没入型テクノロジー市場：技術、デバイス、業界別-2025-2030年の世界予測

没入型テクノロジー市場は、2023年に297億6,000万米ドルと評価され、2024年には377億5,000万米ドルに達すると予測され、CAGR 27.02％で成長し、2030年には1,587億8,000万米ドルになると予測されています。

没入型テクノロジーには、拡張現実（AR）、仮想現実（VR）、複合現実（MR）が含まれ、いずれも感覚的な体験を伴う環境を創造または強化するように設計されています。没入型テクノロジーの必要性は、ゲーム、ヘルスケア、教育、小売などのセクターにおいて、ユーザー体験を変革し、オペレーションを合理化し、エンゲージメント戦略を革新する能力によってもたらされます。これらの技術は、現実的なトレーニングを容易にし、遠隔コラボレーションを強化し、インタラクティブでパーソナライズされた顧客とのインタラクションを実現するため、最終用途を広げています。市場の成長は、技術の進歩、インターネット普及率の増加、豊かな体験を求める消費者の需要に影響されています。また、スマートデバイスの使用率の上昇とハードウェア機能の向上も、市場の普及を後押ししています。企業向けトレーニング、不動産バーチャルツアー、教育や治療のためのアクセシビリティ・ソリューションなどの分野にビジネスチャンスがあります。こうした機会を捉えるには、企業はスケーラブルで手頃な価格のソリューションの創造と、コンテンツ制作のためのパートナーシップの育成に注力すべきです。しかし、課題としては、高コスト、コンテンツ制作における技術的限界、ユーザーの不快感やプライバシーへの懸念などが挙げられます。さらに、市場の断片化や多様なプラットフォーム間の相互運用性の必要性が、普及の妨げになることもあります。イノベーションとしては、拡張健康ソリューション、ARベースのナビゲーションと位置情報サービス、超パーソナライゼーションのためのAI統合といった分野が可能性を秘めています。企業は、ハードウェアの低価格化とユーザー体験の向上のために研究開発に投資し、消費者の信頼を築くためにプライバシーと倫理的使用の懸念に対処することが推奨されます。市場はダイナミックで、急速なイノベーションを特徴とする競合情勢が存在します。コスト効率を維持しながら包括的なソリューションを提供できる、業界横断的なアプリケーションの開発が大きく推進されています。没入型技術が主流になるにつれ、企業は俊敏性を維持し、新しい使用事例や消費者の嗜好に適応しながら、包括性とアクセシビリティを確保する必要があります。持続的な成長には、イノベーションと規制遵守や倫理的配慮のバランスをとることが不可欠となります。

市場力学：急速に進化する没入型テクノロジー市場の主要市場インサイトを公開

没入型テクノロジー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ヘルスケア分野での没入型テクノロジー採用の急増
  • ゲームおよびエンターテインメント分野におけるヘッドマウントディスプレイ（HMD）の普及
  • 各業界におけるバーチャルトレーニング需要の高まり
• 市場抑制要因
  • 過度な使用は潜在的な健康問題につながる
• 市場機会
  • 5G技術の継続的発展
  • 航空宇宙・防衛分野でのトレーニングやシミュレーションにおけるVRの利用
• 市場の課題
  • ディスプレイの遅延と視野の制限

ポーターのファイブフォース：没入型テクノロジー市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：没入型テクノロジー市場における外部からの影響の把握

外部マクロ環境要因は、没入型テクノロジー市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析没入型テクノロジー市場における競合情勢の把握

没入型テクノロジー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス没入型テクノロジー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、没入型テクノロジー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨没入型テクノロジー市場における成功への道筋を描く

没入型テクノロジー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ヘルスケア分野での没入型テクノロジーの採用急増
    • ゲームおよびエンターテインメント分野におけるヘッドマウントディスプレイ（HMD）の普及
    • 業界全体でバーチャルトレーニングの需要が増加
  • 抑制要因
    • 過剰使用は健康上の問題を引き起こす可能性がある
  • 機会
    • 5G技術の継続的な発展
    • 航空宇宙および防衛におけるトレーニングとシミュレーションのためのVRの使用
  • 課題
    • 表示遅延と視野の制限
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 没入型テクノロジー市場：技術別

• 完全に没入できる
• 半没入型

第7章 没入型テクノロジー市場：デバイス別

• ジェスチャートラッキングデバイス
• ヘッドマウントディスプレイ
• プロジェクターとディスプレイウォール

第8章 没入型テクノロジー市場：業界別

• BFSI
• 消費財・小売
• 政府および公共部門
• ヘルスケアとライフサイエンス
• 製造業
• メディアとエンターテイメント
• 通信・IT

第9章 南北アメリカの没入型テクノロジー市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の没入型テクノロジー市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの没入型テクノロジー市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Acer Inc.
• Barco N.V.
• EON Reality, Inc.
• FAAC Incorporated
• Google, LLC by Alphabet, Inc.
• HCL Technologies Ltd.
• Honeywell International, Inc.
• Immersive Technologies Pty Limited
• Lockheed Martin Corporation
• Magic Leap, Inc.
• Qualcomm Incorporated
• Samsung Electronics Co. Ltd.
• Telefonaktiebolaget LM Ericsson
• Unity Technologies
• Varjo Technologies Oy

LIST OF FIGURES

• FIGURE 1. IMMERSIVE TECHNOLOGY MARKET RESEARCH PROCESS
• FIGURE 2. IMMERSIVE TECHNOLOGY MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES IMMERSIVE TECHNOLOGY MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES IMMERSIVE TECHNOLOGY MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. IMMERSIVE TECHNOLOGY MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. IMMERSIVE TECHNOLOGY MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. IMMERSIVE TECHNOLOGY MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. IMMERSIVE TECHNOLOGY MARKET DYNAMICS
• TABLE 7. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY FULLY IMMERSIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY SEMI-IMMERSIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY GESTURE TRACKING DEVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY PROJECTORS & DISPLAY WALLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL IMMERSIVE TECHNOLOGY MARKET SIZE, BY TELECOMMUNICATIONS & IT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 32. CANADA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 33. CANADA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES IMMERSIVE TECHNOLOGY MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 49. CHINA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 50. CHINA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 52. INDIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 53. INDIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA IMMERSIVE TECHNOLOGY MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 104. ITALY IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 105. ITALY IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 116. POLAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 117. POLAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 119. QATAR IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 120. QATAR IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM IMMERSIVE TECHNOLOGY MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM IMMERSIVE TECHNOLOGY MARKET SIZE, BY DEVICE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM IMMERSIVE TECHNOLOGY MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 149. IMMERSIVE TECHNOLOGY MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. IMMERSIVE TECHNOLOGY MARKET, FPNV POSITIONING MATRIX, 2023

The Immersive Technology Market was valued at USD 29.76 billion in 2023, expected to reach USD 37.75 billion in 2024, and is projected to grow at a CAGR of 27.02%, to USD 158.78 billion by 2030.

Immersive technology encompasses augmented reality (AR), virtual reality (VR), and mixed reality (MR), all designed to create or enhance environments with sensory experiences. Necessity for immersive technology is driven by its ability to transform user experiences, streamline operations, and innovate engagement strategies across sectors like gaming, healthcare, education, and retail. These technologies facilitate realistic training, enhance remote collaboration, and create interactive, personalized customer interactions, thus broadening their end-use applications. The market growth is influenced by technological advancements, increasing internet penetration, and consumer demand for enriched experiences. The rise in smart device usage and improving hardware capabilities also bolster market proliferation. Opportunities lie in sectors like enterprise training, real estate virtual tours, and accessibility solutions for education and therapy. To seize these, companies should focus on creating scalable, affordable solutions, and fostering partnerships for content creation. However, challenges include high costs, technological limitations in content creation, and issues with user discomfort and privacy concerns. Additionally, market fragmentation and the need for interoperability between diverse platforms can hinder widespread adoption. For innovation, areas like augmented health solutions, AR-based navigation and location services, and integrating AI for hyper-personalization hold potential. Companies are advised to invest in R&D to improve hardware affordability and user experience and address privacy and ethical use concerns to build consumer trust. The market is dynamic, with a competitive landscape featuring rapid innovations. There is a significant push towards developing cross-industry applications that can offer comprehensive solutions while maintaining cost-efficiency. As immersive technologies move towards mainstream adoption, businesses must stay agile, adapting to new use cases and consumer preferences while ensuring inclusivity and accessibility. Balancing innovation with regulatory compliance and ethical considerations will be vital for sustained growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Immersive Technology Market

The Immersive Technology Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Surging adoption of Immersive Technology in healthcare sector
  • Penetration of head-mounted display (HMD) in the gaming and entertainment sector
  • Rising demand for virtual training across industries
• Market Restraints
  • Excessive use leads to potential health issues
• Market Opportunities
  • Continuous developments in 5G technology
  • Use of VR in aerospace & defense for training and simulation
• Market Challenges
  • Display latency and limited field of view

Porter's Five Forces: A Strategic Tool for Navigating the Immersive Technology Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Immersive Technology Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Immersive Technology Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Immersive Technology Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Immersive Technology Market

A detailed market share analysis in the Immersive Technology Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Immersive Technology Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Immersive Technology Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Immersive Technology Market

A strategic analysis of the Immersive Technology Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Immersive Technology Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Barco N.V., EON Reality, Inc., FAAC Incorporated, Google, LLC by Alphabet, Inc., HCL Technologies Ltd., Honeywell International, Inc., Immersive Technologies Pty Limited, Lockheed Martin Corporation, Magic Leap, Inc., Qualcomm Incorporated, Samsung Electronics Co. Ltd., Telefonaktiebolaget LM Ericsson, Unity Technologies, and Varjo Technologies Oy.

Market Segmentation & Coverage

This research report categorizes the Immersive Technology Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Technology, market is studied across Fully Immersive and Semi-Immersive.
• Based on Device, market is studied across Gesture Tracking Devices, Head-Mounted Display, and Projectors & Display Walls.
• Based on Industry Verticals, market is studied across BFSI, Consumer Goods & Retail, Government & Public Sector, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, and Telecommunications & IT.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Surging adoption of Immersive Technology in healthcare sector
    • 5.1.1.2. Penetration of head-mounted display (HMD) in the gaming and entertainment sector
    • 5.1.1.3. Rising demand for virtual training across industries
  • 5.1.2. Restraints
    • 5.1.2.1. Excessive use leads to potential health issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Continuous developments in 5G technology
    • 5.1.3.2. Use of VR in aerospace & defense for training and simulation
  • 5.1.4. Challenges
    • 5.1.4.1. Display latency and limited field of view
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Immersive Technology Market, by Technology

• 6.1. Introduction
• 6.2. Fully Immersive
• 6.3. Semi-Immersive

7. Immersive Technology Market, by Device

• 7.1. Introduction
• 7.2. Gesture Tracking Devices
• 7.3. Head-Mounted Display
• 7.4. Projectors & Display Walls

8. Immersive Technology Market, by Industry Verticals

• 8.1. Introduction
• 8.2. BFSI
• 8.3. Consumer Goods & Retail
• 8.4. Government & Public Sector
• 8.5. Healthcare & Life Sciences
• 8.6. Manufacturing
• 8.7. Media & Entertainment
• 8.8. Telecommunications & IT

9. Americas Immersive Technology Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Immersive Technology Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Immersive Technology Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acer Inc.
• 2. Barco N.V.
• 3. EON Reality, Inc.
• 4. FAAC Incorporated
• 5. Google, LLC by Alphabet, Inc.
• 6. HCL Technologies Ltd.
• 7. Honeywell International, Inc.
• 8. Immersive Technologies Pty Limited
• 9. Lockheed Martin Corporation
• 10. Magic Leap, Inc.
• 11. Qualcomm Incorporated
• 12. Samsung Electronics Co. Ltd.
• 13. Telefonaktiebolaget LM Ericsson
• 14. Unity Technologies
• 15. Varjo Technologies Oy