ビタミンとミネラルの市場規模、シェア、成長分析：タイプ別、用途別、地域別 - 産業予測 2025～2032年

ビタミンとミネラル市場規模は2023年に254億3,000万米ドルとなり、予測期間（2025-2032年）のCAGRは5.6%で、2024年の268億5,000万米ドルから2032年には415億3,000万米ドルに成長する見通しです。

ビタミンとミネラル市場は、健康とウェルネス製品に対する需要の増加、必須栄養素の利点に対する意識の高まり、急増する高齢者人口に牽引され、大幅な成長が見込まれています。これらの栄養素は、成長、代謝、免疫など多くの身体機能において重要な役割を果たしています。消費者が健康を優先する中、メーカー、流通業者、小売業者は、この動向を利用する大きなチャンスを手にしています。しかし、成功するかどうかは、進化する市場力学を効果的にナビゲートするための徹底的な分析と戦略的計画にかかっています。米国のビタミンとミネラル市場は、今後の予測年において持続可能な複合年間成長率（CAGR）を達成すると予測されており、この分野の利害関係者にとって有望な展望を提示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ビタミンとミネラル市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• ビタミンA
• ビタミンB
• ビタミンC
• ビタミンD
• マルチビタミン
• カルシウム
• 鉄
• マグネシウム
• 亜鉛
• その他

ビタミンとミネラル市場規模：用途別& CAGR（2025-2032）

• 市場概要
• エネルギーと体重管理
• 骨と関節の健康
• 心臓病
• 抗がん剤
• 一般的な健康
• その他

ビタミンとミネラル市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Haleon（United Kingdom）
• Nestle Health Science（Switzerland）
• Pharmavite（United States）
• Bayer AG（Germany）
• Amway（United States）
• Herbalife Nutrition（United States）
• Nature's Way（United States）
• NOW Foods（United States）
• GNC Holdings（United States）
• USANA Health Sciences（United States）
• Solgar（United States）
• Swisse Wellness（Australia）
• Jamieson Laboratories（Canada）
• Thorne Research（United States）
• MegaFood（United States）
• Garden of Life（United States）
• Rainbow Light（United States）
• Life Extension（United States）
• Carlson Labs（United States）
• Pure Encapsulations（United States）

結論と提言

Vitamins and Minerals Market size was valued at USD 25.43 billion in 2023 and is poised to grow from USD 26.85 billion in 2024 to USD 41.53 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The vitamins and minerals market is set for substantial growth, driven by increasing demand for health and wellness products, heightened awareness of the benefits of essential nutrients, and a burgeoning geriatric population. These nutrients play vital roles in numerous bodily functions, including growth, metabolism, and immunity. As consumers prioritize health, manufacturers, distributors, and retailers have significant opportunities to capitalize on this trend. However, success will depend on thorough analysis and strategic planning to navigate the evolving market dynamics effectively. The U.S. vitamins and minerals market is projected to achieve a sustainable compound annual growth rate (CAGR) in the upcoming forecast year, presenting a promising landscape for stakeholders in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vitamins And Minerals market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vitamins And Minerals Market Segments Analysis

Global Vitamins and Minerals Market is segmented by Type, Application and region. Based on Type, the market is segmented into Vitamin A, Vitamin B, Vitamin C, Vitamin D, Multivitamins, Calcium, Iron, Magnesium, Zinc and Others. Based on Application, the market is segmented into Energy And Weight Management, Bone And Joint Health, Heart Disease, Anti-Cancer, General Health and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vitamins And Minerals Market

The Vitamins and Minerals market is significantly driven by a rising trend in health consciousness among consumers, who are increasingly recognizing the vital role of proper nutrition in preserving health and preventing chronic illnesses. This awareness has spurred a heightened demand for vitamin and mineral-rich products. Additionally, the escalating incidence of lifestyle-related conditions, such as obesity, diabetes, and cardiovascular diseases, has intensified the focus on preventive healthcare. Consequently, there is a growing inclination towards dietary supplements and functional foods that are abundant in essential nutrients, as consumers view these options as convenient and effective solutions for fulfilling their nutritional needs and averting chronic health issues.

Restraints in the Vitamins And Minerals Market

The vitamins and minerals market faces significant restraints primarily due to the potential health risks associated with the excessive consumption of these essential nutrients. While they play a critical role in maintaining health, an overabundance of certain vitamins and minerals can result in toxicity and various adverse effects. This is especially concerning with fat-soluble vitamins, such as vitamins A, D, and E, which can accumulate in the body and lead to serious health issues over time. For instance, excessive vitamin A intake may result in liver damage, headaches, and bone pain, while high levels of vitamin D can cause hypercalcemia, leading to nausea and muscle weakness. Additionally, an overload of iron can lead to gastrointestinal distress and serious liver complications.

Market Trends of the Vitamins And Minerals Market

The Vitamins and Minerals market is experiencing significant growth driven by the rising awareness of health and wellness among consumers, particularly in the context of increasing lifestyle diseases like diabetes, obesity, and heart disease. People are proactively seeking ways to enhance their nutrition and improve their overall health through dietary supplements. This trend is further fueled by a greater emphasis on preventive healthcare and personalized nutrition, with consumers becoming more educated about the benefits of specific vitamins and minerals. As a result, the market is witnessing an influx of innovative products tailored to diverse needs, fostering opportunities for brands to capitalize on this expanding health-conscious consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vitamins and Minerals Market Size by Type & CAGR (2025-2032)

• Market Overview
• Vitamin A
• Vitamin B
• Vitamin C
• Vitamin D
• Multivitamins
• Calcium
• Iron
• Magnesium
• Zinc
• Others

Global Vitamins and Minerals Market Size by Application & CAGR (2025-2032)

• Market Overview
• Energy And Weight Management
• Bone And Joint Health
• Heart Disease
• Anti-Cancer
• General Health
• Others

Global Vitamins and Minerals Market Size & CAGR (2025-2032)

• North America (Type, Application)
  • US
  • Canada
• Europe (Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Haleon (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solgar (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisse Wellness (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Laboratories (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thorne Research (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MegaFood (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rainbow Light (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Life Extension (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlson Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pure Encapsulations (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations