玩具の世界市場 2023-2027

当レポートでは玩具の市場規模は、2022年から2027年の間に261億6000万米ドル、予測期間中のCAGRは4.42％で成長すると予測しています。

当レポートでは、玩具市場の全体的な分析、市場規模と予測、動向、成長促進要因・課題、さらに約25社のベンダーを網羅したベンダー分析を行っています。

また、現在の世界の市場動向と促進要因、市場全体の環境に関する最新の分析も行っています。市場は、個人の可処分所得の増加や中間層の増加、オンライン販売の増加、玩具の贈答文化の人気の高まりなどによって牽引されています。

本調査では、今後数年間の玩具市場成長を牽引する主要な要因の一つとして、コンストラクショントイ（組み立て玩具）の人気上昇を挙げています。また、環境に優しい玩具のイントロダクションや、ベンダーによるマルチチャネルマーケティングやプロモーション戦略の採用が増加していることも、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2022
• 市場の見通し：2022-2027年の予測

第4章 市場規模実績

• 世界の玩具市場2017-2021
• 製品セグメント分析2017-2021
• 流通チャネルセグメント分析2017-2021
• 地域セグメント分析2017-2021
• 国セグメント分析2017-2021

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 製品別の市場セグメンテーション

• 市場内訳
• 製品別比較
• 屋外のおもちゃと人形 - 市場規模と予測 2022-2027
• 組み立てセットとパズル - 市場規模と予測 2022-2027
• アクションフィギュアと車両 - 市場規模と予測 2022-2027
• その他 - 市場規模と予測 2022-2027
• 製品別の市場機会

第7章 流通チャネル別市場セグメンテーション

• 市場内訳
• 流通チャネル別比較
• オフライン - 市場規模と予測 2022-2027
• オンライン - 市場規模と予測 2022-2027
• 流通チャネル別の市場機会

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米 - 市場規模と予測 2022-2027
• 欧州 - 市場規模と予測 2022-2027
• APAC - 市場規模と予測 2022-2027
• 南米 - 市場規模と予測 2022-2027
• 中東およびアフリカ - 市場規模と予測 2022-2027
• 米国 - 市場規模と予測 2022-2027
• 中国 - 市場規模と予測 2022-2027
• 日本 - 市場規模と予測 2022-2027
• 英国 - 市場規模と予測 2022-2027
• ドイツ - 市場規模と予測 2022-2027
• 地域情勢別の市場機会

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Aoshima Bunka Kyozai Co. Ltd.
• Bandai Namco Holdings Inc.
• BASIC FUN Inc.
• Clementoni Spa
• Dream International Ltd.
• geobra Brandstatter Stiftung and Co. KG
• Hasbro Inc.
• JAKKS Pacific Inc.
• Kids2 Inc.
• LEGO System AS
• Mattel Inc.
• Mindware Inc.
• Moose Enterprise Pty. Ltd.
• Pegasus Toykraft Pvt. Ltd.
• Ravensburger AG

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Product
• Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on Global toy market 2017 - 2021 ($ billion)
• Exhibits19: Historic Market Size - Product Segment 2017 - 2021 ($ billion)
• Exhibits20: Historic Market Size - Distribution channel Segment 2017 - 2021 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Product - Market share 2022-2027 (%)
• Exhibits31: Data Table on Product - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Product
• Exhibits33: Data Table on Comparison by Product
• Exhibits34: Chart on Outdoor toys and dolls - Market size and forecast 2022-2027 ($ billion)
• Exhibits35: Data Table on Outdoor toys and dolls - Market size and forecast 2022-2027 ($ billion)
• Exhibits36: Chart on Outdoor toys and dolls - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Outdoor toys and dolls - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Building sets and puzzles - Market size and forecast 2022-2027 ($ billion)
• Exhibits39: Data Table on Building sets and puzzles - Market size and forecast 2022-2027 ($ billion)
• Exhibits40: Chart on Building sets and puzzles - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Building sets and puzzles - Year-over-year growth 2022-2027 (%)
• Exhibits42: Chart on Action figures and vehicles - Market size and forecast 2022-2027 ($ billion)
• Exhibits43: Data Table on Action figures and vehicles - Market size and forecast 2022-2027 ($ billion)
• Exhibits44: Chart on Action figures and vehicles - Year-over-year growth 2022-2027 (%)
• Exhibits45: Data Table on Action figures and vehicles - Year-over-year growth 2022-2027 (%)
• Exhibits46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits48: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibits49: Data Table on Others - Year-over-year growth 2022-2027 (%)
• Exhibits50: Market opportunity by Product ($ billion)
• Exhibits51: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibits52: Data Table on Distribution Channel - Market share 2022-2027 (%)
• Exhibits53: Chart on Comparison by Distribution Channel
• Exhibits54: Data Table on Comparison by Distribution Channel
• Exhibits55: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibits56: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibits57: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibits58: Data Table on Offline - Year-over-year growth 2022-2027 (%)
• Exhibits59: Chart on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibits60: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibits61: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibits62: Data Table on Online - Year-over-year growth 2022-2027 (%)
• Exhibits63: Market opportunity by Distribution Channel ($ billion)
• Exhibits64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits65: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits66: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits67: Chart on Geographic comparison
• Exhibits68: Data Table on Geographic comparison
• Exhibits69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits72: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits73: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits74: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits77: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits78: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits79: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits84: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits89: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits92: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits93: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits96: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits97: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibits98: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibits99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits104: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits107: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits109: Market opportunity By Geographical Landscape ($ billion)
• Exhibits110: Impact of drivers and challenges in 2022 and 2027
• Exhibits111: Overview on Criticality of inputs and Factors of differentiation
• Exhibits112: Overview on factors of disruption
• Exhibits113: Impact of key risks on business
• Exhibits114: Vendors covered
• Exhibits115: Matrix on vendor position and classification
• Exhibits116: Aoshima Bunka Kyozai Co. Ltd. - Overview
• Exhibits117: Aoshima Bunka Kyozai Co. Ltd. - Product / Service
• Exhibits118: Aoshima Bunka Kyozai Co. Ltd. - Key offerings
• Exhibits119: Bandai Namco Holdings Inc. - Overview
• Exhibits120: Bandai Namco Holdings Inc. - Business segments
• Exhibits121: Bandai Namco Holdings Inc. - Key offerings
• Exhibits122: Bandai Namco Holdings Inc. - Segment focus
• Exhibits123: BASIC FUN Inc. - Overview
• Exhibits124: BASIC FUN Inc. - Product / Service
• Exhibits125: BASIC FUN Inc. - Key news
• Exhibits126: BASIC FUN Inc. - Key offerings
• Exhibits127: Clementoni Spa - Overview
• Exhibits128: Clementoni Spa - Product / Service
• Exhibits129: Clementoni Spa - Key offerings
• Exhibits130: Dream International Ltd. - Overview
• Exhibits131: Dream International Ltd. - Product / Service
• Exhibits132: Dream International Ltd. - Key offerings
• Exhibits133: geobra Brandstatter Stiftung and Co. KG - Overview
• Exhibits134: geobra Brandstatter Stiftung and Co. KG - Product / Service
• Exhibits135: geobra Brandstatter Stiftung and Co. KG - Key offerings
• Exhibits136: Hasbro Inc. - Overview
• Exhibits137: Hasbro Inc. - Business segments
• Exhibits138: Hasbro Inc. - Key news
• Exhibits139: Hasbro Inc. - Key offerings
• Exhibits140: Hasbro Inc. - Segment focus
• Exhibits141: JAKKS Pacific Inc. - Overview
• Exhibits142: JAKKS Pacific Inc. - Business segments
• Exhibits143: JAKKS Pacific Inc. - Key offerings
• Exhibits144: JAKKS Pacific Inc. - Segment focus
• Exhibits145: Kids2 Inc. - Overview
• Exhibits146: Kids2 Inc. - Product / Service
• Exhibits147: Kids2 Inc. - Key offerings
• Exhibits148: LEGO System AS - Overview
• Exhibits149: LEGO System AS - Product / Service
• Exhibits150: LEGO System AS - Key news
• Exhibits151: LEGO System AS - Key offerings
• Exhibits152: Mattel Inc. - Overview
• Exhibits153: Mattel Inc. - Business segments
• Exhibits154: Mattel Inc. - Key news
• Exhibits155: Mattel Inc. - Key offerings
• Exhibits156: Mattel Inc. - Segment focus
• Exhibits157: Mindware Inc. - Overview
• Exhibits158: Mindware Inc. - Product / Service
• Exhibits159: Mindware Inc. - Key offerings
• Exhibits160: Moose Enterprise Pty. Ltd. - Overview
• Exhibits161: Moose Enterprise Pty. Ltd. - Product / Service
• Exhibits162: Moose Enterprise Pty. Ltd. - Key offerings
• Exhibits163: Pegasus Toykraft Pvt. Ltd. - Overview
• Exhibits164: Pegasus Toykraft Pvt. Ltd. - Product / Service
• Exhibits165: Pegasus Toykraft Pvt. Ltd. - Key offerings
• Exhibits166: Ravensburger AG - Overview
• Exhibits167: Ravensburger AG - Product / Service
• Exhibits168: Ravensburger AG - Key offerings
• Exhibits169: Inclusions checklist
• Exhibits170: Exclusions checklist
• Exhibits171: Currency conversion rates for US$
• Exhibits172: Research methodology
• Exhibits173: Validation techniques employed for market sizing
• Exhibits174: Information sources
• Exhibits175: List of abbreviations

Technavio has been monitoring the toy market and it is poised to grow by $26.16 bn during 2022-2027, accelerating at a CAGR of 4.42% during the forecast period. Our report on the toy market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing personal disposable income and rising middle-class population, rise in online sales, and increasing popularity of toy gifting culture.

Technavio's toy market is segmented as below:

By Product

• Outdoor toys and dolls
• Building sets and puzzles
• Action figures and vehicles
• Others

By Distribution Channel

• Offline
• Online

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rising popularity of construction toys as one of the prime reasons driving the toy market growth during the next few years. Also, the introduction of eco-friendly toys and increasing adoption of multi-channel marketing and promotional strategies by vendors will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the toy market covers the following areas:

• Toy market sizing
• Toy market forecast
• Toy market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toy market vendors that include Aoshima Bunka Kyozai Co. Ltd., Bandai Namco Holdings Inc., BASIC FUN Inc., Clementoni Spa, Dream International Ltd., geobra Brandstatter Stiftung and Co. KG, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., LEGO System AS, Mattel Inc., Mindware Inc., Moose Enterprise Pty. Ltd., Pegasus Toykraft Pvt. Ltd., Ravensburger AG, Spin Master Corp., The Walt Disney Co., TOMY Co. Ltd., Tru Kids Brand, and VTech Holdings Ltd. Also, the toy market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global toy market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on Global toy market 2017 - 2021 ($ billion)
• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Product Segment 2017 - 2021 ($ billion)
• 4.3 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Distribution channel Segment 2017 - 2021 ($ billion)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
• 6.2 Comparison by Product
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product
• 6.3 Outdoor toys and dolls - Market size and forecast 2022-2027
• Exhibit 34: Chart on Outdoor toys and dolls - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Outdoor toys and dolls - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Outdoor toys and dolls - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Outdoor toys and dolls - Year-over-year growth 2022-2027 (%)
• 6.4 Building sets and puzzles - Market size and forecast 2022-2027
• Exhibit 38: Chart on Building sets and puzzles - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Building sets and puzzles - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Building sets and puzzles - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Building sets and puzzles - Year-over-year growth 2022-2027 (%)
• 6.5 Action figures and vehicles - Market size and forecast 2022-2027
• Exhibit 42: Chart on Action figures and vehicles - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Action figures and vehicles - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Action figures and vehicles - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Action figures and vehicles - Year-over-year growth 2022-2027 (%)
• 6.6 Others - Market size and forecast 2022-2027
• Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)
• 6.7 Market opportunity by Product
• Exhibit 50: Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 51: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 52: Data Table on Distribution Channel - Market share 2022-2027 (%)
• 7.2 Comparison by Distribution Channel
• Exhibit 53: Chart on Comparison by Distribution Channel
• Exhibit 54: Data Table on Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 55: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Offline - Year-over-year growth 2022-2027 (%)
• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 59: Chart on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Online - Year-over-year growth 2022-2027 (%)
• 7.5 Market opportunity by Distribution Channel
• Exhibit 63: Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 65: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 66: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 67: Chart on Geographic comparison
• Exhibit 68: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 China - Market size and forecast 2022-2027
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 109: Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 110: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 112: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 113: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 114: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 115: Matrix on vendor position and classification
• 12.3 Aoshima Bunka Kyozai Co. Ltd.
• Exhibit 116: Aoshima Bunka Kyozai Co. Ltd. - Overview
• Exhibit 117: Aoshima Bunka Kyozai Co. Ltd. - Product / Service
• Exhibit 118: Aoshima Bunka Kyozai Co. Ltd. - Key offerings
• 12.4 Bandai Namco Holdings Inc.
• Exhibit 119: Bandai Namco Holdings Inc. - Overview
• Exhibit 120: Bandai Namco Holdings Inc. - Business segments
• Exhibit 121: Bandai Namco Holdings Inc. - Key offerings
• Exhibit 122: Bandai Namco Holdings Inc. - Segment focus
• 12.5 BASIC FUN Inc.
• Exhibit 123: BASIC FUN Inc. - Overview
• Exhibit 124: BASIC FUN Inc. - Product / Service
• Exhibit 125: BASIC FUN Inc. - Key news
• Exhibit 126: BASIC FUN Inc. - Key offerings
• 12.6 Clementoni Spa
• Exhibit 127: Clementoni Spa - Overview
• Exhibit 128: Clementoni Spa - Product / Service
• Exhibit 129: Clementoni Spa - Key offerings
• 12.7 Dream International Ltd.
• Exhibit 130: Dream International Ltd. - Overview
• Exhibit 131: Dream International Ltd. - Product / Service
• Exhibit 132: Dream International Ltd. - Key offerings
• 12.8 geobra Brandstatter Stiftung and Co. KG
• Exhibit 133: geobra Brandstatter Stiftung and Co. KG - Overview
• Exhibit 134: geobra Brandstatter Stiftung and Co. KG - Product / Service
• Exhibit 135: geobra Brandstatter Stiftung and Co. KG - Key offerings
• 12.9 Hasbro Inc.
• Exhibit 136: Hasbro Inc. - Overview
• Exhibit 137: Hasbro Inc. - Business segments
• Exhibit 138: Hasbro Inc. - Key news
• Exhibit 139: Hasbro Inc. - Key offerings
• Exhibit 140: Hasbro Inc. - Segment focus
• 12.10 JAKKS Pacific Inc.
• Exhibit 141: JAKKS Pacific Inc. - Overview
• Exhibit 142: JAKKS Pacific Inc. - Business segments
• Exhibit 143: JAKKS Pacific Inc. - Key offerings
• Exhibit 144: JAKKS Pacific Inc. - Segment focus
• 12.11 Kids2 Inc.
• Exhibit 145: Kids2 Inc. - Overview
• Exhibit 146: Kids2 Inc. - Product / Service
• Exhibit 147: Kids2 Inc. - Key offerings
• 12.12 LEGO System AS
• Exhibit 148: LEGO System AS - Overview
• Exhibit 149: LEGO System AS - Product / Service
• Exhibit 150: LEGO System AS - Key news
• Exhibit 151: LEGO System AS - Key offerings
• 12.13 Mattel Inc.
• Exhibit 152: Mattel Inc. - Overview
• Exhibit 153: Mattel Inc. - Business segments
• Exhibit 154: Mattel Inc. - Key news
• Exhibit 155: Mattel Inc. - Key offerings
• Exhibit 156: Mattel Inc. - Segment focus
• 12.14 Mindware Inc.
• Exhibit 157: Mindware Inc. - Overview
• Exhibit 158: Mindware Inc. - Product / Service
• Exhibit 159: Mindware Inc. - Key offerings
• 12.15 Moose Enterprise Pty. Ltd.
• Exhibit 160: Moose Enterprise Pty. Ltd. - Overview
• Exhibit 161: Moose Enterprise Pty. Ltd. - Product / Service
• Exhibit 162: Moose Enterprise Pty. Ltd. - Key offerings
• 12.16 Pegasus Toykraft Pvt. Ltd.
• Exhibit 163: Pegasus Toykraft Pvt. Ltd. - Overview
• Exhibit 164: Pegasus Toykraft Pvt. Ltd. - Product / Service
• Exhibit 165: Pegasus Toykraft Pvt. Ltd. - Key offerings
• 12.17 Ravensburger AG
• Exhibit 166: Ravensburger AG - Overview
• Exhibit 167: Ravensburger AG - Product / Service
• Exhibit 168: Ravensburger AG - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 171: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for market sizing
• Exhibit 174: Information sources
• 13.5 List of abbreviations
• Exhibit 175: List of abbreviations