インスタント食料品の市場規模、シェア、成長分析、製品別、食品別、非食品別、地域別 - 産業予測 2025～2032年

インスタント食料品市場規模は2023年に1,653億米ドルとなり、2024年の1,904億3,000万米ドルから2032年には5,906億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは15.2％で成長する見通しです。

インスタント食料品市場は、技術革新に後押しされた利便性と時間節約ソリューションを求める消費者の需要によって大きな成長を遂げています。オンライン・プラットフォームやモバイル・アプリケーションは、従来の食料品ショッピングをオンデマンドの体験に変え、顧客は数時間から数分以内に商品を受け取ることができるようになりました。都市化と労働人口の増加は、即座のサービスを好む若い世代（主にミレニアル世代とZ世代）の嗜好と一致しています。食料品宅配プラットフォームとスーパーマーケット間の提携など、ロジスティクスにおける注目すべき開発は、可用性と効率性の向上に道を開きます。さらに、COVID-19の大流行は、タッチレスショッピング体験の採用を加速させました。Instacart、Walmart、Amazon Fresh、Uber Eatsのような主要企業は、AI主導のソリューションで主導権を握り、消費者の期待を高め、この分野での激しい競争を促進しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

インスタント食料品市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 食品
• 食品以外の製品

インスタント食料品市場規模：食品別& CAGR（2025-2032）

• 市場概要
• 朝食と乳製品
• スナックと飲み物
• 定番食材と調理必需品
• 新鮮な農産物
• その他

インスタント食料品市場規模：非食品別 & CAGR（2025-2032）

• 市場概要
• 掃除必需品
• バス＆ボディ
• 家庭用ユーティリティ
• その他

インスタント食料品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Instacart（USA）
• Amazon Fresh（USA）
• Uber Eats（USA）
• Walmart（USA）
• Tesco（UK）
• Ocado（UK）
• Flink（Germany）
• Zapp（UK）
• Kroger（USA）
• Carrefour（France）
• Sainsbury's（UK）

結論と提言

Instant Grocery Market size was valued at USD 165.3 billion in 2023 and is poised to grow from USD 190.43 billion in 2024 to USD 590.67 billion by 2032, growing at a CAGR of 15.2% during the forecast period (2025-2032).

The instant grocery market is experiencing significant growth driven by consumer demand for convenience and time-saving solutions, fueled by technological innovations. Online platforms and mobile applications have transformed traditional grocery shopping into an on-demand experience, allowing customers to receive items within hours or minutes. Urbanization and a rising population of working professionals align with the preferences of younger generations, primarily millennials and Gen Z, who favor instantaneous services. Noteworthy developments in logistics, including partnerships among grocery delivery platforms and supermarkets, pave the way for improved availability and efficiency. Additionally, the COVID-19 pandemic accelerated the adoption of touchless shopping experiences. Key players like Instacart, Walmart, Amazon Fresh, and Uber Eats are leading the charge with AI-driven solutions, enhancing consumer expectations and fostering intense competition within the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Instant Grocery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Instant Grocery Market Segments Analysis

Global Instant Grocery Market is segmented by Product, Food Products, Non-food Products and region. Based on Product, the market is segmented into Food Products and Non-food Products. Based on Food Products, the market is segmented into Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials, Fresh Produce and Others. Based on Non-food Products, the market is segmented into Cleaning Essentials, Bath & Body, Home Utilities and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Instant Grocery Market

One of the main factors propelling the global instant grocery market is the rising demand for convenience. Busy lifestyles, particularly in urban areas, have led consumers to seek quick, on-demand services that allow them to effortlessly acquire essential grocery items. As a result, there has been a significant shift towards solutions that prioritize time-saving, which in turn fosters the expansion of instant grocery platforms. This increasing desire for accessible and efficient shopping options underscores the growing importance of instant grocery services in meeting the evolving needs of today's consumers.

Restraints in the Instant Grocery Market

The growth of the instant grocery market faces significant challenges, particularly in rural and less developed areas, where inadequate delivery infrastructure can impede progress. Limited access to reliable transportation networks and fulfillment centers negatively affects the efficiency and speed of deliveries. This lack of infrastructure creates obstacles for businesses striving to provide consistent and prompt services to a wide customer base. As a result, these constraints hinder the potential expansion of the instant grocery sector, making it difficult for companies to meet consumer demands effectively. Addressing these infrastructural issues is essential for the market to thrive in underserved regions.

Market Trends of the Instant Grocery Market

The instant grocery market is witnessing a significant trend towards ultra-fast deliveries, driven by consumers' insatiable demand for groceries delivered within minutes. This urgency has prompted companies to heavily invest in advanced technologies such as AI-driven logistics, drone delivery systems, and smart fulfillment centers. As a result, traditional grocery models are being disrupted, leading to innovative strategies aimed at optimizing delivery efficiency. This paradigm shift not only enhances customer satisfaction but also positions instant grocery services as an essential aspect of urban living, reshaping consumer expectations and forcing market players to adapt or risk obsolescence in a rapidly evolving landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Instant Grocery Market Size by Product & CAGR (2025-2032)

• Market Overview
• Food Products
• Non-food Products

Global Instant Grocery Market Size by Food Products & CAGR (2025-2032)

• Market Overview
• Breakfast & Dairy
• Snacks & Beverages
• Staples & Cooking Essentials
• Fresh Produce
• Others

Global Instant Grocery Market Size by Non-food Products & CAGR (2025-2032)

• Market Overview
• Cleaning Essentials
• Bath & Body
• Home Utilities
• Others

Global Instant Grocery Market Size & CAGR (2025-2032)

• North America (Product, Food Products, Non-food Products)
  • US
  • Canada
• Europe (Product, Food Products, Non-food Products)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Food Products, Non-food Products)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Food Products, Non-food Products)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Food Products, Non-food Products)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Instacart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Fresh (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uber Eats (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesco (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flink (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zapp (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kroger (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrefour (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sainsbury's (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations