ハイパーローカルサービス市場レポート：性質別、タイプ別、用途別、地域別、2025年～2033年

世界のハイパーローカルサービス市場規模は2024年に29億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに75億米ドルに達し、2025年から2033年にかけて10.51%の成長率（CAGR）を示すと予測しています。

ハイパーローカルサービスは、限られた地域内で提供される施設を指します。宅配便は、宅配業者が販売者から商品を受け取り、顧客の住所に直接配送する業務です。食品・飲料、医薬品、身の回り品、電子機器などの配送や、配管、電気修理、大工仕事、洗濯、個人指導などのホームユーティリティサービスにも幅広く利用されています。ハイパーローカルサービスは、小売店、レストラン、ホテルが効果的にビジネスに関与し、管理する上で役立ちます。また、オペレーションの透明性を高め、最短時間で効率的かつ手間のかからない配達を実現するのにも役立ちます。

ハイパーローカルサービスの市場動向：

スマートフォンの急速な普及とeコマース業界の著しい成長は、市場成長を促進する重要な要因の一つです。ハイパーローカルサービスは、eコマースプラットフォームや企業を通じて、商品やサービスを迅速に届けるために広く利用されています。また、eコマース事業への投資が増加していることも、ハイパーローカルサービスの採用を後押ししており、これも成長を促す要因となっています。さらに、多忙なスケジュールや在宅勤務（WFH）文化によるハイパーローカルサービスの普及、消費者のライフスタイルの変化、急速な都市化が、市場の成長を後押ししています。さらに、自動化、拡張現実（AR）、人工知能（AI）、データ収集、コスト削減やより迅速でシームレスな配送体験を提供するための可視化などの採用による物流・自動車分野における最近の技術進歩が、市場に明るい見通しを生み出しています。さらに、利便性を高め、玄関先への配達、割引、セット販売などを提供するオンラインプラットフォームへの消費者嗜好の急速な変化が、市場の成長を後押ししています。新興企業への投資の増加、新鮮な農産物を入手するためのFarm-to-Homeコンセプトの採用の増加、動物副産物（ABP）の標準化など、その他の要因も市場の成長を牽引すると予想されます。

本レポートで扱う主な質問

• ハイパーローカルサービスの世界市場規模は？
• 2025年から2033年にかけての世界のハイパーローカルサービス市場の予想成長率は？
• ハイパーローカルサービスの世界市場を牽引する主要因は？
• ハイパーローカルサービスの世界市場におけるCOVID-19の影響は？
• ハイパーローカルサービスの世界市場における性質別の区分は？
• ハイパーローカルサービスの世界市場におけるタイプ別の区分は？
• ハイパーローカルサービスの世界市場における主要地域は？
• ハイパーローカルサービスの世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のハイパーローカルサービス市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：性質別

• 商品配送
• ユーティリティサービス

第7章 市場内訳：タイプ別

• 食品注文
• 食料品注文
• ホームユーティリティサービス
• ロジスティクスサービスプロバイダー
• その他

第8章 市場内訳：用途別

• 個人ユーザー
• 商業ユーザー

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Airtasker Pty. Ltd
  • Blink Commerce Private Limited
  • Delivery Hero SE
  • HelloFresh SE
  • Instacart
  • Just Eat Takeaway.com N.V.
  • Olo Inc.
  • Swiggy
  • Uber Technologies Inc.
  • UrbanClap Technologies India Pvt. Ltd.
  • Zomato Limited

List of Figures

• Figure 1: Global: Hyperlocal Services Market: Major Drivers and Challenges
• Figure 2: Global: Hyperlocal Services Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Hyperlocal Services Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Hyperlocal Services Market: Breakup by Nature (in %), 2024
• Figure 5: Global: Hyperlocal Services Market: Breakup by Type (in %), 2024
• Figure 6: Global: Hyperlocal Services Market: Breakup by Application (in %), 2024
• Figure 7: Global: Hyperlocal Services Market: Breakup by Region (in %), 2024
• Figure 8: Global: Hyperlocal Services (Goods Delivery) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Global: Hyperlocal Services (Goods Delivery) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Global: Hyperlocal Services (Utility Services) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Global: Hyperlocal Services (Utility Services) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Global: Hyperlocal Services (Food Ordering) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Hyperlocal Services (Food Ordering) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Hyperlocal Services (Grocery Ordering) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Hyperlocal Services (Grocery Ordering) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Hyperlocal Services (Home Utility Service) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Hyperlocal Services (Home Utility Service) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Hyperlocal Services (Logistic Service Providers) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Hyperlocal Services (Logistic Service Providers) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Hyperlocal Services (Other Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: Hyperlocal Services (Other Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Global: Hyperlocal Services (Individual Users) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: Hyperlocal Services (Individual Users) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: Global: Hyperlocal Services (Commercial Users) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: Hyperlocal Services (Commercial Users) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: North America: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: North America: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: United States: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: United States: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Canada: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Canada: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Asia-Pacific: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Asia-Pacific: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: China: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: China: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Japan: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Japan: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: India: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: India: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: South Korea: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: South Korea: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: Australia: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: Australia: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Indonesia: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: Indonesia: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 46: Others: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: Others: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: Europe: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: Europe: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: Germany: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: Germany: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: France: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: France: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: United Kingdom: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: United Kingdom: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 56: Italy: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 57: Italy: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 58: Spain: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 59: Spain: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 60: Russia: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 61: Russia: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 62: Others: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 63: Others: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 64: Latin America: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 65: Latin America: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: Brazil: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 67: Brazil: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 68: Mexico: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 69: Mexico: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 70: Others: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 71: Others: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 72: Middle East and Africa: Hyperlocal Services Market: Sales Value (in Million USD), 2019 & 2024
• Figure 73: Middle East and Africa: Hyperlocal Services Market: Breakup by Country (in %), 2024
• Figure 74: Middle East and Africa: Hyperlocal Services Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 75: Global: Hyperlocal Services Industry: SWOT Analysis
• Figure 76: Global: Hyperlocal Services Industry: Value Chain Analysis
• Figure 77: Global: Hyperlocal Services Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Hyperlocal Services Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Hyperlocal Services Market Forecast: Breakup by Nature (in Million USD), 2025-2033
• Table 3: Global: Hyperlocal Services Market Forecast: Breakup by Type (in Million USD), 2025-2033
• Table 4: Global: Hyperlocal Services Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 5: Global: Hyperlocal Services Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Global: Hyperlocal Services Market: Competitive Structure
• Table 7: Global: Hyperlocal Services Market: Key Players

The global hyperlocal services market size reached USD 2.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.5 Billion by 2033, exhibiting a growth rate (CAGR) of 10.51% during 2025-2033.

Hyperlocal services refer to facilities that are provided within a limited geographical area. It involves the operation of a courier agent picking up products from a seller and then delivering them directly to the customer's address. It is widely used for delivering food and beverages, drugs, personal items, and electronic gadgets, and home utility services, including plumbing, electrical repair, carpentry, laundry, and personal tutors. Hyperlocal services assist retailers, restaurants, and hotels in engaging and managing their businesses effectively. It also helps increase operational transparency and provide efficient and effortless deliveries in minimum time.

Hyperlocal Services Market Trends:

The rapid proliferation of smartphones, coupled with significant growth in the e-commerce industry, is one of the key factors driving the market growth. Hyperlocal services are widely accessed through e-commerce platforms or businesses for the fast delivery of goods and services. In addition, the increasing investment in e-commerce businesses is boosting the adoption of hyperlocal services, which, in turn, is acting as another growth-inducing factor. Furthermore, the widespread adoption of hyperlocal services due to hectic schedules and work-from-home (WFH) culture, changing consumer lifestyles, and rapid urbanization are favoring the market growth. Additionally, recent technological advancements in the logistics and automotive sectors through the adoption of automation, augmented reality (AR), artificial intelligence (AI), data collection, and visibility to reduce costs and provide a faster and seamless delivery experience are creating a positive outlook for the market. Moreover, the rapidly changing consumer preference towards online platforms that enhance the convenience and offer doorstep delivery, discounts, and combo deals is providing an impetus to market the growth. Other factors, including increasing investments in start-up businesses, rising adoption of farm-to-home concept for acquiring fresh produce, and standardization of animal by-products (ABPs), are anticipated to drive the market growth.

Key Market Segmentation:

Breakup by Nature:

• Goods Delivery
• Utility Services

Breakup by Type:

• Food Ordering
• Grocery Ordering
• Home Utility Service
• Logistic Service Providers
• Others

Breakup by Application:

• Individual Users
• Commercial Users

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Airtasker Pty. Ltd, Blink Commerce Private Limited, Delivery Hero SE, HelloFresh SE, Instacart, Just Eat Takeaway.com N.V., Olo Inc., Swiggy, Uber Technologies Inc., UrbanClap Technologies India Pvt. Ltd. and Zomato Limited.

Key Questions Answered in This Report

• 1.How big is the global hyperlocal services market?
• 2.What is the expected growth rate of the global hyperlocal services market during 2025-2033?
• 3.What are the key factors driving the global hyperlocal services market?
• 4.What has been the impact of COVID-19 on the global hyperlocal services market?
• 5.What is the breakup of the global hyperlocal services market based on the nature?
• 6.What is the breakup of the global hyperlocal services market based on the type?
• 7.What are the key regions in the global hyperlocal services market?
• 8.Who are the key players/companies in the global hyperlocal services market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Hyperlocal Services Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Nature

• 6.1 Goods Delivery
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Utility Services
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Type

• 7.1 Food Ordering
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Grocery Ordering
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Home Utility Service
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Logistic Service Providers
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Application

• 8.1 Individual Users
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Commercial Users
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Airtasker Pty. Ltd
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
  • 14.3.2 Blink Commerce Private Limited
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Delivery Hero SE
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
  • 14.3.4 HelloFresh SE
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
  • 14.3.5 Instacart
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Just Eat Takeaway.com N.V.
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
  • 14.3.7 Olo Inc.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
  • 14.3.8 Swiggy
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Uber Technologies Inc.
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
    • 14.3.9.4 SWOT Analysis
  • 14.3.10 UrbanClap Technologies India Pvt. Ltd.
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 Zomato Limited
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
    • 14.3.11.3 Financials