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市場調査レポート
商品コード
1754185
フラットブレッド市場レポート:製品タイプ、流通チャネル、地域別、2025年~2033年Flatbread Market Report by Product Type (Tortilla, Naan, Pita, Focaccia, Fry Bread, and Others), Distribution Channel (Business-to-Business, Business-to-Consumer), and Region 2025-2033 |
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カスタマイズ可能
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フラットブレッド市場レポート:製品タイプ、流通チャネル、地域別、2025年~2033年 |
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
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世界のフラットブレッドの市場規模は2024年に481億米ドルに達しました。今後、IMARC Groupは、2033年には756億米ドルに達し、2025年から2033年にかけて4.88%の成長率(CAGR)を示すと予測しています。健康志向の高まり、エスニック食品人気の台頭、製品イノベーションの拡大、世界の料理に対する意識の高まりが、主に市場の成長を後押ししています。
健康食品に対する需要の高まり
消費者はますます便利な食事の選択肢を求めるようになっています。例えばIMARCによると、世界のコンビニエンス・フード市場規模は2023年に4,846億米ドルに達しました。今後、IMARCグループは、2032年までに同市場が7,827億米ドルに達し、2024~2032年の成長率(CAGR)は5.47%になると予測しています。フラットブレッドは一般的に脂肪分が少なく、原材料リストがシンプルなため、従来のパンに代わる健康的な食品として認識されることが多いです。これらの要因は、今後数年間、フラットブレッド市場を推進すると予想されます。
植物性原料の人気の高まり
菜食主義者や植物ベースの食生活を採用する消費者が増えるにつれ、動物性食品を使用しないフラットブレッドへの需要が高まっています。例えば、楽天インサイトが2024年2月に実施した世論調査によると、インドの回答者の48%以上が、食品生産における動物愛護への懸念から植物ベースの食品を消費したことがあると回答しています。さらに、約46%がベジタリアンまたはビーガンの食生活を選択しています。このため、メーカー各社は植物性原料を使用したフラットブレッドを開発し、この増加傾向にある層にアピールしています。これらの要因は、フラットブレッド市場予測にさらにプラスの影響を与えます。
製品イノベーション
全粒粉や高繊維質のフラットブレッドは健康上の利点があるとして需要が高まっています。様々なメーカーが低カロリーや高繊維質のフラットブレッドを発売しています。例えば、2023年1月、Flagship Food GroupはLa Tortilla FactoryとTortilla KingのラベルでCarb Cuttingトルティーヤを発売しました。この新しいトルティーヤは、炭水化物ゼロのトルティーヤ、炭水化物正味量4グラムの小麦粉トルティーヤ、炭水化物正味量4グラムの全粒粉トルティーヤで構成されています。これらの製品は、従来のフラットブレッドに代わる、より栄養価の高いものを求める健康志向の消費者にアピールし、フラットブレッド市場の収益を押し上げています。
The global flatbread market size reached USD 48.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 75.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.88% during 2025-2033. The rising health consciousness, emerging popularity of ethnic foods, growing product innovations, and the increasing awareness of global cuisines are primarily driving the market's growth.
Rising Demand for Healthy Foods
Consumers are increasingly looking for convenient meal options. For instance, according to IMARC, the global convenience food market size reached US$ 484.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 782.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.47% during 2024-2032. Flatbreads are often perceived as healthier alternatives to traditional bread due to their typically lower fat content and simpler ingredient lists. These factors are expected to propel the flatbread market in the coming years.
Growing Popularity of Plant-Based Ingredients
As more consumers adopt vegan and plant-based diets, there is a rising demand for flatbreads made without animal products. For instance, according to a poll conducted by Rakuten Insight in February 2024, more than 48% of Indian respondents indicated they had consumed plant-based food products due to worries about animal welfare in food production. Furthermore, around 46% choose to pursue a vegetarian or vegan diet. This has led manufacturers to develop flatbreads that use plant-based ingredients, appealing to this growing demographic. These factors further positively influence the flatbread market forecast.
Product Innovations
There is a rising demand for whole grain and high-fiber flatbreads due to their perceived health benefits. Various manufacturers are launching low-calorie and high-fiber flatbreads. For instance, in January 2023, Flagship Food Group introduced Carb Cutting tortillas under the labels La Tortilla Factory and Tortilla King. The new tortilla range consists of a zero-carb tortilla, a 4-gram net-carb flour tortilla, and a 4-gram net-carb whole wheat tortilla. These products appeal to health-conscious consumers who are looking for more nutritious alternatives to traditional flatbreads, thereby boosting the flatbread market revenue.
According to the flatbread market outlook, tortillas are highly versatile and used in a variety of dishes, such as wraps, tacos, quesadillas, and burritos, making them a staple in many households and food service establishments. Moreover, as Indian cuisine gains popularity worldwide, naan, a traditional Indian flatbread, is increasingly being featured on menus in both ethnic and mainstream restaurants. Apart from this, pita bread is commonly used for sandwiches, wraps, and as a base for various dips and spreads, such as hummus and tzatziki. Furthermore, focaccia's artisanal nature and its association with gourmet dining boost its demand, particularly in upscale restaurants and bakeries.
According to the flatbread market overview, various business-to-business distribution channels, including restaurants, cafes, and fast-casual dining establishments, often use flatbreads in a variety of dishes, such as wraps, pizzas, and sandwiches. They look for bulk suppliers who can provide consistent quality and reliable delivery. Moreover, consumers purchase flatbread from supermarkets and grocery stores. The variety available-ranging from traditional options like pita and naan to artisanal and health-oriented varieties-drives consumer interest, further propelling the demand from business to consumer establishments.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
According to the flatbread market statistics, there is significant demand for a variety of flatbreads including tortillas, pita, and naan in North America. Tortillas are particularly popular due to the prevalence of Mexican and Tex-Mex cuisines. Moreover, European countries have a strong tradition of consuming various types of flatbreads. In Mediterranean countries flatbreads, such as pita and focaccia, are staples. Central and Eastern Europe also have rich traditions of flatbread. Apart from this, flatbread is a dietary staple in many Middle East and African countries. Products like pita, lavash, and khubz are integral to daily meals. The region has a high consumption rate of these products.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: