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1792433

メンソールタバコ市場レポート：カプセルタイプ、エンドユーザー、サイズ、流通チャネル、地域別、2025年～2033年

Menthol Cigarette Market Report by Capsule Type, End-User, Size, Distribution Channel, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 142 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=149.53円
メンソールタバコ市場レポート：カプセルタイプ、エンドユーザー、サイズ、流通チャネル、地域別、2025年～2033年
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2～3営業日
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

メンソールタバコの世界市場規模は2024年に970億米ドルに達しました。今後、IMARC Groupは、2033年には1,205億米ドルに達し、2025～2033年の成長率（CAGR）は2.37％になると予測しています。メンソールフレーバーへの消費者嗜好の変化、若年層をターゲットとした積極的なマーケティング、規制のダイナミクス、可処分所得水準の急上昇、メンソールバリエーションを好む文化的規範、製造における技術進歩などが、メンソールタバコ市場の成長を促進する要因の一部です。

メンソールタバコ市場の分析：

  • 主な市場促進要因メンソールタバコの売上増加の主な要因は、世界中で喫煙者数が増加していることであり、これがメンソールタバコ市場シェアを押し上げる主な要因の一つとなっています。現在のメンソール喫煙者がメンソールVAPEに切り替える割合は、少数派のタバコの禁煙を増加させ、メンソールタバコ消費における既知の健康格差を縮小させる可能性があり、これも成長を促す要因の1つです。さらに、様々なパッケージやサイズのメンソールタバコが入手可能であることや、タバコ会社による積極的なマーケティングが市場の成長を刺激しています。また、メーカーは研究開発（R&D）に多額の投資を行っており、喫煙者がメンソール風味を砕いて放出できるカプセル状のメンソールを開発し、市場成長を加速させています。これとは別に、限定版の発売や全国チェーンのクラブやスモークショップを通じての流通に関するタバコ会社との提携が急増しており、市場成長を刺激しています。
  • 主要市場動向：メンソールタバコの市場動向には、消費者がタバコの味をカスタマイズできるようにする最近のメンソールタバコのカジュアル化が含まれます。また、プレミアム化の傾向が顕著であり、その結果、消費者は最高品質のメンソールタバコに高いお金を払いたがるようになり、これが市場成長を後押ししています。女性はより軽くてスタイリッシュなタバコを好むため、主要な市場プレーヤーはスリムで超スリムなメンソールタバコを導入せざるを得なくなり、ニッチな女性の喫煙文化をターゲットにして市場成長を促進しています。オンライン小売の拡大により、メンソール製品の品揃えがより多様になり、これも市場の成長を促す要因となっています。また、喫煙者は環境にやさしい包装を使用するようになり、環境にやさしい包装市場を強化しています。
  • 地理的動向：アジア太平洋地域は高い消費率を誇り、大手たばこ会社を抱えることから、メンソールタバコ市場最大のセグメントとなっています。この市場は、消費者の強い忠誠心と効果的なマーケティング戦略によって繁栄を続けています。さらに、アジア太平洋地域では、日本や韓国のような国々が、若年層や女性喫煙者のメンソールタバコ消費の増加に牽引され、大きな成長機会を提供しています。さらに、英国とドイツも、プレミアムメンソールブランドの成功に後押しされ、着実な成長を遂げています。欧州市場は多様性に富んでおり、国ごとに独自の貢献をしています。しかし、これらの地域の規制環境とたばこ文化は市場開発に大きな影響を与え、規制強化が市場成長の課題となっています。
  • 競合情勢：市場の競合情勢は、Alfred Dunhill Ltd、Altria Group、British American Tobacco p.l.c.、China National Tobacco Corporation、Commonwealth Brands, Inc.、Essentra plc、Imperial Brands PLC、Japan Tobacco Inc.、KT&G Corporation、Liggett Vector Brands LLC、Reynolds American Inc.、Philip Morris International Inc.などの主要企業の存在によって特徴付けられます。
  • 課題と機会：メンソールタバコ市場には、（健康上の懸念から）タバコの使用に対する懐疑的な見方がますます一般的になっていることや、制限や規制に関して法的・行政的な障壁が高まっていることなど、さまざまな課題があります。市場の成長は、EUをはじめとするさまざまな地域でのメンソールタバコの禁止によって制限されています。消費者の嗜好は、健康キャンペーンや喫煙の危険性に対する意識の高まりにも影響されます。このような製品提供の革新もまた、メンソールカプセルの成長シェアを拡大する機会の源泉となります。さらに、新興市場における可処分所得の増加や新興国におけるライフスタイルの変化は、同市場のプレーヤーにとって成長の可能性を秘めているように思われます。

メンソールタバコ市場動向：

消費者の嗜好の変化

消費者の嗜好の変化は、世界のメンソールタバコ市場の成長に大きな影響を与える傾向にあります。メンソールが人気のフレーバーであるのは、多くの消費者がメンソールでないタバコを吸うよりも滑らかであると信じている冷却感を提供するためであり、消費者は類似製品よりも頻繁にメンソールに切り替えるようになります。さらに、通常のタバコ製品から離れたいと考えている喫煙者は、これらの新製品が提供する斬新さとフレーバーに魅了され、市場の成長を後押ししています。メンソールタバコの市場予測によると、健康志向の消費者の急増に伴い、（非メンソールたばこと比較して）マイルドなメンソールたばこの需要が増加しており、これが市場成長を刺激しています。

積極的なマーケティング戦略

タバコメーカーが自社のブランドを売り込み、市場に足場を築くために用いる戦略は、世界市場の成長を支える重要な要因です。これらの企業は、特定の消費者分野をターゲットとし、ブランド・ロイヤルティやブランド認知度を高めるために、ターゲットを絞った広告、スポンサーシップ、プロダクト・プレースメントに巨額の投資を行っています。メディア主導のブランディング技術は、メンソールタバコが若年層や女性の間で人気があり、ファッショナブルで、社会的に望ましい製品として認識されることに貢献しています。さらに、限定メンソールバリエーションの発売や革新的なパッケージング・ソリューションを通じて、製品の独占性がさらに強化され、市場の成長に寄与しています。

規制状況

世界のメンソールタバコ市場の規制状況は、国によって規則や政策が異なるため、地域ごとに異なるダイナミクスを形成しています。メンソールタバコ市場の米国は、規制措置の影響を大きく受けています。2022年、食品医薬品局（FDA）は、タバコの特徴づけフレーバーとしてメンソールを禁止し、葉巻ではメンソールを含むすべての特徴づけフレーバーを禁止する製品基準を提案する計画を発表しました。これらの開発は、タバコの使用、特に若年層に訴求力のある製品を減らすための幅広い取り組みを反映しています。世界各国でも同様の措置がとられ、添加物の禁止、販売規制の強化、増税が行われており、健康への懸念や若年層への訴求を理由に、しばしばメンソールタバコが標的にされています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のメンソールタバコ市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：カプセルタイプ別

  • シングルカプセルメンソールタバコ
  • ダブルカプセルメンソールタバコ

第7章 市場内訳：エンドユーザー別

  • 男性
  • 女性

第8章 市場内訳：サイズ別

  • キングサイズ
  • 100ミリサイズ
  • その他

第9章 市場内訳：流通チャネル別

  • スーパーマーケット
  • ハイパーマーケット
  • オンライン小売業者
  • その他

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳：国別

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格指標

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Alfred Dunhill Ltd
    • Altria Group
    • British American Tobacco p.l.c.
    • China National Tobacco Corporation
    • Commonwealth Brands, Inc.
    • Essentra PLC
    • Imperial Brands Plc
    • Japan Tobacco Inc.
    • KT&G Corporation
    • Liggett Vector Brands LLC
    • Reynolds American Inc
    • Philip Morris International Inc.
図表

List of Figures

  • Figure 1: Global: Menthol Cigarette Market: Major Drivers and Challenges
  • Figure 2: Global: Menthol Cigarette Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Menthol Cigarette Market: Breakup by Capsule Type (in %), 2024
  • Figure 4: Global: Menthol Cigarette Market: Breakup by End-User (in %), 2024
  • Figure 5: Global: Menthol Cigarette Market: Breakup by Size (in %), 2024
  • Figure 6: Global: Menthol Cigarette Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Menthol Cigarette Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Menthol Cigarette Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 9: Global: Menthol Cigarette (Single Capsule Menthol Cigarette) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Menthol Cigarette (Single Capsule Menthol Cigarette) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Menthol Cigarette (Double Capsule Menthol Cigarette) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Menthol Cigarette (Double Capsule Menthol Cigarette) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Menthol Cigarette (Male) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Menthol Cigarette (Male) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Menthol Cigarette (Female) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Menthol Cigarette (Female) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Menthol Cigarette (King Size) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Menthol Cigarette (King Size) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Menthol Cigarette (100s) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Menthol Cigarette (100s) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Menthol Cigarette (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Menthol Cigarette (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Menthol Cigarette (Supermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Menthol Cigarette (Supermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Menthol Cigarette (Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Menthol Cigarette (Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Menthol Cigarette (Online Retailers) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Menthol Cigarette (Online Retailers) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Menthol Cigarette (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Menthol Cigarette (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: North America: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: North America: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: United States: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: United States: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Canada: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Canada: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Asia Pacific: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Asia Pacific: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: China: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: China: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Japan: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Japan: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: India: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: India: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: South Korea: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: South Korea: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Australia: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Australia: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Indonesia: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Indonesia: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Others: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Others: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Europe: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Europe: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Germany: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Germany: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: France: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: France: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: United Kingdom: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: United Kingdom: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Italy: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Italy: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Spain: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Spain: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Russia: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Russia: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Others: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Others: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Latin America: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Latin America: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Brazil: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Brazil: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Mexico: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Mexico: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Middle East and Africa: Menthol Cigarette Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Middle East and Africa: Menthol Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Global: Menthol Cigarette Industry: SWOT Analysis
  • Figure 80: Global: Menthol Cigarette Industry: Value Chain Analysis
  • Figure 81: Global: Menthol Cigarette Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Menthol Cigarette Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Menthol Cigarette Market Forecast: Breakup by Capsule Type (in Million USD), 2025-2033
  • Table 3: Global: Menthol Cigarette Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 4: Global: Menthol Cigarette Market Forecast: Breakup by Size (in Million USD), 2025-2033
  • Table 5: Global: Menthol Cigarette Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 6: Global: Menthol Cigarette Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Menthol Cigarette Market: Competitive Structure
  • Table 8: Global: Menthol Cigarette Market: Key Players
目次
Product Code: SR112025A1985

The global menthol cigarette market size reached USD 97.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 120.5 Billion by 2033, exhibiting a growth rate (CAGR) of 2.37% during 2025-2033. Shifting consumer preferences toward menthol flavors, aggressive marketing targeting young adults, regulatory dynamics, surging disposable income levels, cultural norms favoring menthol variants, and technological advancements in manufacturing are some of the factors fostering the menthol cigarette market growth.

Menthol Cigarette Market Analysis:

  • Major Market Drivers: Increasing sales of menthol cigarette is primarily attributed to the escalating number of smokers around the globe, which is one of the primary factors boosting the menthol cigarette market share. The proportion of current menthol smokers switching to menthol vaping has potential to increase minority tobacco cessation and reduce known health disparities in menthol tobacco consumption is another growth-inducing factor. Furthermore, the availability of menthol cigarettes in a range of packaging and sizes means and supporting aggressive marketing by tobacco companies are stimulating the market growth. The manufacturers are also investing heavily in research and development (R&D) and have developed capsule form of menthol, enabling smokers to crush and release menthol flavor, which is accelerating the market growth. Apart from this, the surging partnerships with tobacco companies on limited edition releases or being distributed through national chains of clubs and smoke shops are stimulating the market growth.
  • Key Market Trends: The menthol cigarette market trends include the recent casualization of menthol cigarettes, which allow consumers to tailor the taste of their smoke. In addition, there is a distinct trend towards premiumization, resulting in consumers willing to pay more for top quality menthol cigarettes, which is favoring the market growth. Women prefer lighter and more stylish cigarettes, which has compelled key market players to introduce slim and ultra-slim menthol cigarettes, targeting a niche female smoking culture, which is fostering the market growth. The expanding online retailing has provided a more diverse selection of menthol products, which is another growth-inducing factor for the market. Smokers are also moving towards the use of eco-friendly packaging thereby strengthening the eco-friendly packaging market.
  • Geographical Trends: The Asia Pacific boasts a high consumption rate and hosts major tobacco companies, making it the largest segment in the menthol cigarette market. This market continues to thrive due to strong consumer loyalty and effective marketing strategies. Moreover, in the Asia-Pacific region, countries like Japan and South Korea offer significant growth opportunities, driven by rising menthol cigarette consumption among young adults and female smokers. Furthermore, the UK and Germany have also seen steady growth, fueled by the success of premium menthol brands. Europe's market is diverse, with each country contributing uniquely to the overall landscape. However, the regulatory environment and tobacco culture in these regions significantly impact market development, with stricter regulations posing challenges to market growth.
  • Competitive Landscape: The competitive landscape of the market is characterized by the presence of key menthol cigarette companies, such as Alfred Dunhill Ltd, Altria Group, British American Tobacco p.l.c., China National Tobacco Corporation, Commonwealth Brands, Inc., Essentra plc, Imperial Brands PLC, Japan Tobacco Inc., KT&G Corporation, Liggett Vector Brands LLC, Reynolds American Inc and Philip Morris International Inc.
  • Challenges and Opportunities: There are a variety of challenges that affect the menthol cigarette market, such as the increasingly common skepticism surrounding tobacco use (due to health concerns), and the mounting legal and administrative barriers when it comes to restrictions and regulation. Growth in the market is restricted by the ban on menthol cigarettes in different regions, notably the EU. Consumer preferences are also influenced by health campaigns and increasing awareness of the dangers of smoking. This innovation in product offerings also represents a source of opportunity-to capture an increasing share of growth in menthol capsules. Moreover, rising disposable incomes in the emerging markets and shift in lifestyles in the emerging nations seem growth potential for players in the market.

Menthol Cigarette Market Trends:

Shifting Consumer Preferences

The changing consumer preferences are inclined to affect the growth of the global menthol cigarette market to a large extent. Menthol is a popular flavor because it offers a cooling sensation that many consumers believe is smoother than smoking non-menthol cigarettes, leading consumers to switch to menthols more frequently than similar products. Additionally, smokers looking to get away from regular tobacco products are lured by the novelty and flavors provided by these new products, which is boosting the market growth. As per the menthol cigarette market forecast, with the surging number of health-conscious consumers, the demand for milder menthol cigarettes (in comparison to non-menthol) has increased, which is stimulating the market growth.

Aggressive Marketing Strategies

The strategies used by tobacco manufacturers to market their brands and gain a foothold in the market are key factors supporting the global market growth. These companies are making huge investment in targeted advertising, sponsorships, and product placement to target on a specific consumer sector and build up brand loyalty or brand awareness. Media-driven branding techniques contribute to menthol cigarettes being perceived as popular, fashionable, and socially desirable products among young adults and females. In addition, the exclusivity of the product is further reinforced through the launch of limited-edition menthol variants as well as through innovative packaging solutions, contributing to the market growth.

Regulatory Landscape

The regulatory landscape of the global menthol cigarette market shapes different regional dynamics, as the rules and policies vary by country. The menthol cigarette market USA has been significantly influenced by regulatory actions. In 2022, the Food and Drug Administration (FDA) announced plans to propose product standards to ban menthol as a characterizing flavor in cigarettes and to prohibit all characterizing flavors, including menthol, in cigars. These developments reflect broader efforts to reduce tobacco use, especially products seen as appealing to younger demographics. Around the world, countries have taken similar steps, banning additives, tightening marketing rules, and increasing taxes, often targeting menthol cigarettes due to health concerns and youth appeal.

Menthol Cigarette Industry Segmentation:

Breakup by Capsule Type:

  • Single Capsule Menthol Cigarette
  • Double Capsule Menthol Cigarette

Single capsule menthol cigarette accounts for the majority of the market share

The single capsule menthol cigarette segment is driven by the increasing demand for customizable smoking experiences among consumers seeking novelty and variety in their tobacco consumption. This segment offers smokers the ability to control the intensity of menthol flavor by crushing the capsule within the filter, providing a tailored sensory experience with each puff. Additionally, the convenience and portability of single capsule menthol cigarettes appeal to on-the-go consumers who prioritize convenience and flexibility in their smoking habits. Furthermore, the perception of single capsule menthol cigarettes as a modern and innovative product aligns with evolving consumer preferences for novel and trendy tobacco products, particularly among younger demographics and urban populations. Moreover, the segment's growth is fueled by aggressive marketing strategies employed by tobacco companies, which highlight the customizable nature and unique selling points of single capsule menthol cigarettes through targeted advertising campaigns and product promotions.

Breakup by End-User:

  • Male
  • Female

Male accounts for the majority of the market share

The male segment in the menthol cigarette market is driven by several key factors, such as the increasing demand for menthol cigarettes among male smokers is propelled by the desire for a refreshing and invigorating smoking experience. Menthol's cooling sensation provides a unique sensory satisfaction, particularly favored by male smokers who seek a more enjoyable and gratifying smoking ritual. Additionally, the male segment is influenced by social factors, including peer influence and societal norms, which contribute to the widespread acceptance and popularity of menthol cigarettes among male smokers. The perception of menthol cigarettes as a symbol of masculinity and sophistication further reinforces their appeal to this demographic, fostering a sense of identity and belonging within male smoker communities. Moreover, the availability of a wide range of menthol cigarette brands and variants tailored to different taste preferences and intensity levels caters to the diverse preferences of male smokers, allowing them to choose products that align with their individual preferences and lifestyles.

Breakup by Size:

  • King Size
  • 100s
  • Others

King size accounts for the majority of the market share

The king-size segment in the menthol cigarettes market is driven by several key factors, such as the increasing demand for value and convenience among consumers fuels the growth of this segment. King-size cigarettes offer smokers a longer-lasting smoking experience, providing better value for money compared to standard-sized cigarettes. Additionally, the larger size appeals to heavy smokers who seek a more substantial nicotine hit and prolonged satisfaction from each cigarette. Moreover, the king-size segment is driven by the rising popularity of menthol-flavored cigarettes among young adults and women. Menthol's perceived cooling sensation and smoother smoke experience make it a preferred choice for many smokers, driving demand for menthol variants in larger sizes. Furthermore, the segment benefits from the strategic marketing efforts of tobacco companies, which promote king-size menthol cigarettes through targeted advertising campaigns and product innovations. These companies capitalize on consumer preferences and trends, leveraging the allure of menthol to capture a larger share of the market.

Breakup by Distribution Channel:

  • Supermarkets
  • Hypermarkets
  • Online Retailers
  • Others

The supermarket segment is driven by the increasing consumer demand for convenience, variety, and competitive pricing. Supermarkets offer a one-stop shopping experience, catering to diverse consumer needs with a wide range of products under one roof. The convenience factor, coupled with the availability of fresh produce, packaged goods, and household essentials, attracts busy shoppers looking to streamline their shopping trips. Additionally, supermarkets leverage economies of scale to negotiate favorable pricing with suppliers, allowing them to offer competitive prices and discounts to customers. Furthermore, the proliferation of supermarket chains and the expansion of store networks into suburban and rural areas contribute to market growth, enhancing accessibility for consumers across diverse demographics and geographic regions.

The hypermarket segment is driven by the increasing consumer preference for bulk purchases, value-for-money offerings, and a comprehensive product assortment. Hypermarkets combine the features of supermarkets and department stores, offering a vast selection of groceries, electronics, apparel, and household items under one expansive roof. The appeal of hypermarkets lies in their ability to provide a one-stop shopping destination for consumers seeking convenience and cost savings. By offering bulk discounts, promotional deals, and exclusive private-label brands, hypermarkets attract price-conscious shoppers looking to maximize their purchasing power. Moreover, the spacious layout and ample parking facilities of hypermarkets enhance the shopping experience, allowing customers to browse leisurely and explore a wide range of products in a single visit. The strategic location of hypermarkets in high-traffic areas and their extended operating hours further contribute to their popularity among busy urban consumers seeking convenience and accessibility.

The online retail segment is driven by the increasing adoption of e-commerce platforms, digitalization trends, and shifting consumer shopping behaviors. Online retailers offer unparalleled convenience, allowing consumers to browse, purchase, and receive products from the comfort of their homes or on-the-go via mobile devices. The convenience of doorstep delivery, hassle-free returns, and personalized recommendations enhance the overall shopping experience, driving customer satisfaction and loyalty. Furthermore, the availability of diverse payment options, secure transactions, and advanced logistics infrastructure ensure smooth order fulfillment and timely delivery, fostering trust and confidence among online shoppers.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Asia Pacific leads the market, accounting for the largest menthol cigarette market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific market is driven by the increasing consumer preference for menthol-flavored cigarettes, influenced by cultural norms and smoking traditions prevalent in many countries across the region. Menthol cigarettes are often perceived as offering a smoother smoking experience and a refreshing sensation, aligning well with the preferences of Asian consumers who value sensory satisfaction in their tobacco products. Furthermore, the region's large and diverse population, particularly in countries like China and India, presents a vast market opportunity for menthol cigarette manufacturers to capitalize on. Additionally, the Asia Pacific market is characterized by rapid urbanization and rising disposable incomes, particularly among the middle-class demographic, which further fuels the demand for menthol cigarettes as consumers seek affordable luxury and indulgence. Moreover, the regulatory landscape in the Asia Pacific region, while increasingly stringent in some countries, may still be relatively favorable towards menthol cigarettes compared to Western markets, allowing for continued growth and market penetration.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the menthol cigarette include Alfred Dunhill Ltd, Altria Group, British American Tobacco p.l.c., China National Tobacco Corporation, Commonwealth Brands, Inc., Essentra plc, Imperial Brands PLC, Japan Tobacco Inc., KT&G Corporation, Liggett Vector Brands LLC, Reynolds American Inc, Philip Morris International Inc., etc.
  • Key players in the menthol cigarette market are actively engaged in various strategies to maintain their market share and capitalize on emerging opportunities. These companies are continuously innovating their product offerings, introducing new menthol-infused cigarette variants, and enhancing existing formulations to meet evolving consumer preferences and regulatory requirements. Furthermore, key players are expanding their global presence through strategic partnerships, acquisitions, and distribution agreements to gain access to new markets and distribution channels. In response to increasing health concerns and regulatory pressures, some companies are also exploring alternative nicotine delivery systems, including electronic cigarettes and heated tobacco products, to diversify their product portfolios and cater to a broader range of consumer preferences. Moreover, sustainability and corporate social responsibility initiatives are gaining prominence among key players, with efforts focused on reducing environmental impact, improving supply chain transparency, and addressing social issues related to tobacco cultivation and production.

Key Questions Answered in This Report

  • 1.What was the size of the global menthol cigarette market in 2024?
  • 2.What is the expected growth rate of the global menthol cigarette market during 2025-2033?
  • 3.What are the key factors driving the global menthol cigarette market?
  • 4.What has been the impact of COVID-19 on the global menthol cigarette market?
  • 5.What is the breakup of the global menthol cigarette market based on the capsule type?
  • 6.What is the breakup of the global menthol cigarette market based on the end-user?
  • 7.What is the breakup of the global menthol cigarette market based on the size?
  • 8.What are the key regions in the global menthol cigarette market?
  • 9.Who are the key players/companies in the global menthol cigarette market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Menthol Cigarette Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Capsule Type

  • 6.1 Single Capsule Menthol Cigarette
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Double Capsule Menthol Cigarette
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by End-User

  • 7.1 Male
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Female
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Size

  • 8.1 King Size
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 100s
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Hypermarkets
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Online Retailers
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Alfred Dunhill Ltd
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
    • 15.3.2 Altria Group
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 British American Tobacco p.l.c.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 China National Tobacco Corporation
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Commonwealth Brands, Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Essentra PLC
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
    • 15.3.7 Imperial Brands Plc
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Japan Tobacco Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 KT&G Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Liggett Vector Brands LLC
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Reynolds American Inc
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Philip Morris International Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
      • 15.3.12.4 SWOT Analysis