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リテールアナリティクス市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測Retail Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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リテールアナリティクス市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測 |
出版日: 2023年10月15日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界のリテールアナリティクス市場規模は2022年に73億米ドルに達しました。今後、IMARC Groupは、同市場が2023年から2028年の間に20.3%の成長率(CAGR)を示し、2028年までに222億米ドルに達すると予測しています。割引や時間の節約を目的とした個人のオンラインショッピング活動の増加、クラウドベースの小売分析ソリューションの採用の増加、企業のデジタル化の進展などが、市場を牽引する主な要因となっています。
リテールアナリティクスは、サプライチェーンの動き、在庫レベル、消費者の需要、販売に関する分析情報を提供する手法であり、マーケティングや調達の意思決定に不可欠です。これには、小売企業のサプライチェーン、消費者行動、販売動向、企業全体の業績を理解し最適化するためのアイデアを提供することも含まれます。オンライン・ビジネスが、パーソナライズされたオムニチャネル・オファー、効率的なプロセス、流行への自発的な調整によって、高まる顧客のニーズに応えるのを支援します。理想的な顧客ベースを決定することで、企業がマーケティング戦術を改善し、顧客をターゲティングするのを支援します。また、所在地、年齢、嗜好、購買パターンなど、顧客に関連する重要な要素を調査し、適切な顧客層とつながることもできます。ブランドは、自社製品の需要の増減を理解し、それに応じて価格を最適化することができます。リテールアナリティクスは、企業がこの業界で投資収益率(ROI)の高い適切なビジネスチャンスを見つけられるよう導きます。また、人口統計や人々が多くの時間を過ごす場所に関する情報を提供することで、小売業者が新規店舗をオープンするのに最適な場所を見つけるのにも役立ちます。
現在、中小企業の顧客維持率を高めるためのリテールアナリティクスに対する需要の高まりが、市場にプラスの影響を与えている主な要因の1つとなっています。これに加えて、割引を利用し時間を節約するための個人のオンラインショッピング活動の高まりが、市場の成長を促進しています。さらに、効率性の向上、運用コストの削減、敏捷性の向上、従業員の士気の向上、労働集約的な各種作業における人為的ミスの発生防止を目的とした企業のデジタル化が進んでいることも、有利な市場見通しをもたらしています。これとは別に、データセキュリティの強化、在庫管理の改善、災害復旧プロセスの改善を目的としたクラウドベースの小売分析ソリューションの採用が増加していることも、市場の成長に寄与しています。また、リテールアナリティクスを導入して業務改善を図ることのメリットに対する認識が高まっていることも、市場の成長を後押ししています。さらに、事業活動の拡大と世界中の顧客とのつながりを求める企業の嗜好の高まりが、市場の成長を強化しています。さらに、主な市場参入企業は、リアルタイムの意思決定のためのインテリジェントな洞察を提供するために、人工知能(AI)や機械学習(ML)と統合された高度なリテールアナリティクスソリューションを開発しています。
The global retail analytics market size reached US$ 7.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.2 Billion by 2028, exhibiting a growth rate (CAGR) of 20.3% during 2023-2028. The growing online shopping activities of individuals to avail discounts and save time, increasing adoption of cloud-based retail analytics solutions, and rising digitization of businesses represent some of the key factors driving the market.
Retail analytics is the method of providing analytical information on supply chain movement, inventory levels, consumer demands, and sales, which are vital for making marketing and procurement decisions. It includes providing ideas to understand and optimize the supply chain of retail businesses, consumer behavior, sales trends, and the overall performance of a company. It helps online businesses meet the rising needs of customers with personalized omnichannel offers, efficient processes, and spontaneous adjustments to prevailing trends. It aids businesses in improving their marketing tactics and targeting customers by determining the ideal customer base. It also assists companies in examining the location, age, preferences, purchasing patterns, and other important factors associated with their customers to connect with the right set of audience. It enables brands to understand the rise and fall of demand for their products and optimize the prices accordingly. Retail analytics guides companies to find the right opportunities in the industry that have a high return on investment (ROI). It also helps retailers find the perfect location to open their new outlets by providing information on demographics and locations wherein people spend most of their time.
At present, the increasing demand for retail analytics to enhance customer retention rates of small and medium-sized businesses represents one of the primary factors influencing the market positively. Besides this, rising online shopping activities of individuals to avail discounts and save time is propelling the growth of the market. Additionally, the growing digitization of businesses to increase efficiency, reduce operational costs, achieve higher agility, enhance employee morale, and prevent the occurrence of human errors in various labor-intensive tasks is offering a favorable market outlook. Apart from this, the rising adoption of cloud-based retail analytics solutions to enhance data security, improve inventory management, and improve disaster recovery processes is contributing to the growth of the market. In addition, the increasing awareness about the benefits of adopting retail analytics to improve business operations is supporting the market growth. Moreover, rising preferences of companies to expand their business operations and connect with customers around the world is strengthening the market growth. Furthermore, key market players are developing advanced retail analytics solutions integrated with artificial intelligence (AI) and machine learning (ML) to provide intelligent insights for real-time decision-making.
IMARC Group provides an analysis of the key trends in each sub-segment of the global retail analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on function, component, deployment mode and end user.
Customer Management
In-store Operation
Strategy and Planning
Supply Chain Management
Marketing and Merchandizing
Others
The report has provided a detailed breakup and analysis of the retail analytics market based on the function. This includes customer management, in-store operation, strategy and planning, supply chain management, marketing and merchandizing, and others. According to the report, customer management represented the largest segment.
Software
Services
A detailed breakup and analysis of the retail analytics market based on the component has also been provided in the report. This includes software and services. According to the report, software accounted for the largest market share.
On-premises
Cloud-based
A detailed breakup and analysis of the retail analytics market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based accounted for the largest market share.
Small and Medium Enterprises
Large Enterprises
A detailed breakup and analysis of the retail analytics market based on the end user has also been provided in the report. This includes small and medium enterprises and large enterprises. According to the report, large enterprises accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for retail analytics. Some of the factors driving the North America retail analytics market included the growing digitalization of operations, increasing utilization of online shopping platforms, rising employment of advanced analytics in retail, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global retail analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 1010data Inc. (Advance Publications Inc.), Adobe Inc., Altair Engineering Inc., Flir Systems Inc., Fujitsu Limited, International Business Machines Corporation, Information Builders Inc., Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Qlik Technologies Inc. (Thoma Bravo LLC), SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc.), Tibco Software Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.