市場調査レポート
商品コード
1423365
スキンケア製品市場レポート:製品タイプ、成分、性別、流通チャネル、地域別、2024年~2032年Skin Care Products Market Report by Product Type, Ingredient, Gender, Distribution Channel, and Region 2024-2032 |
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スキンケア製品市場レポート:製品タイプ、成分、性別、流通チャネル、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2~3営業日
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世界のスキンケア製品市場規模は2023年に1,597億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は4%を示し、2032年には2,301億米ドルに達すると予測しています。皮膚の健康の重要性に対する意識の高まり、ライフスタイルの変化と都市化、ソーシャルメディアと美容インフルエンサーの影響力の増大、高齢化人口の増加、絶え間ない技術開発が市場を推進している主な要因の一部です。
スキンケア製品は、皮膚に栄養を与え、保護し、健康と見た目を向上させるように設計されています。これらの製品には、保湿剤、クレンジング剤、化粧水、美容液、マスク、日焼け止めなどがあり、特定の肌の悩みに対処し、肌の健康を最適に保つ。これらの製品は、肌にうるおいを与え、乾燥を防ぎ、自然な保湿レベルを維持するのに役立ちます。さらに、シワや小ジワ、シミといった老化のサインを抑え、肌の質感や見た目を改善する効果もあります。スキンケア製品は、有害な紫外線や汚染、フリーラジカルなどの環境ダメージから肌を保護することができます。さらに、ニキビや色素沈着、敏感肌など、特定の肌悩みに対応し、より健康的でバランスのとれた肌へと導きます。また、これらの製品はリラックス効果や若返り効果もあり、総合的な健康増進にも貢献します。
肌の健康と外見の重要性に対する意識の高まりは、消費者に効果的なスキンケア解決策を求めるよう促しています。加えて、ライフスタイルの変化や急速な都市化により、ストレスレベルの上昇や汚染物質への曝露が進み、皮膚に悪影響を及ぼす可能性があります。このため、スキンケア製品に対する需要が高まっています。このほか、ソーシャルメディアや美容ブロガーの影響力の高まり、インスタグラムやユーチューブなどのプラットフォームの人気の高まりは、スキンケアの習慣を一般化し、さまざまな製品の使用を促進し、個人に合わせたスキンケア療法への動向を生み出しています。これに加えて、技術の進歩や成分の革新が、より高度で効果的なスキンケア製品の開発を可能にしています。このほか、高齢者の割合が増え、シワ、たるみ、シミといった特定の肌悩みを持つ人が多いことから、これらの悩みをターゲットにし、若々しい肌を維持するのに役立つアンチエイジング・スキンケア製品に対する需要が高まっています。
皮膚の健康の重要性に対する意識の高まり
環境要因やライフスタイルの選択、加齢が肌に与える影響について消費者の知識が深まるにつれ、肌の健康を維持・改善するための効果的なソリューションを求めるようになっています。このような意識の高まりは、保湿、日焼け防止、アンチエイジング、ニキビや色素沈着といった特定の悩みを解決するスキンケア製品への投資を促します。さらに、メーカーやブランドは、こうした特定のスキンケア・ニーズに対応する革新的な製品を開発しており、市場の成長につながっています。
ライフスタイルの変化と都市化
急速な都市化は、ストレスの増加、汚染への曝露、不健康な生活習慣につながり、これらは皮膚に悪影響を及ぼします。その結果、こうした影響に対抗し、肌の健康を維持するスキンケア製品への関心が高まっています。室内で過ごす時間の増加、座りっぱなしの習慣、デジタル画面への露出といったライフスタイルの変化も、的を絞った解決策を必要とする特定の肌悩みにつながっています。こうした都市のライフスタイルに関連した問題に対処するスキンケア製品への需要が、市場の成長を牽引しています。
ソーシャルメディアと美容ブロガーの影響力の高まり
Instagram、YouTube、TikTokなどのプラットフォームは、美容インフルエンサーがスキンケアのルーティンや製品レビュー、おすすめ商品を共有する人気チャンネルとなっています。このようなスキンケアコンテンツへの露出は、パーソナライズされたマルチステップスキンケアレジメンへの傾向を生み出しています。消費者は、インフルエンサーが紹介する望ましい結果を達成するために、新製品を試したり、特定の成分を探し求めたり、スキンケアのルーチンに投資したりすることに前向きになっています。その結果、ソーシャルメディアの影響力の増大は、スキンケア製品のリーチと認知度を大幅に拡大し、消費者の関心の高まりと市場の成長につながった。
The global skin care products market size reached US$ 159.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 230.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The rising awareness about the importance of skin health, changing lifestyles and urbanization, growing influence of social media and beauty influencers, increasing aging population, and constant technological developments are some of the major factors propelling the market.
Skin care products are designed to nourish, protect, and enhance the health and appearance of the skin. These products include moisturizers, cleansers, toners, serums, masks, and sunscreens to address specific skin concerns and maintain optimal skin health. They help moisturize the skin, prevent dryness, and maintain its natural hydration levels. Additionally, they can improve the skin's texture and appearance by reducing the signs of aging, such as wrinkles, fine lines, and age spots. Skin care products can protect the skin from environmental damage, such as harmful UV rays, pollution, and free radicals. Moreover, they can address specific skin concerns like acne, hyperpigmentation, and sensitivity, promoting a healthier and more balanced complexion. These products also provide a relaxing and rejuvenating experience, contributing to overall well-being.
The rising awareness about the importance of skin health and appearance is encouraging consumers to seek effective skin care solutions. Additionally, the changing lifestyles and rapid urbanization have led to an increase in stress levels and exposure to pollutants, which can negatively impact the skin. Due to this, there has been an escalating demand for skin care products. Other than this, the rising influence of social media and beauty bloggers and growing popularity of platforms like Instagram and YouTube have popularized skin care routines and promoted the use of various products, creating a trend toward personalized skin care regimens. Besides this, advancements in technology and ingredient innovations have enabled the development of more advanced and effective skin care products. Other than this, with a larger proportion of older individuals often associated with specific skin concerns, such as wrinkles, sagging, and age spots, there is a growing demand for anti-aging skin care products that target these concerns and help maintain youthful-looking skin.
Rising awareness about the importance of skin health
As consumers become more knowledgeable about the impact of environmental factors, lifestyle choices, and aging on their skin, they seek effective solutions to maintain and improve their skin health. This awareness encourages individuals to invest in skin care products that offer hydration, protect from sun damage, provide anti-aging benefits, and solutions for specific concerns like acne or hyperpigmentation. Moreover, manufacturers and brands are developing innovative products that address these specific skin care needs, leading to market growth.
Changing lifestyles and urbanization
Rapid urbanization leads to higher levels of stress, pollution exposure, and unhealthy lifestyle habits, which negatively impact the skin. As a result, individuals are becoming more inclined toward skin care products that combat these effects and maintain skin health. Changing lifestyles, such as increased time spent indoors, sedentary habits, and exposure to digital screens, have also led to specific skin concerns that require targeted solutions. The demand for skin care products that address these urban lifestyle-related issues drives the growth of the market.
Rising influence of social media and beauty bloggers
Platforms like Instagram, YouTube, and TikTok have become popular channels for beauty influencers to share their skin care routines, product reviews, and recommendations. This exposure to skincare content has created a trend toward personalized and multi-step skin care regimens. Consumers are becoming more open to try new products, seek out specific ingredients, and invest in skincare routines to achieve the desired results showcased by influencers. Consequently, the growing influence of social media has significantly expanded the reach and visibility of skin care products, leading to increased consumer interest and market growth.
IMARC Group provides an analysis of the key trends in each segment of the global skin care products market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on type, ingredient, gender, and distribution channel.
Face Cream
Skin Brightening Cream
Anti-Aging Cream
Sun Protection Cream
Body Lotion
Mass Body Care
Premium Body Care
Others
Face creams dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes face cream (skin brightening, anti-aging, and sun-protection creams), body lotion (mass body care, premium body care, and others). According to the report, face creams represented the largest segment.
Face creams provide essential hydration to the skin. They are formulated with moisturizing ingredients that help prevent dryness, maintain the skin's moisture balance, and improve its texture and elasticity. They often contain active ingredients that target specific skin concerns. Anti-aging face creams, for instance, may contain ingredients, such as retinol or peptides, that help reduce the appearance of wrinkles and fine lines. Similarly, face creams formulated for acne-prone skin may include ingredients like salicylic acid or benzoyl peroxide to combat breakouts. Furthermore, face creams act as a protective barrier against external factors. They can shield the skin from environmental pollutants, UV radiation, and harsh weather conditions. This protective function helps maintain the skin's integrity and minimize damage caused by external stressors. Moreover, face creams offer a convenient and versatile option for daily skincare. They are easy to apply, absorb quickly into the skin, and can be used in combination with other skincare products. This versatility makes them suitable for various skin types and allows individuals to customize their skincare routines based on their specific needs.
Chemical
Natural
Chemical ingredients are mostly used in manufacturing skin care products
A detailed breakup and analysis of the market based on the ingredient has also been provided in the report. This includes chemical and natural. According to the report, chemical ingredients accounted for the largest market share.
Chemical ingredients are often specifically formulated to target specific skin concerns. For instance, chemicals like alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs) are known for their exfoliating properties, effectively removing dead skin cells and promoting a smoother complexion. Additionally, chemical-based products are often backed by scientific research and studies, which provide evidence of their efficacy. Consumers are drawn to these products because they can deliver visible and measurable results. Other than this, chemical-based skin care products tend to have longer shelf-life due to their synthetic formulation, reducing the risk of spoilage or expiration. This makes them more convenient and cost-effective for long-term use. Furthermore, chemical-based products can be formulated to suit different skin types and concerns, allowing consumers to find options that cater to their specific needs. Manufacturers can adjust the concentration and combination of chemicals to address various issues such as acne, hyperpigmentation, or aging signs.
Male
Female
Unisex
Skin care products are mostly used by females
A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes male, female, and unisex. According to the report, female accounted for the largest market share.
Females tend to be more engaged in beauty and self-care routines, including skincare. They often prioritize taking care of their skin and invest time and resources in maintaining their health and appearance. Additionally, societal norms and cultural expectations often place a greater emphasis on women's appearance, leading to a higher demand for skin care products. Besides this, females typically have a wider range of skincare needs and concerns. Hormonal changes, pregnancy, and menopause can significantly impact the skin, necessitating specialized products. This diverse range of needs contributes to a larger market for skincare products catering to various skin types, concerns, and age groups.
Supermarkets and Hypermarkets
Beauty Parlours and Salons
Multi Branded Retail Stores
Online
Exclusive Retail Stores
Others
The majority of the skin care products are distributed through exclusive retail stores
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, beauty parlours and salons, multi branded retail stores, online, exclusive retail stores, and others. According to the report, exclusive retail stores represented the largest segment.
Exclusive retail stores provide a unique and curated shopping experience for customers. These stores often offer a wide range of premium and specialized skin care products that are not easily available in other retail channels. The exclusivity and limited distribution enhance the perception of these products, attracting customers who are seeking high-quality and unique offerings. Skincare experts or beauty advisors in these stores can offer tailored recommendations based on individual skin concerns and preferences. This personalized guidance builds trust and confidence in the products, leading to increased sales. Besides this, exclusive retail stores often create an aspirational and luxurious ambiance, which appeals to consumers looking for a premium shopping experience. The store environment, including elegant displays, attractive packaging, and attention to detail, enhances the perceived value of the products and encourages impulse purchases. Moreover, these stores often host promotional events, product launches, and offer exclusive discounts or gifts with purchase, further incentivizing customers to visit and buy from them.
Europe
North America
Asia Pacific
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include Europe, North America, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific was the largest market for skin care products.
In the Asia Pacific region, there is a strong cultural emphasis on skin health and beauty. This drives the demand for skincare products that can help achieve flawless and youthful-looking skin. Additionally, the rising disposable income in countries like China, Japan, South Korea, and India has led to increased spending power and a greater willingness to invest in skincare products. Besides this, the influence of K-beauty and J-beauty trends has significantly impacted the market growth. The popularity of Korean and Japanese skincare routines, as well as the use of innovative ingredients and formulations, has created a demand for these products across the region. Furthermore, the growth of e-commerce and social media platforms has made it easier for consumers to access and discover new skincare brands and products, further contributing to the market expansion.
The market is highly competitive, with a multitude of established brands vying for market share. Large multinational corporations, such as L'Oreal, Estee Lauder, and Procter & Gamble, dominate the market with their extensive product portfolios and global reach. These companies have established brand recognition, robust distribution networks, and significant marketing budgets, giving them a competitive advantage. However, the market also offers opportunities for smaller, niche brands to enter and carve out a space for themselves by targeting specific consumer segments or focusing on natural/organic formulations. While the threat of new entrants exists, however, the skincare industry is highly regulated, requiring compliance with various standards and regulations. Additionally, building brand awareness, establishing distribution channels, and competing against established players can be challenging for new entrants. Nonetheless, with innovative product offerings, unique positioning, and effective marketing strategies, new entrants can disrupt the market and gain market share.
The Estee Lauder Companies
Johnson & Johnson Services, Inc.,
Unilever PLC/NV
New Avon Company
L'OREAL S.A.
Kao Group
Colgate-Palmolive Company
Shiseido Co Ltd.
Beiersdorf AG
The Procter & Gamble Company
Revlon Consumer Products Corporation
On 1 June 2023 - BOLD, L'Oreal's corporate venture capital fund, announced a minority investment in Debut, making it the exclusive beauty industry investor in the company. This investment will enable Debut, a US biotech company, to rapidly scale its manufacturing platform and meet growing demand for breakthrough ingredients to be used in cosmetics, skincare and packaging.
Shiseido Co. Ltd. has developed a technique for enhancing the age spot-prone environment of the dermis through a combination of high-frequency electrical stimulation and plant extract.
Beisesdorf AG's brand Nivea developed a unique cosmetic sunscreen for individuals suffering with a rare genetic light disorder EPP.