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Eシガレットの日本市場：製品別、フレーバー別、動作モード別、流通チャネル別、地域別、2025年～2033年

Japan E-Cigarette Market Report by Product, Flavor, Mode of Operation, Distribution Channel, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 121 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
Eシガレットの日本市場：製品別、フレーバー別、動作モード別、流通チャネル別、地域別、2025年～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 121 Pages
納期: 5～7営業日
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  • 概要
  • 目次
概要

日本のEシガレット市場規模は2024年に11億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに59億米ドルに達し、2025年から2033年にかけて19.38%の成長率（CAGR）を示すと予測しています。従来のタバコ喫煙に伴う健康リスクに対する意識の高まり、メーカーによるフレーバーの革新とカスタマイズの導入、従来のタバコ小売店からVAPE専門店やオンラインプラットフォームへのシフトなどが、市場を牽引する主な要因となっています。

本レポートで扱う主な質問

  • 日本のEシガレット市場はこれまでどのように推移し、今後どのように推移するのか？
  • COVID-19が日本のEシガレット市場に与えた影響は？
  • 日本のEシガレット市場の製品別区分は？
  • 日本のEシガレット市場のフレーバー別の区分は？
  • 日本のEシガレット市場の動作モード別区分は？
  • 日本のEシガレット市場の流通チャネル別区分は？
  • 日本のEシガレット市場のバリューチェーンにおける様々なステージとは？
  • 日本のEシガレットの主要な促進要因と課題は何か？
  • 日本のEシガレット市場の構造と主要プレーヤーは？
  • 日本のEシガレット市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のEシガレット市場 - イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のEシガレット市場情勢

  • 過去および現在の市場動向（2019～2024年）
  • 市場予測（2025～2033年）

第6章 日本のEシガレット市場 - 製品別内訳

  • モジュラー式Eシガレット
  • 充電式Eシガレット
  • 次世代のEシガレット
  • ディスポーザブルEシガレット

第7章 日本のEシガレット市場 - フレーバー別内訳

  • タバコ
  • 植物
  • フルーツ
  • スイート
  • 飲料
  • その他

第8章 日本のEシガレット市場 - 動作モード別内訳

  • 自動Eシガレット
  • 手動Eシガレット

第9章 日本のEシガレット市場 - 流通チャネル別内訳

  • Eシガレット専門店
  • オンライン
  • スーパーマーケット・ハイパーマーケット
  • タバコ屋
  • その他

第10章 日本のEシガレット市場 - 競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のEシガレット市場 - 業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第13章 付録

目次
Product Code: SR112025A19360

Japan e-cigarette market size reached USD 1.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.9 Billion by 2033, exhibiting a growth rate (CAGR) of 19.38% during 2025-2033. The growing awareness of the health risks associated with traditional tobacco smoking, introduction of flavor innovation and customization by manufacturers, and shift from traditional tobacco retail outlets to specialized vape shops and online platforms represent some of the key factors driving the market.

An e-cigarette, short for electronic cigarette, is a handheld device that is designed to simulate the experience of smoking traditional tobacco cigarettes. E-cigarettes have gained popularity as an alternative to traditional smoking and are often used by individuals looking to reduce or quit smoking tobacco products. They are powered by a rechargeable battery. This battery provides the necessary energy to heat the other components of the device. When a user inhales through the mouthpiece of the e-cigarette, the battery activates the heating coil (atomizer), which vaporizes the e-liquid. This vapor is then inhaled into the user's lungs, mimicking the sensation of smoking. The user exhales a visible cloud of vapor, which is why this act is commonly referred to as vaping. E-cigarettes are often marketed as a less harmful alternative to traditional cigarettes because they do not produce the harmful tar and many of the harmful chemicals that are associated with burning tobacco. They also come in various shapes and sizes, with some resembling traditional cigarettes, while others are more modern and customizable.

Japan E-Cigarette Market Trends:

One of the primary drivers of the e-cigarette market in Japan is the growing awareness of the health risks associated with traditional tobacco smoking. Consumers are increasingly seeking alternatives that allow them to satisfy their nicotine cravings without the harmful effects of tar and combustion-related toxins. E-cigarettes, which produce an aerosol rather than smoke, are perceived by many as a less harmful option, aligning with the trend of harm reduction. Additionally, in recent years, the government has taken significant steps to regulate e-cigarettes, recognizing their potential benefits as a harm reduction tool, representing another major growth-inducing factor. Besides, e-cigarette manufacturers in Japan are focusing on flavor innovation and customization to attract a diverse customer base. Offering a wide range of appealing flavors beyond traditional tobacco, such as menthol, fruit, and dessert-inspired options, can be a competitive advantage. Consumers are drawn to e-cigarettes that provide a personalized vaping experience. Moreover, the distribution landscape for e-cigarettes in Japan is evolving, with a shift from traditional tobacco retail outlets to specialized vape shops and online platforms. In addition, continuous innovation in technology is a significant trend. Manufacturers are investing in research and development to improve battery life, enhance the vaping experience, and create user-friendly devices. This technological progress is positioning companies apart in a competitive market by offering cutting-edge products. Furthermore, the perception of e-cigarettes in Japanese society is changing. Businesses are promoting e-cigarettes as a socially responsible choice that reduces secondhand smoke exposure.

Japan E-Cigarette Market Segmentation:

Product Insights:

  • Modular E-Cigarette
  • Rechargeable E-Cigarette
  • Next-Generation E-Cigarette
  • Disposable E-Cigarette

Flavor Insights:

  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  • Beverage
  • Others

Mode of Operation Insights:

  • Automatic E-Cigarette
  • Manual E-Cigarette

Distribution Channel Insights:

  • Specialty E-Cig Shops
  • Online
  • Supermarkets and Hypermarkets
  • Tobacconist
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan E-cigarette market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan E-cigarette market?
  • What is the breakup of the Japan E-cigarette market on the basis of product?
  • What is the breakup of the Japan E-cigarette market on the basis of flavor?
  • What is the breakup of the Japan E-cigarette market on the basis of mode of operation?
  • What is the breakup of the Japan E-cigarette market on the basis of distribution channel?
  • What are the various stages in the value chain of the Japan E-cigarette market?
  • What are the key driving factors and challenges in the Japan E-cigarette?
  • What is the structure of the Japan E-cigarette market and who are the key players?
  • What is the degree of competition in the Japan E-cigarette market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan E-Cigarette Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan E-Cigarette Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan E-Cigarette Market - Breakup by Product

  • 6.1 Modular E-Cigarette
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Rechargeable E-Cigarette
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Next-Generation E-Cigarette
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Disposable E-Cigarette
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)

7 Japan E-Cigarette Market - Breakup by Flavor

  • 7.1 Tobacco
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Botanical
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Fruit
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Sweet
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2019-2024)
    • 7.4.3 Market Forecast (2025-2033)
  • 7.5 Beverage
    • 7.5.1 Overview
    • 7.5.2 Historical and Current Market Trends (2019-2024)
    • 7.5.3 Market Forecast (2025-2033)
  • 7.6 Others
    • 7.6.1 Historical and Current Market Trends (2019-2024)
    • 7.6.2 Market Forecast (2025-2033)

8 Japan E-Cigarette Market - Breakup by Mode of Operation

  • 8.1 Automatic E-Cigarette
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Manual E-Cigarette
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan E-Cigarette Market - Breakup by Distribution Channel

  • 9.1 Specialty E-Cig Shops
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Online
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Supermarkets and Hypermarkets
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Tobacconist
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)
  • 9.5 Others
    • 9.5.1 Historical and Current Market Trends (2019-2024)
    • 9.5.2 Market Forecast (2025-2033)

10 Japan E-Cigarette Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Product Portfolio
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Product Portfolio
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Product Portfolio
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Product Portfolio
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Product Portfolio
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan E-Cigarette Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix