オンライン広告費の世界市場 2025-2029

オンライン広告費市場は2024-2029年に2,866億米ドル、予測期間中のCAGRは11.7%で成長すると予測されます。

当レポートでは、オンライン広告費市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、オフライン広告費の減少、オンライン広告の低コスト化、ソーシャルメディアの広告利用の増加によって牽引されています。

本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。レポートには、主要企業の分析に加え、包括的な市場規模データ、地域別分析によるセグメント、ベンダー情勢が含まれています。レポートには過去データと予測データがあります。

本調査では、今後数年間のオンライン広告費市場の成長を促進する主な要因の1つとして、オンラインビデオとコネクテッドTV（CTV）広告の成長を挙げています。また、Cookieを使用しない広告や指数関数的に上昇するリアルタイム入札（RTB）は、市場の大きな需要につながるでしょう。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 Technavio分析

• 価格・ライフサイクル・顧客購入バスケット・採用率・購入基準の分析
• インプットの重要性と差別化の要因
• 混乱の要因
• 促進要因と課題の影響

第3章 市場情勢

• 市場エコシステム
• 市場の特徴
• バリューチェーン分析

第4章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2024
• 市場の見通し 2024-2029

第5章 市場規模実績

• オンライン広告費の世界市場 2019-2023
• プラットフォームセグメント分析 2019-2023
• 用途別セグメント分析 2019-2023
• タイプセグメント分析 2019-2023
• 地域別セグメント分析 2019-2023
• 国別セグメント分析 2019-2023

第6章 定性分析

• AIの影響：オンライン広告費の世界市場

第7章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第8章 市場セグメンテーション：プラットフォーム別

• 市場セグメント
• 比較：プラットフォーム別
• モバイルデバイス：市場規模と予測 2024-2029
• デスクトップ：市場規模と予測 2024-2029
• 市場機会：プラットフォーム別

第9章 市場セグメンテーション：用途別

• 市場セグメント
• 比較：用途別
• 小売業とeコマース：市場規模と予測 2024-2029
• ヘルスケアと製薬：市場規模と予測 2024-2029
• メディアとエンターテイメント：市場規模と予測 2024-2029
• 旅行とホスピタリティ：市場規模と予測 2024-2029
• その他：市場規模と予測 2024-2029
• 市場機会：用途別

第10章 市場セグメンテーション：タイプ別

• 市場セグメント
• 比較：タイプ別
• 検索広告：市場規模と予測 2024-2029
• ソーシャルメディア広告：市場規模と予測 2024-2029
• ディスプレイ広告：市場規模と予測 2024-2029
• 動画広告：市場規模と予測 2024-2029
• その他：市場規模と予測 2024-2029
• 市場機会：タイプ別

第11章 顧客情勢

• 顧客情勢の概要

第12章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2024-2029
• アジア太平洋：市場規模と予測 2024-2029
• 欧州：市場規模と予測 2024-2029
• 南米：市場規模と予測 2024-2029
• 中東・アフリカ：市場規模と予測 2024-2029
• 米国：市場規模と予測 2024-2029
• 中国：市場規模と予測 2024-2029
• カナダ：市場規模と予測 2024-2029
• 英国：市場規模と予測 2024-2029
• 日本：市場規模と予測 2024-2029
• ブラジル：市場規模と予測 2024-2029
• メキシコ：市場規模と予測 2024-2029
• ドイツ：市場規模と予測 2024-2029
• インド：市場規模と予測 2024-2029
• フランス：市場規模と予測 2024-2029
• 市場機会：地域情勢別

第13章 促進要因・課題・機会・抑制要因

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場の機会・抑制要因

第14章 競合情勢

• 概要
• 競合情勢
• 混乱の状況
• 業界のリスク

第15章 競合分析

• 企業プロファイル
• 企業ランキング指数
• 企業の市場ポジショニング
• Alibaba Group Holding Ltd.
• Alphabet Inc.
• Amazon.com Inc.
• Baidu Inc.
• Dentsu Group Inc.
• Digital Turbine Inc.
• Eniro AB
• GroupM
• Hakuhodo DY Media Partners Inc. Co. Ltd.
• Meta Platforms Inc.
• Microsoft Corp.
• Tencent Holdings Ltd.
• The Interpublic Group of Companies Inc.
• Yahoo B2B
• X Corp.

第16章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
• Exhibits6: Executive Summary - Chart on Market Segmentation by Application
• Exhibits7: Executive Summary - Chart on Market Segmentation by Type
• Exhibits8: Executive Summary - Chart on Incremental Growth
• Exhibits9: Executive Summary - Data Table on Incremental Growth
• Exhibits10: Executive Summary - Chart on Company Market Positioning
• Exhibits11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits12: Overview on criticality of inputs and factors of differentiation
• Exhibits13: Overview on factors of disruption
• Exhibits14: Impact of drivers and challenges in 2024 and 2029
• Exhibits15: Parent Market
• Exhibits16: Data Table on - Parent Market
• Exhibits17: Market characteristics analysis
• Exhibits18: Value chain analysis
• Exhibits19: Offerings of companies included in the market definition
• Exhibits20: Market segments
• Exhibits21: Chart on Global - Market size and forecast 2024-2029 ($ billion)
• Exhibits22: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
• Exhibits23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
• Exhibits24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
• Exhibits25: Historic Market Size - Data Table on Global Online Ad Spending Market 2019 - 2023 ($ billion)
• Exhibits26: Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
• Exhibits27: Historic Market Size - Application Segment 2019 - 2023 ($ billion)
• Exhibits28: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• Exhibits29: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• Exhibits30: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
• Exhibits31: Five forces analysis - Comparison between 2024 and 2029
• Exhibits32: Bargaining power of buyers - Impact of key factors 2024 and 2029
• Exhibits33: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• Exhibits34: Threat of new entrants - Impact of key factors in 2024 and 2029
• Exhibits35: Threat of substitutes - Impact of key factors in 2024 and 2029
• Exhibits36: Threat of rivalry - Impact of key factors in 2024 and 2029
• Exhibits37: Chart on Market condition - Five forces 2024 and 2029
• Exhibits38: Chart on Platform - Market share 2024-2029 (%)
• Exhibits39: Data Table on Platform - Market share 2024-2029 (%)
• Exhibits40: Chart on Comparison by Platform
• Exhibits41: Data Table on Comparison by Platform
• Exhibits42: Chart on Mobile devices - Market size and forecast 2024-2029 ($ billion)
• Exhibits43: Data Table on Mobile devices - Market size and forecast 2024-2029 ($ billion)
• Exhibits44: Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
• Exhibits45: Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)
• Exhibits46: Chart on Desktops - Market size and forecast 2024-2029 ($ billion)
• Exhibits47: Data Table on Desktops - Market size and forecast 2024-2029 ($ billion)
• Exhibits48: Chart on Desktops - Year-over-year growth 2024-2029 (%)
• Exhibits49: Data Table on Desktops - Year-over-year growth 2024-2029 (%)
• Exhibits50: Market opportunity by Platform ($ billion)
• Exhibits51: Data Table on Market opportunity by Platform ($ billion)
• Exhibits52: Chart on Application - Market share 2024-2029 (%)
• Exhibits53: Data Table on Application - Market share 2024-2029 (%)
• Exhibits54: Chart on Comparison by Application
• Exhibits55: Data Table on Comparison by Application
• Exhibits56: Chart on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
• Exhibits57: Data Table on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
• Exhibits58: Chart on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
• Exhibits59: Data Table on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
• Exhibits60: Chart on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
• Exhibits61: Data Table on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
• Exhibits62: Chart on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
• Exhibits63: Data Table on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
• Exhibits64: Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
• Exhibits65: Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
• Exhibits66: Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
• Exhibits67: Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
• Exhibits68: Chart on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
• Exhibits69: Data Table on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
• Exhibits70: Chart on Travel and hospitality - Year-over-year growth 2024-2029 (%)
• Exhibits71: Data Table on Travel and hospitality - Year-over-year growth 2024-2029 (%)
• Exhibits72: Chart on Others - Market size and forecast 2024-2029 ($ billion)
• Exhibits73: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
• Exhibits74: Chart on Others - Year-over-year growth 2024-2029 (%)
• Exhibits75: Data Table on Others - Year-over-year growth 2024-2029 (%)
• Exhibits76: Market opportunity by Application ($ billion)
• Exhibits77: Data Table on Market opportunity by Application ($ billion)
• Exhibits78: Chart on Type - Market share 2024-2029 (%)
• Exhibits79: Data Table on Type - Market share 2024-2029 (%)
• Exhibits80: Chart on Comparison by Type
• Exhibits81: Data Table on Comparison by Type
• Exhibits82: Chart on Search Ads - Market size and forecast 2024-2029 ($ billion)
• Exhibits83: Data Table on Search Ads - Market size and forecast 2024-2029 ($ billion)
• Exhibits84: Chart on Search Ads - Year-over-year growth 2024-2029 (%)
• Exhibits85: Data Table on Search Ads - Year-over-year growth 2024-2029 (%)
• Exhibits86: Chart on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
• Exhibits87: Data Table on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
• Exhibits88: Chart on Social Media Ads - Year-over-year growth 2024-2029 (%)
• Exhibits89: Data Table on Social Media Ads - Year-over-year growth 2024-2029 (%)
• Exhibits90: Chart on Display Ads - Market size and forecast 2024-2029 ($ billion)
• Exhibits91: Data Table on Display Ads - Market size and forecast 2024-2029 ($ billion)
• Exhibits92: Chart on Display Ads - Year-over-year growth 2024-2029 (%)
• Exhibits93: Data Table on Display Ads - Year-over-year growth 2024-2029 (%)
• Exhibits94: Chart on Video Ads - Market size and forecast 2024-2029 ($ billion)
• Exhibits95: Data Table on Video Ads - Market size and forecast 2024-2029 ($ billion)
• Exhibits96: Chart on Video Ads - Year-over-year growth 2024-2029 (%)
• Exhibits97: Data Table on Video Ads - Year-over-year growth 2024-2029 (%)
• Exhibits98: Chart on Others - Market size and forecast 2024-2029 ($ billion)
• Exhibits99: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
• Exhibits100: Chart on Others - Year-over-year growth 2024-2029 (%)
• Exhibits101: Data Table on Others - Year-over-year growth 2024-2029 (%)
• Exhibits102: Market opportunity by Type ($ billion)
• Exhibits103: Data Table on Market opportunity by Type ($ billion)
• Exhibits104: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits105: Chart on Market share By Geographical Landscape 2024-2029 (%)
• Exhibits106: Data Table on Market share By Geographical Landscape 2024-2029 (%)
• Exhibits107: Chart on Geographic comparison
• Exhibits108: Data Table on Geographic comparison
• Exhibits109: Chart on North America - Market size and forecast 2024-2029 ($ billion)
• Exhibits110: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
• Exhibits111: Chart on North America - Year-over-year growth 2024-2029 (%)
• Exhibits112: Data Table on North America - Year-over-year growth 2024-2029 (%)
• Exhibits113: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
• Exhibits114: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
• Exhibits115: Chart on APAC - Year-over-year growth 2024-2029 (%)
• Exhibits116: Data Table on APAC - Year-over-year growth 2024-2029 (%)
• Exhibits117: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
• Exhibits118: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
• Exhibits119: Chart on Europe - Year-over-year growth 2024-2029 (%)
• Exhibits120: Data Table on Europe - Year-over-year growth 2024-2029 (%)
• Exhibits121: Chart on South America - Market size and forecast 2024-2029 ($ billion)
• Exhibits122: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
• Exhibits123: Chart on South America - Year-over-year growth 2024-2029 (%)
• Exhibits124: Data Table on South America - Year-over-year growth 2024-2029 (%)
• Exhibits125: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
• Exhibits126: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
• Exhibits127: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• Exhibits128: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• Exhibits129: Chart on US - Market size and forecast 2024-2029 ($ billion)
• Exhibits130: Data Table on US - Market size and forecast 2024-2029 ($ billion)
• Exhibits131: Chart on US - Year-over-year growth 2024-2029 (%)
• Exhibits132: Data Table on US - Year-over-year growth 2024-2029 (%)
• Exhibits133: Chart on China - Market size and forecast 2024-2029 ($ billion)
• Exhibits134: Data Table on China - Market size and forecast 2024-2029 ($ billion)
• Exhibits135: Chart on China - Year-over-year growth 2024-2029 (%)
• Exhibits136: Data Table on China - Year-over-year growth 2024-2029 (%)
• Exhibits137: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
• Exhibits138: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
• Exhibits139: Chart on Canada - Year-over-year growth 2024-2029 (%)
• Exhibits140: Data Table on Canada - Year-over-year growth 2024-2029 (%)
• Exhibits141: Chart on UK - Market size and forecast 2024-2029 ($ billion)
• Exhibits142: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
• Exhibits143: Chart on UK - Year-over-year growth 2024-2029 (%)
• Exhibits144: Data Table on UK - Year-over-year growth 2024-2029 (%)
• Exhibits145: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
• Exhibits146: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
• Exhibits147: Chart on Japan - Year-over-year growth 2024-2029 (%)
• Exhibits148: Data Table on Japan - Year-over-year growth 2024-2029 (%)
• Exhibits149: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
• Exhibits150: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
• Exhibits151: Chart on Brazil - Year-over-year growth 2024-2029 (%)
• Exhibits152: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• Exhibits153: Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
• Exhibits154: Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
• Exhibits155: Chart on Mexico - Year-over-year growth 2024-2029 (%)
• Exhibits156: Data Table on Mexico - Year-over-year growth 2024-2029 (%)
• Exhibits157: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
• Exhibits158: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
• Exhibits159: Chart on Germany - Year-over-year growth 2024-2029 (%)
• Exhibits160: Data Table on Germany - Year-over-year growth 2024-2029 (%)
• Exhibits161: Chart on India - Market size and forecast 2024-2029 ($ billion)
• Exhibits162: Data Table on India - Market size and forecast 2024-2029 ($ billion)
• Exhibits163: Chart on India - Year-over-year growth 2024-2029 (%)
• Exhibits164: Data Table on India - Year-over-year growth 2024-2029 (%)
• Exhibits165: Chart on France - Market size and forecast 2024-2029 ($ billion)
• Exhibits166: Data Table on France - Market size and forecast 2024-2029 ($ billion)
• Exhibits167: Chart on France - Year-over-year growth 2024-2029 (%)
• Exhibits168: Data Table on France - Year-over-year growth 2024-2029 (%)
• Exhibits169: Market opportunity By Geographical Landscape ($ billion)
• Exhibits170: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits171: Impact of drivers and challenges in 2024 and 2029
• Exhibits172: Overview on criticality of inputs and factors of differentiation
• Exhibits173: Overview on factors of disruption
• Exhibits174: Impact of key risks on business
• Exhibits175: Companies covered
• Exhibits176: Company ranking index
• Exhibits177: Matrix on companies position and classification
• Exhibits178: Alibaba Group Holding Ltd. - Overview
• Exhibits179: Alibaba Group Holding Ltd. - Business segments
• Exhibits180: Alibaba Group Holding Ltd. - Key news
• Exhibits181: Alibaba Group Holding Ltd. - Key offerings
• Exhibits182: Alibaba Group Holding Ltd. - Segment focus
• Exhibits183: SWOT
• Exhibits184: Alphabet Inc. - Overview
• Exhibits185: Alphabet Inc. - Business segments
• Exhibits186: Alphabet Inc. - Key offerings
• Exhibits187: Alphabet Inc. - Segment focus
• Exhibits188: SWOT
• Exhibits189: Amazon.com Inc. - Overview
• Exhibits190: Amazon.com Inc. - Business segments
• Exhibits191: Amazon.com Inc. - Key news
• Exhibits192: Amazon.com Inc. - Key offerings
• Exhibits193: Amazon.com Inc. - Segment focus
• Exhibits194: SWOT
• Exhibits195: Baidu Inc. - Overview
• Exhibits196: Baidu Inc. - Business segments
• Exhibits197: Baidu Inc. - Key offerings
• Exhibits198: Baidu Inc. - Segment focus
• Exhibits199: SWOT
• Exhibits200: Dentsu Group Inc. - Overview
• Exhibits201: Dentsu Group Inc. - Business segments
• Exhibits202: Dentsu Group Inc. - Key offerings
• Exhibits203: Dentsu Group Inc. - Segment focus
• Exhibits204: SWOT
• Exhibits205: Digital Turbine Inc. - Overview
• Exhibits206: Digital Turbine Inc. - Business segments
• Exhibits207: Digital Turbine Inc. - Key offerings
• Exhibits208: Digital Turbine Inc. - Segment focus
• Exhibits209: SWOT
• Exhibits210: Eniro AB - Overview
• Exhibits211: Eniro AB - Product / Service
• Exhibits212: Eniro AB - Key offerings
• Exhibits213: SWOT
• Exhibits214: GroupM - Overview
• Exhibits215: GroupM - Product / Service
• Exhibits216: GroupM - Key offerings
• Exhibits217: SWOT
• Exhibits218: Hakuhodo DY Media Partners Inc. Co. Ltd. - Overview
• Exhibits219: Hakuhodo DY Media Partners Inc. Co. Ltd. - Product / Service
• Exhibits220: Hakuhodo DY Media Partners Inc. Co. Ltd. - Key offerings
• Exhibits221: SWOT
• Exhibits222: Meta Platforms Inc. - Overview
• Exhibits223: Meta Platforms Inc. - Business segments
• Exhibits224: Meta Platforms Inc. - Key news
• Exhibits225: Meta Platforms Inc. - Key offerings
• Exhibits226: Meta Platforms Inc. - Segment focus
• Exhibits227: SWOT
• Exhibits228: Microsoft Corp. - Overview
• Exhibits229: Microsoft Corp. - Business segments
• Exhibits230: Microsoft Corp. - Key news
• Exhibits231: Microsoft Corp. - Key offerings
• Exhibits232: Microsoft Corp. - Segment focus
• Exhibits233: SWOT
• Exhibits234: Tencent Holdings Ltd. - Overview
• Exhibits235: Tencent Holdings Ltd. - Business segments
• Exhibits236: Tencent Holdings Ltd. - Key news
• Exhibits237: Tencent Holdings Ltd. - Key offerings
• Exhibits238: Tencent Holdings Ltd. - Segment focus
• Exhibits239: SWOT
• Exhibits240: The Interpublic Group of Companies Inc. - Overview
• Exhibits241: The Interpublic Group of Companies Inc. - Business segments
• Exhibits242: The Interpublic Group of Companies Inc. - Key offerings
• Exhibits243: The Interpublic Group of Companies Inc. - Segment focus
• Exhibits244: SWOT
• Exhibits245: Yahoo B2B - Overview
• Exhibits246: Yahoo B2B - Product / Service
• Exhibits247: Yahoo B2B - Key offerings
• Exhibits248: SWOT
• Exhibits249: X Corp. - Overview
• Exhibits250: X Corp. - Product / Service
• Exhibits251: X Corp. - Key offerings
• Exhibits252: SWOT
• Exhibits253: Inclusions checklist
• Exhibits254: Exclusions checklist
• Exhibits255: Currency conversion rates for US$
• Exhibits256: Research methodology
• Exhibits257: Information sources
• Exhibits258: Data validation
• Exhibits259: Validation techniques employed for market sizing
• Exhibits260: Data synthesis
• Exhibits261: 360 degree market analysis
• Exhibits262: List of abbreviations

The online ad spending market is forecasted to grow by USD 286.6 bn during 2024-2029, accelerating at a CAGR of 11.7% during the forecast period. The report on the online ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decline in offline ad spending, low cost of online advertising, and increasing use of social media for advertisement.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's online ad spending market is segmented as below:

By Platform

• Mobile devices
• Desktops

By Application

• Retail and e-commerce
• Healthcare and pharma
• Media and entertainment
• Travel and hospitality
• Others

By Type

• Search Ads
• Social Media Ads
• Display Ads
• Video Ads
• Others

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the growth of online video and connected tv (CTV) advertising as one of the prime reasons driving the online ad spending market growth during the next few years. Also, advertising without cookies and exponentially rising real-time bidding (RTB) will lead to sizable demand in the market.

The report on the online ad spending market covers the following areas:

• Online Ad Spending Market sizing
• Online Ad Spending Market forecast
• Online Ad Spending Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online ad spending market vendors that include Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Digital Turbine Inc., Eniro AB, GroupM, Hakuhodo DY Media Partners Inc. Co. Ltd., InterActiveCorp, Meta Platforms Inc., Microsoft Corp., SXM Media, Tencent Holdings Ltd., The Interpublic Group of Companies Inc., Yahoo B2B, and X Corp.. Also, the online ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Online Ad Spending Market 2019 - 2023
  • Historic Market Size - Data Table on Global Online Ad Spending Market 2019 - 2023 ($ billion)
• 5.2 Platform segment analysis 2019 - 2023
  • Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
• 5.3 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ billion)
• 5.4 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI impact on global online ad spending market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Platform

• 8.1 Market segments
  • Chart on Platform - Market share 2024-2029 (%)
  • Data Table on Platform - Market share 2024-2029 (%)
• 8.2 Comparison by Platform
  • Chart on Comparison by Platform
  • Data Table on Comparison by Platform
• 8.3 Mobile devices - Market size and forecast 2024-2029
  • Chart on Mobile devices - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mobile devices - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
  • Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)
• 8.4 Desktops - Market size and forecast 2024-2029
  • Chart on Desktops - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Desktops - Market size and forecast 2024-2029 ($ billion)
  • Chart on Desktops - Year-over-year growth 2024-2029 (%)
  • Data Table on Desktops - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Platform
  • Market opportunity by Platform ($ billion)
  • Data Table on Market opportunity by Platform ($ billion)

9 Market Segmentation by Application

• 9.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 9.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 9.3 Retail and e-commerce - Market size and forecast 2024-2029
  • Chart on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Retail and e-commerce - Market size and forecast 2024-2029 ($ billion)
  • Chart on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
  • Data Table on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
• 9.4 Healthcare and pharma - Market size and forecast 2024-2029
  • Chart on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Healthcare and pharma - Market size and forecast 2024-2029 ($ billion)
  • Chart on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
  • Data Table on Healthcare and pharma - Year-over-year growth 2024-2029 (%)
• 9.5 Media and entertainment - Market size and forecast 2024-2029
  • Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
  • Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
  • Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
• 9.6 Travel and hospitality - Market size and forecast 2024-2029
  • Chart on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Travel and hospitality - Market size and forecast 2024-2029 ($ billion)
  • Chart on Travel and hospitality - Year-over-year growth 2024-2029 (%)
  • Data Table on Travel and hospitality - Year-over-year growth 2024-2029 (%)
• 9.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.8 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

10 Market Segmentation by Type

• 10.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 10.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 10.3 Search Ads - Market size and forecast 2024-2029
  • Chart on Search Ads - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Search Ads - Market size and forecast 2024-2029 ($ billion)
  • Chart on Search Ads - Year-over-year growth 2024-2029 (%)
  • Data Table on Search Ads - Year-over-year growth 2024-2029 (%)
• 10.4 Social Media Ads - Market size and forecast 2024-2029
  • Chart on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Social Media Ads - Market size and forecast 2024-2029 ($ billion)
  • Chart on Social Media Ads - Year-over-year growth 2024-2029 (%)
  • Data Table on Social Media Ads - Year-over-year growth 2024-2029 (%)
• 10.5 Display Ads - Market size and forecast 2024-2029
  • Chart on Display Ads - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Display Ads - Market size and forecast 2024-2029 ($ billion)
  • Chart on Display Ads - Year-over-year growth 2024-2029 (%)
  • Data Table on Display Ads - Year-over-year growth 2024-2029 (%)
• 10.6 Video Ads - Market size and forecast 2024-2029
  • Chart on Video Ads - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Video Ads - Market size and forecast 2024-2029 ($ billion)
  • Chart on Video Ads - Year-over-year growth 2024-2029 (%)
  • Data Table on Video Ads - Year-over-year growth 2024-2029 (%)
• 10.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 10.8 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.10 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.12 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.13 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 12.14 Mexico - Market size and forecast 2024-2029
  • Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mexico - Year-over-year growth 2024-2029 (%)
  • Data Table on Mexico - Year-over-year growth 2024-2029 (%)
• 12.15 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.16 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.17 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
  • SWOT
• 15.5 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
  • SWOT
• 15.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.7 Baidu Inc.
  • Baidu Inc. - Overview
  • Baidu Inc. - Business segments
  • Baidu Inc. - Key offerings
  • Baidu Inc. - Segment focus
  • SWOT
• 15.8 Dentsu Group Inc.
  • Dentsu Group Inc. - Overview
  • Dentsu Group Inc. - Business segments
  • Dentsu Group Inc. - Key offerings
  • Dentsu Group Inc. - Segment focus
  • SWOT
• 15.9 Digital Turbine Inc.
  • Digital Turbine Inc. - Overview
  • Digital Turbine Inc. - Business segments
  • Digital Turbine Inc. - Key offerings
  • Digital Turbine Inc. - Segment focus
  • SWOT
• 15.10 Eniro AB
  • Eniro AB - Overview
  • Eniro AB - Product / Service
  • Eniro AB - Key offerings
  • SWOT
• 15.11 GroupM
  • GroupM - Overview
  • GroupM - Product / Service
  • GroupM - Key offerings
  • SWOT
• 15.12 Hakuhodo DY Media Partners Inc. Co. Ltd.
  • Hakuhodo DY Media Partners Inc. Co. Ltd. - Overview
  • Hakuhodo DY Media Partners Inc. Co. Ltd. - Product / Service
  • Hakuhodo DY Media Partners Inc. Co. Ltd. - Key offerings
  • SWOT
• 15.13 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key news
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
  • SWOT
• 15.14 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.15 Tencent Holdings Ltd.
  • Tencent Holdings Ltd. - Overview
  • Tencent Holdings Ltd. - Business segments
  • Tencent Holdings Ltd. - Key news
  • Tencent Holdings Ltd. - Key offerings
  • Tencent Holdings Ltd. - Segment focus
  • SWOT
• 15.16 The Interpublic Group of Companies Inc.
  • The Interpublic Group of Companies Inc. - Overview
  • The Interpublic Group of Companies Inc. - Business segments
  • The Interpublic Group of Companies Inc. - Key offerings
  • The Interpublic Group of Companies Inc. - Segment focus
  • SWOT
• 15.17 Yahoo B2B
  • Yahoo B2B - Overview
  • Yahoo B2B - Product / Service
  • Yahoo B2B - Key offerings
  • SWOT
• 15.18 X Corp.
  • X Corp. - Overview
  • X Corp. - Product / Service
  • X Corp. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations