Product Code: IRTNTR40077
The rum market is forecasted to grow by USD 9.1 bn during 2023-2028, accelerating at a CAGR of 7.06% during the forecast period. The report on the rum market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for premium varieties of rum, expanding international trade and distribution networks, and increasing disposable income in emerging markets.
Technavio's rum market is segmented as below:
Market Scope |
Base Year | 2022 |
End Year | 2027 |
Series Year | 2023-2027 |
Growth Momentum | Accelerate |
YOY 2023 | 6.34% |
CAGR | 7.06% |
Incremental Value | $9.1bn |
By Product
- Gold and dark rum
- White rum
- Spiced rum
By Distribution Channel
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the increasing sales of rum on e-commerce platforms as one of the prime reasons driving the rum market growth during the next few years. Also, rising demand for rum-based cocktails and growing demand from millennials will lead to sizable demand in the market.
The report on the rum market covers the following areas:
- Rum market sizing
- Rum market forecast
- Rum market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading rum market vendors that include Asahi Group Holdings Ltd., Atom Supplies Ltd., Bacardi Ltd., Campari Group, Cayman Spirits Co, Demerara Distillers Ltd, Diageo Plc, LT Group Inc., LYON RUM Windon Distilling, MAINE CRAFT DISTILLING, Mohan Meakin Ltd., Nova Scotia Spirit Co, Pernod Ricard SA, Suntory Holdings Ltd., The Edrington Group Ltd., Tobacco Barn Distillery LLC, Westerhall Estate Ltd., and William Grant and Sons Ltd. Also, the rum market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary - Chart on Market Overview
- Exhibit 02: Executive Summary - Data Table on Market Overview
- Exhibit 03: Executive Summary - Chart on Global Market Characteristics
- Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
- Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary - Chart on Incremental Growth
- Exhibit 08: Executive Summary - Data Table on Incremental Growth
- Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global rum market 2018 - 2022
- Exhibit 18: Historic Market Size - Data Table on global rum market 2018 - 2022 ($ billion)
- 4.2 Product Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
- 4.3 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
- 4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Product
- 6.1 Market segments
- Exhibit 30: Chart on Product - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Product - Market share 2023-2028 (%)
- 6.2 Comparison by Product
- Exhibit 32: Chart on Comparison by Product
- Exhibit 33: Data Table on Comparison by Product
- 6.3 Gold and dark rum - Market size and forecast 2023-2028
- Exhibit 34: Chart on Gold and dark rum - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Gold and dark rum - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Gold and dark rum - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Gold and dark rum - Year-over-year growth 2023-2028 (%)
- 6.4 White rum - Market size and forecast 2023-2028
- Exhibit 38: Chart on White rum - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on White rum - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on White rum - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on White rum - Year-over-year growth 2023-2028 (%)
- 6.5 Spiced rum - Market size and forecast 2023-2028
- Exhibit 42: Chart on Spiced rum - Market size and forecast 2023-2028 ($ billion)
- Exhibit 43: Data Table on Spiced rum - Market size and forecast 2023-2028 ($ billion)
- Exhibit 44: Chart on Spiced rum - Year-over-year growth 2023-2028 (%)
- Exhibit 45: Data Table on Spiced rum - Year-over-year growth 2023-2028 (%)
- 6.6 Market opportunity by Product
- Exhibit 46: Market opportunity by Product ($ billion)
- Exhibit 47: Data Table on Market opportunity by Product ($ billion)
7 Market Segmentation by Distribution Channel
- 7.1 Market segments
- Exhibit 48: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 49: Data Table on Distribution Channel - Market share 2023-2028 (%)
- 7.2 Comparison by Distribution Channel
- Exhibit 50: Chart on Comparison by Distribution Channel
- Exhibit 51: Data Table on Comparison by Distribution Channel
- 7.3 Off trade - Market size and forecast 2023-2028
- Exhibit 52: Chart on Off trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Off trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Off trade - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Off trade - Year-over-year growth 2023-2028 (%)
- 7.4 On trade - Market size and forecast 2023-2028
- Exhibit 56: Chart on On trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Data Table on On trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Chart on On trade - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on On trade - Year-over-year growth 2023-2028 (%)
- 7.5 Market opportunity by Distribution Channel
- Exhibit 60: Market opportunity by Distribution Channel ($ billion)
- Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
- Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2023-2028
- Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.4 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.5 APAC - Market size and forecast 2023-2028
- Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 UK - Market size and forecast 2023-2028
- Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.10 Japan - Market size and forecast 2023-2028
- Exhibit 95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on Japan - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 9.11 Canada - Market size and forecast 2023-2028
- Exhibit 99: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on Canada - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 9.12 Germany - Market size and forecast 2023-2028
- Exhibit 103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 105: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity By Geographical Landscape
- Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
- Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2023 and 2028
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 112: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 113: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification
- 12.3 Asahi Group Holdings Ltd.
- Exhibit 115: Asahi Group Holdings Ltd. - Overview
- Exhibit 116: Asahi Group Holdings Ltd. - Business segments
- Exhibit 117: Asahi Group Holdings Ltd. - Key news
- Exhibit 118: Asahi Group Holdings Ltd. - Key offerings
- Exhibit 119: Asahi Group Holdings Ltd. - Segment focus
- 12.4 Bacardi Ltd.
- Exhibit 120: Bacardi Ltd. - Overview
- Exhibit 121: Bacardi Ltd. - Product / Service
- Exhibit 122: Bacardi Ltd. - Key offerings
- 12.5 Campari Group
- Exhibit 123: Campari Group - Overview
- Exhibit 124: Campari Group - Business segments
- Exhibit 125: Campari Group - Key offerings
- Exhibit 126: Campari Group - Segment focus
- 12.6 Demerara Distillers Ltd
- Exhibit 127: Demerara Distillers Ltd - Overview
- Exhibit 128: Demerara Distillers Ltd - Business segments
- Exhibit 129: Demerara Distillers Ltd - Key offerings
- Exhibit 130: Demerara Distillers Ltd - Segment focus
- 12.7 Diageo Plc
- Exhibit 131: Diageo Plc - Overview
- Exhibit 132: Diageo Plc - Business segments
- Exhibit 133: Diageo Plc - Key offerings
- Exhibit 134: Diageo Plc - Segment focus
- 12.8 LT Group Inc.
- Exhibit 135: LT Group Inc. - Overview
- Exhibit 136: LT Group Inc. - Business segments
- Exhibit 137: LT Group Inc. - Key offerings
- Exhibit 138: LT Group Inc. - Segment focus
- 12.9 LYON RUM Windon Distilling
- Exhibit 139: LYON RUM Windon Distilling - Overview
- Exhibit 140: LYON RUM Windon Distilling - Product / Service
- Exhibit 141: LYON RUM Windon Distilling - Key offerings
- 12.10 MAINE CRAFT DISTILLING
- Exhibit 142: MAINE CRAFT DISTILLING - Overview
- Exhibit 143: MAINE CRAFT DISTILLING - Product / Service
- Exhibit 144: MAINE CRAFT DISTILLING - Key offerings
- 12.11 Mohan Meakin Ltd.
- Exhibit 145: Mohan Meakin Ltd. - Overview
- Exhibit 146: Mohan Meakin Ltd. - Business segments
- Exhibit 147: Mohan Meakin Ltd. - Key offerings
- Exhibit 148: Mohan Meakin Ltd. - Segment focus
- 12.12 Nova Scotia Spirit Co
- Exhibit 149: Nova Scotia Spirit Co - Overview
- Exhibit 150: Nova Scotia Spirit Co - Product / Service
- Exhibit 151: Nova Scotia Spirit Co - Key offerings
- 12.13 Pernod Ricard SA
- Exhibit 152: Pernod Ricard SA - Overview
- Exhibit 153: Pernod Ricard SA - Product / Service
- Exhibit 154: Pernod Ricard SA - Key offerings
- 12.14 Suntory Holdings Ltd.
- Exhibit 155: Suntory Holdings Ltd. - Overview
- Exhibit 156: Suntory Holdings Ltd. - Business segments
- Exhibit 157: Suntory Holdings Ltd. - Key offerings
- Exhibit 158: Suntory Holdings Ltd. - Segment focus
- 12.15 The Edrington Group Ltd.
- Exhibit 159: The Edrington Group Ltd. - Overview
- Exhibit 160: The Edrington Group Ltd. - Product / Service
- Exhibit 161: The Edrington Group Ltd. - Key offerings
- 12.16 Tobacco Barn Distillery LLC
- Exhibit 162: Tobacco Barn Distillery LLC - Overview
- Exhibit 163: Tobacco Barn Distillery LLC - Product / Service
- Exhibit 164: Tobacco Barn Distillery LLC - Key offerings
- 12.17 William Grant and Sons Ltd
- Exhibit 165: William Grant and Sons Ltd - Overview
- Exhibit 166: William Grant and Sons Ltd - Product / Service
- Exhibit 167: William Grant and Sons Ltd - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 168: Inclusions checklist
- Exhibit 169: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 170: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 171: Research methodology
- Exhibit 172: Validation techniques employed for market sizing
- Exhibit 173: Information sources
- 13.5 List of abbreviations
- Exhibit 174: List of abbreviations