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ポテトチップスの日本市場 - 市場規模、シェア、動向、予測：製品タイプ別・流通チャネル別、地域別、2025年～2033年

Japan Potato Chips Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 120 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
ポテトチップスの日本市場 - 市場規模、シェア、動向、予測：製品タイプ別・流通チャネル別、地域別、2025年～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 120 Pages
納期: 5～7営業日
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  • 概要
  • 目次
概要

日本のポテトチップスの市場規模は2024年に20億8,180万米ドルに達しました。今後、IMARC Groupは、2033年までには26億2,280万米ドルに達し、2025年から2033年の成長率（CAGR）は2.60%になると予測しています。同市場は、便利なスナック菓子、地域の選好に合わせた革新的なフレーバー、プレミアム製品の提供、強力な小売流通網に対する需要の高まりによって牽引されています。さらに、贅沢でありながら親しみやすいスナック菓子に対する消費者の選好の高まりが、日本のポテトチップス市場の成長を後押ししています。

本レポートで扱う主な質問

  • 日本のポテトチップス市場はこれまでどのように推移してきたか？
  • 日本のポテトチップス市場の製品タイプ別区分は？
  • 日本のポテトチップス市場の流通チャネル別区分は？
  • 日本のポテトチップス市場の地域別区分は？
  • 日本のポテトチップス市場のバリューチェーンにおける様々なステージとは？
  • 日本のポテトチップスの主要な促進要因と課題は？
  • 日本のポテトチップス市場の構造と主要企業は？
  • 日本のポテトチップス市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のポテトチップス市場-イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のポテトチップス市場情勢

  • 過去および現在の市場動向（2019年～2024年）
  • 市場予測（2025年～2033年）

第6章 日本のポテトチップス市場-製品タイプ別内訳

  • プレーン
  • フレーバー付き

第7章 日本のポテトチップス市場-流通チャネル別内訳

  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストア
  • 専門食品店
  • オンラインストア
  • その他

第8章 日本のポテトチップス市場-競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のポテトチップス市場-業界分析

  • 促進要因、抑制要因、機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第11章 付録

目次
Product Code: SR112025A32094

The Japan potato chips market size reached USD 2,081.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,622.8 Million by 2033, exhibiting a growth rate (CAGR) of 2.60% during 2025-2033. The market is driven by the rising demand for convenient snacks, innovative flavors tailored to local tastes, premium product offerings, and strong retail distribution networks. Additionally, increasing consumer preference for indulgent yet familiar snacks boost the Japan potato chips market growth.

Japan Potato Chips Market Trends:

Rising Demand for Convenient and On-the-Go Snacks

In today's fast-paced Japanese lifestyle, consumers progressively seek convenient, ready-to-eat food options. Potato chips fit this demand perfectly, offering a portable and satisfying snack that requires no preparation. This trend is especially prevalent among busy professionals, students, and commuters, which is fueling the Japan potato chips market share. Additionally, the expansion of convenience stores (konbini) across Japan ensures widespread accessibility. These retail outlets frequently update product offerings, encouraging impulse purchases and brand switching. As convenience continues to drive consumer choices, potato chips remain a staple snack, benefiting from their long shelf life, lightweight packaging, and appeal across various age groups. For instance, in June 2024, Samyang Foods revealed that it plans to introduce three new flavors of Buldak Potato Chips-Original, Four Cheese, and Habanero & Lime-aimed at the Japanese snack market. This innovative product series under the Buldak brand seeks to embody the distinct umami and spicy taste of the widely favored Buldak Bokkeum Myun, which has reached total sales surpassing 5.7 billion units across more than 100 countries by the close of 2023.

Growing Premium and Health-Conscious Segments

Japanese consumers are increasingly prioritizing quality, health, and authenticity in their snack choices. This has led to a rising demand for premium potato chips made with natural ingredients, artisanal methods, or gourmet seasonings. Products labeled as organic, non-GMO, or cooked in healthier oils are gaining traction, which is creating a positive impact on the Japan potato chips market outlook. Some brands also highlight local or traceable potato sourcing. Additionally, baked and low-fat options cater to health-conscious demographics, particularly middle-aged and older consumers. This shift toward better-for-you snacking is expanding the market beyond traditional indulgent offerings and allowing both mass-market and niche brands to introduce higher-margin, differentiated products. For instance, in July 2024, Japanese potato chip leader Calbee collaborated with Silicon Valley venture capital firm Pegasus Tech Ventures to integrate artificial intelligence into snack production, Nikkei Asia had discovered. According to Nikkei staff writer Yifan Yu, Calbee aims to put money into startups, particularly U.S. food tech firms, to assist in creating healthier snacks, optimizing production lines, and exploring new business models.

Japan Potato Chips Market Segmentation:

Product Type Insights:

  • Plain
  • Flavored

Distribution Channel Insights:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Food Stores
  • Online Stores
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan potato chips market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan potato chips market on the basis of product type?
  • What is the breakup of the Japan potato chips market on the basis of distribution channel?
  • What is the breakup of the Japan potato chips market on the basis of region?
  • What are the various stages in the value chain of the Japan potato chips market?
  • What are the key driving factors and challenges in the Japan potato chips?
  • What is the structure of the Japan potato chips market and who are the key players?
  • What is the degree of competition in the Japan potato chips market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Potato Chips Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Potato Chips Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Potato Chips Market - Breakup by Product Type

  • 6.1 Plain
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Flavoured
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)

7 Japan Potato Chips Market - Breakup by Distribution Channel

  • 7.1 Supermarkets/Hypermarkets
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Convenience Stores
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Specialty Food Stores
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Online Stores
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2019-2024)
    • 7.4.3 Market Forecast (2025-2033)
  • 7.5 Others
    • 7.5.1 Historical and Current Market Trends (2019-2024)
    • 7.5.2 Market Forecast (2025-2033)

8 Japan Potato Chips Market - Competitive Landscape

  • 8.1 Overview
  • 8.2 Market Structure
  • 8.3 Market Player Positioning
  • 8.4 Top Winning Strategies
  • 8.5 Competitive Dashboard
  • 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

  • 9.1 Company A
    • 9.1.1 Business Overview
    • 9.1.2 Products Offered
    • 9.1.3 Business Strategies
    • 9.1.4 SWOT Analysis
    • 9.1.5 Major News and Events
  • 9.2 Company B
    • 9.2.1 Business Overview
    • 9.2.2 Products Offered
    • 9.2.3 Business Strategies
    • 9.2.4 SWOT Analysis
    • 9.2.5 Major News and Events
  • 9.3 Company C
    • 9.3.1 Business Overview
    • 9.3.2 Products Offered
    • 9.3.3 Business Strategies
    • 9.3.4 SWOT Analysis
    • 9.3.5 Major News and Events
  • 9.4 Company D
    • 9.4.1 Business Overview
    • 9.4.2 Products Offered
    • 9.4.3 Business Strategies
    • 9.4.4 SWOT Analysis
    • 9.4.5 Major News and Events
  • 9.5 Company E
    • 9.5.1 Business Overview
    • 9.5.2 Products Offered
    • 9.5.3 Business Strategies
    • 9.5.4 SWOT Analysis
    • 9.5.5 Major News and Events

10 Japan Potato Chips Market - Industry Analysis

  • 10.1 Drivers, Restraints, and Opportunities
    • 10.1.1 Overview
    • 10.1.2 Drivers
    • 10.1.3 Restraints
    • 10.1.4 Opportunities
  • 10.2 Porters Five Forces Analysis
    • 10.2.1 Overview
    • 10.2.2 Bargaining Power of Buyers
    • 10.2.3 Bargaining Power of Suppliers
    • 10.2.4 Degree of Competition
    • 10.2.5 Threat of New Entrants
    • 10.2.6 Threat of Substitutes
  • 10.3 Value Chain Analysis

11 Appendix