ティッシュペーパーの市場規模、シェア、動向、予測：製品、原材料、用途、流通チャネル、地域別、2025～2033年

ティッシュペーパーの市場の世界市場規模は、2024年に774億米ドルとなりました。今後、IMARC Groupは、2033年には1,204億米ドルに達し、2025年から2033年にかけて5.0％のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年のティッシュペーパーの市場シェアは28.7％を超えています。ホスピタリティ産業と観光産業の成長、有機ティッシュペーパーの開発、消費者の可処分所得の増加、そして公衆衛生促進のための政府の有利な政策は、この地域で市場を推進する主な要因のいくつかです。

ティッシュペーパーは軽量で柔らかく薄い製品であり、様々な用途に使用されます。一般的には、再生紙パルプやバージン木材繊維を加工して、繊細で吸収性の高い素材を作り出しています。ティッシュペーパーは、その優しい風合いと高い吸収性で知られており、個人の衛生や清掃用途に適しています。一般家庭では、トイレットペーパー、フェイシャルティッシュ、ペーパータオルとして使用されています。また、レストラン、ホテル、ヘルスケア施設などの商業分野でも広く利用されています。ロール状、折り畳みシート状、個別ティッシュ状など、様々な形状があります。ティッシュペーパーは、その利便性、使い捨て性、柔らかさが評価され、日常業務やパーソナルケアのニーズに衛生的で優しいソリューションを提供しています。

急速な人口増加、都市化レベルの上昇、消費者の可処分所得の増加により、クリーニング目的の製品需要が高まっていることが、予測期間中の市場の成長を刺激すると思われます。さらに、衛生やパーソナルケアに関する意識の高まりが、製品の採用率を加速させています。これとは別に、ホスピタリティ、ヘルスケア、外食産業などの商業・施設部門の急速な開発が、ティッシュペーパー製品の需要を増大させています。これらの分野では、手の乾燥、表面の洗浄、衛生目的などの用途のために、ティッシュペーパーの常時供給が必要とされています。さらに、これらの分野で清潔さと衛生を重視する傾向が強まっていることも、成長を促す大きな要因となっています。これに加えて、ライフスタイルや消費者の嗜好の変化により、日常的なニーズに対して便利で衛生的なソリューションを求める消費者の間でティッシュペーパーの採用が急増していることも、市場成長の起爆剤となっています。さらに、持続可能で環境に優しいアイテムへの注目の高まりにより、リサイクル素材や持続可能な方法で管理された森林から生産されたティッシュペーパー製品に対する需要が高まっていることも、市場の成長を後押ししています。

ティッシュペーパーの市場傾向／促進要因：

衛生に対する意識の高まりと重視

衛生に対する意識の高まりと重視は、ティシュペーパー市場に大きな影響を与えています。特に世界の健康への懸念から、消費者は清潔さと衛生を保つことの重要性をより意識するようになっています。フェイシャルティッシュ、トイレットペーパー、ペーパータオルなどのティッシュペーパー製品は、パーソナルケアのルーチンや日常業務に便利で衛生的なソリューションを提供します。ティッシュペーパーの使いやすさ、使い捨てのしやすさ、柔らかさは、清潔さを維持し、衛生習慣を促進するために大衆の間で好まれる選択肢となっています。パーソナルケアや清潔習慣における衛生意識と重要性の高まりが、ティッシュペーパー製品に対する需要を促進し、市場の成長を後押ししています。

商業・施設部門からの需要の急増

ホスピタリティ、ヘルスケア、外食産業などの商業・施設部門は、市場の成長を促進する上で重要な役割を果たしています。これらの分野では、ティッシュペーパー製品は高い衛生水準と清潔さを維持するために不可欠です。ホテル、レストラン、病院、公共施設では、手の乾燥、表面の清掃、その他の衛生目的のために、ティッシュペーパーの常時供給が必要です。人口の増加、都市化、生活水準の向上などの要因によるこれらの分野の成長は、ティッシュペーパー製品の高い需要に直接寄与しています。ホテルやリゾートは客室、公衆洗面所、ダイニングエリア用に大量のティッシュペーパーを必要とするため、世界的に拡大するホスピタリティ産業はティッシュペーパーの市場に大きな影響を与えています。

持続可能で環境に優しい製品への嗜好の高まり

持続可能で環境に優しい製品への嗜好の高まりは、ティッシュペーパー市場の重要な促進要因です。消費者は自分の購買選択が環境に与える影響についてますます認識するようになっており、持続可能性の価値観に沿った製品を積極的に求めるようになっています。ティッシュペーパー・メーカーは、環境に優しい選択肢を提供することで、このような嗜好の大きな変化に対応してきました。これらの製品は、再生材料から作られたり、持続可能な方法で管理された森林から調達されたりしていることが多く、ティッシュペーパーの生産に伴うエコロジカル・フットプリントを削減しています。環境に優しいティシュペーパー製品の提供は、環境意識の高い消費者層の共感を呼び、市場の成長に貢献しています。メーカー各社も持続可能なパッケージングと生産工程における環境負荷の最小化に注力し、環境に優しいティッシュペーパーの需要拡大に対応しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のティッシュペーパー市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：製品別
• 市場内訳：原材料別
• 市場内訳：用途別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測

第6章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第9章 市場内訳：製品別

• 紙ナプキン
• ペーパータオル
• ティッシュペーパー
• トイレットペーパー
• ラッピングティッシュ
• その他

第10章 市場内訳：原材料別

• 木材不使用
• 木材含有
• 回収繊維

第11章 市場内訳：用途別

• 家庭用
• 商業用

第12章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンラインストア
• その他

第13章 市場内訳：地域別

• 北米
• アジア太平洋地域
• 欧州
• 中東・アフリカ
• ラテンアメリカ

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Asia Pulp and Paper Group（APP）
  • Georgia-Pacific LLC
  • Kimberly-Clark Corporation
  • Procter & Gamble Company
  • Hengan International Group Company Limited
  • CMPC S.A
  • Cascades, Inc.
  • Jukebox Print Inc.
  • Paper Mart Inc
  • Svenska Cellulosa AB
  • Unicharm Corporation

List of Figures

• Figure 1: Global: Tissue Paper Market: Major Drivers and Challenges
• Figure 2: Global: Tissue Paper Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Tissue Paper Market: Breakup by Product (in %), 2024
• Figure 4: Global: Tissue Paper Market: Breakup by Raw Material (in %), 2024
• Figure 5: Global: Tissue Paper Market: Breakup by Application (in %), 2024
• Figure 6: Global: Tissue Paper Market: Breakup by Distribution Channel (in %), 2024
• Figure 7: Global: Tissue Paper Market: Breakup by Region (in %), 2024
• Figure 8: Global: Tissue Paper Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 9: Global: Tissue Paper Industry: SWOT Analysis
• Figure 10: Global: Tissue Paper Industry: Value Chain Analysis
• Figure 11: Global: Tissue Paper Industry: Porter's Five Forces Analysis
• Figure 12: Global: Tissue Paper (Paper Napkin) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Tissue Paper (Paper Napkin) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Tissue Paper (Paper Towel) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Tissue Paper (Paper Towel) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Tissue Paper (Facial Tissue) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Tissue Paper (Facial Tissue) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Tissue Paper (Toilet Paper) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Tissue Paper (Toilet Paper) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Tissue Paper (Wrapping Tissue) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: Tissue Paper (Wrapping Tissue) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Global: Tissue Paper (Other Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: Tissue Paper (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: Global: Tissue Paper (Wood Free) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: Tissue Paper (Wood Free) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Global: Tissue Paper (Wood Containing) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: Tissue Paper (Wood Containing) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Global: Tissue Paper (Recovered Fiber) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: Tissue Paper (Recovered Fiber) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Global: Tissue Paper (Household) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Global: Tissue Paper (Household) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Global: Tissue Paper (Commercial) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Global: Tissue Paper (Commercial) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Global: Tissue Paper Market: Sales through Supermarkets & Hypermarkets (in Million USD), 2019 & 2024
• Figure 35: Global: Tissue Paper Market Forecast: Sales through Supermarkets & Hypermarkets (in Million USD), 2025-2033
• Figure 36: Global: Tissue Paper Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
• Figure 37: Global: Tissue Paper Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
• Figure 38: Global: Tissue Paper Market: Sales through Online Stores (in Million USD), 2019 & 2024
• Figure 39: Global: Tissue Paper Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
• Figure 40: Global: Tissue Paper Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
• Figure 41: Global: Tissue Paper Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
• Figure 42: North America: Tissue Paper Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: North America: Tissue Paper Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Asia Pacific: Tissue Paper Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: Asia Pacific: Tissue Paper Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 46: Europe: Tissue Paper Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: Europe: Tissue Paper Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: Middle East and Africa: Tissue Paper Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: Middle East and Africa: Tissue Paper Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: Latin America: Tissue Paper Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: Latin America: Tissue Paper Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

• Table 1: Global: Tissue Paper Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Tissue Paper Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Global: Tissue Paper Market Forecast: Breakup by Raw Material (in Million USD), 2025-2033
• Table 4: Global: Tissue Paper Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 5: Global: Tissue Paper Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 6: Global: Tissue Paper Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 7: Global: Tissue Paper Market Structure
• Table 8: Global: Tissue Paper Market: Key Players

The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033. North America currently dominates the market, holding a tissue paper market share of over 28.7% in 2024. The growing hospitality and tourism industries, the development of organic tissue paper, rising consumer disposable incomes, and favorable government policies to promote public health are some of the major factors propelling the market in this region.

Tissue paper is a lightweight, soft, and thin product used for various purposes. It is typically made from recycled paper pulp or virgin wood fibers that are processed to create a delicate and absorbent material. Tissue paper is known for its gentle texture and high absorbency, making it suitable for personal hygiene and cleaning applications. It is commonly used in households as toilet paper, facial tissues, and paper towels. Tissue paper is also widely utilized in the commercial sector, including restaurants, hotels, and healthcare facilities. It can be found in various forms, such as rolls, folded sheets, or individual tissues. Tissue paper is valued for its convenience, disposability, and softness, providing a hygienic and gentle solution for everyday tasks and personal care needs.

The escalating product demand for cleaning purposes due to rapid population growth, elevating urbanization levels, and rising consumer disposable incomes will stimulate the growth of the market during the forecast period. Moreover, the growing awareness about hygiene and personal care practices has accelerated the product adoption rate. Apart from this, the rapid development of the commercial and institutional sectors, including hospitality, healthcare, and food service industries, has augmented the demand for tissue paper products. These sectors require a constant supply of tissue paper for applications such as hand drying, surface cleaning, and sanitary purposes. Additionally, the increasing emphasis on cleanliness and hygiene in these sectors is another major growth-inducing factor. Besides this, the surging adoption of tissue paper among consumers looking for convenient and hygienic solutions for their everyday needs owing to changing lifestyles and consumer preferences has catalyzed market growth. Furthermore, the augmenting demand for tissue paper products made from recycled materials or sourced from sustainably managed forests due to the rising focus on sustainable and eco-friendly items is propelling market growth.

Tissue Paper Market Trends/Drivers:

Rise in awareness and emphasis on hygiene

The increasing awareness and emphasis on hygiene practices have had a significant impact on the market for tissue paper. Consumers are becoming more conscious about the importance of maintaining cleanliness and hygiene, especially in the wake of global health concerns. Tissue paper products, such as facial tissues, toilet paper, and paper towels, provide a convenient and hygienic solution for personal care routines and everyday tasks. The ease of use, disposability, and softness of tissue paper make it a preferred choice among the masses for maintaining cleanliness and promoting good hygiene practices. The growing awareness and importance of hygiene in personal care and cleanliness routines are driving the demand for tissue paper products, propelling the market growth.

Surge in demand from commercial and institutional sectors

The commercial and institutional sectors, including hospitality, healthcare, and food service industries, play a vital role in fueling the market growth. In these sectors, tissue paper products are essential for maintaining high standards of hygiene and cleanliness. Hotels, restaurants, hospitals, and public facilities require a constant supply of tissue paper for hand drying, surface cleaning, and other sanitary purposes. The growth in these sectors, driven by factors such as increasing population, urbanization, and rising standards of living, directly contributes to the high demand for tissue paper products. The expanding hospitality industry worldwide has a substantial impact on the tissue paper market as hotels and resorts require large quantities of tissue paper for guest rooms, public washrooms, and dining areas.

Increase in preference for sustainable and eco-friendly products

The growing preference for sustainable and eco-friendly products is a significant driver of the market for tissue paper. Consumers are increasingly becoming aware of the environmental impact of their purchasing choices and are actively seeking products that align with their sustainability values. Tissue paper manufacturers have responded to this substantial shift in preferences by offering environmentally friendly options. These products are often made from recycled materials or sourced from sustainably managed forests, reducing the ecological footprint associated with tissue paper production. The availability of eco-friendly tissue paper products has resonated with the eco-conscious consumer base, contributing to the market growth. Manufacturers have also focused on sustainable packaging and minimizing the overall environmental impact of their production processes, further catering to the growing demand for eco-friendly tissue paper.

Tissue Paper Industry Segmentation:

Breakup by Product:

• Paper Napkin
• Paper Towel
• Facial Tissue
• Toilet Paper
• Wrapping Tissue
• Others

Paper napkin represents the most popular product

Paper napkins have emerged as the dominating product in the tissue paper market due to several key drivers. The increasing demand for convenience and hygiene in various settings, such as restaurants, cafes, and households, has propelled the adoption of paper napkins. They provide a convenient and disposable solution for maintaining cleanliness while having meals or performing other activities. Moreover, the rising trend of eating out and the growing food service industry have contributed to the dominance of paper napkins in the market.

Additionally, restaurants and food establishments rely on paper napkins to provide customers with hygienic and practical options. In line with this, the surging number of people dining in restaurants or taking away orders has augmented the demand for paper napkins. Apart from this, paper napkins come in various sizes, designs, and colors, allowing for personalization and branding opportunities. Moreover, the rising incorporation of business logos or artwork on paper napkins for enhancing brand presence and creating a visually appealing dining experience is contributing to the market growth.

Breakup by Raw Material:

• Wood Free
• Wood Containing
• Recovered Fiber

Recovered fiber holds the largest share in the market

Recovered fiber has become the dominating raw material in the market for tissue paper due to several key drivers. The growing emphasis on sustainability and environmental responsibility across industries has accelerated the product adoption rate. Tissue paper manufacturers are responding to this demand by opting for recovered fiber as a renewable and eco-friendly alternative to virgin wood pulp. Moreover, numerous advancements in recycling technologies and infrastructure have facilitated the availability and quality of recovered fiber. In addition, the development of efficient recycling systems that enable the collection, sorting, and processing of wastepaper into high-quality fibers suitable for tissue paper production is propelling market growth.

Furthermore, cost considerations play a significant role in the dominance of recovered fiber. It offers cost advantages compared to virgin wood pulp, making it an economically attractive option for tissue paper manufacturers. Along with this, the surging adoption of recovered fiber as it reduces raw material costs and can help companies achieve greater cost efficiencies in their production processes is another major growth-inducing factor.

Breakup by Application:

• Household
• Commercial

Tissue papers are mostly used in the commercial sector

The dominance of the commercial sector as the leading application segment in the market can be attributed to several key drivers. The rapid growth of the hospitality industry, including hotels, restaurants, and cafes, has augmented the demand for tissue paper products. These establishments require a constant supply of tissue paper for various purposes, such as napkins, towels, and toilet paper, to maintain cleanliness and hygiene standards for their customers. Moreover, the healthcare sector plays a crucial role in driving the dominance of the commercial application in the market for tissue paper. Hospitals, clinics, and other healthcare facilities have a high demand for tissue paper products owing to their crucial role in maintaining sanitation and preventing the spread of infections. Furthermore, the rising reliance of numerous restaurants, fast-food chains, and catering services on tissue paper products, such as napkins and disposable table covers, to provide a hygienic dining experience to customers and facilitate easy clean-up is contributing to the market growth.

Breakup by Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Stores
• Others

Supermarkets & hypermarkets account for the majority of the share in the market

Supermarkets are large retail stores that offer a wide variety of food and non-food consumer products. On the other hand, hypermarkets are large-scale retail stores that combine the features of supermarkets and department stores. The convenience and one-stop shopping experience offered by supermarkets and hypermarkets attracts a broader customer base. These retail outlets provide a wide range of products, including tissue paper, making it convenient for consumers to fulfill all their household needs in a single location. Moreover, the easy availability of tissue paper in these stores ensures easy access for consumers, which in turn is contributing to the dominance of this distribution channel. Apart from this, supermarkets and hypermarkets have strong purchasing power and established relationships with tissue paper manufacturers and suppliers. They can negotiate competitive pricing and secure a steady supply of tissue paper products, ensuring a consistent stock for customers. Furthermore, supermarkets and hypermarkets invest in effective marketing strategies and promotions to attract customers. This marketing approach further helps drive sales and increases the visibility and demand for tissue paper products in these stores.

Breakup by Region:

• North America
• Asia Pacific
• Europe
• Middle East and Africa
• Latin America

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, Middle East and Africa, and Latin America. According to the report, North America was the largest regional market for tissue paper.

North America held the biggest share in the market since the region has a high standard of living and strong consumer purchasing power, which in turn has augmented the demand for tissue paper products. The region's vast population, coupled with a growing focus on maintaining hygiene and cleanliness, has accelerated the adoption of tissue paper for various applications. Moreover, the well-established hygiene practices and awareness of personal care in North America contribute to the dominance of the region in the market. Consumers prioritize convenience, hygiene, and quality in their everyday routines, leading to a high demand for tissue paper products such as facial tissues, toilet paper, and paper towels.

Furthermore, the presence of prominent tissue paper manufacturers and technological advancements in the region bolster its dominance. North America is home to several major tissue paper manufacturers with advanced production capabilities, enabling them to meet the market demand efficiently and offer innovative products. Apart from this, the well-developed network of supermarkets, hypermarkets, convenience stores, and e-commerce platforms in the region that ensure wide accessibility and availability of tissue paper products to consumers is further propelling the market growth.

Competitive Landscape:

The market is experiencing a lower-than-anticipated demand compared to pre-pandemic levels however, this is likely to witness a paradigm shift over the next decade with the introduction of eco-friendly tissue paper products made from recycled fibers or sourced from sustainably managed forests that addresses the growing demand for sustainable and environmentally responsible options. Additionally, the leading manufacturers are developing premium tissue paper products, featuring enhanced designs, embossing, and scents to provide a more luxurious and sensory experience. Furthermore, the integration of technology has resulted in the development of ""smart"" tissue paper products that incorporate features such as moisture indicators or antibacterial properties, which has accelerated the product adoption rate. We also expect the market to witness new entrants, consolidation of product portfolios and increased strategic collaborations amongst key players to drive healthy competition within the domain during the forecast period.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Asia Pulp and Paper Group (APP)
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Procter & Gamble Company
• Hengan International Group Company Limited
• CMPC S.A.
• Cascades, Inc.
• Jukebox Print Inc.
• Paper Mart Inc.
• Svenska Cellulosa AB
• Unicharm Corporation

Key Questions Answered in This Report

• 1.How big is the tissue paper market?
• 2.What is the future outlook of the tissue paper market?
• 3.What are the key factors driving the tissue paper market?
• 4.Which region accounts for the largest tissue paper market share?
• 5.Which are the leading companies in the global tissue paper market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Tissue Paper Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Product
• 5.5 Market Breakup by Raw Material
• 5.6 Market Breakup by Application
• 5.7 Market Breakup by Distribution Channel
• 5.8 Market Breakup by Region
• 5.9 Market Forecast

6 SWOT Analysis

• 6.1 Overview
• 6.2 Strengths
• 6.3 Weaknesses
• 6.4 Opportunities
• 6.5 Threats

7 Value Chain Analysis

8 Porter's Five Forces Analysis

• 8.1 Overview
• 8.2 Bargaining Power of Buyers
• 8.3 Bargaining Power of Suppliers
• 8.4 Degree of Competition
• 8.5 Threat of New Entrants
• 8.6 Threat of Substitutes

9 Market Breakup by Product

• 9.1 Paper Napkin
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Paper Towel
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Facial Tissue
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Toilet Paper
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Wrapping Tissue
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Others
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast

10 Market Breakup by Raw Material

• 10.1 Wood Free
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Wood Containing
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Recovered Fiber
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast

11 Market Breakup by Application

• 11.1 Household
  • 11.1.1 Market Trends
  • 11.1.2 Market Forecast
• 11.2 Commercial
  • 11.2.1 Market Trends
  • 11.2.2 Market Forecast

12 Market Breakup by Distribution Channel

• 12.1 Supermarkets & Hypermarkets
  • 12.1.1 Market Trends
  • 12.1.2 Market Forecast
• 12.2 Convenience Stores
  • 12.2.1 Market Trends
  • 12.2.2 Market Forecast
• 12.3 Online Stores
  • 12.3.1 Market Trends
  • 12.3.2 Market Forecast
• 12.4 Others
  • 12.4.1 Market Trends
  • 12.4.2 Market Forecast

13 Market Breakup by Region

• 13.1 North America
  • 13.1.1 Market Trends
  • 13.1.2 Market Forecast
• 13.2 Asia Pacific
  • 13.2.1 Market Trends
  • 13.2.2 Market Forecast
• 13.3 Europe
  • 13.3.1 Market Trends
  • 13.3.2 Market Forecast
• 13.4 Middle East and Africa
  • 13.4.1 Market Trends
  • 13.4.2 Market Forecast
• 13.5 Latin America
  • 13.5.1 Market Trends
  • 13.5.2 Market Forecast

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Asia Pulp and Paper Group (APP)
  • 15.3.2 Georgia-Pacific LLC
  • 15.3.3 Kimberly-Clark Corporation
  • 15.3.4 Procter & Gamble Company
  • 15.3.5 Hengan International Group Company Limited
  • 15.3.6 CMPC S.A
  • 15.3.7 Cascades, Inc.
  • 15.3.8 Jukebox Print Inc.
  • 15.3.9 Paper Mart Inc
  • 15.3.10 Svenska Cellulosa AB
  • 15.3.11 Unicharm Corporation