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市場調査レポート
商品コード
1792560
浴室用付属品市場:市場規模・シェア・動向・予測、製品種類別、エンドユーザー別、流通チャネル別、組織的/非組織的、地域別(2025~2033年)Bathroom Fittings Market Size, Share, Trends and Forecast by Product Type, End-User, Distribution Channel, Organized and Unorganized, and Region, 2025-2033 |
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カスタマイズ可能
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浴室用付属品市場:市場規模・シェア・動向・予測、製品種類別、エンドユーザー別、流通チャネル別、組織的/非組織的、地域別(2025~2033年) |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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世界の浴室用付属品の市場規模は2024年に603億3,000万米ドルとなりました。今後、IMARC Groupは、同市場が2033年には1,013億8,000万米ドルに達し、2025年から2033年にかけて5.64%のCAGRを示すと予測しています。現在、アジア太平洋が市場を独占しており、2024年には37.2%以上の大きな市場シェアを占めています。市場を牽引しているのは、都市化、可処分所得の増加、モダンでスタイリッシュかつエネルギー効率の高いソリューションに対する需要の高まりです。節水と持続可能性に対する意識の高まりが、環境に優しい製品の採用を後押ししています。また、住宅リフォームの動向や豪華さと快適さの追求が浴室用付属品市場シェアを形成し続けており、ダイナミックで変化の激しい産業となっています。
世界の浴室用付属品市場は、都市化の進展、可処分所得の増加、モダンで美的魅力にあふれ、エネルギー効率の高いバスルームソリューションに対する需要の高まりによって牽引されています。住宅リフォームやスマートホーム化の動向は、革新的で技術的に先進的な備品への需要をさらに促進しています。2024年9月6日、GROHEはサウジアラビア初のサニタリー製品の現地生産工場をダンマームに開設しました。この工場は現在200人以上の従業員を擁し、ドイツの先進的な技術を導入しており、輸出だけでなく現地生産の促進を通じてサウジ・ビジョン2030の目標を支援しています。さらに、節水と持続可能性に対する意識の高まりが、環境に優しい製品の採用につながっています。特に新興国におけるホスピタリティと不動産セクターの拡大も大きく貢献しています。消費者のライフスタイルの変化は、贅沢さと快適さへの注目と相まって、浴室用付属品市場の見通しを形成し続け、ダイナミックで変化の激しい産業となっています。
米国は主要な地域市場として際立っており、住宅所有者が機能性と美観を向上させようとするため、主に住宅改良とリフォーム活動に強く焦点を当てています。センサー式蛇口や節水技術など、スマートでコネクテッドな浴室設備への嗜好の高まりも主要な促進要因となっています。特にパンデミック後の衛生・衛生意識の高まりは、高度でタッチレスなソリューションへの需要を高めています。さらに、新しい住宅建設プロジェクトの増加や、持続可能で環境に優しい製品への動向が市場を形成しています。高級感やカスタマイズされたデザインに対する消費者の需要が、浴室用付属品市場の成長をさらに後押ししています。2024年5月7日、シュテルンハーゲンは尊敬するデザイナー、スサンネ・カーンとコラボレートし、モロッコ風のガラス、金属、セラミックで作られた洗面台と、15以上の先進機能を誇るスマートトイレを展示したSK 02コレクションを発表しました。この取り組みは、バスルームデザインにおけるラグジュアリーと最先端のイノベーションを融合させた、2度目のパートナーシップとなります。
スマート浴室用付属品の需要増大
スマートでコネクテッドな浴室用付属品市場は、IoTの発展と利便性を求める消費者の欲求により、需要が高まっています。2021年現在、インドの人口の約36%は都市部に居住しており、この数字は報告書によると上昇を続けています。このシフトは消費者の嗜好を変化させ、都市部の住民はバスルームを単なる機能的な場所ではなく、個人の趣味や贅沢を反映した個人的な隠れ家的空間として捉えています。人感センサー付きスマート水栓、温度調節機能付きデジタルシャワー、タッチレス洗浄機能付きセルフクリーニングトイレは、現在ますます受け入れられています。これらのイノベーションは、タッチポイントを減らすことで衛生を促進し、自動調節によって節水を助ける。アレクサやグーグル・アシスタントのようなスマート音声アシスタントと統合すれば、ハンズフリーで設定をコントロールできるという利点もあります。さらに、LEDディスプレイ、曇り止め機能、Bluetoothスピーカー内蔵のスマートミラーは、現代のバスルームを形作りつつあります。都市化とスマートホームの普及拡大により、スマート浴室用付属品は力強い成長を遂げ、メーカー各社は絶えず変化する消費者の期待に応えるべく革新を続けています。
持続可能な節水型製品の人気上昇
浴室用付属品市場の主な動向は、持続可能性、消費者の意識の高まり、節水型製品や環境に優しい製品に対する規制命令です。環境保護庁(EPA)によると、ウォーターセンス(WaterSense)ラベルの付いた蛇口やシャワーヘッドは、水の使用量を最大30%削減でき、1世帯当たり年間約700ガロンの節約になるといいます。性能を犠牲にすることなく節水できる低流量の蛇口やシャワーヘッドは、今や広く普及しています。節水を目的とした二重水洗トイレは、住宅や商業施設の標準装備になりつつあります。メーカーはまた、地球を救うために、リサイクル素材や生分解性素材を使用して金具を製造する試みも行っています。政府や規制機関は節水設備を奨励することで、持続可能な慣行の推進を助け、より厳しい建築基準を実施しています。気候変動への懸念が高まる中、グリーン認定を受けたものやエネルギー効率の高いものへの需要が高まることが予想され、持続可能性は技術革新と市場成長の主要な刺激要因のひとつとなることが予想されます。
プレミアム化と美的カスタマイズ
住宅の美観と個性化が重視されるようになり、高級でカスタマイズ可能な浴室用付属品に対する需要が高まっています。消費者はマットブラック、ブラッシュドゴールド、ローズゴールドなどの高級仕上げを求めており、業界レポートによると、ハイエンドセグメントは市場総売上の20%以上を占めています。真鍮やステンレスのような高品質の素材は、その耐久性と高級感から支持されています。加えて、メーカーはカスタマイズ可能な金具を提供しており、顧客は好みのデザイン要素を選ぶことができます。LED照明付きミラー、独立型バスタブ、タッチレス一体型バスタブなどの機能により、バスルーム空間は贅沢な隠れ家へと昇華しています。可処分所得の増加や、特に都市部における住宅リフォームの増加が、浴室用付属品市場の需要を後押ししています。そのため、各ブランドは、富裕層の嗜好の変化に対応した、ハイエンドでデザイン性の高いソリューションに注力しています。
The global bathroom fittings market size was valued at USD 60.33 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 101.38 Billion by 2033, exhibiting a CAGR of 5.64% during 2025-2033. Asia Pacific currently dominates the market, holding a significant market share of over 37.2% in 2024. The market is driven by urbanization, rising disposable incomes, and increasing demand for modern, stylish, and energy-efficient solutions. Growing awareness of water conservation and sustainability fuels the adoption of eco-friendly products. Additionally, home renovation trends and the pursuit of luxury and comfort continue to shape the bathroom fittings market share, making it a dynamic and rapidly changing industry.
The global bathroom fittings market is driven by rising urbanization, increasing disposable incomes, and growing demand for modern, aesthetically appealing, and energy-efficient bathroom solutions. The trend toward home renovation and smart home integration has further fueled demand for innovative and technologically advanced fittings. On 6th September 2024, GROHE launched Saudi Arabia's first factory for manufacturing sanitary products locally, covering 26,000 square meters in Dammam. The plant currently employs over 200 individuals and features advanced German technology, which supports the goals of Saudi Vision 2030 through the promotion of local production as well as export. Additionally, the growing awareness of water conservation and sustainability is leading to the adoption of eco-friendly products. The hospitality and real estate sectors' expansion, particularly in emerging economies, also contributes significantly. Changing consumer lifestyles, coupled with a focus on luxury and comfort, continue to shape the bathroom fittings market outlook, making it a dynamic and rapidly changing industry.
The United States stands out as a key regional market, primarily driven by a strong focus on home improvement and remodeling activities, as homeowners seek to enhance functionality and aesthetics. The growing preference for smart and connected bathroom fixtures, such as sensor-based faucets and water-saving technologies, is also a key driver. Increasing awareness of hygiene and sanitation, particularly post-pandemic, has enhanced demand for advanced and touchless solutions. Additionally, the rise in new residential construction projects and the trend toward sustainable, eco-friendly products are shaping the market. Consumer demand for luxury and customized designs further propels bathroom fittings market growth. Notably, on 7th May 2024, Sternhagen collaborated with esteemed designer Sussanne Khan to introduce the SK 02 Collection, which showcases basins crafted from Moroccan-inspired glass, metal, and ceramics, in addition to the Smart WC that boasts over 15 advanced features. This initiative represents their second partnership, merging luxury with cutting-edge innovation in bathroom design.
Growing Demand for Smart Bathroom Fittings
The smart and connected bathroom fittings market is experiencing a rise in demand due to the developments in IoT and the consumer desire for convenience. As of 2021, approximately 36% of India's population resided in urban areas, a figure that continues to rise, as per reports. This shift has altered consumer preferences, with urban residents viewing bathrooms as personal retreat spaces that reflect individual taste and luxury, rather than merely functional areas. Smart faucets with motion sensors, digital showers with temperature controls, and self-cleaning toilets with touchless flushing are now being increasingly accepted. These innovations promote hygiene by reducing touchpoints and help conserve water through automatic regulation. Integration with smart voice assistants such as Alexa and Google Assistant gives the added benefit of being able to control the settings hands-free. Additionally, smart mirrors with LED displays, anti-fog features, and built-in Bluetooth speak are shaping modern bathrooms. Urbanization and increasing adoption of smart homes will see robust growth in smart bathroom fittings, with manufacturers continuously innovating in order to meet the ever-changing expectations of consumers.
Rising Popularity of Sustainable and Water-Efficient Products
Key bathroom fittings market trends are sustainability, increasing consumer awareness, and regulatory decree for water-efficient and eco-friendly products. According to the Environmental Protection Agency (EPA), WaterSense-labeled faucets and showerheads can reduce water usage by up to 30%, saving around 700 gallons per household annually. Low-flow faucets and showerheads that save water without sacrificing performance are now a widespread concept. Dual-flush toilets that aim to save water are becoming more of a standard feature in residential and commercial settings. Manufacturers are also experimenting with using recycled and biodegradable materials to manufacture fittings to save the earth. Government and regulatory agencies incentivize water-saving installations, thus aiding the promotion of sustainable practices and enforcing stricter building codes. In light of the growing concern over climate changes, demand for anything green-certified and energy-efficient is anticipated to increase; thus, sustainability will become rapidly becoming one of the major stimulants for innovations as well as market growth.
Premiumization and Aesthetic Customization
An augmented emphasis on the aesthetics and personalization of homes has led to rising demand for high-end and customizable bathroom fittings. Consumers are seeking premium finishes such as matte black, brushed gold, and rose gold, with the high-end segment accounting for over 20% of total market revenue, as per an industry report. High-quality materials, such as brass and stainless steel, find favor due to their durability and classiness. In addition, manufacturers are providing fittings that can be customized; customers can select their preferred design elements. Such features as LED-lit mirrors, freestanding bathtubs, and touchless integration have raised the bathroom space into a luxury retreat. Escalating disposable incomes and rising home renovations, especially in urban settings, are aiding the bathroom fittings market demand. Hence, brands are focusing on high-end, design-forward solutions appealing to the changing tastes of affluent consumers.
Faucets leads the market with around 64.9% of market share in 2024, driven by their essential role in daily functionality and increasing consumer demand for innovative designs. The growing preference for water-efficient and smart faucets, equipped with touchless technology and temperature control, has significantly enhanced their adoption. Rising urbanization, coupled with heightened awareness of hygiene and sustainability, further fuels demand. Additionally, the expansion of the real estate and hospitality sectors, along with home renovation trends, contributes to their market leadership. Faucets' versatility, aesthetic appeal, and ability to integrate advanced features make them a key focus for manufacturers, ensuring their continued dominance in the market.
Residential leads the market with around 48.1% of market share in 2024, driven by increasing homeownership rates, rising disposable incomes, and a growing emphasis on home improvement and renovation. Homeowners are increasingly investing in modern, aesthetically pleasing, and technologically advanced bathroom fittings to enhance comfort and functionality. The trend toward smart homes and sustainable living has further accelerated demand for eco-friendly and energy-efficient products. Urbanization and the expansion of the real estate sector, particularly in emerging economies, also contribute significantly. With a focus on luxury, convenience, and personalization, the residential segment continues to dominate, shaping the future of the market
Offline leads the market with around 80.2% of market share in 2024, primarily due to the tactile and visual nature of purchasing bathroom fixtures. Consumers often prefer shopping in stores to inspect the quality, design, and usability of products before the purchase. Speciality retailers, home improvement centres and showrooms offer personalized service to help customers make smart decisions. In addition, offline channels provide instant product availability and the opportunity to see installations in a real-world context, increasing buyer confidence. Despite the growth of e-commerce, the convenience and trust associated with physical stores play a significant role in sustaining their dominance, particularly for high-value and custom bathroom fittings, further affirming their position as the principal distribution channel.
The unorganized segment includes small producers and local players offering low-cost goods. This segment thrives in regions where price sensitivity is high - particularly in growth economies where value-for-money is the key to success. These offerings often fail to deliver any standardization or any of the more sophisticated features. With rising competition from organized companies, the unstructured segment remains significantly important due to its vast distribution networks and its presence in rural and semi-urban areas where both urban professionals and rural consumers are increasingly price-oriented.
The organized segment is well characterized by reputed brands, offering superior, innovative and technologically advanced bath products. This segment continues to lead in developed markets while also increasingly gaining traction in emerging economies, with a growing consumer preference for high-quality, long-lasting and sustainable homes and products. Focused organizations invest in R&D, sustainability, and intelligent solutions while having the benefit of solid distribution networks and efficient marketing. Their emphasis on brand image and consumer trust helps to solidify their position in the world economy further.
In 2024, Asia Pacific accounted for the largest market share of over 37.2%, driven by rapid urbanization, rising disposable incomes, and a booming real estate sector. The region's expanding middle class, particularly in countries such as China and India, is increasingly investing in modern and aesthetically appealing bathroom solutions. Government initiatives promoting infrastructure development and sanitation further enhance market growth. Additionally, growing awareness of water conservation and sustainability has led to higher demand for eco-friendly and energy-efficient fittings. The presence of numerous manufacturers and cost-effective production capabilities also strengthens the region's market position. With a large population and increasing focus on home improvement, Asia Pacific continues to lead as the largest and fastest-growing regional market for bathroom fittings globally.
United States Bathroom Fittings Market Analysis
In 2024, the US accounted for around 90.30% of the total North America bathroom fittings market. The U.S. bathroom fittings market continues to grow as a result of increased residential and commercial construction activities. Raising its demand for quality bathroom fittings, the U.S. Census Bureau estimated total construction spending for 2023 to be approximately USD 2.1 Trillion. The renovation sector also shows growth as homeowners spend an average of USD 15,000-20,000 for remodeling bathrooms. Strong adoption is seen in smart bathrooms, where sensor-based faucets and water-efficient fittings are gaining traction. Kohler, Moen, and Delta Faucet are all prominent market players focusing on technological advancement and sustainability. In the business for eco-friendly fittings, Federal regulations promoting water conservation, chiefly the EPA's WaterSense program, increase their using. Imports from the Asia-Pacific region are a considerable contribution to the market, yet domestic manufacturers are now utilizing advanced designs and smart technology to retain their competitive edge.
Europe Bathroom Fittings Market Analysis
The European bathroom fittings market is currently increasing owing to urbanization and green initiatives. Industry reports state that in 2023 within the European Union (EU), investments in residential construction remained fairly constant, accounting for around 5.8% of the overall GDP. The German, UK, and French bathroom fixtures markets are largely dominated by water-efficient and smart products due to very stringent environmental regulations. Added to these are the EU water conservation policies, which are helping in the acceptance of low-flow faucets and showerheads. New developments in touchless technology and energy-efficient heating solutions are being pioneered by companies including Grohe, Roca, and Hansgrohe. The growing hospitality sector demand especially in Spain and Italy for high-end and customized fittings. Furthermore, government-financed green building initiatives are fostering innovations in sustainable bathroom products.
Asia Pacific Bathroom Fittings Market Analysis
Mainly accompanied by urbanization and infrastructure development, there has been high growth among the Asia-Pacific countries concerning the bathroom fittings. This added impetus is fueled by real estate investment in China coming to USD 2.2 trillion in 2023, according to the National Bureau of Statistics. Further, the industry report projects that a total of 31.2 million units will be the affordable housing demand for India by 2030 and that urban centers will need 22.2 million of those units. This shows direct emphasis on creating urban housing for the demand to be fulfilled. It also happens to be happening in the region with a lot of technology, smart toilets and sensor-based faucets, and antimicrobial surfaces. Most of the market giants such as TOTO, Jaquar, and LIXIL invest in these solutions using techniques that are both eco-friendly and IoT-enabled. Increasing awareness of hygiene and water conservation, coupled with regulations by the government on the utilization of water, continue to shape the innovations.
Latin America Bathroom Fittings Market Analysis
Latin America's bathroom fittings market is growing steadily, buoyed by increasing investments in real estate and trends in home renovation. According to an industrial report, Brazil's construction sector expanded 4.2% in 2023, thus increasing demand for bathroom fixtures. Another large market is Mexico, with investments of USD 18 billion into its housing sector in 2023. Demand for luxury and smart fittings is on the rise, especially for high-end residential and hospitality projects. Roca and Corona dominate the market with water-efficient and durable products that suit the region's highly variable climate. Sustainable initiatives encouraged the adoption of eco-friendly fixtures, with government incentives for water-saving solutions. The boom in e-commerce is also driving market penetration as digital platforms will increase accessibility to luxury fittings.
Middle East and Africa Bathroom Fittings Market Analysis
Urbanization and infrastructure development are enhancing the market for bathroom fittings in the Middle East and Africa. According to the Ministry of Industry and Mineral Resources, the building materials sector alone attracted close to USD 89.5 billion in investments in the year 2023. In addition, foreign direct investment (FDI) inflows to Saudi Arabia in 2023 amounted to USD 25.6 Billion, surpassing target levels. Consequently, there is a rising demand for luxurious and water-saving bathroom fittings, which are accelerating in large-scale residential and hospitality projects in the UAE and Saudi Arabia. Roca, Ideal Standard, and Kohler are expanding their operations through smart and energy-efficient goods. The government's initiatives promoting sustainable construction send further impetus to the market, and with the assistance of the growing tourism sector, demand finds further probabilities. Also, the trend of urbanization in Africa aids demand, with projects accelerating in demand in Nigeria and South Africa.
The competitive landscape of the global bathroom fittings market is characterized by intense rivalry among key players, who are focusing on innovation, sustainability, and technological advancements to gain a competitive edge. Companies are investing heavily in research and development to introduce smart, water-efficient, and eco-friendly products that cater to changing consumer preferences. Strategic collaborations, mergers, and acquisitions are common as firms aim to expand their market presence and product portfolios. Additionally, players are enhancing their distribution networks and leveraging digital platforms to improve customer engagement. Emphasis on premium designs, durability, and customization further strengthens their market position, driving growth in this highly competitive industry.