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1747095

日本のサブスクリプション型eコマース市場規模、シェア、動向、予測：サブスクリプションタイプ、用途、決済モード、エンドユーザー、地域別、2025年～2033年

Japan Subscription E-Commerce Market Size, Share, Trends and Forecast by Subscription Type, Application, Payment Mode, End User, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 118 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
日本のサブスクリプション型eコマース市場規模、シェア、動向、予測：サブスクリプションタイプ、用途、決済モード、エンドユーザー、地域別、2025年～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 118 Pages
納期: 5～7営業日
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  • 全表示
  • 概要
  • 目次
概要

日本のサブスクリプション型eコマース市場規模は2024年に164億4,000万米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに3,722億3,000万米ドルに達し、2025年から2033年にかけて41.43%の成長率（CAGR）を示すと予測しています。同市場は、美容、食品、デジタルコンテンツなど、利便性、パーソナライゼーション、定期的な配送に対する需要の高まりによって、著しい成長を遂げています。技術革新と消費者習慣の変化が、この分野の長期的な力強い成長と進化するビジネスモデルを支え続けています。

本レポートで扱う主な質問

  • 日本のサブスクリプション型eコマース市場はこれまでどのように推移し、今後どのように推移するのか？
  • 日本のサブスクリプション型eコマース市場のサブスクリプションタイプ別の区分は？
  • 日本のサブスクリプション型eコマース市場の用途別区分は？
  • 日本のサブスクリプション型eコマース市場の支払い形態別区分は？
  • 日本のサブスクリプション型eコマース市場のエンドユーザー別区分は？
  • 日本のサブスクリプション型eコマース市場の地域別区分は？
  • 日本のサブスクリプション型eコマース市場のバリューチェーンにおける様々なステージとは？
  • 日本のサブスクリプション型eコマース市場の主な促進要因と課題は？
  • 日本のサブスクリプション型eコマース市場の構造と主要企業は？
  • 日本のサブスクリプション型eコマース市場の競合状況は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のサブスクリプション型eコマース市場-イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のサブスクリプション型eコマース市場情勢

  • 過去および現在の市場動向（2019年～2024年）
  • 市場予測（2025年～2033年）

第6章 日本のサブスクリプション型eコマース市場- サブスクリプションタイプ別の内訳

  • サービスサブスクリプション
  • サブスクリプションボックス
  • デジタルコンテンツサブスクリプション
  • その他

第7章 日本のサブスクリプション型eコマース市場- 用途別の内訳

  • 美容とパーソナルケア
  • 食品・飲料
  • 衣料品とファッション
  • エンターテインメント
  • 健康とフィットネス

第8章 日本のサブスクリプション型eコマース市場- 決済モード別の内訳

  • オンライン
  • オフライン

第9章 日本のサブスクリプション型eコマース市場- エンドユーザー別内訳

  • 女性
  • 男性
  • 子供

第10章 日本のサブスクリプション型eコマース市場-競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のサブスクリプション型eコマース市場- 業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第13章 付録

目次
Product Code: SR112025A32465

The Japan subscription e-commerce market size reached USD 16.44 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 372.23 Billion by 2033, exhibiting a growth rate (CAGR) of 41.43% during 2025-2033. The market is witnessing significant growth, driven by rising demand for convenience, personalization, and recurring deliveries across beauty, food, and digital content. Technological innovation and changing consumer habits continue to support strong long-term growth and evolving business models in the sector.

Japan Subscription E-Commerce Market Trends:

Rapid Growth in Niche Subscription Services

Japan's subscription e-commerce market is witnessing a sharp rise in demand for niche subscription services tailored to specific interests and lifestyles. Consumers are increasingly drawn to curated boxes that deliver unique, themed experiences whether it's traditional Japanese snacks, anime collectibles, skincare kits, or DIY hobby sets. For instance, a subscription service by ICHIGO delivers regional Japanese confections worldwide, featuring boxes like Sakuraco that highlight traditional sweets. Each monthly box includes local delicacies, themed items, and a booklet about the region. Launched amid COVID-19 travel restrictions, it connects international consumers with Japan's culinary culture while supporting local producers. These offerings provide both novelty and personalization, appealing especially to younger audiences and collectors who value convenience and discovery. Themed boxes often rotate contents monthly, keeping the experience fresh and engaging while helping brands build long-term customer loyalty. The appeal lies not only in the convenience of home delivery but also in the anticipation and enjoyment of receiving a surprise package. Social media unboxings and influencer endorsements are further amplifying interest. This trend toward customization and experiential consumption is a major factor contributing to overall Japan subscription e-commerce market growth.

Rise of Subscription-Based Personal Care and Beauty

The subscription-based model for personal care and beauty products is gaining strong traction in Japan, reflecting shifting consumer preferences toward convenience, consistency, and discovery. Subscribers are opting for monthly or quarterly deliveries of skincare, grooming essentials, and cosmetics, enjoying the flexibility to try new products without the hassle of in-store shopping. Both domestic and international brands are capitalizing on this trend, offering tailored selections based on skin type, beauty goals, and seasonal needs. Many services include trial sizes or exclusive products, enhancing customer engagement and loyalty. Busy urban consumers especially appreciate the time-saving aspect, while younger users enjoy the curated, lifestyle-focused experience. Social media promotion and influencer tie-ins are also playing a big role in accelerating this shift. With continued innovation and consumer interest, subscription beauty services are expected to be a major driver in the Japan subscription e-commerce market outlook.

Convenience and Automated Replenishment

Convenience-driven consumers in Japan are increasingly turning to automated replenishment subscriptions for everyday household essentials. Products such as toiletries, baby diapers, pet food, cleaning supplies, and coffee are now commonly delivered on a recurring schedule, reducing the need for frequent store visits and ensuring consistent availability. This model appeals particularly to busy families and working professionals who value time-saving solutions and budget predictability. Retailers and e-commerce platforms offer incentives like discounts, free shipping, and flexible pause or cancel options to make subscriptions more attractive. Integration with mobile apps and smart home devices further simplifies management and order tracking. As a result, repeat purchase categories are seeing growing conversion rates into subscription formats. This automation trend not only improves customer retention for brands but also drives a larger share of repeat sales through digital channels, contributing significantly to Japan subscription e-commerce market share.

Japan Subscription E-Commerce Market Segmentation:

Subscription Type Insights:

  • Service Subscription
  • Subscription Box
  • Digital Content Subscription
  • Others

Application Insights:

  • Beauty and Personal Care
  • Food and Beverage
  • Clothing and Fashion
  • Entertainment
  • Health and Fitness

Payment Mode Insights:

  • Online
  • Offline

End User Insights:

  • Women
  • Men
  • Kids

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan subscription e-commerce market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan subscription e-commerce market on the basis of subscription type?
  • What is the breakup of the Japan subscription e-commerce market on the basis of application?
  • What is the breakup of the Japan subscription e-commerce market on the basis of payment mode?
  • What is the breakup of the Japan subscription e-commerce market on the basis of end-user?
  • What is the breakup of the Japan subscription e-commerce market on the basis of region?
  • What are the various stages in the value chain of the Japan subscription e-commerce market?
  • What are the key driving factors and challenges in the Japan subscription e-commerce market?
  • What is the structure of the Japan subscription e-commerce market and who are the key players?
  • What is the degree of competition in the Japan subscription e-commerce market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Subscription E-Commerce Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Subscription E-Commerce Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Subscription E-Commerce Market - Breakup by Subscription Type

  • 6.1 Service Subscription
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Subscription Box
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Digital Content Subscription
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Others
    • 6.4.1 Historical and Current Market Trends (2019-2024)
    • 6.4.2 Market Forecast (2025-2033)

7 Japan Subscription E-Commerce Market - Breakup by Application

  • 7.1 Beauty and Personal Care
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Food and Beverage
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Clothing and Fashion
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Entertainment
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2019-2024)
    • 7.4.3 Market Forecast (2025-2033)
  • 7.5 Health and Fitness
    • 7.5.1 Overview
    • 7.5.2 Historical and Current Market Trends (2019-2024)
    • 7.5.3 Market Forecast (2025-2033)

8 Japan Subscription E-Commerce Market - Breakup by Payment Mode

  • 8.1 Online
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Offline
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan Subscription E-Commerce Market - Breakup by End User

  • 9.1 Women
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Men
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Kids
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)

10 Japan Subscription E-Commerce Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Services Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Services Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Services Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Services Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Services Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Subscription E-Commerce Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix