市場調査レポート

商品コード

1801221

バーチャルイベントの市場規模、シェア、動向、予測：タイプ、ソリューションタイプ、用途、最終用途、地域別、2025年～2033年

Virtual Events Market Size, Share, Trends and Forecast by Type, Solution Type, Application, End Use, and Region, 2025-2033

出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 116 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

バーチャルイベントの世界市場規模は、2024年に2,048億米ドルとなりました。今後、IMARC Groupは、2033年には9,571億米ドルに達し、2025年から2033年にかけて18.7%のCAGRを示すと予測しています。現在、北米が市場を独占しているが、これは世界中でスマートフォンユーザーが増加していること、さまざまな先進技術が登場していること、ブランドイメージの構築と顧客獲得に企業が注力するようになっていることなどが、市場成長を促進する主な要因となっています。

バーチャルイベント市場の主な促進要因は、業界全体でデジタルトランスフォーメーションの採用が増加していることです。企業はバーチャルプラットフォームを活用して会議や見本市、ミーティングを開催し、コスト効率よく世界中の聴衆にリーチしています。バーチャルイベントの柔軟性と拡張性は、地理的な障壁を取り除き、企業が世界中の参加者を取り込むことを可能にします。人工知能（AI）、拡張現実（AR）、リアルタイム分析などの先進技術は、パーソナライズされたインタラクションや没入型環境を通じて、参加者の体験を向上させます。対面型とバーチャルな要素を組み合わせたハイブリッド・イベント・モデルに対する需要の高まりは、パンデミック後の時代において安全性と利便性を維持しながら聴衆のエンゲージメントを最大化することを企業が目指しているため、市場の成長をさらに後押ししています。

米国がバーチャルイベント市場を独占しており、その原動力となっているのは、デジタルの普及と技術の進歩です。この地域の強力な情報技術（IT）インフラと高いインターネット普及率が、シームレスなバーチャルイベント体験を可能にしています。企業、教育機関、政府機関は、デジタル・ファースト戦略へのシフトを反映し、会議、ウェビナー、トレーニング・セッションにバーチャル・プラットフォームを採用する傾向を強めています。対面イベントとバーチャル・イベントを組み合わせたハイブリッド・イベントの人気が高まっていることも、需要をさらに押し上げています。さらに、ZoomやHopinといったバーチャル・イベント・テクノロジー分野の大手企業が米国に拠点を置いており、イノベーションを促進しています。AIやインタラクティブ・ツールによる参加者のエンゲージメントの強化も、市場の成長を後押ししています。

バーチャルイベント市場動向：

ビジネスイベント数の増加

より世界な規模で事業を展開する企業の増加により、ネットワーキング、知識共有、コラボレーションのニーズが高まっており、これが市場全体を押し上げています。例えば、世界銀行は、2021年の世界の中小企業（SME）数を約3億3,299万社と推定しています。中小企業は全世界のビジネス・プロフェッショナルの90％以上を占めています。さらに、ビジネス・イベントは、従来の対面の集まりに代わる利便性を提供します。ビジネス・イベントの頻度が高まるにつれ、専門家は、時間的抑制要因、旅費、スケジュールの都合などのために、すべてのイベントに直接出席する手助けを必要とする可能性があります。その結果、対面イベントの実施にかかる支出額が増加し、企業もバーチャルイベントにシフトしています。Event Cubeが発表した記事によると、65%近くの企業が2023年にイベント支出が増加すると報告しています。バーチャルイベントを使えば、参加者はインターネットさえあればどこからでも参加できるため、アクセスのしやすさと出席率が向上します。さらに、vFairsが実施した「バーチャルイベントの未来」と題した調査によると、約93.2％の回答者が、バーチャルイベントの参加者数は成功だったと回答しています。さらに、77.2％の人が、参加しやすいという理由で、バーチャルイベントを支持しています。これが、バーチャルイベントのシェアに貢献しています。

オンラインストリーミングの人気

対面式プレゼンテーションの代替として、オンラインストリーミングの人気が高まっていることが、市場を刺激しています。2024年2月にForbesが発表した記事によると、ストリーミングサービスは米国中の家庭で一般的になりつつあります。さらに、Netflix、Amazon Prime Video、Apple TV+は米国で最も人気のあるストリーミングサービスの代表であり、99%の世帯が少なくとも1つの契約を結んでいます。これらのプラットフォームは、ライブ・ストリーミング、オンデマンド・コンテンツへのアクセス、インタラクティブ・ツール、視聴者参加機能などの機能を提供し、プレゼンターや参加者のニーズに応えています。これとは別に、プレゼンテーションにオンラインストリーミングを採用するプレゼンターや組織が増えるにつれて、バーチャルイベントの範囲は従来の会議やセミナーの枠を超えて広がっています。今では、ウェビナー、バーチャル・サミット、製品発表会、トレーニング・セッション、ワークショップなど、さまざまな業種や聴衆の嗜好に応じた幅広い形式を網羅しています。これがバーチャルイベント市場の収益を刺激しています。例えば、2024年1月には、ヤマハ・モーター・インディアが新製品発表会「Yamaha Virtual Launch」を開催しました。さらに、2024年5月には、アップルが"Let Loose "と呼ばれる仮想イベントを発表しました。このイベントは、12.9インチの大型サイズを含む、リフレッシュされたiPad Airを展示することを目的としていました。

技術の進歩

ストリーミングの技術的進歩は、バーチャルイベントの状況を形成する上で重要な役割を果たしています。バーチャルイベントでは、よりスムーズで高品質なライブビデオストリーミングが可能になりました。さらに、バーチャルイベント専用のプラットフォームが登場し、バーチャルイベントのホスティングと管理のための包括的なソリューションを提供しています。これらのプラットフォームは、カスタマイズ可能なイベントスペース、参加者の登録と管理、ライブチャット、投票、Q&Aなどのインタラクティブツール、他のイベント管理ツールやマーケティングツールとの統合などの機能を提供します。例えば、2023年8月、バーチャル・ハイブリッド・イベント・ソリューション・プロバイダーのひとつであるChati社は、バーチャル・イベント・プラットフォームを発表しました。さらに、Chatiはブレイクアウト・ビデオ・チャット・セッションを組み込んでおり、参加者がつながりを築き、ディスカッションに参加することを可能にしています。シームレスな統合技術により、Chatiは一般的なウェビナー・ソリューション、ソーシャル・フィード、CRMシステムなどとも互換性があります。これに加えて、AIアルゴリズムの広範な統合は、登録情報、閲覧履歴、イベント中のインタラクションなどの参加者データの分析に役立ちます。例えば、2024年1月、大規模なライブ、ハイブリッド、バーチャルイベントの作成を可能にする世界のイベント・マーケティング・テクノロジー企業であるSplash社は、イベント業界初の予測人工知能ツールであるAttendance Insightsを発表しました。このツールは、Splash上で開催された同種のイベントをもとに、イベントの動員数を予測します。また、予測される来場者数を増加させるために、データに基づいた推奨事項も提供します。上記のようなイノベーションにより、バーチャルイベントの市場規模は今後数年で拡大すると予想されます。

北米
- 米国
- カナダ
アジア太平洋
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ

第11章 SWOT分析

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

第14章価格指標

第15章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Adobe Inc.
- Alcatel-Lucent
- Atlassian
- Avaya Holdings Corp.
- Broadsoft Inc.
- Cisco Systems Inc.
- Citrix Systems Inc.
- Huawei
- International Business Machines
- Microsoft Corporation
- Mitel Networks
- Toshiba Corporation
- Zoom Video Communications Inc.

図表

List of Figures

Figure 1: Global: Virtual Events Market: Major Drivers and Challenges
Figure 2: Global: Virtual Events Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Virtual Events Market: Breakup by Type (in %), 2024
Figure 4: Global: Virtual Events Market: Breakup by Solution Type (in %), 2024
Figure 5: Global: Virtual Events Market: Breakup by Application (in %), 2024
Figure 6: Global: Virtual Events Market: Breakup by End-Use (in %), 2024
Figure 7: Global: Virtual Events Market: Breakup by Region (in %), 2024
Figure 8: Global: Virtual Events Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Global: Virtual Events (Video Conferencing and Unified Communications & Collaborations) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Virtual Events (Video Conferencing and Unified Communications & Collaborations) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Virtual Events (Web Conferencing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Virtual Events (Web Conferencing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Virtual Events (Webinars and Enterprise Streaming) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Virtual Events (Webinars and Enterprise Streaming) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Virtual Events (Networking and Collaborations) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Virtual Events (Networking and Collaborations) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Virtual Events (Content Sharing and Media Development) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Virtual Events (Content Sharing and Media Development) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Virtual Events (Event Marketing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Virtual Events (Event Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Virtual Events (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Virtual Events (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Virtual Events (Virtual Conferences) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Virtual Events (Virtual Conferences) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Virtual Events (Virtual Tradeshows) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Virtual Events (Virtual Tradeshows) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Virtual Events (Online Education Programs) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Virtual Events (Online Education Programs) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Virtual Events (Virtual Reality Exhibitions) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Virtual Events (Virtual Reality Exhibitions) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Global: Virtual Events (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Virtual Events (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Global: Virtual Events (Corporate) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Global: Virtual Events (Corporate) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Global: Virtual Events (Education) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Global: Virtual Events (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Global: Virtual Events (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Global: Virtual Events (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Global: Virtual Events (Finance and Banking) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Global: Virtual Events (Finance and Banking) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Global: Virtual Events (Government) Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Global: Virtual Events (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Global: Virtual Events (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Global: Virtual Events (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: North America: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: North America: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: United States: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: United States: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Canada: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Canada: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Asia Pacific: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Asia Pacific: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: China: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: China: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Japan: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Japan: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: India: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: India: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: South Korea: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: South Korea: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Australia: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Australia: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Indonesia: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Indonesia: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Others: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Others: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Europe: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Europe: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Germany: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Germany: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: France: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: France: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: United Kingdom: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: United Kingdom: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Italy: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Italy: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Spain: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Spain: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Russia: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: Russia: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: Others: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 82: Others: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 83: Latin America: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 84: Latin America: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 85: Brazil: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 86: Brazil: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 87: Mexico: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 88: Mexico: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 89: Others: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 90: Others: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 91: Middle East and Africa: Virtual Events Market: Sales Value (in Million USD), 2019 & 2024
Figure 92: Middle East and Africa: Virtual Events Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 93: Global: Virtual Events Industry: SWOT Analysis
Figure 94: Global: Virtual Events Industry: Value Chain Analysis
Figure 95: Global: Virtual Events Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Virtual Events Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Virtual Events Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 3: Global: Virtual Events Market Forecast: Breakup by Solution Type (in Million USD), 2025-2033
Table 4: Global: Virtual Events Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 5: Global: Virtual Events Market Forecast: Breakup by End-Use (in Million USD), 2025-2033
Table 6: Global: Virtual Events Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Virtual Events Market: Competitive Structure
Table 8: Global: Virtual Events Market: Key Players

Product Code: SR112025A2094

The global virtual events market size was valued at USD 204.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 957.1 Billion by 2033, exhibiting a CAGR of 18.7% from 2025-2033. North America currently dominates the market, due to increasing number of smartphone users around the world, the emergence of various advanced technologies, and the rising focus among companies on building brand image and engaging more customers represent some of the key factors driving the market growth.

A key driver in the Virtual Events Market is the increasing adoption of digital transformation across industries. Businesses are leveraging virtual platforms to host conferences, trade shows, and meetings to reach global audiences cost-effectively. The flexibility and scalability of virtual events eliminate geographical barriers, allowing organizations to engage attendees worldwide. Advanced technologies, such as artificial intelligence (AI), augmented reality (AR), and real-time analytics, enhance attendee experiences through personalized interactions and immersive environments. The growing demand for hybrid event models, combining in-person and virtual elements, further fuels market growth as companies aim to maximize audience engagement while maintaining safety and convenience in a post-pandemic era.

The U.S. dominates the virtual events market, driven by widespread digital adoption and technological advancements. The region's strong information technology (IT) infrastructure and high internet penetration enable seamless virtual event experiences. Corporations, educational institutions, and government organizations increasingly adopt virtual platforms for conferences, webinars, and training sessions, reflecting a shift toward digital-first strategies. The growing popularity of hybrid events, combining in-person and virtual elements, further boosts demand. Additionally, leading players in the virtual event technology space, such as Zoom and Hopin, are based in the U.S., driving innovation. Enhanced attendee engagement through AI and interactive tools also fuels the market's growth.

Virtual Events Market Trends:

Rising Number of Business Events

The growing number of businesses operating on a more global scale is increasing the need for networking, knowledge sharing, and collaborations, which is bolstering the overall market. For instance, the World Bank estimated there were about 332.99 million small and medium enterprises (SMEs) worldwide in 2021. They represent more than 90% of all business professionals worldwide. Additionally, they offer a convenient alternative to traditional in-person gatherings. With the increasing frequency of business events, professionals may need help to attend every event in person due to time constraints, travel costs, scheduling conflicts, etc. As a result, the increasing expenditure capacities on the conduction of in-person events are also shifting companies towards virtual events. According to an article published by Event Cube, nearly 65% of companies reported an increase in event spending in 2023. Virtual events allow attendees to participate from anywhere with an internet connection, thereby elevating accessibility and attendance rates. Moreover, according to a survey conducted by vFairs, titled "The Future of Virtual Events", roughly about 93.2% of respondents said their virtual event was a success in terms of attendance. Furthermore, 77.2% of those polled favored virtual events, as they are easier to attend. This, in turn, is contributing to the virtual events market share.

Popularity of Online Streaming

The rising popularity of online streaming as a replacement for in-person presentations is stimulating the market. According to an article published by Forbes in February 2024, streaming services are becoming common in households across the U.S. Moreover, Netflix, Amazon Prime Video, and Apple TV+ represent the most popular streaming services in the United States, with 99% of households having at least one subscription. These platforms offer features, such as live streaming, on-demand content access, interactive tools, audience engagement features, etc., catering to the needs of presenters and attendees alike. Apart from this, as more presenters and organizations embrace online streaming for presentations, the scope of virtual events has expanded beyond traditional conferences and seminars. They now encompass a wide range of formats, including webinars, virtual summits, product launches, training sessions, and workshops, according to diverse industries and audience preferences. This is stimulating the virtual events market revenue. For instance, in January 2024, Yamaha Motor India conducted an event, 'Yamaha Virtual Launch,' for its new product range. Additionally, in May 2024, Apple unveiled a virtual event called "Let Loose." The event aimed to showcase refreshed iPad Airs, including a larger 12.9-inch size.

Technological Advancements

Technological advancements in streaming play a crucial role in shaping the landscape of virtual events. They have enabled smoother and higher-quality live video streaming for virtual events. Moreover, dedicated virtual event platforms have emerged, offering comprehensive solutions for hosting and managing virtual events. These platforms provide features, such as customizable event spaces, attendee registration and management, interactive tools, including live chat, polls, and Q&A, integrations with other event management and marketing tools, etc. For instance, in August 2023, Chati, one of the virtual and hybrid event solutions providers, launched a virtual event platform that can alter how businesses, organizations, and communities interact with global audiences in virtual and hybrid environments. In addition, Chati incorporates breakout video chat sessions, enabling attendees to forge connections and engage in discussions. With seamless integration technology, Chati is also compatible with popular webinar solutions, social feeds, CRM systems, and more. Besides this, the widespread integration of AI algorithms helps in analyzing attendee data, such as registration information, browsing history, interactions during the event, etc. For instance, in January 2024, Splash, a worldwide event marketing technology firm that enables businesses to create large-scale live, hybrid, and virtual events, introduced Attendance Insights, the first predictive artificial intelligence tool across the event industry. It anticipates event attendance based on comparable events hosted on Splash. It also offers data-driven recommendations to increase projected attendance. These innovations mentioned above are expected to elevate the virtual events market scope in the coming years.

Virtual Events Industry Segmentation:

Analysis by Type:

Video Conferencing and Unified Communications & Collaborations
Web Conferencing

Video conferencing and unified communications & collaborations stands as the largest component in 2024 due to their ability to support seamless, real-time communication and collaboration across geographies. As remote work and hybrid work models become increasingly prevalent, organizations are relying on these solutions to conduct meetings, webinars, and conferences without the constraints of physical presence. These platforms offer features like instant messaging, file sharing, screen sharing, and video calls, enabling teams to collaborate efficiently. Additionally, they cater to industries like education, healthcare, and corporate sectors, where virtual face-to-face communication is essential. The integration of advanced technologies like AI and cloud-based tools enhances user experience and accessibility, further driving the adoption of video conferencing and unified communications as critical solutions for virtual events.

Analysis by Solution Type:

Webinars and Enterprise Streaming
Networking and Collaborations
Content Sharing and Media Development
Event Marketing
Others

The virtual events market is diverse, with several key solution types driving its growth. Webinars and enterprise streaming allow organizations to host live sessions, reaching large audiences for educational, promotional, or corporate purposes, enhancing audience engagement. Networking and collaboration solutions are crucial, facilitating real-time interaction among attendees, speakers, and sponsors, thus enriching the event experience. Content sharing and media development solutions provide tools for delivering rich multimedia content, enabling seamless presentations and content distribution. Event marketing solutions play a pivotal role in promoting events, enhancing visibility, and attracting attendees through social media, email campaigns, and targeted advertisements. Other solutions, including event analytics, registration platforms, and virtual booths, also contribute to streamlining event management and improving overall event outcomes. These solutions support effective, scalable virtual events across various sectors.

Analysis by Application:

Virtual Conferences
Virtual Tradeshows
Online Education Programs
Virtual Reality Exhibitions
Others

The global virtual events market is segmented by application, with each category experiencing significant growth. Virtual conferences are widely adopted for industry networking, thought leadership, and knowledge sharing, reducing travel costs and increasing global accessibility. Virtual tradeshows facilitate online product showcases, fostering business opportunities while enabling exhibitors to reach wider audiences. Online education programs, especially in the post-pandemic era, have gained popularity, offering flexible learning environments for students and professionals. Virtual reality exhibitions are emerging as an innovative tool, providing immersive experiences for product demos and brand interactions. Additionally, other applications, including webinars, team meetings, and networking events, further contribute to market growth by catering to diverse needs across industries. These applications leverage advanced technologies to enhance engagement and provide seamless virtual experiences.

Analysis by End Use:

Corporate
Education
Healthcare
Finance and Banking
Government
Others

Corporate represented the leading market segment due to the increasing adoption of digital solutions for business operations. Companies use virtual platforms for a variety of purposes, including meetings, training sessions, conferences, product launches, and hybrid events. The growing demand for cost-effective and scalable event solutions drives this trend, allowing organizations to reach global audiences without the need for extensive travel or logistics. Additionally, the flexibility and convenience of virtual events enable businesses to streamline operations, reduce costs, and enhance employee collaboration. As companies embrace remote work and hybrid models, the need for seamless, interactive, and engaging virtual events continues to rise, reinforcing the corporate sector's dominance in the market.

Regional Analysis:

North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

In 2024, North America accounted for the largest market share driven by robust technological infrastructure and high digital adoption rates. The widespread integration of advanced tools like AI, AR, and real-time analytics in virtual event platforms enhanced attendee engagement and efficiency. The region's corporate sector extensively utilized virtual events for training, conferences, and hybrid formats, reflecting a shift toward cost-effective and scalable solutions. Educational institutions and government organizations also contributed significantly by adopting virtual platforms for learning and public outreach. Additionally, the presence of major market players, coupled with growing demand for personalized and secure digital experiences, solidified North America's leadership in the rapidly evolving virtual events market.

Key Regional Takeaways:

United States Virtual Events Market Analysis

The growth of remote work, increasing internet usage, and technological improvements fuel the virtual events market in the United States. With more than 90% of American homes having internet connectivity as of 2023, a solid basis exists for the acceptance of virtual events. The corporate sector is one of the major contributors, with over 70% of companies using webinars and virtual conferences to connect with a geographically scattered workforce, as per an industry report. With over 60% of colleges and universities using virtual platforms for workshops and seminars, the education sector is also doing its bit. Due to the financial and environmental benefits of virtual events, the events that include trade exhibits, music performances, and new product launches have also taken place online. Additionally, social media sites such as YouTube, Facebook, and LinkedIn have developed into important catalysts as they host millions of virtual events annually. The growth of this industry is additionally fueled by government funding projects for sustainability and digital transformation. Further, the adoption of more interactive technologies, such as virtual reality (VR) and augmented reality (AR), increases the engagement level of attendees and expands the reach of the possible audience for virtual events in the United States.

Europe Virtual Events Market Analysis

A high corporate demand for hybrid event solutions and a digitally literate population are propelling the virtual events market in Europe. While nations like Germany and the UK are among the top worldwide markets for digital transformation, over 85% of Europeans have access to the internet, as per Digital Economy and Society Index Report 2020. Virtual events have been used by the corporate sector as an affordable means of holding conferences, training sessions, and meetings. For example, a study by industry found that, among B2B marketing and sales executives, webinars are the most successful technique for creating quality leads, as perceived by 73%. Virtual platforms have become primarily used for communication and cooperation by European governments, international organisations, and European Union when it comes to member states. Music festivals and art exhibitions, among other forms of cultural and entertainment content, have now reached their global audiences as well with virtual formats. Virtual events are more environmentally friendly and less carbon-intensive than traditional events, which aligns with Europe's commitment to sustainability through the EU Green Deal.

Asia Pacific Virtual Events Market Analysis

The virtual events market is growing rapidly in Asia-Pacific because of the region's high rate of digital adoption and an expanding middle class. Virtual platforms are being adopted most rapidly by countries like China, India, and Japan. The region has evolved into an online exhibition, virtual conference, and e-learning hub with over 2 billion internet users, as per an industry report. In the pandemic, for example, over 70% of business events in India migrated to online, while virtual trade displays skyrocketed in China. According to a study paper, the effects of the pandemic have been changing the conceptions of webinar within recent days, with the number increased by over 300% in medical field from 2019 to 2020. In recent days, these webinars were extensively used and participated upon by various societies, pharmaceutical companies, and other education institutes. E-learning systems also drive the business, as South Korea, for instance, has more than 80% adoption among schools for online learning. The quality of virtual events is also enhanced by the emergence of 5G networks, whereas the expansion of the market is supported by government programs that support digital economies.

Latin America Virtual Events Market Analysis

Growing digital connection and demand for affordable event solutions are driving the virtual events market in Latin America. According to an industry report, the two biggest markets lie between Brazil and Mexico as these have more than 200 million internet users. Together, 67.3% of households in the region had internet access in 2022, as stated by United Nations Development Programme. Local businesses have recently started using webinars and virtual conferences to target workers and customers who do not reside within the vicinity. The adoption of virtual classrooms and workshops has also increased in the education sector. Cultural events, like virtual concerts and film festivals, have also gained popularity as cheaper alternatives to attending the live events. Government initiatives aimed at increasing digital inclusion further expand the market of the region.

Middle East and Africa Virtual Events Market Analysis

The virtual events business in the Middle East and Africa is being driven by growing popularity of remote work and increased internet penetration. As per an industry report, more than 70% of people in some of the Middle Eastern countries have access to the internet, and nations like Saudi Arabia and the United Arab Emirates are at the forefront of digital transformation led due to the rising internet penetration. Virtual events are utilized extensively in industries like business training, healthcare, and education. Virtual platform adoption is aided by Africa's expanding internet user population, especially in nations like South Africa and Nigeria. Additionally, organizations with low resources find virtual events intriguing due to their cost-effectiveness, which promotes their expansion in the area.

Top Leading Virtual Events Companies:

The virtual events market is highly competitive, driven by technological advancements and evolving customer preferences. Key players focus on offering innovative solutions, integrating features like AI-driven analytics, augmented reality, and interactive tools to enhance attendee engagement. The market also witnesses strong competition in pricing strategies, customization options, and platform scalability to cater to diverse industries. Emerging trends, such as hybrid event formats, have intensified the need for flexible and seamless integration of physical and virtual components. Continuous developments in cloud technology and robust information technology (IT) infrastructure are pivotal for sustaining competitiveness. Additionally, the increasing demand for data security and privacy compliance has led to the adoption of advanced security measures, further shaping the competitive dynamics of the market.

The report provides a comprehensive analysis of the competitive landscape in the virtual events market with detailed profiles of all major companies, including:

Adobe Inc.
Alcatel-Lucent
Atlassian
Avaya Holdings Corp.
Broadsoft Inc.
Cisco Systems Inc.
Citrix Systems Inc.
Huawei
International Business Machines
Microsoft Corporation
Mitel Networks
Toshiba Corporation
Zoom Video Communications Inc.

Key Questions Answered in This Report

1.How big is the virtual events market?
2.What is the future outlook of virtual events market?
3.What are the key factors driving the virtual events market?
4.Which region accounts for the largest virtual events market share?
5.Which are the leading companies in the global virtual events market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Virtual Events Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Video Conferencing and Unified Communications & Collaborations
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Web Conferencing
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Solution Type

7.1 Webinars and Enterprise Streaming
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Networking and Collaborations
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Content Sharing and Media Development
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Event Marketing
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast

8 Market Breakup by Application

8.1 Virtual Conferences
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Virtual Tradeshows
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Online Education Programs
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Virtual Reality Exhibitions
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
8.5 Others
- 8.5.1 Market Trends
- 8.5.2 Market Forecast

9 Market Breakup by End-Use

9.1 Corporate
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Education
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Healthcare
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 Finance and Banking
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
9.5 Government
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
9.6 Others
- 9.6.1 Market Trends
- 9.6.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Adobe Inc.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
  - 15.3.1.4 SWOT Analysis
- 15.3.2 Alcatel-Lucent
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
  - 15.3.2.3 Financials
- 15.3.3 Atlassian
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
- 15.3.4 Avaya Holdings Corp.
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
  - 15.3.4.3 Financials
  - 15.3.4.4 SWOT Analysis
- 15.3.5 Broadsoft Inc.
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
  - 15.3.5.3 Financials
- 15.3.6 Cisco Systems Inc.
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
  - 15.3.6.3 Financials
  - 15.3.6.4 SWOT Analysis
- 15.3.7 Citrix Systems Inc.
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
  - 15.3.7.3 Financials
  - 15.3.7.4 SWOT Analysis
- 15.3.8 Huawei
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
- 15.3.9 International Business Machines
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
  - 15.3.9.4 SWOT Analysis
- 15.3.10 Microsoft Corporation
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
  - 15.3.10.3 Financials
  - 15.3.10.4 SWOT Analysis
- 15.3.11 Mitel Networks
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
- 15.3.12 Toshiba Corporation
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio
  - 15.3.12.3 Financials
  - 15.3.12.4 SWOT Analysis
- 15.3.13 Zoom Video Communications Inc.
  - 15.3.13.1 Company Overview
  - 15.3.13.2 Product Portfolio
  - 15.3.13.3 Financials
  - 15.3.13.4 SWOT Analysis

バーチャルイベントの市場規模、シェア、動向、予測：タイプ、ソリューションタイプ、用途、最終用途、地域別、2025年～2033年

Virtual Events Market Size, Share, Trends and Forecast by Type, Solution Type, Application, End Use, and Region, 2025-2033

バーチャルイベント市場動向：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のバーチャルイベント市場

第6章 市場内訳：タイプ別

第7章 市場内訳：ソリューションタイプ別

第8章 市場内訳：用途別

第9章 市場内訳：最終用途別

第10章 市場内訳：地域別

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 価格指標

第15章 競合情勢