機能性飲料の市場規模、シェア、成長分析：タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

世界の機能性飲料市場規模は2023年に2,148億米ドルと評価され、2024年の2,304億8,000万米ドルから2032年には4,049億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.3％で成長する見通しです。

世界の機能性飲料業界は、健康志向の高まりと天然機能性成分への嗜好の高まりに影響され、変革期を迎えています。消費者は、喉の渇きを癒すと同時に、消化促進や免疫力向上といった目に見える健康効果をもたらす飲料を求めるようになっています。これを受けて、メーカーは原料調達の透明性を優先し、機能的な利点が確認された製品に重点を置くようになっています。インターナショナルフードカウンシル（International Food Council）によると、買い物客の40%が植物由来の飲食品をより健康的と見ており、ウェルネスとマインドフルな消費への動向が浮き彫りになっています。低糖質、オーガニック、非遺伝子組み換えの選択肢に対する需要は顕著で、エナジードリンク、プロバイオティクス飲料、薬用輸液などのカテゴリーにおける製品革新に拍車をかけています。企業はまた、認知機能をサポートするために向精神薬やアダプトジェニック成分を配合するようになっており、消費者が全人的な幸福を優先するにつれて、パッケージングにおける持続可能性が注目されるようになっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

機能性飲料市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 強化ジュース
• エナジードリンク
• スポーツドリンク
• 乳製品飲料
• 強化水
• その他

機能性飲料市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• 百貨店
• 健康食品店
• オンラインストア
• その他

機能性飲料市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nestle（Switzerland）
• PepsiCo（USA）
• The Coca-Cola Company（USA）
• Glanbia（Ireland）
• Hain Celestial Group（USA）
• Red Bull GmbH（Austria）
• Monster Beverage Corporation（USA）
• Danone（France）
• Unilever（UK/Netherlands）
• Amway（USA）
• Herbalife Nutrition（USA）
• GNC Holdings（USA）
• Abbott Laboratories（USA）
• Yakult Honsha Co., Ltd.（Japan）
• Keurig Dr Pepper（USA）
• Arizona Beverages USA（USA）
• Rockstar, Inc.（USA）
• Bang Energy（USA）
• Celsius Holdings, Inc.（USA）
• Reed's Inc.（USA）

結論と提言

Global Functional Beverages Market size was valued at USD 214.8 billion in 2023 and is poised to grow from USD 230.48 billion in 2024 to USD 404.98 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2025-2032).

The global functional beverage industry is undergoing a transformative shift, influenced by heightened health consciousness and a growing preference for natural, functional ingredients. Consumers increasingly seek drinks that quench thirst while offering tangible health benefits like improved digestion and immunity. In response, manufacturers are prioritizing transparency in ingredient sourcing and focusing on products with validated functional advantages. According to the International Food Council, 40% of shoppers view plant-based beverages as healthier, highlighting a trend toward wellness and mindful consumption. There is a marked demand for low-sugar, organic, and non-GMO options, fueling product innovation in categories like energy drinks, probiotic beverages, and medicinal infusions. Companies are also integrating nootropic and adaptogenic ingredients to support cognitive function, while sustainability in packaging becomes a focal point as consumers prioritize holistic well-being.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Functional Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Functional Beverages Market Segments Analysis

Global Functional Beverages Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Fortified Juice, Energy Drink, Sports Drink, Dairy-based Beverage, Enhanced Water and Others. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Departmental Stores, Health Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Functional Beverages Market

The Global Functional Beverages market is experiencing significant growth driven by the surge in demand for drinks that offer unique health benefits, including immune support, digestive health, improved hydration, and enhanced cognitive function. This rising interest is largely attributed to a global shift towards healthier lifestyles. Furthermore, the prevalence of lifestyle-related diseases, such as obesity, diabetes, and cardiovascular issues, has heightened awareness about the importance of clean-label ingredients in food and beverages. As consumers increasingly prioritize preventive healthcare practices, the demand for functional beverages continues to rise, propelling the market forward and highlighting the importance of innovative health-oriented products.

Restraints in the Global Functional Beverages Market

The Global Functional Beverages market faces several restraints primarily associated with pricing. Functional beverages that utilize premium, organic, and probiotic ingredients are generally more expensive than conventional drinks due to the high costs associated with sourcing quality raw materials, specialized processing techniques, and regulatory compliance. This elevated pricing can hinder market growth, particularly in developing countries where consumers are often more price-sensitive and may lack access to these health-oriented beverages. Although awareness of the health benefits of functional drinks is increasing, the financial barrier remains a significant challenge, limiting market expansion in regions with constrained purchasing power.

Market Trends of the Global Functional Beverages Market

The Global Functional Beverages market is witnessing a significant shift towards the emergence of customized hydration drinks, driven by growing consumer demand for products that align with specific health goals. Hydration drinks infused with essential electrolytes, vitamins, minerals, and herbal extracts are increasingly popular, while adaptogenic and nootropic beverages are gaining traction for their potential to reduce stress and enhance cognitive function. The integration of advanced technologies, including nutrigenomics and AI-driven health solutions, enables brands to create tailored functional beverages that meet the diverse fitness, wellness, and lifestyle needs of consumers, positioning this segment for sustained growth in the future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Functional Beverages Market Size by Type & CAGR (2025-2032)

• Market Overview
• Fortified Juice
• Energy Drink
• Sports Drink
• Dairy-based Beverage
• Enhanced Water
• Others

Global Functional Beverages Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarket/Hypermarket
• Departmental Stores
• Health Stores
• Online Stores
• Others

Global Functional Beverages Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverages USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockstar, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang Energy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed's Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations