日本のオンライン食料品市場レポート：製品タイプ、ビジネスモデル、プラットフォーム、購入タイプ、地域別、2025年～2033年

日本のオンライン食料品市場規模は2024年に404億米ドルに達しました。IMARC Groupは、2025年から2033年にかけて23.6%の成長率（CAGR）を示し、2033年には2,719億米ドルに達すると予測しています。ユーザーフレンドリーなインターフェースやモバイルアプリケーションを開発し、顧客がオンライン食料品プラットフォーム上でナビゲートしたり買い物をしたりすることを容易にした技術の進歩が、市場を牽引しています。

本レポートで扱う主な質問

• 日本のオンライン食料品市場はこれまでどのように推移してきたか？
• COVID-19が日本のオンライン食料品市場に与えた影響は？
• 日本のオンライン食料品市場の製品タイプ別区分は？
• 日本のオンライン食料品市場のビジネスモデル別区分は？
• 日本のオンライン食料品市場のプラットフォーム別区分は？
• 日本のオンライン食料品市場の購入タイプ別区分は？
• 日本のオンライン食料品市場のバリューチェーンにおける各ステージとは？
• 日本のオンライン食料品の主要な促進要因と課題は何か？
• 日本のオンライン食料品市場の構造と主要プレーヤーは？
• 日本のオンライン食料品市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のオンライン食料品市場- イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のオンライン食料品市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のオンライン食料品市場- 製品タイプ別の内訳

• 野菜と果物
• 乳製品
• 定番食材と調理必需品
• スナック
• 肉と魚介類
• その他

第7章 日本のオンライン食料品市場- ビジネスモデル別の内訳

• ピュアマーケットプレース
• ハイブリッドマーケットプレース
• その他

第8章 日本のオンライン食料品市場- プラットフォーム別の内訳

• ウェブベース
• アプリベース

第9章 日本のオンライン食料品市場- 購入タイプ別の内訳

• ワンタイム
• サブスクリプション

第10章 日本のオンライン食料品市場- 競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のオンライン食料品市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

Japan online grocery market size reached USD 40.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 271.9 Billion by 2033, exhibiting a growth rate (CAGR) of 23.6% during 2025-2033. The increasing advancements in technology that have led to the development of user-friendly interfaces and mobile applications, making it easier for customers to navigate and shop on online grocery platforms, are driving the market.

Online grocery shopping refers to the process of purchasing food and household items via the Internet. This modern convenience allows customers to browse a virtual catalog of products, select items, and complete transactions through various digital platforms. Consumers can choose from a wide array of products, including fresh produce, pantry staples, and other everyday essentials. Online grocery services often offer delivery or pickup options, providing added convenience and flexibility for busy individuals or those with limited mobility. Customers can compare prices, access digital coupons, and take advantage of personalized recommendations based on their shopping history. The popularity of online grocery shopping has grown significantly, as it offers a safe and convenient alternative to traditional in-store shopping. With the expansion of online grocery retailers and the integration of advanced technologies, the industry continues to evolve, offering enhanced user experiences and efficient delivery services.

Japan Online Grocery Market Trends:

The rapid growth of the online grocery market in Japan can be attributed to various factors. Firstly, the burgeoning digital infrastructure has facilitated the seamless integration of e-commerce platforms, enabling consumers to effortlessly browse and purchase products. Additionally, the widespread proliferation of smartphones and the internet has significantly augmented the accessibility of online grocery services, amplifying their reach to a diverse demographic. Furthermore, the convenience offered by doorstep deliveries and the provision of flexible delivery slots has attracted an increasing number of time-pressed consumers, thereby fueling the demand for online grocery shopping. Moreover, the heightened awareness regarding health and safety concerns has prompted a surge in the preference for contactless transactions, further propelling the adoption of online grocery services. Moreover, the implementation of sophisticated data analytics and personalized recommendation systems has enhanced the customer shopping experience, fostering customer loyalty and retention. Lastly, the introduction of innovative subscription models and attractive discounts has incentivized customers to opt for online grocery shopping, consolidating the sustained growth of this dynamic market sector in Japan.

Japan Online Grocery Market Segmentation:

Product Type Insights:

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

Business Model Insights:

• Pure Marketplace
• Hybrid Marketplace
• Others

Platform Insights:

• Web-Based
• App-Based

Purchase Type Insights:

• One-Time
• Subscription

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan online grocery market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan online grocery market?
• What is the breakup of the Japan online grocery market on the basis of product type?
• What is the breakup of the Japan online grocery market on the basis of business model?
• What is the breakup of the Japan online grocery market on the basis of platform?
• What is the breakup of the Japan online grocery market on the basis of purchase type?
• What are the various stages in the value chain of the Japan online grocery market?
• What are the key driving factors and challenges in the Japan online grocery?
• What is the structure of the Japan online grocery market and who are the key players?
• What is the degree of competition in the Japan online grocery market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Grocery Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Online Grocery Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Online Grocery Market - Breakup by Product Type

• 6.1 Vegetables and Fruits
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Dairy Products
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Staples and Cooking Essentials
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Snacks
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Meat and Seafood
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.2 Historical and Current Market Trends (2019-2024)
  • 6.6.3 Market Forecast (2025-2033)

7 Japan Online Grocery Market - Breakup by Business Model

• 7.1 Pure Marketplace
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Hybrid Marketplace
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Others
  • 7.3.1 Historical and Current Market Trends (2019-2024)
  • 7.3.2 Market Forecast (2025-2033)

8 Japan Online Grocery Market - Breakup by Platform

• 8.1 Web-Based
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 App-Based
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)

9 Japan Online Grocery Market - Breakup by Purchase Type

• 9.1 One-Time
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Subscription
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)

10 Japan Online Grocery Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Product Portfolio
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Product Portfolio
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Product Portfolio
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Product Portfolio
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Product Portfolio
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Online Grocery Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix