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市場調査レポート

スポーツサングラスの世界市場:2019年~2023年

Global Sports Sunglasses Market 2019-2023

発行 TechNavio (Infiniti Research Ltd.) 商品コード 895013
出版日 ページ情報 英文 117 Pages
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スポーツサングラスの世界市場:2019年~2023年 Global Sports Sunglasses Market 2019-2023
出版日: 2019年07月18日 ページ情報: 英文 117 Pages
概要

スポーツサングラスは、アスリートやスポーツマンが明るい状況での視認性を高め、それによってパフォーマンスを向上させるのに役立ちます。2018年、オフラインセグメントは大きな市場シェアを獲得し、この傾向は予測期間中も続くと予想されます。O2O(online-to-offline)マーケティングの成長、専門店、大型スーパーマーケット、スーパーマーケット、百貨店の増加などの要因が、市場ポジションを維持するためにオフライン分野で重要な役割を果たすでしょう。また、世界のスポーツサングラス市場は、新製品の発売、製品のカスタマイズの需要の増加、偏光スポーツサングラスの需要の増加などが要因となり、予測期間中に約4%のCAGRで拡大する見込みです。しかし、主要な競合企業間の競争の激化、偽造品による脅威、代替品の入手可能性の高まりは、予測期間中のスポーツサングラス業界の成長を妨げる可能性があります。

当レポートでは、世界のスポーツサングラス市場について調査分析し、市場規模および成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 調査範囲

  • イントロダクション1
  • イントロダクション2
  • 米ドルの通貨換算レート

第3章 市場状況

  • 市場のエコシステム
  • 市場の特徴
  • 市場セグメンテーション分析

第4章 市場規模

  • 市場の定義
  • 市場規模(2018年)
  • 市場規模および予測(2018年~2023年)

第5章 ファイブフォース分析

  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 新規参入の脅威
  • 代替品の脅威
  • 競争相手の脅威
  • 市況

第6章 市場セグメンテーション:流通チャネル別

  • 市場セグメンテーション:流通チャネル別
  • 流通チャネル別比較:市場規模および予測(2018年~2023年)
  • オフライン
  • オンライン
  • 市場機会:流通チャネル別

第7章 顧客情勢

第8章 地域別情勢

  • 地域別セグメンテーション
  • 地域別比較:市場規模および予測(2018年~2023年)
  • 北米
  • 欧州
  • アジア太平洋地域
  • 南米
  • 中東・アフリカ地域
  • 主要国
  • 市場機会

第9章 意思決定の枠組み

第10章 成長要因と課題

  • 市場成長要因
  • 市場の課題

第11章 市場動向

  • オムニチャネル小売業への注目の高まり
  • オンラインからオフラインへの商取引の重要性の増加
  • ファッション小物としてスポーツサングラスの採用が増加

第12章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競合シナリオ

第13章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • adidas AG
  • Luxottica Group Spa
  • Nike Inc.
  • PUMA SE
  • Under Armour Inc.

第14章 付録

  • 調査方法
  • 略語のリスト
  • ベンダーの市場ポジショニングの定義

第15章 TECHNAVIOについて

図表
  • Exhibit 01: Global eyewear market
  • Exhibit 02: Segments of global eyewear market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: Distribution channel - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by distribution channel
  • Exhibit 19: Offline - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 20: Offline - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: Online - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 22: Online - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Market opportunity by distribution channel
  • Exhibit 24: Customer landscape
  • Exhibit 25: Market share by geography 2018-2023 (%)
  • Exhibit 26: Geographic comparison
  • Exhibit 27: North America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 28: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 29: Europe - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 30: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 32: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 33: South America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 34: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 35: MEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 36: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 37: Key leading countries
  • Exhibit 38: Market opportunity
  • Exhibit 39: Impact of drivers and challenges
  • Exhibit 40: Vendor landscape
  • Exhibit 41: Landscape disruption
  • Exhibit 42: Vendors covered
  • Exhibit 43: Vendor classification
  • Exhibit 44: Market positioning of vendors
  • Exhibit 45: adidas AG - Vendor overview
  • Exhibit 46: adidas AG - Product segments
  • Exhibit 47: adidas AG - Organizational developments
  • Exhibit 48: adidas AG - Geographic focus
  • Exhibit 49: adidas AG - Segment focus
  • Exhibit 50: adidas AG - Key offerings
  • Exhibit 51: Luxottica Group Spa - Vendor overview
  • Exhibit 52: Luxottica Group Spa - Business segments
  • Exhibit 53: Luxottica Group Spa - Organizational developments
  • Exhibit 54: Luxottica Group Spa - Geographic focus
  • Exhibit 55: Luxottica Group Spa - Segment focus
  • Exhibit 56: Luxottica Group Spa - Key offerings
  • Exhibit 57: Nike Inc. - Vendor overview
  • Exhibit 58: Nike Inc. - Product segments
  • Exhibit 59: Nike Inc. - Organizational developments
  • Exhibit 60: Nike Inc. - Geographic focus
  • Exhibit 61: Nike Inc. - Segment focus
  • Exhibit 62: Nike Inc. - Key offerings
  • Exhibit 63: PUMA SE - Vendor overview
  • Exhibit 64: PUMA SE - Product segments
  • Exhibit 65: PUMA SE - Organizational developments
  • Exhibit 66: PUMA SE - Geographic focus
  • Exhibit 67: PUMA SE - Segment focus
  • Exhibit 68: PUMA SE - Key offerings
  • Exhibit 69: Under Armour Inc. - Vendor overview
  • Exhibit 70: Under Armour Inc. - Product segments
  • Exhibit 71: Under Armour Inc. - Geographic focus
  • Exhibit 72: Under Armour Inc. - Segment focus
  • Exhibit 73: Under Armour Inc. - Key offerings
  • Exhibit 74: Validation techniques employed for market sizing
  • Exhibit 75: Definition of market positioning of vendors
目次
Product Code: IRTNTR31653

About this market

Sports sunglasses help athletes and sportspersons enhance their visibility in bright conditions, thereby driving their performance. Technavio's sports sunglasses market analysis considers sales from both offline and online. Our analysis also considers the sales of sports sunglasses in Europe, North America, South America, and MEA. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as growth of online-to-offline marketing and the increasing number of specialty stores, hypermarkets and supermarkets, and departmental stores will play a significant role in the offline segment to maintain its market position. Also, our global sports sunglasses market report also looks at factors such as new product launches, increased demand for product customization, increased demand for polarized sports sunglasses. However, rising rivalry among key competitors, threat from counterfeit products, rising availability of substitute products may hamper the growth of the sports sunglasses industry over the forecast period.

Overview

Increased demand for product customization

In the global sports sunglasses market, there has been an increased demand for product premiumization, as key vendors are increasingly focusing on enhancing the quality of their products to execute proper branding. The premiumization of products is largely driven by the increased demand for customization in terms of lens color, type of frame used, and various other attributes of sports sunglasses. This demand for product customization will lead to the expansion of the global sports sunglasses market at a CAGR of about 4% during the forecast period.

Increase in adoption of sports sunglasses as fashion accessory

The rising demand for multipurpose fashion accessories, especially from the millennial population, has been resulting in the adoption of sports sunglasses in the market. The increased availability of various sports sunglasses in new styles, shapes, sizes, colors, and structural orientation is also driving the adoption of sports sunglasses as a major fashion accessory. Continuous product development and innovation encourage consumers to choose products, depending on the occasion and their needs, such as office wear, casual wear, party wear, and beachwear. This trend is prominent among teenagers and young adults because these sports sunglasses add to their style statement. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global sports sunglasses market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of several major players, the global sports sunglasses market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sports sunglasses manufacturers, that include adidas AG, Luxottica Group Spa, Nike Inc., PUMA SE, and Under Armour Inc.

Also, the sports sunglasses market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Offline - Market size and forecast 2018-2023
  • Online - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023

Key leading countries

  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Increasing emphasis on omnichannel retailing
  • Increasing emphasis on online-to-offline commerce
  • Increase in adoption of sports sunglasses as fashion accessory

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • adidas AG
  • Luxottica Group Spa
  • Nike Inc.
  • PUMA SE
  • Under Armour Inc.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

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