無煙タバコ市場規模、シェア、成長分析：タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

無煙タバコの市場規模は2023年に353億米ドルで、2024年の416億5,000万米ドルから2032年には1,565億7,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは18.0％で成長する見通しです。

ニコチンを含まないタバコへの世界のシフトは、従来のタバコ製品に関連する健康リスク、特に頭、喉、首、口腔に関連する発がんリスクに対する消費者の意識の高まりによって推進されています。これを受けて、革新的な企業はこの動向に対応する製品を発売しています。例えば、Juul Laboratories Inc.はインド市場に参入し、TAAT（TM）Lifestyle and Wellness Ltd.はオンライン販売チャネルを活用して、オハイオ州でタバコとニコチンを含まないタバコを発表しました。シナモンやアップルといった選択肢を含むフレーバーの多様性は、特にフレーバー付き使い捨てタバコの規制が強化されるにつれて、市場の魅力を高めると思われます。この市場は、特にミレニアル世代とZ世代において、テクノロジーの進歩と、より健康的な代替品への需要の高まりに支えられ、成長の態勢を整えています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

無煙タバコ市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 電気
• 非電気

無煙タバコ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン
• その他

無煙タバコ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Altria Group, Inc.（USA）
• British American Tobacco p.l.c.（UK）
• Philip Morris International Inc.（USA）
• Imperial Brands plc（UK）
• Swedish Match AB（Sweden）
• Japan Tobacco International（Japan）
• R.J. Reynolds Tobacco Company（USA）
• DS Group（India）
• Swisher（USA）
• Universal Corporation Limited（USA）
• Turning Point Brands, Inc.（USA）
• American Snuff Co.（USA）
• Dholakia Tobacco Pvt. Ltd.（India）
• Godfrey Phillips India Ltd.（India）
• ITC Limited（India）
• NTC Industries Ltd.（India）
• Scandinavian Tobacco Group（Denmark）
• GN Tobacco Sweden AB（Sweden）
• Republic Tobacco（USA）

結論と提言

Smokeless Cigarettes Market size was valued at USD 35.3 billion in 2023 and is poised to grow from USD 41.65 billion in 2024 to USD 156.57 billion by 2032, growing at a CAGR of 18.0% during the forecast period (2025-2032).

The global shift towards nicotine-free cigarettes is driven by increasing consumer awareness of the health risks associated with traditional tobacco products, notably cancer risks related to the head, throat, neck, and oral cavity. In response, innovative companies are launching products to cater to this trend. For instance, Juul Laboratories Inc. has entered the Indian market, while TAAT(TM) Lifestyle and Wellness Ltd. has unveiled its tobacco- and nicotine-free cigarettes in Ohio, capitalizing on online sales channels. Flavor diversity, including options like cinnamon and apple, will enhance market appeal, particularly as restrictions on flavored disposables tighten. This market, especially among millennials and Gen Z, is poised for growth, supported by advancements in technology and the rising demand for healthier alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Smokeless Cigarettes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Smokeless Cigarettes Market Segments Analysis

Global Smokeless Cigarettes Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Electric and Non-electric. Based on Distribution Channel, the market is segmented into Offline, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Smokeless Cigarettes Market

The global smokeless cigarettes market is driven primarily by the rising health consciousness among consumers. As awareness of the health dangers linked to traditional cigarette smoking increases, many individuals are opting for smokeless cigarettes as a potentially safer alternative. This evolving consumer preference is fueling the market's expansion, a trend likely to persist in the years ahead. Recent advancements in smokeless cigarette technology have enhanced their efficiency and appeal, making them more attractive options for users. Additionally, the introduction of various regulations limiting traditional cigarette usage in public areas has further heightened the demand for smokeless alternatives. Regulations aimed at improving the safety and quality of these products have additionally contributed to their growing popularity.

Restraints in the Smokeless Cigarettes Market

The global smokeless cigarettes market faces various challenges due to tight regulations and legal restrictions across numerous countries, which can hinder marketing and distribution efforts. In some regions, these products have been completely banned. Furthermore, the Food and Drug Administration (FDA) oversees smokeless cigarette regulations, mandating that manufacturers submit detailed product applications that undergo an extensive review before consumer sales can commence. This regulatory process can be both time-consuming and financially burdensome, consequently reducing the number of companies and available products within the market, which may stifle innovation and limit consumer choices.

Market Trends of the Smokeless Cigarettes Market

The smokeless cigarettes market is gaining traction as consumers increasingly seek reduced-risk tobacco products, drawn by the appeal of lower health risks compared to traditional smoking methods. This trend is particularly evident among health-conscious smokers and younger demographics exploring alternative tobacco consumption options. The demand is driving innovation, prompting the emergence of diverse smokeless cigarette products and advanced technologies catered to this audience. However, the market's expansion faces hurdles such as escalated regulatory scrutiny, evolving public perceptions, and uncertainties regarding the long-term health implications of these products. Ongoing research and consumer education will be crucial in shaping the future of this market segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Smokeless Cigarettes Market Size by Type & CAGR (2025-2032)

• Market Overview
• Electric
• Non-electric

Global Smokeless Cigarettes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online
• Others

Global Smokeless Cigarettes Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Altria Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• British American Tobacco p.l.c. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philip Morris International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swedish Match AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco International (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• R.J. Reynolds Tobacco Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisher (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Corporation Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turning Point Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Snuff Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dholakia Tobacco Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godfrey Phillips India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTC Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scandinavian Tobacco Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GN Tobacco Sweden AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Republic Tobacco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations