and preferences.

Competition from Traditional Beverages is Hindering the Functional Beverages Market

Traditional beverages like carbonated soft drinks, fruit juices, and other non-functional beverages have been popular for many years, leading to strong consumer preferences and brand loyalty. These established preferences can make it challenging for functional beverages to gain market share. Traditional beverages are familiar to consumers, and their taste profiles have been widely accepted.

Traditional beverages often have lower price points compared to some functional beverages that contain premium ingredients or specialized formulations. Price-sensitive consumers may opt for more affordable traditional options. Traditional beverages have well-established distribution networks and are widely available in grocery stores, convenience stores, and restaurants. In contrast, functional beverages, especially newer brands or niche products, may have limited distribution, making them less accessible to consumers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

COVID-19 Impact

In June 2020, 80% of consumers said they were planning to eat or drink more healthily because of COVID-19. Research suggests that vitamin C and omega 3 are the ingredients most associated with immune health. The pandemic has increased the visibility of functional beverages, especially in online stores and health store websites. The pandemic is expected to accelerate the online market for functional beverages in 2022 as consumers become accustomed to buying their products online. Social distancing guidelines are likely to remain in effect for part of 2022, so online sales are expected to remain high.

Segment Analysis

The global functional beverages market is segmented based on product type, end-user, distribution channel, and region.

By End-User, The Fitness Lifestyle Segment is Estimated to have Significant Growth During the Forecast Period

Fitness lifestyle users, including athletes, fitness enthusiasts, and health-conscious individuals, prioritize their well-being and actively seek products that support their fitness goals and active lifestyles. Functional beverages align with their health-conscious choices, as these drinks often contain ingredients that aid in hydration, energy, recovery, and overall well-being.

Athletes and fitness enthusiasts look for beverages that can improve their performance and endurance during workouts and physical activities. Functional beverages with ingredients like electrolytes, amino acids, and natural energy boosters cater to this need. The main factor influencing the performance of athletes in response to hydration is the environment temperature. In temperate climate, dehydration by 1-2% of body mass has no effect on endurance performance when the exercise duration is around 90 min, but performance is impaired when the level of dehydration is higher than 2% of body mass and the exercise duration is longer than 90 min.

Geographical Analysis

Asia Pacific is The Fastest Growing Market in The Functional Beverages Market

Asia Pacific is home to a significant portion of the global population, with several countries experiencing steady population growth. The region's large and diverse consumer base presents immense opportunities for the functional beverages market. Economic growth in many Asian countries has resulted in an increase in disposable income levels. As a result, consumers have more spending power and are willing to invest in healthier and premium beverages, including functional beverages.

Rapid urbanization in Asia Pacific has led to changing lifestyles, with more people adopting fast-paced and stressful routines. Functional beverages that offer hydration, energy, and health benefits cater to the needs of busy urban dwellers. The popularity of Western functional beverages, such as sports drinks, energy drinks, and health-oriented juices, has grown in Asia Pacific, driving local demand for these products.

Competitive Landscape

The major global players in the market include: PepsiCo Inc, Amway Corporation, The Coca-Cola Company, Danone SA, Monster Beverage Corporation, JAB Holdings Company, General Nutrition Centers Inc., The Hain Celestial Group Inc., Fonterra Co-operative Group, and Red Bull GmbH.

Why Purchase the Report?

  • To visualize the global functional beverages market segmentation based on product type, end-user, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of functional beverages market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global functional beverages market report would provide approximately 61 tables, 60 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Product Type
  • 3.2. Market Snippet, by End-User
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Demand for Healthier Drinks as Compared to Carbonated Drinks
      • 4.1.1.2. Rising Inclination Towards Non-Alcoholic Beverages
    • 4.1.2. Restraints
      • 4.1.2.1. Competition from Traditional Beverages
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Energy Drinks*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Functional Juices
  • 7.4. Functional Water
  • 7.5. Dairy Alternative Beverages
  • 7.6. Others

8. By End-User

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 8.1.2. Market Attractiveness Index, By End-User
  • 8.2. Athletes*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Fitness Lifestyle Users
  • 8.4. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarket/Hypermarket*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Sales
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. PepsiCo Inc*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Amway Corporation
  • 12.3. The Coca-Cola Company
  • 12.4. Danone SA
  • 12.5. Monster Beverage Corporation
  • 12.6. JAB Holdings Company
  • 12.7. General Nutrition Centers Inc.
  • 12.8. The Hain Celestial Group Inc.
  • 12.9. Fonterra Co-operative Group
  • 12.10. Red Bull GmbH

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us