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市場調査レポート
商品コード
1642854
ビタミンの市場規模、シェア、動向、予測:タイプ別、供給源別、用途別、地域別、2025-2033年Vitamins Market Size, Share, Trends and Forecast by Type, Source, Application, and Region 2025-2033 |
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ビタミンの市場規模、シェア、動向、予測:タイプ別、供給源別、用途別、地域別、2025-2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 126 Pages
納期: 2~3営業日
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ビタミンの市場の世界市場規模は、2024年に155億米ドルとなった。今後、IMARC Groupは、市場は2033年までに247億米ドルに達し、2025年から2033年にかけて5.28%のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年には41.7%以上の大きな市場シェアを占めています。健康とウェルネスに対する意識の高まり、老人人口の増加、ビタミン欠乏症の発生率の上昇、製品開発における急速な技術進歩がアジア太平洋地域の市場を牽引しています。
主な市場促進要因:情報へのアクセスと公衆衛生キャンペーンの増加により、健康とウェルネスに関する消費者の知識が高まっていることが、この製品の需要を大きく押し上げています。さらに、特定のビタミンをより多く摂取する必要がある老年人口の増加が、老年成人向けに調整されたサプリメント需要を牽引しています。これとは別に、ビタミン欠乏症の有病率の上昇が、栄養不足に対処するためのサプリメントの必要性を後押ししています。
主要市場動向:合成成分への懸念やクリーンラベル製品への要望から、天然ビタミンやオーガニックビタミンを好む消費者が増加しています。さらに、遺伝子検査やバイオテクノロジーの急速な開発により、各個人固有の健康要件に基づいたオーダーメイド・ビタミン・ソリューションの開発が可能になり、市場シェアが拡大しています。また、顧客の利便性とコンプライアンスを向上させるため、各社はグミ、液体、チュアブルといった新しい形態の製品を提供しています。
地理的動向:アジア太平洋地域は、力強い経済成長、消費者の可処分所得の増加、大衆のビタミン不足に対処するための多くの政府施策の導入により、この業界を支配しています。その他の地域も、高い健康意識、強固なヘルスケア・インフラ、健康補助食品への消費支出の増加により急成長しています。
競合情勢:ビタミン業界の主要市場プレイヤーには、BASF SE、Bluestar Adisseo(China National Bluestar(Group) Co. Ltd.)、Farbest-Tallman Foods Corporation、Glanbia Plc、Jubilant Bhartia Group、Koninklijke DSM N.V.、Stern-Wywiol Gruppe GmbH &Co.KG、Vertellus、Vitablend Nederland B.V.、Zagro(Industria de Diseno Textil S.A.)、Zhejiang Garden Biopharmaceutical Co.Ltd.などがあります。
課題と機会:この市場に参入している企業は、厳しい規則や地域間の様々な規格のために、コンプライアンスや製品認可に関して多くの問題に遭遇しています。さらに、これらの製品の利点や用途を利用するためには、消費者への教育がまだまだ必要です。とはいえ、未開拓の地域、特にビタミン欠乏症が一般的でヘルスケア意識が高まっている発展途上国には、拡大のチャンスがあります。
健康とウェルネスに対する意識の高まり
消費者の健康と福祉に対する意識が高まっていることが、市場成長の主な要因のひとつです。この背景には、健康に関する問題のメディア報道の拡大、医学研究の改善、情報へのアクセスの容易さなど、多くの要因があります。デジタル・ライフスタイルは消費者に情報への即時アクセスを提供し、ビタミンや栄養補助食品の利点について消費者自身が教育することを可能にします。2024年初頭、米国のインターネット利用者数は3億3,110万人で、インターネット普及率は97.1%に達しています。また、2024年初頭には、3億9,600万人の携帯電話接続が同国で利用されており、この数字は総人口の116.2%に相当します。ソーシャルメディア・プラットフォーム、健康ブログ、オンライン・フォーラムは、個人がビタミンの利点について経験や知識を共有できる重要な情報源となっています。
生活習慣病の増加
糖尿病、肥満、心血管疾患などの生活習慣病の急増により、ビタミンの必要性が高まっています。米国では41.9%が肥満です。2歳から19歳までのアメリカの子供と青少年の約20%が肥満であり、この割合は増加傾向にあります。さらに、欧州地域の25歳以上の成人の約6,000万人が糖尿病を患っています。このため、人々は現在、健康維持により積極的に取り組み、予防のためにビタミンを利用するようになっています。反応療法から予防ヘルスケアへと移行した結果、この業界は驚異的な成長を遂げました。
老年人口の増加
高齢になると食事に対する要求が変化し、特定のビタミンやミネラルの重要性が増します。例えば、骨の健康を維持し、認知機能を維持し、慢性疾患から身を守るために、老人ではカルシウム、マグネシウム、ビタミンB12とDの摂取量が多くなります。食物の消費量の減少、吸収能力の低下、栄養素の代謝を損なう長期的な医学的障害など、多くの変数があるため、この人口層は欠乏症にかかりやすいです。欧州の健康・高齢化・退職に関する調査(SHARE)によると、2020年には、欧州連合(EU)の65歳以上の成人の平均数が2つ以上の慢性疾患を有すると報告されています。このため、こうした栄養格差に対処し、健康的な加齢を促進するために、この層のビタミンに対するニーズが高まっています。
The global vitamins market size was valued at USD 15.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.7 Billion by 2033, exhibiting a CAGR of 5.28% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 41.7% in 2024. The increasing health and wellness awareness, growing geriatric population, rising incidence of vitamin deficiencies, and rapid technological advancements in product development are driving the market across Asia Pacific.
Major Market Drivers: Growing consumer knowledge of health and wellness, owing to increased access to information and public health campaigns, is majorly boosting the demand for this product. Moreover, the rising geriatric population that requires higher intake of certain vitamins is driving the demand for supplements that are tailored to geriatric adults. Aside from this, the rising prevalence of vitamin deficiencies is propelling the need for supplementation to address nutritional gaps.
Key Market Trends: There is a rising consumer preference for natural and organic vitamins, driven by concerns over synthetic ingredients and a desire for clean-label products. Furthermore, the quick developments in genetic testing and biotechnology, which enable the creation of customized vitamin solutions based on each person's unique health requirements, are adding to its market share. To improve customer convenience and compliance, firms are also offering novel forms, such as gummies, liquids, and chewable.
Geographical Trends: The Asia Pacific region is dominating this industry, owing to strong economic expansion, increased disposable incomes of consumers, and the introduction of many government measures to address vitamin deficiencies among its masses. Other regions are also seeing rapid growth due to high health consciousness, strong healthcare infrastructure, and increased consumer expenditure on health supplements.
Competitive Landscape: Some of the major market players in the vitamins industry include BASF SE, Bluestar Adisseo (China National Bluestar (Group) Co. Ltd.), Farbest-Tallman Foods Corporation, Glanbia Plc, Jubilant Bhartia Group, Koninklijke DSM N.V., Stern-Wywiol Gruppe GmbH & Co. KG, Vertellus, Vitablend Nederland B.V., Zagro (Industria de Diseno Textil S.A.), and Zhejiang Garden Biopharmaceutical Co. Ltd., among many others.
Challenges and Opportunities: The companies in this market are encountering many issues with compliance and product clearance because of strict rules and various standards across regions. Furthermore, a great deal of consumer education is still required to take advantage of the benefits and uses of these products. Nonetheless, there are opportunities for expansion in unexplored areas, especially in developing nations where vitamin deficiencies are common, and healthcare awareness is rising.
Increasing Awareness of Health and Wellness
Consumers are becoming more mindful of health and well-being, which is one of the key reasons behind the market growth. This is attributed to a number of factors, including expanded media coverage of health-related issues, improvements in medical research, and easier access to information. The digital lifestyle provides consumers with instant access to information, enabling them to educate themselves on the benefits of vitamins and nutritional supplements. At the beginning of 2024, there were 331.1 million internet users in the United States, with internet penetration standing at 97.1 percent. Also, a total number of 396.0 million cellular mobile connections were active in the country in early 2024, with this figure equivalent to 116.2 percent of the total population. Social media platforms, health blogs, and online forums have become significant sources of information where individuals can share their experiences and knowledge about the advantages of vitamins.
Growing Prevalence of Lifestyle-Related Diseases
The need for vitamins has increased due to a spike in the rate of lifestyle-related disorders such as diabetes, obesity, and cardiovascular problems. 41.9 percent of individuals in the U.S. are obese. Approximately 20 percent of American children and adolescents between the ages of 2 and 19 are obese, and this proportion is rising. Additionally, around 60 million adults in the European Region who are 25 years of age and older have diabetes. Because of this, people are now taking a more proactive approach to maintaining their health and using vitamins as a preventative step. The industry has grown tremendously as a result of the move away from reactive therapy and toward preventative healthcare.
Rising Geriatric Population
People's dietary demands alter as they age, and the importance of specific vitamins and minerals increases. For example, higher doses of calcium, magnesium, and vitamins B12 and D are required by geriatric persons in order to maintain bone health, sustain cognitive function, and fend against chronic illnesses. Due to a number of variables, including reduced consumption of food, impaired absorption capacities, and long-term medical disorders that impair nutrient metabolism, this population segment is more vulnerable to deficiencies. According to the Survey on Health, Ageing and Retirement in Europe (SHARE), the average number of adults 65 and older in the E.U. reported having two or more chronic illnesses in 2020. This leads to a heightened need for vitamins among this demographic to address these nutritional gaps and promote healthy aging.
Vitamin A
Vitamin B
Vitamin C
Vitamin D
Vitamin E
Vitamin K
Vitamin B accounts for the majority of the market share
Based on the vitamin market trends and analysis, vitamin B represented the largest segment due to its essential role in various bodily functions, including energy production, cognitive function, and metabolic processes. The widespread utilization of these vitamins in managing stress, enhancing mood, supporting cardiovascular health, and preventing deficiencies that can lead to conditions such as anemia and neurological disorders is favoring the market growth. Additionally, the growing awareness of the benefits of B vitamins in supporting overall health and wellness, coupled with the increasing prevalence of its deficiencies due to poor dietary habits and certain medical conditions, is bolstering the Vitamin B market growth.
Natural
Synthetic
Natural holds the largest share of the industry
As per the vitamin market forecast and outlook, natural vitamins dominated the market share as they are derived from whole food sources, such as fruits, vegetables, and herbs. They offer an attractive option for health-conscious consumers who are seeking products with minimal processing and no artificial additives. Moreover, the growing consumer preference for clean-label products and the perception that natural vitamins offer superior bioavailability and efficacy are catalyzing the market growth. Additionally, the rising demand for organic vitamins, boosting its adoption among individuals who prioritize organic agriculture and environmentally sustainable practices, is enhancing the vitamin market revenue.
Personal Care Products
Food and Beverages
Healthcare Products
Others
The healthcare products segment includes the extensive use of vitamins in dietary supplements and pharmaceutical formulations to address a wide range of health issues. Moreover, their critical role in preventing and managing conditions, such as vitamin deficiencies and chronic diseases, and supporting the immune system is supporting the market growth. Besides this, the increasing prevalence of lifestyle-related health problems like obesity, cardiovascular diseases (CVDs), and diabetes, fueling the demand for vitamin supplements as preventive and therapeutic measures, is boosting the vitamin market share.
The food and beverages (F&B) segment is driven by the increasing trend of fortifying everyday food items with essential vitamins. This segment caters to a broad consumer base who are seeking convenient ways to meet their nutritional requirements through their regular diet. The fortification of staple foods such as dairy products, cereals, juices, and snacks with vitamins like A, D, and B-complex ensures that consumers can effortlessly enhance their nutrient intake.
The personal care products segment represents includes vitamins in skincare, haircare, and cosmetic products. Vitamins such as A, C, and E are highly valued for their antioxidant properties and their role in promoting healthy skin, hair, and nails. Moreover, the increasing consumer's awareness of the benefits of vitamins in enhancing the efficacy of personal care products is favoring the market growth.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific leads the market, accounting for the largest vitamins market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for vitamins.
According to the vitamin market report and overview, the Asia Pacific region holds the largest share of the market, driven by a combination of rapid economic growth, increasing health consciousness, and a large population. Moreover, the growing middle-class population, boosting the focus on preventive healthcare and wellness, is catalyzing the market growth. Additionally, the prevalence of vitamin deficiencies among individuals, spurring government initiatives and public health campaigns to promote the consumption of these products, is boosting the market growth. Apart from this, the region's robust pharmaceutical and nutraceutical industries, coupled with advancements in manufacturing technologies that make these products more accessible and affordable, are enhancing the demand for vitamins.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the vitamins industry include BASF SE, Bluestar Adisseo (China National Bluestar (Group) Co. Ltd.), Farbest-Tallman Foods Corporation, Glanbia Plc, Jubilant Bhartia Group, Koninklijke DSM N.V., Stern-Wywiol Gruppe GmbH & Co. KG, Vertellus, Vitablend Nederland B.V., Zagro (Industria de Diseno Textil S.A.), Zhejiang Garden Biopharmaceutical Co. Ltd., etc.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.