印刷広告市場：タイプ・産業・地域別レポート、2024年～2032年

世界の印刷広告市場規模は2023年に325億米ドルに達しました。今後、IMARC Groupは、2032年までに同市場が257億米ドルに達すると予測しています。同市場は、具体的な広告ソリューションに対する需要の高まり、信頼性と信用性の高い情報に対するニーズの高まり、クイックレスポンス（QR）コードやウェブサイトリンク、拡張現実（AR）機能などのデジタル要素の組み込み、ターゲットリーチへの注目の高まりなどを背景に、着実な成長を遂げています。

印刷広告市場の分析：

市場の成長と規模：市場は安定した成長を遂げており、その原動力となっているのは、高品質なコンテンツに対する需要の高まりとともに、個人の信頼性を高めることへの注目が高まっていることです。

技術の進歩：AR（拡張現実）と高品質印刷の統合は、印刷広告をより魅力的で視覚的に訴えるものとします。

産業への応用：印刷広告は、エレクトロニクス、通信、金融、ヘルスケアなど、さまざまな業界に応用されています。また、B2C（Business to Consumer）市場とB2B（Business to Business）市場の両方に効果的に対応しています。

地理的動向：アジア太平洋地域が市場をリードしており、その背景には、組織の高収益を生み出すためにブランド認知度を高めることに注力する傾向が強まっていることがあります。しかし、北米は印刷メディアのインフラが整っているため、急成長市場として浮上しています。

競合情勢：市場の主要プレーヤーは、クイックレスポンス（QR）コード、拡張現実（AR）、クリッカブルリンクなどのデジタル要素を印刷物に組み込み、印刷物とオンラインコンテンツのシームレスな移行を実現しています。

課題と機会：市場は、デジタル広告需要の高まりなどの課題に直面する一方で、ダイレクトメールの復活などの機会にも遭遇しています。

将来の展望：継続的な技術の進歩により、印刷広告市場の将来は有望です。また、環境に優しい印刷方法への注目が高まっていることも、市場の成長を後押しすると予想されます。

印刷広告市場の動向：

具体的な広告ソリューションに対する需要の高まり

デジタル広告では再現できない具体的かつ物理的な体験を提供する印刷広告の採用が増加しており、市場の成長に寄与しています。これに伴い、デザイン性の高いパンフレットを手に取ったり、雑誌をめくったりすることで、個人の印象に残りやすくなります。さらに、この目に見えるインパクトは、感覚的な体験が重要な業界では特に重要です。これとは別に、光沢のある雑誌広告や高品質のカタログは、高級感や上質感を伝えることができ、これが市場の成長を後押ししています。さらに、印刷物は家庭、オフィス、公共スペースに置かれることが多く、最初の出版物以外の場所でも目に触れる機会が増えます。これに加えて、個人により充実した体験を提供する印刷広告の採用が増加していることも、市場の成長を支えています。

信頼性と信用性への注目の高まり

新聞や定評ある雑誌などの印刷媒体は、信頼性が高いとみなされることが多いです。また、読者は、フェイクニュースや誤った情報が蔓延しているオンライン上の情報と比較して、これらの出版物のコンテンツをより信頼できると認識することが多いです。これとは別に、広告主はこの信頼を活用して、自社の製品やサービスの信頼性を高める。さらに、新聞や業界誌に広告を掲載することで、出版物の信頼性の一部を広告ブランドに移すことができます。これに伴い、人々は評判の良い印刷媒体で広告された製品やサービスを信頼し、検討する可能性が高くなり、市場の成長を強化しています。さらに、信頼と権威が重要な金融やヘルスケアなど、さまざまな分野で印刷広告の利用が増加していることも、市場の成長を後押ししています。さらに、印刷広告はポジティブなブランドイメージを構築・維持するための重要なツールでもあります。

デジタル要素の取り込み

印刷広告にクイックレスポンス（QR）コード、ウェブサイトリンク、拡張現実（AR）機能などのデジタル要素を組み込むことが、市場の成長を後押ししています。さらに、これらの統合は物理的世界とデジタル世界のギャップを埋め、印刷物からオンラインへのシームレスな移行を個人に提供します。このほか、雑誌広告には、読者を詳細情報や購入のためのウェブサイトに誘導するQRコードを含めることができます。これにより、広告主はエンゲージメントを追跡して貴重なデータを収集し、キャンペーンの効果を高めることができます。さらに、印刷広告とデジタル広告の統合はマルチチャネル・マーケティング戦略もサポートし、ブランドはさまざまなプラットフォームで一貫した存在感を維持することで、メッセージを強化し、より幅広い消費者層にリーチすることができます。

ターゲットを絞ったリーチへの注目の高まり

印刷広告は、特定の地域や層をターゲットとする精度を高めています。さらに、企業は地元の新聞や雑誌、地域のチラシに広告を掲載することで、潜在的な消費者にリーチすることができます。このような地域密着型のアプローチは、コミュニティ意識と信頼感を醸成します。これとは別に、専門誌などの印刷出版物は、特定の趣味や業界の愛好家のような聴衆に応えます。さらに、広告主は、自分たちのメッセージが高い関心と興味を持つ読者に響くことを知っているため、こうした読者を効果的に取り込むことができます。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 イントロダクション

• 概要
• エグゼクティブサマリー
• 主要業界動向

第4章 世界の広告市場

• 現在と過去の市場動向
• 各種セグメントの実
• 各地域の実績
• 主要プレーヤーとその市場シェア
• 市場予測

第5章 世界の印刷広告市場

• 市場概要
• 現在の市場動向と過去の市場動向
• COVID-19の影響
• 市場内訳：タイプ別
• 市場内訳：地域別
  • アジア太平洋
    • 現在の市場動向と過去の市場動向
    • 市場予測
  • 欧州、中東・アフリカ
    • 現在の市場動向と過去の市場動向
    • 市場予測
  • 北米
    • 現在と過去の市場動向
    • 市場予測
  • ラテンアメリカ
    • 現在と過去の市場動向
    • 市場予測
• 新聞広告
  • 広告収入現在と過去の市場動向
  • 発行部数収入：現在と過去の市場動向
  • 市場内訳：地域別
  • 主要新聞社業績：読者数別
  • 市場予測
• 雑誌広告
  • 広告収入現在と過去の市場動向
  • 発行部数収入：現在と過去の市場動向
  • 市場内訳：地域別
  • 主要雑誌実績：読者層別
  • 市場予測
• 市場内訳：産業別
  • 小売
    • 現在と過去の市場動向
    • 市場予測
  • エレクトロニクスと通信
    • 現在と過去の市場動向
    • 市場予測
  • 保険と金融
    • 現在と過去の市場動向
    • 市場予測
  • その他
    • 現在と過去の市場動向
    • 市場予測
• 市場予測
• 印刷広告の価格モデル
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 調査
  • コンテンツ開発
  • 広告代理店
  • 印刷広告メディア
  • オーディエンス
• ポーターのファイブフォース分析
  • 供給企業の交渉力
  • 買い手の交渉力
  • 代替品の脅威
  • 競争企業間の敵対関係
  • 新規参入業者の脅威
• 主要課題

第6章 世界の印刷広告市場競合情勢

• 市場構造
• 主要企業のプロファイル

List of Figures

• Figure 1: Global: Print Advertising Market: Major Drivers and Challenges
• Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2023
• Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2018 and 2023
• Figure 5: Global: Advertising Market: Regional Breakup (in %), 2023
• Figure 6: Global: Advertising Market: Share of Key Players (in %)
• Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2032
• Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2032
• Figure 10: Global: Print Advertising Market: Sales Value (in Billion US$), 2018-2023
• Figure 11: Global: Print Advertising Market: Breakup by Segment (in %), 2018-2023
• Figure 12: Global: Print Advertising Market: Value Breakup by Region (in %), 2024 and 2032
• Figure 13: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2024-2032
• Figure 14: Asia Pacific: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
• Figure 15: Asia Pacific: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 16: EMEA: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
• Figure 17: EMEA: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 18: North America: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
• Figure 19: North America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 20: Latin America: Print Advertising Market: Sales Value (in Billion US$), 2018 and 2023
• Figure 21: Latin America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 22: Global: Print (Newspaper) Advertising Market: Sales Value (in Billion US$), 2018-2023
• Figure 23: Global: Circulation Revenue of Newspapers (in Billion US$)
• Figure 24: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2023
• Figure 25: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000)
• Figure 26: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 27: Global: Print (Magazine) Advertising Market: Sales Value (in Billion US$), 2018-2023
• Figure 28: Global: Circulation Revenue of Magazines (in Billion US$)
• Figure 29: Global: Print (Magazine) Advertising Market: Value Breakup by Region (in %), 2023
• Figure 30: Global: Print (Magazine) Advertising Market: Top Magazines by Readership (in Million)
• Figure 31: Global: Print (Magazine) Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 32: Global: Print Advertising Market: Breakup by Industry (in %), 2023
• Figure 33: Global: Print Advertising (Retail) Market: Sales Value (in Billion US$), 2018 and 2023
• Figure 34: Global: Print Advertising (Retail) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 35: Global: Print Advertising (Electronics and Telecommunications) Market: Sales Value (in Billion US$), 2018 and 2023
• Figure 36: Global: Print Advertising (Electronics and Telecommunications) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 37: Global: Print Advertising (Insurance and Finance) Market: Sales Value (in Billion US$), 2018 and 2023
• Figure 38: Global: Print Advertising (Insurance and Finance) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 39: Global: Print Advertising (Other Industries) Market: Sales Value (in Billion US$), 2018 and 2023
• Figure 40: Global: Print Advertising (Other Industries) Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 41: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 42: Global: Print Advertising Industry: SWOT Analysis
• Figure 43: Global: Print Advertising Industry: Value Chain Analysis
• Figure 44: Global: Print Advertising Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2018-2023
• Table 2: Global: Advertising Market Forecast: Breakup by Segment (in Billion US$), 2024-2032
• Table 3: Global: Advertising Market Forecast: Breakup by Region (in Billion US$), 2024-2032
• Table 4: Global: Advertising Market Forecast: Breakup by Industry (in Billion US$), 2024-2032
• Table 5: Global: Print Advertising Market Forecast: Breakup by Type (in Billion US$), 2024-2032
• Table 6: Global: Print Advertising Market Forecast: Breakup by Region (in Billion US$), 2024-2032
• Table 7: Global: Print Advertising Market Forecast: Breakup by Industry (in Billion US$), 2024-2032
• Table 8: Global: Print Advertising Market: Competitive Structure

Abstract

The global print advertising market size reached US$ 32.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 25.7 Billion by 2032. The market is experiencing steady growth driven by the growing demand for tangible advertising solutions, rising need for reliable and credible information, incorporation of digital elements, such as quick response (QR) codes, website links, or augmented reality (AR) features, and increasing focus on targeted reach.

Print Advertising Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by the increasing focus on enhancing the trust of individuals, along with rising demand for high-quality content.

Technological Advancements: The integration of augmented reality (AR) and high-quality printing assists in making print advertising more engaging and visually appealing.

Industry Applications: Print advertising finds applications across various industries, such as electronics, telecommunications, finance, and healthcare. It also caters to both business to consumer (B2C) and business to business (B2B) markets effectively.

Geographical Trends: Asia Pacific leads the market, driven by the increasing focus on enhancing brand awareness to generate high revenues in an organization. However, North America is emerging as a fast-growing market due to the presence of print media infrastructures.

Competitive Landscape: Key players in the market are integrating digital elements, such as quick response (QR) codes, augmented reality (AR), and clickable links, in print materials to provide a seamless transition between print and online content.

Challenges and Opportunities: While the market faces challenges, such as the rising demand for digital advertising, it also encounters opportunities like the resurgence of direct mail.

Future Outlook: The future of the print advertising market looks promising, with continuous technological advancements. In addition, the increasing focus on eco-friendly printing methods is expected to bolster the market growth.

Print Advertising Market Trends:

Growing demand for tangible advertising solutions

The rising adoption of print advertising, as it provides a tangible and physical experience that digital ads cannot replicate, is contributing to the growth of the market. In line with this, holding a well-designed brochure or fliping through a magazine assist in creating a lasting impression on individuals. Moreover, this tangible impact is particularly significant in industries where sensory experiences are crucial. Apart from this, a glossy magazine ad or a high-quality catalog can convey a sense of luxury and quality, which is bolstering the market growth. Furthermore, print materials often find their way into homes, offices, or public spaces, extending their visibility beyond the initial publication. Besides this, the increasing adoption of print advertising, as it offers enhanced experience to individuals, is supporting the market growth.

Increasing focus on reliability and credibility

Print media, such as newspapers and established magazines, are often considered as more reliable. In addition, readers often perceive content in these publications as more trustworthy compared to information encountered online, where fake news and misinformation are prevalent. Apart from this, advertisers leverage this trust to enhance the credibility of their products or services. Moreover, placing an ad in a newspaper or industry magazine can transfer some of the credibility of the publication to the advertised brand. In line with this, people are more likely to trust and consider products or services advertised in reputable print media, which is strengthening the growth of the market. Furthermore, the rising utilization of print advertising in various sectors, such as financial and healthcare, where trust and authority are critical, is impelling the market growth. Additionally, print advertising is a crucial tool to build and maintain a positive brand image.

Incorporation of digital elements

The incorporation of digital elements, such as quick response (QR) codes, website links, or augmented reality (AR) features, in print advertising is propelling the growth of the market. In addition, these integrations bridge the gap between the physical and digital worlds, offering individuals a seamless transition from print to online engagement. Besides this, a magazine ad may include a QR code that directs readers to a website for more information or to make a purchase. It allows advertisers to track engagement and gather valuable data, enhancing the effectiveness of their campaigns. Furthermore, the integration of print and digital advertising also supports multi-channel marketing strategies, where brands maintain a consistent presence across various platforms, reinforcing their messages and reaching a wider consumer base.

Rising focus on targeted reach

Print advertising offers enhanced precision in targeting specific geographic areas or demographics. In addition, companies can reach potential consumers by placing ads in local newspapers, magazines, or community flyers. This localized approach fosters a sense of community and trust. Apart from this, print publications, such as specialized magazines, cater to audiences like enthusiasts of a particular hobby or industry. Moreover, advertisers can effectively tap into these audiences, knowing that their message resonates with a highly interested and engaged readership.

Print Advertising Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on type and industry.

Breakup by Type:

Newspaper Advertising

Magazine Advertising

Newspaper advertising accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes newspaper advertising and magazine advertising. According to the report, newspaper advertising represented the largest segment.

Newspaper advertising involves placing promotional content in print newspapers. It can take various forms, including display ads, classified ads, inserts, and advertorials. In line with this, newspapers have a broad readership, making them suitable for reaching a wide range of demographics, including local, regional, and national consumer base. Furthermore, newspapers are effective for local organizations looking to connect with their immediate community. Apart from this, newspapers provide up-to-date information, making them ideal for time-sensitive promotions. The rising adoption of newspaper advertising among companies offering daily or weekly promotions, local events, job postings, and public announcements is contributing to the growth of the market.

Magazine advertising involves placing ads in print magazines. It covers a wide range of topics and interests, allowing advertisers to choose publications that align with their target audience. Apart from this, advertisers can select magazines that closely match the interests of the target audience. Additionally, magazines often feature high-quality visuals, allowing for visually striking and detailed ads. Magazines have a longer shelf life, providing extended exposure for ads. In line with this, the growing demand for magazine advertising in the fashion and lifestyle industry is offering a positive market outlook.

Breakup by Industry:

Retail

Electronics and Telecommunications

Insurance and Finance

Others

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes retail, electronics and telecommunications, insurance and finance, and others.

In the retail industry, print advertising is widely used to promote products, special offers, and in-store events. It encompasses various formats, including newspaper inserts, flyers, catalogs, and direct mailers. In addition, retailers often target a broad consumer base, with a focus on local or regional markets. Print materials may be customized to reflect the specific offering of a store. Besides this, print advertising allows retailers to reach local individuals effectively, informing them about store locations, sales, and promotions. High-quality images and visually appealing layouts can showcase products effectively. Furthermore, retailers frequently include coupons and discounts in print materials to drive foot traffic and in-store purchases. The rising adoption of print advertising in the retail industry for promoting seasonal sales, new product launches, store openings, and special events is bolstering the market growth.

Electronics and telecommunications employ print advertising to introduce new gadgets, phones, plans, and services. This includes print ads in technology magazines, catalogs, and direct mail campaigns. This industry often targets tech-savvy people who are interested in the latest electronic devices and communication services. In line with this, print materials provide an opportunity to highlight the features and specifications of electronic products comprehensively. Furthermore, the increasing employment of print ads, as it allows individuals to compare products and make informed purchasing decisions, is impelling the growth of the market. Print advertising is valuable for introducing new smartphone models, promoting electronic accessories, and showcasing telecommunications plans, which is supporting the market growth.

The insurance and finance industry relies on print advertising to convey trustworthiness and communicate complex financial products. This includes ads in financial magazines, brochures, and direct mail. The primary audience includes individuals and organizations seeking insurance coverage, investment opportunities, and financial advice. Apart from this, print materials convey a sense of authority and credibility to individuals. Moreover, print allows for in-depth explanations of financial products and services, assisting individuals in making informed decisions. In line with this, direct mail campaigns can be personalized to target specific financial needs and demographics. Furthermore, the growing demand for print advertising in the insurance and finance sector to provide insurance policies, investment products, wealth management services, and financial advisory services, is offering a positive market outlook.

Breakup by Region:

Asia Pacific

Europe, Middle East and Africa

North America

Latin America

Asia Pacific leads the market, accounting for the largest print advertising market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, Middle East and Africa, North America, and Latin America. According to the report, Asia Pacific accounted for the largest market share due to the rising adoption of print advertising, as it offers reliable information to individuals as compared to digital advertising. In addition, print materials can be tailored as per specific cultural and language preferences, enabling advertisers to connect with people in a more engaging way, which is bolstering the growth of the market in the region. Besides this, the increasing adoption of a holistic approach among organizations that combines print and digital strategies to maximize the reach of people is supporting the market growth.

Europe, Middle East and Africa stand as other major regions in the market, driven by the rising need for high-quality print media among the masses. In line with this, many countries in the region have a rich history of newspapers and magazines known for their journalistic integrity and readership loyalty. Moreover, advertisers benefit from the credibility associated with these publications, which enhances the effectiveness of print advertisements. Besides this, print materials can be adapted to address language preferences of people and enable advertisers to establish enhanced connections and communications with their target audiences, which is strengthening the market growth.

North America maintains a strong presence in the market as it comprises highly developed economies, including the United States and Canada, with advanced print media infrastructures. This infrastructure consists of well-established newspapers, magazines, and other publications that maintain substantial readerships. Apart from this, the rising integration of digital strategies in print media to maximize brand exposure and engagement is contributing to the growth of the market. Additionally, the rising focus on print quality and creativity assists in enhancing the impact of print advertisements, which is bolstering the market growth in the region. High-quality visuals, innovative design, and attention to details help captivate audiences and reinforce brand messages.

Latin America exhibits growing potential in the print advertising market on account of the increasing demand for tailored advertising approaches among individuals. Many countries in the region have well-established newspapers, magazines, and other publications known for their wide readerships and credibility, which is propelling the growth of the market in the region.

Leading Key Players in the Print Advertising Industry:

Key players in the market are integrating digital elements, such as quick response (QR) codes, augmented reality (AR), and clickable links, in print materials to provide a seamless transition between print and online content. In line with this, advertisers are leveraging data analytics to personalize print advertisements. They are utilizing data of individuals to tailor content, offers, and visuals as per specific target audiences, enhancing the relevance and impact of print campaigns. Moreover, manufacturers are increasingly adopting eco-friendly practices to reduce environmental impact. They are also investing in sustainable printing methods by using recycled materials and promoting environment responsible printing processes to meet the growing demand for eco-conscious advertising. Apart from this, companies are focusing on data privacy regulations to ensure that their print advertising campaigns comply with legal requirements and protect the privacy of clients. Furthermore, they are investing in creative design and visual storytelling. Visually appealing and innovative print ads are more likely to engage readers and leave a lasting impression.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided.

Key Questions Answered in This Report

• 1. What was the size of the global print advertising market in 2023?
• 2. What are the key factors driving the global print advertising market?
• 3. What has been the impact of COVID-19 on the global print advertising market?
• 4. What is the breakup of the global print advertising market based on the type?
• 5. What are the key regions in the global print advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Introduction

• 3.1 Overview
• 3.2 Executive Summary
• 3.3 Key Industry Trends

4 Global Advertising Market

• 4.1 Current and Historical Market Trends
• 4.2 Performance of Various Segments
• 4.3 Performance of Various Regions
• 4.4 Key Players and their Market Shares
• 4.5 Market Forecast

5 Global Print Advertising Market

• 5.1 Market Overview
• 5.2 Current and Historical Market Trends
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Type
• 5.5 Market Breakup by Region
  • 5.5.1 Asia Pacific
    • 5.5.1.1 Current and Historical Market Trends
    • 5.5.1.2 Market Forecast
  • 5.5.2 Europe, Middle East and Africa
    • 5.5.2.1 Current and Historical Market Trends
    • 5.5.2.2 Market Forecast
  • 5.5.3 North America
    • 5.5.3.1 Current and Historical Market Trends
    • 5.5.3.2 Market Forecast
  • 5.5.4 Latin America
    • 5.5.4.1 Current and Historical Market Trends
    • 5.5.4.2 Market Forecast
• 5.6 Newspaper Advertising
  • 5.6.1 Advertising Revenue: Current and Historical Market Trends
  • 5.6.2 Circulation Revenue: Current and Historical Market Trends
  • 5.6.3 Market Breakup by Region
  • 5.6.4 Major Newspapers: Performance by Readership
  • 5.6.5 Market Forecast
• 5.7 Magazine Advertising
  • 5.7.1 Advertising Revenue: Current and Historical Market Trends
  • 5.7.2 Circulation Revenue: Current and Historical Market Trends
  • 5.7.3 Market Breakup by Region
  • 5.7.4 Major Magazines: Performance by Readership
  • 5.7.5 Market Forecast
• 5.8 Market Breakup by Industry
  • 5.8.1 Retail
    • 5.8.1.1 Current and Historical Market Trends
    • 5.8.1.2 Market Forecast
  • 5.8.2 Electronics and Telecommunications
    • 5.8.2.1 Current and Historical Market Trends
    • 5.8.2.2 Market Forecast
  • 5.8.3 Insurance and Finance
    • 5.8.3.1 Current and Historical Market Trends
    • 5.8.3.2 Market Forecast
  • 5.8.4 Others
    • 5.8.4.1 Current and Historical Market Trends
    • 5.8.4.2 Market Forecast
• 5.9 Market Forecast
• 5.10 Print Advertising Pricing Models
• 5.11 SWOT Analysis
  • 5.11.1 Overview
  • 5.11.2 Strengths
  • 5.11.3 Weaknesses
  • 5.11.4 Opportunities
  • 5.11.5 Threats
• 5.12 Value Chain Analysis
  • 5.12.1 Research
  • 5.12.2 Content Development
  • 5.12.3 Advertising Agencies
  • 5.12.4 Print Advertising Media
  • 5.12.5 Audience
• 5.13 Porters Five Forces Analysis
  • 5.13.1 Bargaining Power of Suppliers
  • 5.13.2 Bargaining Power of Buyers
  • 5.13.3 Threat of Substitutes
  • 5.13.4 Competitive Rivalry
  • 5.13.5 Threat of New Entrants
• 5.14 Key Challenges

6 Global Print Advertising Market: Competitive Landscape

• 6.1 Market Structure
• 6.2 Profiles of Leading Players