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リテールアナリティクス市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測

Retail Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日: | 発行: IMARC | ページ情報: 英文 139 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=150.28円
リテールアナリティクス市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測
出版日: 2023年10月15日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

市場概要:

世界のリテールアナリティクス市場規模は2022年に73億米ドルに達しました。今後、IMARC Groupは、同市場が2023年から2028年の間に20.3%の成長率(CAGR)を示し、2028年までに222億米ドルに達すると予測しています。割引や時間の節約を目的とした個人のオンラインショッピング活動の増加、クラウドベースの小売分析ソリューションの採用の増加、企業のデジタル化の進展などが、市場を牽引する主な要因となっています。

リテールアナリティクスは、サプライチェーンの動き、在庫レベル、消費者の需要、販売に関する分析情報を提供する手法であり、マーケティングや調達の意思決定に不可欠です。これには、小売企業のサプライチェーン、消費者行動、販売動向、企業全体の業績を理解し最適化するためのアイデアを提供することも含まれます。オンライン・ビジネスが、パーソナライズされたオムニチャネル・オファー、効率的なプロセス、流行への自発的な調整によって、高まる顧客のニーズに応えるのを支援します。理想的な顧客ベースを決定することで、企業がマーケティング戦術を改善し、顧客をターゲティングするのを支援します。また、所在地、年齢、嗜好、購買パターンなど、顧客に関連する重要な要素を調査し、適切な顧客層とつながることもできます。ブランドは、自社製品の需要の増減を理解し、それに応じて価格を最適化することができます。リテールアナリティクスは、企業がこの業界で投資収益率(ROI)の高い適切なビジネスチャンスを見つけられるよう導きます。また、人口統計や人々が多くの時間を過ごす場所に関する情報を提供することで、小売業者が新規店舗をオープンするのに最適な場所を見つけるのにも役立ちます。

リテールアナリティクスの市場動向:

現在、中小企業の顧客維持率を高めるためのリテールアナリティクスに対する需要の高まりが、市場にプラスの影響を与えている主な要因の1つとなっています。これに加えて、割引を利用し時間を節約するための個人のオンラインショッピング活動の高まりが、市場の成長を促進しています。さらに、効率性の向上、運用コストの削減、敏捷性の向上、従業員の士気の向上、労働集約的な各種作業における人為的ミスの発生防止を目的とした企業のデジタル化が進んでいることも、有利な市場見通しをもたらしています。これとは別に、データセキュリティの強化、在庫管理の改善、災害復旧プロセスの改善を目的としたクラウドベースの小売分析ソリューションの採用が増加していることも、市場の成長に寄与しています。また、リテールアナリティクスを導入して業務改善を図ることのメリットに対する認識が高まっていることも、市場の成長を後押ししています。さらに、事業活動の拡大と世界中の顧客とのつながりを求める企業の嗜好の高まりが、市場の成長を強化しています。さらに、主な市場参入企業は、リアルタイムの意思決定のためのインテリジェントな洞察を提供するために、人工知能(AI)や機械学習(ML)と統合された高度なリテールアナリティクスソリューションを開発しています。

本レポートで扱う主な質問

  • 2022年のリテールアナリティクスの世界市場規模は?
  • 2023年~2028年のリテールアナリティクスの世界市場の予想成長率は?
  • リテールアナリティクスの世界市場を牽引する主な要因は?
  • リテールアナリティクスの世界市場に対するCOVID-19の影響は?
  • リテールアナリティクスの世界市場の機能別区分は?
  • リテールアナリティクスの世界市場におけるコンポーネント別の区分は?
  • 展開モードに基づくリテールアナリティクスの世界市場内訳は?
  • リテールアナリティクスの世界市場におけるエンドユーザー別の区分は?
  • リテールアナリティクスの世界市場における主要地域は?
  • リテールアナリティクスの世界市場における主要プレイヤー/企業は?

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のリテールアナリティクス市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:機能別

  • 顧客管理
    • 市場動向
    • 市場予測
  • インストアオペレーション
    • 市場動向
    • 市場予測
  • 戦略とプランニング
    • 市場動向
    • 市場予測
  • サプライチェーンマネジメント
    • 市場動向
    • 市場予測
  • マーケティング・マーチャンダイジング
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳:コンポーネント別

  • ソフトウェア
    • 市場動向
    • 市場予測
  • サービス
    • 市場動向
    • 市場予測

第8章 市場内訳:展開モード別

  • オンプレミス
    • 市場動向
    • 市場予測
  • クラウドベース
    • 市場動向
    • 市場予測

第9章 市場内訳:エンドユーザー別

  • 中小企業
    • 市場動向
    • 市場予測
  • 大企業
    • 市場動向
    • 市場予測

第10章 市場内訳:地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • 1010data Inc.(Advance Publications Inc.)
    • Adobe Inc.
    • Altair Engineering Inc.
    • Flir Systems Inc.
    • Fujitsu Limited
    • International Business Machines Corporation
    • Information Builders Inc.
    • Microsoft Corporation
    • Microstrategy Incorporated
    • Oracle Corporation
    • Qlik Technologies Inc.(Thoma Bravo LLC)
    • SAP SE
    • SAS Institute Inc.
    • Tableau Software LLC(Salesforce.com Inc.)
    • Tibco Software Inc.
図表

List of Figures

  • Figure 1: Global: Retail Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Retail Analytics Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Retail Analytics Market: Breakup by Function (in %), 2022
  • Figure 4: Global: Retail Analytics Market: Breakup by Component (in %), 2022
  • Figure 5: Global: Retail Analytics Market: Breakup by Deployment Mode (in %), 2022
  • Figure 6: Global: Retail Analytics Market: Breakup by End User (in %), 2022
  • Figure 7: Global: Retail Analytics Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Retail Analytics Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 9: Global: Retail Analytics (Customer Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Retail Analytics (Customer Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Retail Analytics (In-store Operation) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Retail Analytics (In-store Operation) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Retail Analytics (Strategy and Planning) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Retail Analytics (Strategy and Planning) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Retail Analytics (Supply Chain Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Retail Analytics (Supply Chain Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Retail Analytics (Marketing and Merchandizing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Retail Analytics (Marketing and Merchandizing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Retail Analytics (Other Functions) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Retail Analytics (Other Functions) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Retail Analytics (Software) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Retail Analytics (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Retail Analytics (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Retail Analytics (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Retail Analytics (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Retail Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Retail Analytics (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Retail Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Retail Analytics (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Retail Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Retail Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Retail Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: North America: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: North America: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: United States: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: United States: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Canada: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Canada: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Asia Pacific: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Asia Pacific: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: China: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: China: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Japan: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Japan: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: India: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: India: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: South Korea: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: South Korea: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Australia: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Australia: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Indonesia: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Indonesia: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Others: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Others: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Europe: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Europe: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Germany: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Germany: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: France: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: France: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: United Kingdom: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: United Kingdom: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Italy: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Italy: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Spain: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Spain: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Russia: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Russia: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Others: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Others: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Latin America: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Latin America: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Brazil: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Brazil: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Mexico: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Mexico: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Others: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Others: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Middle East and Africa: Retail Analytics Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Middle East and Africa: Retail Analytics Market Forecast: Breakup by Country (in %), 2022
  • Figure 81: Middle East and Africa: Retail Analytics Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Global: Retail Analytics Industry: SWOT Analysis
  • Figure 83: Global: Retail Analytics Industry: Value Chain Analysis
  • Figure 84: Global: Retail Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Retail Analytics Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Retail Analytics Market Forecast: Breakup by Function (in Million US$), 2023-2028
  • Table 3: Global: Retail Analytics Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 4: Global: Retail Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
  • Table 5: Global: Retail Analytics Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 6: Global: Retail Analytics Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Retail Analytics Market Structure
  • Table 8: Global: Retail Analytics Market: Key Players
目次
Product Code: SR112023A2372

Abstract

Market Overview:

The global retail analytics market size reached US$ 7.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.2 Billion by 2028, exhibiting a growth rate (CAGR) of 20.3% during 2023-2028. The growing online shopping activities of individuals to avail discounts and save time, increasing adoption of cloud-based retail analytics solutions, and rising digitization of businesses represent some of the key factors driving the market.

Retail analytics is the method of providing analytical information on supply chain movement, inventory levels, consumer demands, and sales, which are vital for making marketing and procurement decisions. It includes providing ideas to understand and optimize the supply chain of retail businesses, consumer behavior, sales trends, and the overall performance of a company. It helps online businesses meet the rising needs of customers with personalized omnichannel offers, efficient processes, and spontaneous adjustments to prevailing trends. It aids businesses in improving their marketing tactics and targeting customers by determining the ideal customer base. It also assists companies in examining the location, age, preferences, purchasing patterns, and other important factors associated with their customers to connect with the right set of audience. It enables brands to understand the rise and fall of demand for their products and optimize the prices accordingly. Retail analytics guides companies to find the right opportunities in the industry that have a high return on investment (ROI). It also helps retailers find the perfect location to open their new outlets by providing information on demographics and locations wherein people spend most of their time.

Retail Analytics Market Trends:

At present, the increasing demand for retail analytics to enhance customer retention rates of small and medium-sized businesses represents one of the primary factors influencing the market positively. Besides this, rising online shopping activities of individuals to avail discounts and save time is propelling the growth of the market. Additionally, the growing digitization of businesses to increase efficiency, reduce operational costs, achieve higher agility, enhance employee morale, and prevent the occurrence of human errors in various labor-intensive tasks is offering a favorable market outlook. Apart from this, the rising adoption of cloud-based retail analytics solutions to enhance data security, improve inventory management, and improve disaster recovery processes is contributing to the growth of the market. In addition, the increasing awareness about the benefits of adopting retail analytics to improve business operations is supporting the market growth. Moreover, rising preferences of companies to expand their business operations and connect with customers around the world is strengthening the market growth. Furthermore, key market players are developing advanced retail analytics solutions integrated with artificial intelligence (AI) and machine learning (ML) to provide intelligent insights for real-time decision-making.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global retail analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on function, component, deployment mode and end user.

Function Insights:

Customer Management

In-store Operation

Strategy and Planning

Supply Chain Management

Marketing and Merchandizing

Others

The report has provided a detailed breakup and analysis of the retail analytics market based on the function. This includes customer management, in-store operation, strategy and planning, supply chain management, marketing and merchandizing, and others. According to the report, customer management represented the largest segment.

Component Insights:

Software

Services

A detailed breakup and analysis of the retail analytics market based on the component has also been provided in the report. This includes software and services. According to the report, software accounted for the largest market share.

Deployment Mode Insights:

On-premises

Cloud-based

A detailed breakup and analysis of the retail analytics market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based accounted for the largest market share.

End User Insights:

Small and Medium Enterprises

Large Enterprises

A detailed breakup and analysis of the retail analytics market based on the end user has also been provided in the report. This includes small and medium enterprises and large enterprises. According to the report, large enterprises accounted for the largest market share.

Regional Insights:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for retail analytics. Some of the factors driving the North America retail analytics market included the growing digitalization of operations, increasing utilization of online shopping platforms, rising employment of advanced analytics in retail, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global retail analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 1010data Inc. (Advance Publications Inc.), Adobe Inc., Altair Engineering Inc., Flir Systems Inc., Fujitsu Limited, International Business Machines Corporation, Information Builders Inc., Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Qlik Technologies Inc. (Thoma Bravo LLC), SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc.), Tibco Software Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

  • 1. What was the size of the global retail analytics market in 2022?
  • 2. What is the expected growth rate of the global retail analytics market during 2023-2028?
  • 3. What are the key factors driving the global retail analytics market?
  • 4. What has been the impact of COVID-19 on the global retail analytics market?
  • 5. What is the breakup of the global retail analytics market based on the function?
  • 6. What is the breakup of the global retail analytics market based on the component?
  • 7. What is the breakup of the global retail analytics market based on the deployment mode?
  • 8. What is the breakup of the global retail analytics market based on the end user?
  • 9. What are the key regions in the global retail analytics market?
  • 10. Who are the key players/companies in the global retail analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Retail Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Function

  • 6.1 Customer Management
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 In-store Operation
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Strategy and Planning
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Supply Chain Management
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Marketing and Merchandizing
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Others
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast

7 Market Breakup by Component

  • 7.1 Software
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by End User

  • 9.1 Small and Medium Enterprises
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Large Enterprises
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 1010data Inc. (Advance Publications Inc.)
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Adobe Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Altair Engineering Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Flir Systems Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Fujitsu Limited
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 International Business Machines Corporation
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Information Builders Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Microsoft Corporation
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Microstrategy Incorporated
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Oracle Corporation
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Qlik Technologies Inc. (Thoma Bravo LLC)
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 SAP SE
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
      • 15.3.12.4 SWOT Analysis
    • 15.3.13 SAS Institute Inc.
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
      • 15.3.13.3 SWOT Analysis
    • 15.3.14 Tableau Software LLC (Salesforce.com Inc.)
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
    • 15.3.15 Tibco Software Inc.
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio
      • 15.3.15.3 SWOT Analysis