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市場調査レポート
商品コード
1372577
フラットブレッドの世界市場-2023年~2030年Global Flatbread Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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フラットブレッドの世界市場-2023年~2030年 |
出版日: 2023年10月18日
発行: DataM Intelligence
ページ情報: 英文 230 Pages
納期: 即日から翌営業日
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フラットブレッドの世界市場は2022年に437億米ドルに達し、2023-2030年の予測期間中にCAGR 6.2%で成長し、2030年には707億米ドルに達すると予測されています。
フラットブレッドは世界の様々な地域で主食として使用されています。健康的な食生活の普及は、その高い栄養価の利点からフラットブレッドの需要を向上させています。フラットブレッドはピザやサンドイッチなど様々な食品用途に使用されています。こうした便利な食品への需要の高まりは、新製品の発売も向上させています。2020年10月、ベーカリー・カフェのファスト・カジュアル・レストランを展開するアメリカのチェーン店、パネラブレッドは、フラットブレッド・ピザを提供する新商品ラインの発売を発表しました。
フラットブレッドの生産と加工における新たな開拓は市場成長を積極的に後押ししています。例えば、2021年6月、小麦粉処理のスペシャリストであるMuhlenchemie社は、フラットブレッド用のツールキットを開発しました。フラットブレッドを焼くための小麦粉を改良する新しい酵素系シリーズが開発されました。このツールキットには、より高品質なフラットブレッドの製造に役立つ様々なタイプの改良剤が含まれています。
クリーンラベル製品に対する需要の高まりは、クリーンラベル付きフラットブレッドの発売を向上させています。例えば、2022年9月、カナダの植物性食品産業であるDaiyaは、初の植物性でアレルゲンに優しいフラットブレッドの発売を発表しました。この美味しくて便利な植物性製品は、マッシュルーム、キャラメリゼオニオンとイチジク、肉なしイタリアンソーセージ風クランブル、ローストペッパーとケール、トマト、ヒマワリの種のペーストとルッコラなど、3種類のフレーバーがあります。
競合情勢分析、企業プロファイル分析、市場規模、シェア、市場開拓、需要、最新動向、M&A、新製品発売、成長戦略、収益分析、ポーター分析、価格分析、規制分析、サプライチェーン分析、その他主要考察を掲載。
フラットブレッドは、ピザやサンドイッチのようなすぐに食べられる食品を調理する様々な用途に広く使われています。消費者は、迅速な食事の準備に利用できる新しい革新的なフラットブレッドの発売を広く評価しています。健康的で美味しい製品への消費者の渇望が高まる中、メーカーは消費者の需要に応えるため、健康的な素材を使用したフラットブレッドを様々なフレーバーで発売しています。
2022年6月、Kontos社は、炭水化物を減らし、タンパク質含有量を向上させたGreek Lifestyleブランドのフラットブレッドで、初のフレーバー品種であるガーリックの発売を発表しました。同社はまた、タンドリーナン、タンドリーガーリックナン、ピザクラストの2種類のフレーバーを持つ楕円形のナン・フラットブレッド、ラスティックス・コレクションを発表しました。
2023年5月、インド食品ブランドのGeeta'sは、Roti Flatbreadsの新シリーズを発売し、製品ラインナップを拡大しました。ソフトで柔軟性のある新しいRoti Flatbreadは、そのまま食べることも、加熱することもでき、スイートオニオンとパプリカ、5種の種など2種類のフレーバーがあります。
多忙なライフスタイルと世界人口の多忙なスケジュールが、便利で手軽な食事への需要を高めています。フラットブレッドは、様々なクイックミールの準備に主要製品として使用されています。手軽で便利な食品への需要が高まる中、製品メーカーはエンドユーザーの間で高まる需要を満たすために新製品を市場に投入しています。
2022年7月、地中海食品のサプライヤーであるディナ・フーズは、タヌール・フラットブレッドなどの新製品をイントロダクションとして発表し、フラットブレッドの製品レンジを拡大しました。同製品は本格的な石窯で焼き上げられ、軽くて繊細な食感を実現しています。一般家庭や外食産業で、カレーやタジンと並ぶ手軽な食事として利用されています。
2023年6月、世界の家族経営の外食企業であるリッチプロダクツは、「チーズ風味のプルアパート・フラットブレッド」の発売を発表しました。このフラットブレッドにはモッツァレラチーズ、チェダーチーズなどがトッピングされ、イタリアンハーブが振りかけられています。手間がかからず時間も節約できることから、様々な外食産業やレストランで人気を集めています。クイックサービス・レストランやコンビニエンスストアが積極的に購入し、市場の売上を伸ばしています。
フラットブレッド市場は、世界規模で数多くのプレーヤーが存在する競争の激しい市場です。大規模な既存プレーヤーに加え、多くの新規プレーヤーが市場に参入しています。大規模な競争相手の存在は、各企業の個別市場での売上を減少させる。
競争の激しい市場を維持するため、より多くの消費者を惹きつけるより良い改良製品を発売するために、主要市場では継続的な研究開発が行われています。多穀物、低炭水化物、グルテンフリーのフラットブレッドのような革新的で健康的な製品の発売は、最終製品の増加をもたらしています。コストが高いため、価格に敏感な消費者の間で市場の需要が減少し、市場成長の妨げになる可能性があります。
Global Flatbread Market reached US$ 43.7 billion in 2022 and is expected to reach US$ 70.7 billion by 2030, growing with a CAGR of 6.2% during the forecast period 2023-2030.
Flatbread is used as a staple food in various regions of the world. The increasing adoption of a healthy diet is improving the demand for flatbread due to its high nutritional benefits. Flatbread is used in various food applications including pizza and sandwiches. Rising demand for these convenient foods also improves the launch of new products. In October 2020, Panera Bread, an American chain store of bakery-cafe fast-casual restaurants, announced the launch of a new product line offering flatbread pizzas.
The new developments in the production and processing of flatbread are positively driving the market growth. For instance, in June 2021, Muhlenchemie, a flour treatment specialist, developed a toolkit for flatbread. A new series of enzyme systems was developed that improve flours for baking flatbreads. Various type of improvers that help in the preparation of better quality flatbread is present in the toolkit.
Increasing demand for clean-label products is improving the launch of clean-labelled flatbreads. For instance, in September 2022, Daiya, a Canadian plant-based food industry announced the launch of its first-ever plant-based and allergen-friendly flatbread. The tasty and convenient plant-based product is available in three different flavours including mushroom, caramelized onion and fig, meatless Italian sausage style crumbles, roasted pepper and kale and tomato, sunflower seed pesto and arugula.
Report Insights Covered Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter's Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights.
Flatbreads are widely used in various applications to prepare ready-to-eat food products such as pizza and sandwiches. Consumers are widely appreciating the new and innovative flatbread launches for their use in quick meal preparations. With the increased consumer craving for healthy and tasty products, manufacturers are introducing flatbreads with healthy ingredients in numerous flavours to meet the consumer demand.
In June 2022, Kontos, announced the launch of the first flavoured variety - garlic - in its Greek Lifestyle brand of flatbreads, with reduced carbs and improved protein content. The company also introduced Rustics Collection, an oval-shaped naan flatbread with two flavours, tandoori naan, tandoori garlic naan and pizza crust.
In May 2023, Geeta's, an Indian food brand, expanded its product offering with the launch of a new range of Roti Flatbreads. The new soft and flexible Roti Flatbreads, are ready to eat or can be heated and are presented in two flavour varieties, such as sweet onion and paprika and five seeds.
Hectic lifestyles and the busy schedules of the global population are increasing the demand for convenient and quick meals. Flatbreads are used as major products in the preparation of various quick meals. With the increasing demand for quick and convenient food, product manufacturers are launching new products into the market to satisfy the rising demand among end-users.
In July 2022, Dina Foods, a Mediterranean foods supplier, expanded its flatbread range with the introduction of new products including Tannour flatbread. The product is baked in an authentic stone oven for a light and delicate texture. The product is being used as a quick meal alongside curries or tagines at the household level and food service sectors.
In June 2023, Rich Products, a global, family-owned food service company announced the launch of Cheesy Pull Apart Flatbread. The flatbread is topped with mozzarella, cheddar and others and sprinkled with Italian herbs. The product is gaining popularity in various food services and restaurants due to its labour and time-saving nature. Quick-service restaurants and convenience store operators are actively buying this product, increasing the market sales.
The flatbread market is a highly competitive market with the presence of numerous market players on a global basis. In addition to the large scale of excisting market players, many new players are entering the market. The presence of large competitors decreases the individual market sales of the companies.
To sustain in the highly competitive market, there is a continuous R&D taking place among the major markets to release better and improved products to attract more consumers. The launch of innovative and healthy products such as multigrain, low carbs and gluten-free flatbreads is resulting in an increase in the final product. The high cost can decrease the market demand among price sensitive consumers, hindering market growth.
The global flatbread market is segmented based on product, type, distribution channel, application and region.
The global flatbread market is segmented based on type into gluten flatbread and gluten-free flatbread. The increasing gluten intolerance cases worldwide are increasing the demand for gluten-free flatbreads. According to the Celiac Disease Foundation 2023, it is estimated that celiac disease affects 1 in 100 people worldwide. The increasing prevalence of gluten allergy is driving the demand for gluten-free products, including flatbreads.
The new product launches boost the segment growth. For instance, in January 2023, Nairn's, a preserved bakery goods manufacturer, announced the launch of Gluten-Free Sourdough Flatbread. The product is made with gluten-free wholegrain oats. These flatbreads are high in fibre and free from artificial additives making it a healthier option.
North America dominated the global flatbread market. Developed countries such as U.S. and Canada have an increased demand for the fast-food industry with high consumption rates. Busy lifestyles and tight schedules in this region result in high demand for convenient food that is ready-to-eat. The region has a high demand for pizza, sandwiches and other food products that use flatbread in their preparations.
The increased demand for these products positively helped in the launch of flatbreads featuring the highly demanded flavors of the product. In February 2023, Tim Hortons, a Canadian multinational coffeehouse and restaurant chain, announced the launch of a new Flatbread Pizza in Calgary with various flavors including Pepperoni, Cheese, and Chicken Parmesan.
The presence of major market players strengthens the regional market growth. Further, the new product launches positively drive market growth. For instance, in September 2020, American Flatbread, announced Meatless Evolution, the launch of a New Line of Plant-Based Pizzas. The product offerings include plant-based pizza products with both traditional and non-dairy cheese options made with organic wheat, pea protein and other ingredients.
The major global players in the market include: Tyson Foods Inc., Gruma, S.A.B. De C.V., Ole Mexican Foods Inc., Atoria's Family Bakery, Evron Foods Ltd., Klosterman Baking Company, Kontos Foods Inc., Signature Flatbreads Ltd, American Flatbread Company and Stonefire.
The outbreak of the COVID-19 pandemic moderately impacted the global flatbread market. The pandemic created challenges for manufacturers in sourcing the raw materials required to produce flatbreads. There was a temporary halt in the processing units due to a reduced workforce and limited material availability.
The disruptions in the distribution channels negatively impacted the market growth due to the reduced reach of product supply to the end-user. In addition, the strict government regulations resulted in the shutdown of multiple food service sectors and restaurants that use high quantities of flatbreads, badly impacting the market growth.
The flatbread has a greater advantage of better shelf-life compared to conventional bread products and can be widely used in the preparation of quick and easy meals. During the pandemic, the shutdown of food outlets increased the food preparations at the household level. The demand for flatbread from the household sector positively impacted the market growth.
The Russia-Ukraine war had a negative impact on many industrial sectors, including food and food service sectors. The interrupted supply chain activities and distribution channels due to war conditions created a huge impact on the demand-supply chain conditions, creating challenges in sourcing the raw materials and distributing the final product to the end-users. The war created import and export trade disruptions, resulting in economic disturbances.
The global flatbread market report would provide approximately 69 tables, 64 figures and 230 Pages.
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