消費者向けパッケージ商品（CPG）の世界市場 2024-2028

消費者向けパッケージ商品（CPG）市場は、2023年から2028年にかけて1兆2,808億米ドル、予測期間中のCAGRは4.49%で成長すると予測されています。

当レポートでは、消費者向けパッケージ商品（CPG）市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、eコマースによるCPG製品の売上増加、個別化された栄養への需要の高まり、CPGの広告プラットフォームとしてのデジタルマーケティングとソーシャルメディアプラットフォームの台頭によって牽引されています。

本調査では、今後数年間の消費者向けパッケージ商品（CPG）市場成長を牽引する主な要因の1つとして、消費者直販（D2C）ブランドの台頭を挙げています。また、CPG製品のサブスクリプションサービスの出現や、世界の消費者向けパッケージ商品（CPG）市場における技術的進歩も、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• 消費者向けパッケージ商品（CPG）の世界市場 2018-2022
• 製品別セグメント分析 2018-2022
• 流通チャネル別セグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：製品別

• 市場セグメント
• 比較：製品別
• 飲食品：市場規模と予測 2023-2028
• パーソナルケアと化粧品：市場規模と予測 2023-2028
• 家庭用品：市場規模と予測 2023-2028
• 医薬品：市場規模と予測 2023-2028
• その他：市場規模と予測 2023-2028
• 市場機会：製品別

第7章 市場セグメンテーション：流通チャネル別

• 市場セグメント
• 比較：流通チャネル別
• オフライン：市場規模と予測 2023-2028
• オンライン：市場規模と予測 2023-2028
• 市場機会：流通チャネル別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 日本：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Anheuser Busch InBev SA NV
• Carlsberg Breweries AS
• Colgate Palmolive Co.
• Diageo Plc
• Heineken NV
• Kellanova
• Keurig Dr Pepper Inc.
• KWEICHOW MOUTAI Co. Ltd.
• LOreal SA
• Nestle SA
• PepsiCo Inc.
• The Coca Cola Co.
• The Kraft Heinz Co.
• The Procter and Gamble Co.
• Unilever PLC

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Product
• Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global consumer packaged goods (cpg) market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Product - Market share 2023-2028 (%)
• Exhibits31: Data Table on Product - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Product
• Exhibits33: Data Table on Comparison by Product
• Exhibits34: Chart on Food and beverages - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Food and beverages - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Food and beverages - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Food and beverages - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Personal care and cosmetics - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Personal care and cosmetics - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Personal care and cosmetics - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Personal care and cosmetics - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Household supplies - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Household supplies - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Household supplies - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Household supplies - Year-over-year growth 2023-2028 (%)
• Exhibits46: Chart on Pharmaceuticals - Market size and forecast 2023-2028 ($ billion)
• Exhibits47: Data Table on Pharmaceuticals - Market size and forecast 2023-2028 ($ billion)
• Exhibits48: Chart on Pharmaceuticals - Year-over-year growth 2023-2028 (%)
• Exhibits49: Data Table on Pharmaceuticals - Year-over-year growth 2023-2028 (%)
• Exhibits50: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits52: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits54: Market opportunity by Product ($ billion)
• Exhibits55: Data Table on Market opportunity by Product ($ billion)
• Exhibits56: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits57: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits58: Chart on Comparison by Distribution Channel
• Exhibits59: Data Table on Comparison by Distribution Channel
• Exhibits60: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits64: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits68: Market opportunity by Distribution Channel ($ billion)
• Exhibits69: Data Table on Market opportunity by Distribution Channel ($ billion)
• Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits71: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits73: Chart on Geographic comparison
• Exhibits74: Data Table on Geographic comparison
• Exhibits75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits112: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits113: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits115: Market opportunity By Geographical Landscape ($ billion)
• Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits117: Impact of drivers and challenges in 2023 and 2028
• Exhibits118: Overview on Criticality of inputs and Factors of differentiation
• Exhibits119: Overview on factors of disruption
• Exhibits120: Impact of key risks on business
• Exhibits121: Vendors covered
• Exhibits122: Matrix on vendor position and classification
• Exhibits123: Anheuser Busch InBev SA NV - Overview
• Exhibits124: Anheuser Busch InBev SA NV - Product / Service
• Exhibits125: Anheuser Busch InBev SA NV - Key offerings
• Exhibits126: Carlsberg Breweries AS - Overview
• Exhibits127: Carlsberg Breweries AS - Business segments
• Exhibits128: Carlsberg Breweries AS - Key news
• Exhibits129: Carlsberg Breweries AS - Key offerings
• Exhibits130: Carlsberg Breweries AS - Segment focus
• Exhibits131: Colgate Palmolive Co. - Overview
• Exhibits132: Colgate Palmolive Co. - Business segments
• Exhibits133: Colgate Palmolive Co. - Key offerings
• Exhibits134: Colgate Palmolive Co. - Segment focus
• Exhibits135: Diageo Plc - Overview
• Exhibits136: Diageo Plc - Business segments
• Exhibits137: Diageo Plc - Key news
• Exhibits138: Diageo Plc - Key offerings
• Exhibits139: Diageo Plc - Segment focus
• Exhibits140: Heineken NV - Overview
• Exhibits141: Heineken NV - Business segments
• Exhibits142: Heineken NV - Key offerings
• Exhibits143: Heineken NV - Segment focus
• Exhibits144: Kellanova - Overview
• Exhibits145: Kellanova - Business segments
• Exhibits146: Kellanova - Key news
• Exhibits147: Kellanova - Key offerings
• Exhibits148: Kellanova - Segment focus
• Exhibits149: Keurig Dr Pepper Inc. - Overview
• Exhibits150: Keurig Dr Pepper Inc. - Business segments
• Exhibits151: Keurig Dr Pepper Inc. - Key offerings
• Exhibits152: Keurig Dr Pepper Inc. - Segment focus
• Exhibits153: KWEICHOW MOUTAI Co. Ltd. - Overview
• Exhibits154: KWEICHOW MOUTAI Co. Ltd. - Product / Service
• Exhibits155: KWEICHOW MOUTAI Co. Ltd. - Key offerings
• Exhibits156: LOreal SA - Overview
• Exhibits157: LOreal SA - Business segments
• Exhibits158: LOreal SA - Key news
• Exhibits159: LOreal SA - Key offerings
• Exhibits160: LOreal SA - Segment focus
• Exhibits161: Nestle SA - Overview
• Exhibits162: Nestle SA - Business segments
• Exhibits163: Nestle SA - Key news
• Exhibits164: Nestle SA - Key offerings
• Exhibits165: Nestle SA - Segment focus
• Exhibits166: PepsiCo Inc. - Overview
• Exhibits167: PepsiCo Inc. - Business segments
• Exhibits168: PepsiCo Inc. - Key news
• Exhibits169: PepsiCo Inc. - Key offerings
• Exhibits170: PepsiCo Inc. - Segment focus
• Exhibits171: The Coca Cola Co. - Overview
• Exhibits172: The Coca Cola Co. - Business segments
• Exhibits173: The Coca Cola Co. - Key news
• Exhibits174: The Coca Cola Co. - Key offerings
• Exhibits175: The Coca Cola Co. - Segment focus
• Exhibits176: The Kraft Heinz Co. - Overview
• Exhibits177: The Kraft Heinz Co. - Business segments
• Exhibits178: The Kraft Heinz Co. - Key offerings
• Exhibits179: The Kraft Heinz Co. - Segment focus
• Exhibits180: The Procter and Gamble Co. - Overview
• Exhibits181: The Procter and Gamble Co. - Business segments
• Exhibits182: The Procter and Gamble Co. - Key news
• Exhibits183: The Procter and Gamble Co. - Key offerings
• Exhibits184: The Procter and Gamble Co. - Segment focus
• Exhibits185: Unilever PLC - Overview
• Exhibits186: Unilever PLC - Business segments
• Exhibits187: Unilever PLC - Key news
• Exhibits188: Unilever PLC - Key offerings
• Exhibits189: Unilever PLC - Segment focus
• Exhibits190: Inclusions checklist
• Exhibits191: Exclusions checklist
• Exhibits192: Currency conversion rates for US$
• Exhibits193: Research methodology
• Exhibits194: Validation techniques employed for market sizing
• Exhibits195: Information sources
• Exhibits196: List of abbreviations

The consumer packaged goods (CPG) market is forecasted to grow by USD 1280.8 bn during 2023-2028, accelerating at a CAGR of 4.49% during the forecast period. The report on the consumer packaged goods (CPG) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing sales of CPG products from e-commerce, growing demand for personalized nutrition, and rise of digital marketing and social media platforms as advertisement platforms for CPG.

Technavio's consumer packaged goods (CPG) market is segmented as below:

By Product

• Food and beverages
• Personal care and cosmetics
• Household supplies
• Pharmaceuticals
• Others

By Distribution Channel

• Offline
• Online

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rise of direct-to-consumer (D2C) brands as one of the prime reasons driving the consumer packaged goods (CPG) market growth during the next few years. Also, emergence of subscription services for CPG products and inclusion of technological advancements in global consumer packaged goods (CPG) market will lead to sizable demand in the market.

The report on the consumer packaged goods (CPG) market covers the following areas:

• Consumer packaged goods (CPG) market sizing
• Consumer packaged goods (CPG) market forecast
• Consumer packaged goods (CPG) market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading consumer packaged goods (CPG) market vendors that include Anheuser Busch InBev SA NV, Campbell Soup Co., Carlsberg Breweries AS, Colgate Palmolive Co., Conagra Brands Inc., Diageo Plc, Heineken NV, Kellanova, Keurig Dr Pepper Inc., KWEICHOW MOUTAI Co. Ltd., LOreal SA, Mars Inc., Nestle SA, PepsiCo Inc., The Clorox Co., The Coca Cola Co., The Hershey Co., The Kraft Heinz Co., The Procter and Gamble Co., and Unilever PLC. Also, the consumer packaged goods (CPG) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global consumer packaged goods (CPG) market 2018 - 2022
• 4.2 Product Segment Analysis 2018 - 2022
• 4.3 Distribution Channel Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Product

• 6.1 Market segments
• 6.2 Comparison by Product
• 6.3 Food and beverages - Market size and forecast 2023-2028
• 6.4 Personal care and cosmetics - Market size and forecast 2023-2028
• 6.5 Household supplies - Market size and forecast 2023-2028
• 6.6 Pharmaceuticals - Market size and forecast 2023-2028
• 6.7 Others - Market size and forecast 2023-2028
• 6.8 Market opportunity by Product

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• 7.2 Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2023-2028
• 7.4 Online - Market size and forecast 2023-2028
• 7.5 Market opportunity by Distribution Channel

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Germany - Market size and forecast 2023-2028
• 9.11 Japan - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Anheuser Busch InBev SA NV
• 12.4 Carlsberg Breweries AS
• 12.5 Colgate Palmolive Co.
• 12.6 Diageo Plc
• 12.7 Heineken NV
• 12.8 Kellanova
• 12.9 Keurig Dr Pepper Inc.
• 12.10 KWEICHOW MOUTAI Co. Ltd.
• 12.11 LOreal SA
• 12.12 Nestle SA
• 12.13 PepsiCo Inc.
• 12.14 The Coca Cola Co.
• 12.15 The Kraft Heinz Co.
• 12.16 The Procter and Gamble Co.
• 12.17 Unilever PLC

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations