日本のスポーツニュートリション市場レポート：製品タイプ、由来、流通チャネル、地域別、2025年～2033年

日本のスポーツニュートリション市場規模は2024年に28億米ドルに達しました。今後、IMARC Groupは、2033年までに同市場が47億米ドルに達し、2025～2033年の成長率（CAGR）は5.51％に達すると予測しています。同市場は、より健康的で活動的なライフスタイルの浸透、スポーツサプリメントに関連する利点に対する消費者の認識の高まり、ジムやフィットネスセンターの増加など、いくつかの極めて重要な要因によって成長を遂げています。

本レポートで扱う主な質問

• 日本のスポーツニュートリション市場はこれまでどのように推移してきたか？
• COVID-19が日本のスポーツニュートリション市場に与えた影響は？
• 日本のスポーツニュートリション市場の製品タイプ別区分は？
• 日本のスポーツニュートリション市場の由来別区分は？
• 日本のスポーツニュートリション市場の流通チャネル別の区分は？
• 日本のスポーツニュートリション市場のバリューチェーンにおける各段階とは？
• 日本のスポーツニュートリションの主な促進要因と課題は？
• 日本のスポーツニュートリション市場の構造と主要プレーヤーは？
• 日本のスポーツニュートリション市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のスポーツニュートリション市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のスポーツニュートリション市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のスポーツニュートリション市場：製品タイプ別の内訳

• スポーツフード
• スポーツドリンク
• スポーツサプリメント

第7章 日本のスポーツニュートリション市場：由来別の内訳

• 動物由来
• 植物由来

第8章 日本のスポーツニュートリション市場：流通チャネル別の内訳

• スーパーマーケットとハイパーマーケット
• 専門店
• コンビニエンスストア
• オンラインストア
• ドラッグストアと薬局
• その他

第9章 日本のスポーツニュートリション市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のスポーツニュートリション市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

Japan sports nutrition market size reached USD 2.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.7 Billion by 2033, exhibiting a growth rate (CAGR) of 5.51% during 2025-2033. The market is experiencing growth due to several pivotal factors, including the growing embrace of healthier and more active lifestyles, heightened consumer recognition of the advantages associated with sports supplements, and the increasing proliferation of gyms and fitness centers.

Sports nutrition refers to the practice of adhering to a nourishing diet and consuming nutrient-dense items to support the training objectives and routines of individuals engaged in physical activities. This category encompasses a diverse range of items, including sports drinks, isotonic beverages, protein supplements, dietary enhancements, and protein bars. These products are carefully formulated to cater to the heightened energy requirements of vigorous physical exertion and exercise, thereby enhancing performance and aiding in various fitness objectives, such as building lean muscle mass or enhancing body composition. Additionally, they contribute to the recovery process during and after sports activities like athletics, workouts, and bodybuilding. Furthermore, sports nutrition plays a role in mitigating the effects of physical fatigue and injuries while promoting overall health and well-being. These items are composed of a blend of macronutrients (such as carbohydrates, proteins, and fats), micronutrients (including vitamins and minerals), and other functional components like caffeine, creatine, and beta-alanine.

Japan Sports Nutrition Market Trends:

The Japan sports nutrition market is witnessing substantial growth, primarily driven by the surging popularity of fitness and sports activities, which has led to a heightened demand for a variety of sports nutrition products. This upsurge in demand is a key driver of market expansion. Additionally, the increasing incidence of lifestyle-related diseases like diabetes and obesity, attributed to sedentary lifestyles and unhealthy dietary habits, is creating a favorable environment for market growth. Furthermore, consumers' growing health consciousness and their desire to achieve fitness goals through sports nutrition products are significant contributors to market expansion. This trend is reinforced by the increasing awareness of the benefits associated with the consumption of such products. The adoption of functional foods, which offer additional health advantages beyond basic nutrition, is also driving demand for sports nutrition products with added functional benefits. The market is further propelled by ongoing product innovations, including the introduction of vegan, organic, and natural sports nutrition items. Factors such as the increasing preference for ready-to-drink (RTD) sports nutrition products, the proliferation of health clubs and gyms, and the widespread availability of e-commerce platforms facilitating easy checkout and doorstep delivery are expected to fuel the regional market over the forecasted period.

Japan Sports Nutrition Market Segmentation:

Product Type Insights:

• Sports Food
• Sports Drink
• Sports Supplement

Origin Insights:

• Animal-based
• Plant-based

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Drug Stores and Pharmacies
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan sports nutrition market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan sports nutrition market?
• What is the breakup of the Japan sports nutrition market on the basis of product type?
• What is the breakup of the Japan sports nutrition market on the basis of origin?
• What is the breakup of the Japan sports nutrition market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan sports nutrition market?
• What are the key driving factors and challenges in the Japan sports nutrition?
• What is the structure of the Japan sports nutrition market and who are the key players?
• What is the degree of competition in the Japan sports nutrition market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sports Nutrition Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Sports Nutrition Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Sports Nutrition Market - Breakup by Product Type

• 6.1 Sports Food
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Sports Drink
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Sports Supplement
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)

7 Japan Sports Nutrition Market - Breakup by Origin

• 7.1 Animal-based
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Plant-based
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)

8 Japan Sports Nutrition Market - Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Specialty Stores
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Convenience Stores
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Online Stores
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Drug Stores and Pharmacies
  • 8.5.1 Overview
  • 8.5.2 Historical and Current Market Trends (2019-2024)
  • 8.5.3 Market Forecast (2025-2033)
• 8.6 Others
  • 8.6.1 Historical and Current Market Trends (2019-2024)
  • 8.6.2 Market Forecast (2025-2033)

9 Japan Sports Nutrition Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Product Portfolio
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Product Portfolio
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Product Portfolio
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Product Portfolio
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Product Portfolio
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Sports Nutrition Market - Industry Analysis

• 11.1 Drivers, Restraints and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix