スポーツスポンサーシップ市場：タイプ別、スポンサーサービス別、スポンサーカテゴリー別、スポーツタイプ別、エンドユーズ別、スポンサーシッププロバイダー別-2025-2030年世界予測

スポーツスポンサーシップ市場は、2023年に1,054億7,000万米ドルと評価され、2024年には1,144億1,000万米ドルに達すると予測され、CAGR 8.73％で成長し、2030年には1,895億4,000万米ドルに達すると予測されています。

スポーツスポンサーシップとは、スポンサーがスポーツ事業体（チーム、リーグ、イベントなど）に対して、広告やプロモーションの機会を得る見返りとして提供する金銭的または現物的な支援を指します。近年では、従来のパートナーシップにとどまらず、デジタル・アクティベーション、ソーシャルメディア・エンゲージメント、没入型ファン体験を含むまでに進化しています。ブランドが知名度とエンゲージメントを高めようとする中で、スポーツスポンサーシップはマーケティングポートフォリオに欠かせないツールとなっています。その必要性は、高度にターゲット化されたオーディエンスにリーチし、ブランドロイヤリティを向上させ、ビジネスの成果を促進する能力に起因しています。スポーツスポンサーシップの用途は様々で、イベントスポンサーシップ、チームジャージ、スタジアムの命名権、アスリートのエンドースメントなどがあり、主に飲食品、自動車、テクノロジー、アパレルなどの分野を対象としています。市場成長の原動力となっているのは、デジタルメディア消費の増加、健康志向の動向、スポーツイベントの世界化です。仮想現実や拡張現実のような新興技術は、ファンとのエンゲージメントに新たなプラットフォームを提供し、有利な潜在機会を生み出します。ブランドは、ファン体験とエンゲージメントレベルを高めるために、データ分析を活用してパーソナライズされたコンテンツを探求すべきです。しかし、コストの上昇、経済の不確実性、倫理基準に対する監視の強化といった課題は、市場の拡大を妨げる可能性があります。さらに、スポーツスポンサーシップのROIを測定することは難しく、潜在的なスポンサーにためらいを与える可能性があります。このような課題を軽減するために、企業は透明性の高い契約のためのブロックチェーンや、ファンインサイトのためのAIの活用といった革新的な戦略に焦点を当てるべきです。Eスポーツは、テクノロジーに精通した若年層にアピールすることから、急成長する可能性のある分野です。市場の性質はダイナミックであり、優位に立つためには絶え間ない適応と革新が求められます。企業は、ハイブリッドなアプローチを採用し、スポンサーシップ戦略にフィジカルとデジタルの両方の要素を統合することで、リーチと効果を最大化することができます。

市場力学：急速に進化するスポーツスポンサーシップ市場の主要市場インサイトを公開

スポーツスポンサーシップ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • スポーツイベントの増加と若者のオンライン・スポーツイベント志向の高まり
  • 世界のeスポーツとバーチャルスポーツの急成長
• 市場抑制要因
  • スポーツスポンサーシップに関連するコンプライアンスの問題
• 市場機会
  • スポーツスポンサーシップとファンエンゲージメントを促進するアナリティクスの普及
  • 新しいスポーツリーグの出現とスポーツトレーニングのスポンサーシップに対する意識の高まり
• 市場の課題
  • スポーツスポンサーシップに関する標準的なKPIとパートナーの透明性の欠如

ポーターのファイブフォース：スポーツスポンサーシップ市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、スポーツスポンサーシップ市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：スポーツスポンサーシップ市場における外部からの影響の把握

外部マクロ環境要因は、スポーツスポンサーシップ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析スポーツスポンサーシップ市場における競合情勢の把握

スポーツスポンサーシップ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックススポーツスポンサーシップ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、スポーツスポンサーシップ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨スポーツスポンサーシップ市場における成功への道筋を描く

スポーツスポンサーシップ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スポーツイベントの増加と若者のオンラインスポーツイベントへの関心の高まり
    • 世界中でeスポーツとバーチャルスポーツが急成長
  • 抑制要因
    • スポーツスポンサーシップに関連するコンプライアンスの問題
  • 機会
    • スポーツスポンサーシップとファンのエンゲージメントを促進する分析の人気
    • 新しいスポーツリーグの出現とスポーツトレーニングのスポンサーシップに対する意識の高まり
  • 課題
    • スポーツスポンサーシップの標準KPIとパートナーの透明性の欠如
• 市場セグメンテーション分析
  • タイプ：高い知名度と世界中の視聴者へのリーチにより、イベントへの関心が高まっている
  • スポンサーシッププロバイダー：消費財および小売業界では、商品の認知度を高めるためにスポーツスポンサーシップの使用が増えています
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 スポーツスポンサーシップ市場：タイプ別

• イベント
• 個人
• スポーツ
• チーム

第7章 スポーツスポンサーシップ市場スポンサーサービス

• 財政的スポンサー
• 現物スポンサー
• メディアスポンサー
• プロモーションスポンサー

第8章 スポーツスポンサーシップ市場スポンサーカテゴリー別

• メインスポンサー
• 公式パートナー
• 公式スポンサー
• 技術パートナー
• タイトルスポンサー

第9章 スポーツスポンサーシップ市場スポーツの種類別

• 野球
• バスケットボール
• クリケット
• フットボール
• ゴルフ
• テニス

第10章 スポーツスポンサーシップ市場：最終用途別

• 競合スポンサーシップ
• トレーニングスポンサーシップ

第11章 スポーツスポンサーシップ市場スポンサー提供者

• 航空宇宙および防衛
• 自動車・輸送
• 銀行、金融サービス、保険
• 建築、建設、不動産
• 消費財・小売
• 教育
• エネルギー・公益事業
• 政府および公共部門
• ヘルスケアとライフサイエンス
• 情報技術
• 製造業
• メディアとエンターテイメント
• 通信
• 旅行・ホスピタリティ

第12章 南北アメリカのスポーツスポンサーシップ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第13章 アジア太平洋地域のスポーツスポンサーシップ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第14章 欧州・中東・アフリカのスポーツスポンサーシップ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第15章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • プーマ、インド陸上競技連盟と複数年スポンサー契約を締結
  • PlayflyがEvolution Sportsを買収し、新たなマルチメディア権利で市場での存在感を高め、収益を伸ばす
  • FIFAとABインベブがパートナーシップを延長し、ABインベブが公式ビールスポンサーに
• 戦略分析と提言

企業一覧

• Adidas AG
• Ajinomoto Co., Inc.
• Anheuser-Busch InBev SA/NV
• Anta Sports Products Limited
• ASICS Corporation
• BP PLC
• DICK'S Sporting Goods, Inc.
• Emirates Group
• Etihad Airways PJSC
• Ford Motor Company
• Heineken N.V.
• Hero MotoCorp Ltd.
• Hyundai Motor Company
• Intel Corporation
• Microsoft Corporation
• Molson Coors Beverage Company
• Monster Beverage Corporation
• MRF Limited
• Nike, Inc.
• Nissan Motor Co., Ltd.
• PepsiCo, Inc.
• Puma SE
• Qatar Airways Group, Q.C.S.C.
• RealityBLU, Inc.
• Red Bull GmbH
• Reebok International Ltd.
• Reliance Jio Infocomm Ltd.
• Rolex SA
• Samsung Electronics Co., Ltd.
• State Farm Group
• The Coca-Cola Company
• The Procter & Gamble Company
• Think and Learn Private Limited
• UPSTOX

LIST OF FIGURES

• FIGURE 1. SPORTS SPONSORSHIP MARKET RESEARCH PROCESS
• FIGURE 2. SPORTS SPONSORSHIP MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2023 VS 2030 (%)
• FIGURE 17. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 21. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 25. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 26. SPORTS SPONSORSHIP MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 27. SPORTS SPONSORSHIP MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. SPORTS SPONSORSHIP MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. SPORTS SPONSORSHIP MARKET DYNAMICS
• TABLE 7. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FINANCIAL SPONSORS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN-KIND SPONSORS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PROMOTIONAL SPONSORS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MAIN SPONSOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY OFFICIAL PARTNER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY OFFICIAL SPONSOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TECHNICAL PARTNER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 43. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INFORMATION TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 44. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 45. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 46. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 47. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 48. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 50. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 51. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 52. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 53. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 54. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 55. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 57. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 58. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 59. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 60. ARGENTINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 61. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 63. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 64. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 65. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 66. BRAZIL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 67. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 69. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 70. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 71. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 72. CANADA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 73. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 75. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 76. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 77. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 78. MEXICO SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 79. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 81. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 82. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 83. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 84. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 85. UNITED STATES SPORTS SPONSORSHIP MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 86. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 88. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 89. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 90. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 91. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 92. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 93. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 95. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 96. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 97. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 98. AUSTRALIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 99. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 101. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 102. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 103. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 104. CHINA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 105. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 107. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 108. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 109. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 110. INDIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 111. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 113. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 114. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 115. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 116. INDONESIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 117. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 119. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 120. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 121. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 122. JAPAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 123. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 125. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 126. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 127. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 128. MALAYSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 129. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 131. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 132. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 133. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 134. PHILIPPINES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 135. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 137. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 138. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 139. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 140. SINGAPORE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 141. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 143. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 144. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 145. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 146. SOUTH KOREA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 147. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 149. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 150. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 151. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 152. TAIWAN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 153. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 154. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 155. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 156. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 157. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 158. THAILAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 159. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 160. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 161. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 162. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 163. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 164. VIETNAM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 165. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 166. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 167. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 168. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 169. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 170. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 171. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 172. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 173. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 174. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 175. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 176. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 177. DENMARK SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 178. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 179. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 180. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 181. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 182. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 183. EGYPT SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 184. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 185. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 186. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 187. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 188. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 189. FINLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 190. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 191. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 192. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 193. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 194. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 195. FRANCE SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 196. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 197. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 198. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 199. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 200. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 201. GERMANY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 202. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 203. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 204. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 205. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 206. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 207. ISRAEL SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 208. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 209. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 210. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 211. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 212. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 213. ITALY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 214. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 215. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 216. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 217. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 218. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 219. NETHERLANDS SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 220. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 221. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 222. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 223. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 224. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 225. NIGERIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 226. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 227. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 228. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 229. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 230. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 231. NORWAY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 232. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 233. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 234. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 235. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 236. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 237. POLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 238. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 239. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 240. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 241. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 242. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 243. QATAR SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 244. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 245. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 246. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 247. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 248. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 249. RUSSIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 250. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 251. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 252. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 253. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 254. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 255. SAUDI ARABIA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 256. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 257. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 258. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 259. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 260. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 261. SOUTH AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 262. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 263. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 264. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 265. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 266. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 267. SPAIN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 268. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 269. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 270. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 271. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 272. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 273. SWEDEN SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 274. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 275. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 276. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 277. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 278. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 279. SWITZERLAND SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 280. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 281. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 282. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 283. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 284. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 285. TURKEY SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 286. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 287. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 288. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 289. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 290. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 291. UNITED ARAB EMIRATES SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 292. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 293. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORED SERVICES, 2018-2030 (USD MILLION)
• TABLE 294. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSOR CATEGORIES, 2018-2030 (USD MILLION)
• TABLE 295. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2030 (USD MILLION)
• TABLE 296. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 297. UNITED KINGDOM SPORTS SPONSORSHIP MARKET SIZE, BY SPONSORSHIP PROVIDERS, 2018-2030 (USD MILLION)
• TABLE 298. SPORTS SPONSORSHIP MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 299. SPORTS SPONSORSHIP MARKET, FPNV POSITIONING MATRIX, 2023

The Sports Sponsorship Market was valued at USD 105.47 billion in 2023, expected to reach USD 114.41 billion in 2024, and is projected to grow at a CAGR of 8.73%, to USD 189.54 billion by 2030.

Sports sponsorship refers to the financial or in-kind support given by a sponsor to a sports entity (e.g., teams, leagues, events) in return for access to advertising or promotional opportunities. In recent years, it has evolved beyond traditional partnerships to encompass digital activations, social media engagement, and immersive fan experiences. As brands seek to enhance visibility and engagement, sports sponsorship has become a vital tool in their marketing portfolios. Its necessity stems from its ability to reach highly targeted audiences, improve brand loyalty, and drive business outcomes. Applications of sports sponsorship vary widely; they include event sponsorships, team jerseys, stadium naming rights, and athlete endorsements, primarily serving sectors such as food and beverages, automotive, technology, and apparel. Market growth is fueled by the increasing consumption of digital media, the trend toward health and wellness, and the globalization of sports events. Emerging technologies like virtual reality and augmented reality offer new platforms for fan engagement, creating lucrative potential opportunities. Brands should explore personalized content leveraging data analytics to enhance fan experience and engagement levels. However, challenges such as rising costs, economic uncertainty, and increased scrutiny over ethical standards can hinder market expansion. Additionally, the ROI from sports sponsorship can be difficult to measure, causing hesitance among potential sponsors. To mitigate these challenges, businesses should focus on innovative strategies like blockchain for transparent contracts and leveraging AI for fan insights. Esports represents a burgeoning area of potential growth, given its appeal to younger, tech-savvy demographics. The nature of the market is dynamic, requiring constant adaptation and innovation to stay ahead. Companies can benefit from adopting a hybrid approach, integrating both physical and digital elements into their sponsorship strategies to maximize reach and effectiveness.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Sports Sponsorship Market

The Sports Sponsorship Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing number of sports events and rising inclination of youth toward online sports events
  • Rapid growth of e-sports and virtual sports worldwide
• Market Restraints
  • Compliance issues associated with sports sponsorship
• Market Opportunities
  • Popularity of analytics to drive sports sponsorship and fan engagement
  • Emergence of new sports leagues and rising awareness toward the sponsorships for sports training
• Market Challenges
  • Lack of standard KPIs and partner transparency with sports sponsorship

Porter's Five Forces: A Strategic Tool for Navigating the Sports Sponsorship Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Sports Sponsorship Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Sports Sponsorship Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Sports Sponsorship Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Sports Sponsorship Market

A detailed market share analysis in the Sports Sponsorship Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Sports Sponsorship Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Sports Sponsorship Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Sports Sponsorship Market

A strategic analysis of the Sports Sponsorship Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Sports Sponsorship Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Ajinomoto Co., Inc., Anheuser-Busch InBev SA/NV, Anta Sports Products Limited, ASICS Corporation, BP PLC, DICK'S Sporting Goods, Inc., Emirates Group, Etihad Airways PJSC, Ford Motor Company, Heineken N.V., Hero MotoCorp Ltd., Hyundai Motor Company, Intel Corporation, Microsoft Corporation, Molson Coors Beverage Company, Monster Beverage Corporation, MRF Limited, Nike, Inc., Nissan Motor Co., Ltd., PepsiCo, Inc., Puma SE, Qatar Airways Group, Q.C.S.C., RealityBLU, Inc., Red Bull GmbH, Reebok International Ltd., Reliance Jio Infocomm Ltd., Rolex SA, Samsung Electronics Co., Ltd., State Farm Group, The Coca-Cola Company, The Procter & Gamble Company, Think and Learn Private Limited, and UPSTOX.

Market Segmentation & Coverage

This research report categorizes the Sports Sponsorship Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Events, Individuals, Sports, and Teams.
• Based on Sponsored Services, market is studied across Financial Sponsors, In-kind Sponsors, Media Sponsors, and Promotional Sponsors.
• Based on Sponsor Categories, market is studied across Main Sponsor, Official Partner, Official Sponsor, Technical partner, and Title sponsor.
• Based on Sport Type, market is studied across Baseball, Basketball, Cricket, Football, Golf, and Tennis.
• Based on End-use, market is studied across Competition Sponsorship and Training Sponsorship.
• Based on Sponsorship Providers, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing number of sports events and rising inclination of youth toward online sports events
    • 5.1.1.2. Rapid growth of e-sports and virtual sports worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. Compliance issues associated with sports sponsorship
  • 5.1.3. Opportunities
    • 5.1.3.1. Popularity of analytics to drive sports sponsorship and fan engagement
    • 5.1.3.2. Emergence of new sports leagues and rising awareness toward the sponsorships for sports training
  • 5.1.4. Challenges
    • 5.1.4.1. Lack of standard KPIs and partner transparency with sports sponsorship
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Increasing preference for events due to their high visibility and global audience reach
  • 5.2.2. Sponsorship Providers: Growing use of sports sponsorship in the consumer goods & retail sector to boost product visibility
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Sports Sponsorship Market, by Type

• 6.1. Introduction
• 6.2. Events
• 6.3. Individuals
• 6.4. Sports
• 6.5. Teams

7. Sports Sponsorship Market, by Sponsored Services

• 7.1. Introduction
• 7.2. Financial Sponsors
• 7.3. In-kind Sponsors
• 7.4. Media Sponsors
• 7.5. Promotional Sponsors

8. Sports Sponsorship Market, by Sponsor Categories

• 8.1. Introduction
• 8.2. Main Sponsor
• 8.3. Official Partner
• 8.4. Official Sponsor
• 8.5. Technical partner
• 8.6. Title sponsor

9. Sports Sponsorship Market, by Sport Type

• 9.1. Introduction
• 9.2. Baseball
• 9.3. Basketball
• 9.4. Cricket
• 9.5. Football
• 9.6. Golf
• 9.7. Tennis

10. Sports Sponsorship Market, by End-use

• 10.1. Introduction
• 10.2. Competition Sponsorship
• 10.3. Training Sponsorship

11. Sports Sponsorship Market, by Sponsorship Providers

• 11.1. Introduction
• 11.2. Aerospace & Defense
• 11.3. Automotive & Transportation
• 11.4. Banking, Financial Services & Insurance
• 11.5. Building, Construction & Real Estate
• 11.6. Consumer Goods & Retail
• 11.7. Education
• 11.8. Energy & Utilities
• 11.9. Government & Public Sector
• 11.10. Healthcare & Life Sciences
• 11.11. Information Technology
• 11.12. Manufacturing
• 11.13. Media & Entertainment
• 11.14. Telecommunication
• 11.15. Travel & Hospitality

12. Americas Sports Sponsorship Market

• 12.1. Introduction
• 12.2. Argentina
• 12.3. Brazil
• 12.4. Canada
• 12.5. Mexico
• 12.6. United States

13. Asia-Pacific Sports Sponsorship Market

• 13.1. Introduction
• 13.2. Australia
• 13.3. China
• 13.4. India
• 13.5. Indonesia
• 13.6. Japan
• 13.7. Malaysia
• 13.8. Philippines
• 13.9. Singapore
• 13.10. South Korea
• 13.11. Taiwan
• 13.12. Thailand
• 13.13. Vietnam

14. Europe, Middle East & Africa Sports Sponsorship Market

• 14.1. Introduction
• 14.2. Denmark
• 14.3. Egypt
• 14.4. Finland
• 14.5. France
• 14.6. Germany
• 14.7. Israel
• 14.8. Italy
• 14.9. Netherlands
• 14.10. Nigeria
• 14.11. Norway
• 14.12. Poland
• 14.13. Qatar
• 14.14. Russia
• 14.15. Saudi Arabia
• 14.16. South Africa
• 14.17. Spain
• 14.18. Sweden
• 14.19. Switzerland
• 14.20. Turkey
• 14.21. United Arab Emirates
• 14.22. United Kingdom

15. Competitive Landscape

• 15.1. Market Share Analysis, 2023
• 15.2. FPNV Positioning Matrix, 2023
• 15.3. Competitive Scenario Analysis
  • 15.3.1. Puma enters multi-year sponsorship with Athletics Federation of India
  • 15.3.2. Playfly acquires Evolution Sports to boost market presence and drive revenue with new multimedia rights
  • 15.3.3. FIFA and AB InBev extend the partnership, making AB InBev the official beer sponsor
• 15.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adidas AG
• 2. Ajinomoto Co., Inc.
• 3. Anheuser-Busch InBev SA/NV
• 4. Anta Sports Products Limited
• 5. ASICS Corporation
• 6. BP PLC
• 7. DICK'S Sporting Goods, Inc.
• 8. Emirates Group
• 9. Etihad Airways PJSC
• 10. Ford Motor Company
• 11. Heineken N.V.
• 12. Hero MotoCorp Ltd.
• 13. Hyundai Motor Company
• 14. Intel Corporation
• 15. Microsoft Corporation
• 16. Molson Coors Beverage Company
• 17. Monster Beverage Corporation
• 18. MRF Limited
• 19. Nike, Inc.
• 20. Nissan Motor Co., Ltd.
• 21. PepsiCo, Inc.
• 22. Puma SE
• 23. Qatar Airways Group, Q.C.S.C.
• 24. RealityBLU, Inc.
• 25. Red Bull GmbH
• 26. Reebok International Ltd.
• 27. Reliance Jio Infocomm Ltd.
• 28. Rolex SA
• 29. Samsung Electronics Co., Ltd.
• 30. State Farm Group
• 31. The Coca-Cola Company
• 32. The Procter & Gamble Company
• 33. Think and Learn Private Limited
• 34. UPSTOX