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1753881

ロケーションベースサービス市場レポート：コンポーネント、技術、場所タイプ、用途、エンドユーザー、地域別、2025-2033年

Location-Based Services Market Report by Component, Technology, Location Type, Application, End User, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 135 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.06円
ロケーションベースサービス市場レポート：コンポーネント、技術、場所タイプ、用途、エンドユーザー、地域別、2025-2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 135 Pages
納期: 2～3営業日
GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

世界のロケーションベースサービス（LBS）市場規模は2024年に467億米ドルに達しました。今後、IMARC Groupは、2033年には1,870億米ドルに達し、2025年から2033年にかけて15.84%の成長率（CAGR）を示すと予測しています。スマートフォンやタブレットの利用拡大、リアルタイムデータや分析の採用拡大、さまざまな住宅地や非住宅地におけるアラート送信のためのジオフェンシングの普及拡大などが、市場を推進する主な要因となっています。

ロケーションベースサービスとは、地理的データや情報を利用してユーザーの位置に基づいたサービスを提供するソフトウェア・アプリケーションを指します。情報、娯楽、効率性、安全性のためのサービスなど、さまざまな形態で提供されています。LBSはナビゲーションを支援し、徒歩でも車でも、正確でリアルタイムの道案内をユーザーに提供します。位置特定された天候の更新、近くのレストラン、ホテル、ランドマークの推奨、ソーシャルネットワーキング・プラットフォームを通じた友人や家族の位置確認などに利用されます。また、緊急時には、資産の追跡や管理、迷子や危険な状態にある人の発見などにも利用されています。

現在、LBSは正確で効果的であり、特定のニーズに応じてパーソナライズできるため、LBSに対する需要の高まりが市場の成長を後押ししています。これに加えて、プッシュ通知やアラート、インタラクティブなコンテンツを通じてリアルタイムで顧客と関わるために、企業によるLBSの利用が増加していることも、市場の成長に寄与しています。さらに、ソーシャルメディアの投稿、写真、レビューに位置情報を追加し、より没入的で有益なソーシャル体験を他者に提供するLBSの採用が増加しており、市場の見通しを良好にしています。これとは別に、さまざまな住宅地や非住宅地で、配達が近くにあるときにアラートを送信したり、作業現場内の従業員の動きを監視したりするジオフェンシングの人気が高まっており、市場の成長を支えています。

ロケーションベースサービス市場動向と促進要因：

スマートフォンの普及

スマートフォンは世界規模でテクノロジーへのアクセスを増加させています。スマートフォンは、人口の多くがLBSにアクセスできるプラットフォームを提供し、市場を拡大させています。スマートフォンには高精度の全地球測位システム（GPS）システムが搭載されています。この精度の向上は、ロケーションベースサービスにとって有益であり、ユーザー体験を向上させ、サービス全体の質を高める。これとは別に、スマートフォンは膨大な量の位置情報を生成します。このデータは、LBSを提供する企業にとって貴重なものであり、サービスを洗練させ、より効果的にマーケティングのターゲットを絞り込み、ユーザーの行動を詳細に理解することができます。さらに、スマートフォンはレコメンデーション・アルゴリズムを分析することで、LBSによりパーソナライズされた体験を付加します。

ロケーションベースマーケティングの採用増加

現在、位置情報マーケティングは正確で、ターゲットを絞った広告が可能なため、採用が増加しています。企業は、特定地域のターゲット顧客にアプローチしたり、顧客の位置に基づいてマーケティング・メッセージを調整したりすることができます。この精度の高さがマーケティング・キャンペーンの効果を高め、高度なLBSの需要を促進しています。また、位置情報ベースのマーケティングは、マーケティング・メッセージが顧客の位置に合わせて調整されるため、コンバージョン率が高くなり、その結果、顧客のニーズや関心も高くなります。この効果により、LBSは企業にとってより価値のあるものとなり、これらのサービスを提供するプロバイダーにとってはより高い収益につながります。さらに、LBSは消費者が頻繁に訪れる場所や移動パターンなど、消費者の行動に関する貴重な洞察を提供することができます。こうした洞察はマーケティング戦略に反映され、キャンペーンの成功につながるため、LBSは多くの企業にとって不可欠なツールとなっています。

リアルタイムのデータと分析への需要の高まり

リアルタイムの位置情報データと分析は、小売、物流、ヘルスケアなど、さまざまな分野における意思決定能力を向上させる。業務効率や戦略立案を強化する上で、正確なリアルタイムデータの価値が企業に認識され、LBSの需要が高まっています。リアルタイム・データがあれば、企業は顧客の位置に基づいてパーソナライズされたサービスを提供できます。これには、リアルタイムのオファーの提供、配達ルートの動的最適化のサポート、近隣のサービスの提案などが含まれ、顧客体験を向上させることでLBSの需要を高めています。さらに、緊急対応担当者はリアルタイムの位置情報を利用して、困っている人々に連絡を取ることができます。このため、公共安全や医療分野でのLBSの採用が進んでいます。さらに、リアルタイムの追跡は、より良いリソース管理、迅速な対応時間、より効率的な運用を可能にします。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界ロケーションベースサービス市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ハードウェア
  • ソフトウェア
  • サービス

第7章 市場内訳：技術別

  • GPS
  • アシストGPS（A-GPS）
  • 拡張GPS（E-GPS）
  • 拡張観測時間差（E-OTD）
  • 観測された時間差
  • セルID
  • Wi-Fi
  • その他

第8章 市場内訳：場所タイプ別

  • 屋内
  • 屋外

第9章 市場内訳：用途別

  • 緊急サービス
  • 追跡サービス
  • ナビゲーションサービス
  • ソーシャルメディアサービス
  • 情報サービス
  • ゲームおよびエンターテイメントサービス
  • 広告・プロモーションサービス
  • その他

第10章 市場内訳：エンドユーザー別

  • 銀行、金融サービス、保険（BFSI）
  • ITおよび通信
  • 小売り
  • 運輸・物流
  • 政府
  • ヘルスケアとライフサービス
  • 製造
  • その他

第11章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳：国別

第12章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 価格分析

第16章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • ALE International SAS（China Huaxin Post and Telecom Technologies Co., Limited）
    • Apple Inc.
    • Creativity Software Ltd（SS8 Networks Inc.）
    • Esri India Technologies Private Limited
    • GL Communications Inc.
    • Google LLC（Alphabet Inc.）
    • HERE Technologies
    • Intel Corporation
    • International Business Machines Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Qualcomm Incorporated
    • Teldio Corporation
    • Zebra Technologies Corporation
図表

List of Figures

  • Figure 1: Global: Location-Based Services Market: Major Drivers and Challenges
  • Figure 2: Global: Location-Based Services Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Location-Based Services Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Location-Based Services Market: Breakup by Component (in %), 2024
  • Figure 5: Global: Location-Based Services Market: Breakup by Technology (in %), 2024
  • Figure 6: Global: Location-Based Services Market: Breakup by Location Type (in %), 2024
  • Figure 7: Global: Location-Based Services Market: Breakup by Application (in %), 2024
  • Figure 8: Global: Location-Based Services Market: Breakup by End User (in %), 2024
  • Figure 9: Global: Location-Based Services Market: Breakup by Region (in %), 2024
  • Figure 10: Global: Location-Based Services (Hardware) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Location-Based Services (Hardware) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Location-Based Services (Software) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Location-Based Services (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Location-Based Services (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Location-Based Services (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Location-Based Services (GPS) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Location-Based Services (GPS) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Location-Based Services (Assisted GPS (A-GPS) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Location-Based Services (Assisted GPS (A-GPS) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Location-Based Services (Enhanced GPS (E-GPS) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Location-Based Services (Enhanced GPS (E-GPS) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Location-Based Services (Enhanced Observed Time Difference (E-OTD) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Location-Based Services (Enhanced Observed Time Difference (E-OTD) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Location-Based Services (Observed Time Difference) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Location-Based Services (Observed Time Difference) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Location-Based Services (Cell ID) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Location-Based Services (Cell ID) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Location-Based Services (Wi-Fi) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Location-Based Services (Wi-Fi) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Location-Based Services (Other Technologies) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Location-Based Services (Other Technologies) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Location-Based Services (Indoor) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Location-Based Services (Indoor) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Location-Based Services (Outdoor) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Location-Based Services (Outdoor) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Location-Based Services (Emergency Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Location-Based Services (Emergency Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Global: Location-Based Services (Tracking Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Global: Location-Based Services (Tracking Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Global: Location-Based Services (Navigation Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Global: Location-Based Services (Navigation Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Global: Location-Based Services (Social Media Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Global: Location-Based Services (Social Media Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Global: Location-Based Services (Information Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Global: Location-Based Services (Information Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Global: Location-Based Services (Gaming and Entertainment Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Global: Location-Based Services (Gaming and Entertainment Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Global: Location-Based Services (Advertising and Promotion Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Global: Location-Based Services (Advertising and Promotion Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Global: Location-Based Services (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Global: Location-Based Services (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Global: Location-Based Services (Banking, Financial Services, and Insurance (BFSI)) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Global: Location-Based Services (Banking, Financial Services, and Insurance (BFSI)) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Global: Location-Based Services (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Global: Location-Based Services (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Global: Location-Based Services (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Global: Location-Based Services (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Global: Location-Based Services (Transportation and Logistics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Global: Location-Based Services (Transportation and Logistics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Global: Location-Based Services (Government) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Global: Location-Based Services (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Global: Location-Based Services (Healthcare and Life Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Global: Location-Based Services (Healthcare and Life Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Global: Location-Based Services (Manufacturing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Global: Location-Based Services (Manufacturing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Global: Location-Based Services (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Global: Location-Based Services (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: North America: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: North America: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: United States: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: United States: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Canada: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Canada: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Asia-Pacific: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Asia-Pacific: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: China: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: China: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Japan: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Japan: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: India: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: India: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: South Korea: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: South Korea: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Australia: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Australia: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 86: Indonesia: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 87: Indonesia: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Others: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 89: Others: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 90: Europe: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 91: Europe: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 92: Germany: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 93: Germany: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 94: France: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 95: France: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 96: United Kingdom: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 97: United Kingdom: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 98: Italy: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 99: Italy: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 100: Spain: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 101: Spain: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 102: Russia: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 103: Russia: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 104: Others: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 105: Others: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 106: Latin America: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 107: Latin America: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 108: Brazil: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 109: Brazil: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 110: Mexico: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 111: Mexico: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 112: Others: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 113: Others: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 114: Middle East and Africa: Location-Based Services Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 115: Middle East and Africa: Location-Based Services Market: Breakup by Country (in %), 2024
  • Figure 116: Middle East and Africa: Location-Based Services Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 117: Global: Location-Based Services Industry: SWOT Analysis
  • Figure 118: Global: Location-Based Services Industry: Value Chain Analysis
  • Figure 119: Global: Location-Based Services Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Location-Based Services Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Location-Based Services Market Forecast: Breakup by Component (in Million USD), 2025-2033
  • Table 3: Global: Location-Based Services Market Forecast: Breakup by Technology (in Million USD), 2025-2033
  • Table 4: Global: Location-Based Services Market Forecast: Breakup by Location Type (in Million USD), 2025-2033
  • Table 5: Global: Location-Based Services Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 6: Global: Location-Based Services Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 7: Global: Location-Based Services Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: Location-Based Services Market: Competitive Structure
  • Table 9: Global: Location-Based Services Market: Key Players
目次
Product Code: SR112025A5851

The global location-based services (LBS) market size reached USD 46.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 187.0 Billion by 2033, exhibiting a growth rate (CAGR) of 15.84% during 2025-2033. The growing utilization of smartphones and tablets, rising adoption of real-time data and analysis, and increasing popularity of geofencing in various residential and non-residential areas for sending alerts are some of the major factors propelling the market.

Location-based services (LBS) refer to software applications that use geographic data and information to provide services based on user location. They are available in several forms, including services for information, entertainment, efficiency, and safety. They aid in navigation, providing users with accurate and real-time directions, whether on foot or in vehicles. They are used for location-specific weather updates, recommendations for nearby restaurants, hotels, or landmarks, and locating friends or family members through social networking platforms. They are also employed in emergencies for asset tracking and management or finding people who are lost or in danger.

At present, the increasing demand for LBS, as they are accurate, effective, and can be personalized according to specific needs, is impelling the growth of the market. Besides this, the rising utilization of LBS by businesses to engage with customers in real time through push notifications, alerts, or interactive content is contributing to the growth of the market. In addition, the growing employment of LBS to add location information to social media posts, photos, and reviews, creating a more immersive and informative social experience for others, is offering a favorable market outlook. Apart from this, the increasing popularity of geofencing in various residential and non-residential areas for sending alerts when delivery is nearby or monitoring the movements of employees within a work site is supporting the growth of the market.

Location-Based Services (LBS) Market Trends/Drivers:

Rising utilization of smartphones

Smartphones are increasing access to technology on a global scale. They provide a platform through which a large portion of the population can access LBS, thereby expanding the market. Smartphones are equipped with highly accurate global positioning system (GPS) systems. This increased accuracy is beneficial for location-based services, enhancing the user experience, and the overall quality of the service. Apart from this, smartphones generate a huge amount of location data. This data is valuable for businesses that offer LBS, as it allows them to refine their services, target their marketing more effectively, and understand user behavior in detail. Furthermore, smartphones add a more personalized experience with LBS by analyzing recommendation algorithms.

Increasing adoption of location-based marketing

At present, there is an increase in the adoption of location-based marketing as it is accurate and allows for highly targeted advertising. Businesses can reach out to targeted customers in a specific geographical area or tailor their marketing messages based on the location of the customer. This precision increases the effectiveness of marketing campaigns and drives demand for sophisticated LBS. Location-based marketing also results in higher conversion rates, as marketing messages are tailored to the locations of customers and, consequently, their likely needs and interests. This effectiveness makes LBS more valuable to businesses and leads to higher revenues for providers of these services. Moreover, LBS can provide valuable insights into consumer behavior, such as the locations they frequently visit and their movement patterns. These insights inform marketing strategies and lead to more successful campaigns, making LBS an essential tool for many businesses.

Growing demand for real-time data and analysis

Real-time location data and analysis improve decision-making capabilities in various sectors, including retail, logistics, healthcare, and more. This is driving demand for LBS as businesses recognize the value of accurate, real-time data in enhancing operational efficiency and strategic planning. With real-time data, businesses can offer personalized services to their customers based on their location. This includes providing real-time offers, supporting dynamic route optimization for deliveries, or suggesting nearby services, which enhance the customer experience and thereby increasing the demand for LBS. Moreover, emergency responders can use real-time location data to reach people in need. This is driving the adoption of LBS in the public safety and health sectors. Furthermore, real-time tracking allows for better resource management, quicker response times, and more efficient operations.

Location-Based Services (LBS) Industry Segmentation:

Breakup by Component:

  • Hardware
  • Software
  • Services

Hardware dominates the market

Hardware is a fundamental cornerstone in the realm of location-based services (LBS), underpinning the seamless and accurate delivery of geographically relevant information to users. LBS relies on the global positioning system (GPS) receivers, omnipresent in smartphones, tablets, and wearables, deftly harnessing satellite signals to pinpoint the precise geographic coordinates of devices. Complementing this, cellular and wireless fidelity (Wi-Fi) radios enable communication with nearby towers and access points, supporting techniques like triangulation and Wi-Fi fingerprinting to further refine location determination. Bluetooth technology also plays a pivotal role, facilitating proximity-based interactions by detecting nearby beacons and other Bluetooth-enabled devices. Additionally, near-field communication (NFC) provides contactless engagement with location-specific services through the detection of NFC tags or devices.

Breakup by Technology:

  • GPS
  • Assisted GPS (A-GPS)
  • Enhanced GPS (E-GPS)
  • Enhanced Observed Time Difference (E-OTD)
  • Observed Time Difference
  • Cell ID
  • Wi-Fi
  • Others

Assisted GPS (A-GPS) holds the largest share of the market

Assisted GPS (A-GPS) is a location-based technology that improves the speed and accuracy of global positioning system (GPS) receivers in mobile devices. A-GPS-capable devices download assistance data from a network server. This data includes information about the location of nearby satellites, the expected Doppler shifts of their signals, and the precise time the signals were transmitted. By having this information readily available, the GPS receiver can dramatically reduce the search space and acquire satellite signals much faster. A-GPS-enabled devices use cellular networks or internet connections to download the assistance data and communicate with A-GPS servers. This additional connectivity allows the device to retrieve the necessary data quickly and efficiently.

Breakup by Location Type:

  • Indoor
  • Outdoor

Outdoor holds the biggest share of the market

Outdoor location-based services (LBS) refer to a category of location-aware applications and services that utilize the geographic position of a user in outdoor environments to deliver relevant information, content, or experiences. These services take advantage of technologies, such as global positioning system (GPS), cellular networks, and other outdoor positioning methods to determine the location of the user accurately. Outdoor LBS offers a wide range of applications and benefits, enhancing navigation, social interactions, marketing, tourism, and more. These services are immensely valuable for travelers, commuters, and tourists exploring unfamiliar areas. Outdoor LBS are utilized in fitness apps to track routes, distances, and activities during outdoor exercises like running, hiking, or cycling.

Breakup by Application:

  • Emergency Services
  • Tracking Services
  • Navigation Services
  • Social Media Services
  • Information Services
  • Gaming and Entertainment Services
  • Advertising and Promotion Services
  • Others

Navigation services hold the maximum share in the market

Navigation services encompass a diverse array of location-based applications and technologies designed to guide users from one point to another efficiently and accurately. These services leverage cutting-edge technologies, such as global positioning system (GPS), geographic information systems (GIS), and real-time data to provide turn-by-turn directions, route optimization, and other valuable information for travelers, commuters, and outdoor enthusiasts. For urban dwellers and travelers, navigation services are becoming an indispensable tool, facilitating seamless commutes and explorations. GPS-enabled map applications, integrated into smartphones and car navigation systems, empower users with real-time visual representations of their surroundings and deliver step-by-step directions to their chosen destination. These applications account for traffic conditions, road closures, and accidents, dynamically adjusting routes to ensure the fastest and most efficient journey.

Breakup by End User:

  • Banking, Financial Services, and Insurance (BFSI)
  • IT and Telecom
  • Retail
  • Transportation and Logistics
  • Government
  • Healthcare and Life Services
  • Manufacturing
  • Others

Transportation and logistics hold the biggest share in the market

Transportation and logistics heavily rely on location-based services (LBS) to streamline operations, optimize routes, and enhance overall efficiency. LBS provides real-time location data and valuable insights, enabling transportation and logistics companies to make informed decisions and deliver better services. It also enables better route planning, reducing idle time and fuel consumption, leading to cost savings and environmental benefits. LBS enables the creation of geofences and virtual boundaries around specific locations. Logistics companies can use geofencing to trigger automated actions when a vehicle enters or exits a designated area. LBS also aids in optimizing last-mile routes, ensuring packages are delivered efficiently to the correct addresses.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Asia Pacific exhibits a clear dominance, accounting for the largest location-based services (LBS) market share

The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, Asia Pacific represented the largest market.

Asia Pacific held the biggest market share due to the rising number of e-commerce platforms offering ride-hailing, food delivery, and grocery delivery. Besides this, increasing advancements in mobile and location-based technologies are supporting the growth of the market. Apart from this, the increasing popularity of mobile advertising and marketing among businesses to offer personalized promotions and advertisements, leading to increased engagement and revenue, is contributing to the growth of the market in the region.

North America is estimated to expand further in this domain due to the increasing utilization of social networking and location-sharing applications. Besides this, the improvement in GPS accuracy and availability of faster networks is bolstering the market growth.

Competitive Landscape:

Key market players are investing in research operations to stay at the forefront of LBS technology. They are also working on improving location accuracy, optimizing algorithms, and enhancing user experience. Top companies are expanding their geographic coverage by increasing the availability of their services in more regions and countries. They are leveraging location data and user preferences to offer customized recommendations, targeted advertising, and location-based notifications. Leading companies are strengthening their data protection measures to gain the trust of users and comply with relevant regulations. They are also collaborating with other businesses, such as e-commerce platforms, ride-hailing services, and social media networks, to create synergistic services and expand their user base.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • ALE International SAS (China Huaxin Post and Telecom Technologies Co., Limited)
  • Apple Inc.
  • Creativity Software Ltd (SS8 Networks Inc.)
  • Esri India Technologies Private Limited
  • GL Communications Inc.
  • Google LLC (Alphabet Inc.)
  • HERE Technologies
  • Intel Corporation
  • International Business Machines Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Qualcomm Incorporated
  • Teldio Corporation
  • Zebra Technologies Corporation

Key Questions Answered in This Report

  • 1.What was the size of the global Location-Based Services (LBS) market in 2024?
  • 2.What is the expected growth rate of the global Location-Based Services (LBS) market during 2025-2033?
  • 3.What are the key factors driving the global Location-Based Services (LBS) market?
  • 4.What has been the impact of COVID-19 on the global Location-Based Services (LBS) market?
  • 5.What is the breakup of the global Location-Based Services (LBS) market based on the component?
  • 6.What is the breakup of the global Location-Based Services (LBS) market based on the technology?
  • 7.What is the breakup of the global Location-Based Services (LBS) market based on location type?
  • 8.What is the breakup of the global Location-Based Services (LBS) market based on the application?
  • 9.What is the breakup of the global Location-Based Services (LBS) market based on the end user?
  • 10.What are the key regions in the global Location-Based Services (LBS) market?
  • 11.Who are the key players/companies in the global Location-Based Services (LBS) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Location-Based Services (LBS) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Hardware
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Software
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Services
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Technology

  • 7.1 GPS
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Assisted GPS (A-GPS)
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Enhanced GPS (E-GPS)
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Enhanced Observed Time Difference (E-OTD)
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Observed Time Difference
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Cell ID
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast
  • 7.7 Wi-Fi
    • 7.7.1 Market Trends
    • 7.7.2 Market Forecast
  • 7.8 Others
    • 7.8.1 Market Trends
    • 7.8.2 Market Forecast

8 Market Breakup by Location Type

  • 8.1 Indoor
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Outdoor
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Emergency Services
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Tracking Services
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Navigation Services
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Social Media Services
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Information Services
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Gaming and Entertainment Services
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Advertising and Promotion Services
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by End User

  • 10.1 Banking, Financial Services, and Insurance (BFSI)
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 IT and Telecom
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Retail
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Transportation and Logistics
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Government
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Healthcare and Life Services
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Manufacturing
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 Others
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 ALE International SAS (China Huaxin Post and Telecom Technologies Co., Limited)
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
    • 16.3.2 Apple Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 Creativity Software Ltd (SS8 Networks Inc.)
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Esri India Technologies Private Limited
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 GL Communications Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
    • 16.3.6 Google LLC (Alphabet Inc.)
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 HERE Technologies
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 Intel Corporation
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 International Business Machines Corporation
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Microsoft Corporation
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 Financials
      • 16.3.10.4 SWOT Analysis
    • 16.3.11 Oracle Corporation
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
      • 16.3.11.3 Financials
    • 16.3.12 Qualcomm Incorporated
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials
      • 16.3.12.4 SWOT Analysis
    • 16.3.13 Teldio Corporation
      • 16.3.13.1 Company Overview
      • 16.3.13.2 Product Portfolio
      • 16.3.13.3 Financials
    • 16.3.14 Zebra Technologies Corporation
      • 16.3.14.1 Company Overview
      • 16.3.14.2 Product Portfolio
      • 16.3.14.3 Financials