日本のバーチャルイベント市場レポート：タイプ別、ソリューションタイプ別、用途別、最終用途別、地域別、2025～2033年

日本のバーチャルイベント市場規模は2024年に121億1,200万米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに336億1,400万米ドルに達し、2025～2033年にかけて12.0%の成長率（CAGR）を示すと予測しています。環境の持続可能性に対する意識と関心の高まり、これらのイベントによって提供されるデータと分析機能の増加、高速インターネットの成長、他のデジタルツールやプラットフォームとの急速な統合、ハイブリッドイベントモデルの台頭、これらのイベントによって提供される革新的なスポンサーシップの機会などは、市場を推進している要因の一部です。

本レポートで扱う主な質問

• 日本のバーチャルイベント市場はこれまでどのように推移し、今後どのように推移していくのか？
• COVID-19が日本のバーチャルイベント市場に与えた影響は？
• 日本のバーチャルイベント市場のタイプ別区分は？
• 日本のバーチャルイベント市場のソリューションタイプ別区分は？
• 日本のバーチャルイベント市場の用途別区分は？
• 日本のバーチャルイベント市場のエンドユーザー別区分は？
• 日本のバーチャルイベント市場のバリューチェーンにおける様々なステージとは？
• 日本のバーチャルイベント市場の主要な促進要因と課題は何か？
• 日本のバーチャルイベント市場の構造と主要プレーヤーは？
• 日本のバーチャルイベント市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のバーチャルイベント市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のバーチャルイベント市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のバーチャルイベント市場- タイプ別

• ビデオ会議・統合コミュニケーションとコラボレーション
• ウェブ会議

第7章 日本のバーチャルイベント市場- ソリューションタイプ別

• ウェビナーおよび企業向けストリーミング
• ネットワーキングとコラボレーション
• コンテンツ共有とメディア開発
• イベントマーケティング
• その他

第8章 日本のバーチャルイベント市場- 用途別

• バーチャル会議
• バーチャルトレードショー
• オンライン教育プログラム
• バーチャルリアリティ展示会
• その他

第9章 日本のバーチャルイベント市場- 最終用途別

• 企業
• 教育
• ヘルスケア
• 金融、銀行
• 政府
• その他

第10章 日本のバーチャルイベント市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のバーチャルイベント市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

Japan virtual events market size reached USD 12,112 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 33,614 Million by 2033, exhibiting a growth rate (CAGR) of 12.0% during 2025-2033. The increasing awareness and concern for environmental sustainability, the rising number of data and analytics capabilities offered by these events, the growth of high-speed internet, the rapid integration with other digital tools and platforms, the rise of hybrid event models, and the innovative sponsorship opportunities offered by these events are some of the factors propelling the market.

Virtual events refer to gatherings, conferences, or occasions in the digital realm rather than in a physical location. Leveraging technology, these events create an immersive online experience for participants, transcending geographical constraints and enabling global connectivity. Typically hosted on virtual platforms or specialized event software, virtual events encompass various formats, including webinars, virtual conferences, trade shows, and networking sessions. Attendees can interact in real-time through live chats, video conferencing, and virtual booths. The virtual landscape offers a dynamic and flexible environment, allowing for the integration of multimedia elements like presentations, videos, and interactive polls. With the advancement of virtual reality (VR) and augmented reality (AR) technologies, participants can even experience a heightened sense of presence and engagement. Virtual events have gained prominence, especially after global challenges such as the COVID-19 pandemic, providing an alternative and effective means for organizations and communities to connect, share knowledge, and foster collaboration in an increasingly digitized world.

Japan Virtual Events Market Trends:

The market in Japan is majorly driven by the rise in digital transformation initiatives across industries. In line with this, as businesses recognize the efficiency and cost-effectiveness of virtual platforms, there is a growing inclination to host conferences, seminars, and trade shows online. The COVID-19 pandemic has been a pivotal catalyst, accelerating the adoption of virtual events as a response to restrictions on physical gatherings and prompting businesses to reassess their event strategies. Furthermore, the accessibility and inclusivity afforded by virtual events contribute significantly to their popularity. Attendees no longer face geographical barriers, enabling a diverse and global audience to participate. This democratization of access broadens the reach of events and enhances diversity and collaboration. Additionally, the flexibility of virtual events in terms of timing and participation options appeals to individuals with busy schedules who may find it challenging to attend physical events. Moreover, technological advancements play a crucial role in the market's growth. Innovations in virtual reality (VR) and augmented reality (AR) technologies enhance the immersive experience, making virtual events more engaging and interactive. Features such as 3D virtual environments, customizable avatars, and virtual networking spaces contribute to creating a more authentic event atmosphere. As these technologies become more sophisticated and accessible, they further expand the market. Besides, the cost-effectiveness of virtual events is propelling its demand. Organizations can save on expenses related to venue rentals, travel, accommodation, and logistics, making virtual events an attractive option from a budgetary perspective. This financial prudence becomes especially relevant in times of economic uncertainty, reinforcing the appeal of virtual events as a strategic and economical choice.

Japan Virtual Events Market Segmentation:

Type Insights:

• Video Conferencing and Unified Communications and Collaborations
• Web Conferencing

Solution Type Insights:

• Webinars and Enterprise Streaming
• Networking and Collaborations
• Content Sharing and Media Development
• Event Marketing
• Others

Application Insights:

• Virtual Conferences
• Virtual Tradeshows
• Online Education Programs
• Virtual Reality Exhibitions
• Others

End Use Insights:

• Corporate
• Education
• Healthcare
• Finance and Banking
• Government
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan virtual events market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan virtual events market?
• What is the breakup of the Japan virtual events market on the basis of type?
• What is the breakup of the Japan virtual events market on the basis of solution type?
• What is the breakup of the Japan virtual events market on the basis of application?
• What is the breakup of the Japan virtual events market on the basis of end use?
• What are the various stages in the value chain of the Japan virtual events market?
• What are the key driving factors and challenges in the Japan virtual events?
• What is the structure of the Japan virtual events market and who are the key players?
• What is the degree of competition in the Japan virtual events market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Virtual Events Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Virtual Events Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Virtual Events Market - Breakup by Type

• 6.1 Video Conferencing and Unified Communications and Collaborations
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Web Conferencing
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)

7 Japan Virtual Events Market - Breakup by Solution Type

• 7.1 Webinars and Enterprise Streaming
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Networking and Collaborations
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Content Sharing and Media Development
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Event Marketing
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Others
  • 7.5.1 Historical and Current Market Trends (2019-2024)
  • 7.5.2 Market Forecast (2025-2033)

8 Japan Virtual Events Market - Breakup by Application

• 8.1 Virtual Conferences
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Virtual Tradeshows
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Online Education Programs
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Virtual Reality Exhibitions
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Others
  • 8.5.1 Historical and Current Market Trends (2019-2024)
  • 8.5.2 Market Forecast (2025-2033)

9 Japan Virtual Events Market - Breakup by End Use

• 9.1 Corporate
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Education
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Healthcare
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)
• 9.4 Finance and Banking
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2019-2024)
  • 9.4.3 Market Forecast (2025-2033)
• 9.5 Government
  • 9.5.1 Overview
  • 9.5.2 Historical and Current Market Trends (2019-2024)
  • 9.5.3 Market Forecast (2025-2033)
• 9.6 Others
  • 9.6.1 Historical and Current Market Trends (2019-2024)
  • 9.6.2 Market Forecast (2025-2033)

10 Japan Virtual Events Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Product Portfolio
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Product Portfolio
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Product Portfolio
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Product Portfolio
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Product Portfolio
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Virtual Events Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix