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市場調査レポート
商品コード
1459480
ゲーム内広告の世界市場 2024-2028Global In-Game Advertising Market 2024-2028 |
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ゲーム内広告の世界市場 2024-2028 |
出版日: 2024年03月26日
発行: TechNavio
ページ情報: 英文 165 Pages
納期: 即納可能
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ゲーム内広告市場は2023-2028年に60億7,000万米ドル、予測期間中のCAGRは13.87%で成長すると予測されます。
当レポートでは、ゲーム内広告市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。
現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、ゲーマー数の増加、広告主とゲーム会社間のパートナーシップの拡大、モバイルゲーム需要の高まり、ダイナミックなゲーム内広告の人気の高まりによって牽引されています。
市場範囲 | |
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基準年 | 2024 |
終了年 | 2028 |
予測期間 | 2024-2028 |
成長モメンタム | 加速 |
前年比2024年 | 11.64% |
CAGR | 13.87% |
増分額 | 60億7,000万米ドル |
本調査では、今後数年間のゲーム内広告市場の成長を促進する主な要因の1つとして、ゲーム内広告にNLP(自然言語処理)を組み込んだことを挙げています。また、プログラマティックなゲーム内広告の出現や、ネイティブ広告への注目が高まっていることも、同市場の大きな需要につながると思われます。
Exhibits:
The in-game advertising market is forecasted to grow by USD 6.07 bn during 2023-2028, accelerating at a CAGR of 13.87% during the forecast period. The report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of gamers and growing partnerships between advertisers and video game companies, rising demand for mobile gaming, and growing popularity of dynamic in-game advertising.
Technavio's in-game advertising market is segmented as below:
Market Scope | |
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Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 11.64% |
CAGR | 13.87% |
Incremental Value | $6.07bn |
By Platform
By Type
By Geographical Landscape
This study identifies the incorporation of NLP with in-game advertising as one of the prime reasons driving the in-game advertising market growth during the next few years. Also, emergence of programmatic in-game advertisement and increasing focus on native advertising will lead to sizable demand in the market.
The report on the in-game advertising market covers the following areas:
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising market vendors that include AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Software Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc. Also, the in-game advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.