人間栄養用ビタミン市場規模、シェア、成長分析、タイプ別、用途別、最終用途別、流通チャネル別、地域別 - 産業予測、2025-2032年

人間栄養用ビタミンの世界市場規模は、2023年に48億米ドルと評価され、2024年の51億5,000万米ドルから2032年には90億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.3％で成長する見通しです。

世界のビタミン市場は、日々の食生活にビタミンサプリメントを取り入れる健康志向の消費者層の増加を背景に、著しい成長を遂げています。人間栄養部門の10％を占めるこれらのサプリメントは、生理機能をサポートし、健康を増進し、疾病リスクを軽減するために不可欠です。COVID-19の大流行は、ビタミンの重要性をさらに浮き彫りにしました。特にビタミンDは、骨の健康を促進し、免疫反応を強化する役割が認められています。英国国立医療技術評価機構（National Institute for Health and Care Excellence）によると、大人と4歳以上の子どもは1日10マイクログラムのビタミンDを摂取する必要があります。ヘルスケアとパーソナルケアにおける天然製品へのシフトは、市場の情勢が進化し、健康とウェルネスが重視されるようになっていることを裏付けています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

人間栄養用ビタミン市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• マルチビタミン
• ビタミンA
• ビタミンB
• ビタミンC
• ビタミンE
• ビタミンD
• ビタミンK

人間栄養用ビタミン市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 栄養補助食品
• 機能性栄養
• スポーツ栄養
• 乳児の栄養
• その他の用途

人間栄養用ビタミン市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• 大人
• 老人
• 妊婦
• 子供たち
• 乳児

人間栄養用ビタミン市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 店頭
• 処方箋

人間栄養用ビタミン市場規模& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• DSM（Netherlands）
• BASF SE（Germany）
• Lonza Group AG（Switzerland）
• DuPont de Nemours, Inc.（USA）
• Nutralliance（USA）
• SternVitamin GmbH & Co. KG（Germany）
• Wright Enrichment Inc.（USA）
• Atrium Innovations Inc.（Canada）
• Nature's Way Products, LLC（USA）
• Nestle S.A.（Switzerland）
• Abbott Laboratories（USA）
• Pfizer Inc.（USA）
• Glanbia plc（Ireland）
• Amway（USA）
• Herbalife Nutrition Ltd.（USA）
• USANA Health Sciences, Inc.（USA）
• Nature's Bounty Co.（USA）
• Jamieson Wellness Inc.（Canada）
• NOW Foods（USA）

結論と推奨事項

Global Vitamin In Human Nutrition Market size was valued at USD 4.8 billion in 2023 and is poised to grow from USD 5.15 billion in 2024 to USD 9.05 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2025-2032).

The global vitamins market is witnessing significant growth, driven by a rising health-conscious consumer base that increasingly incorporates vitamin supplements into their daily diets. These supplements, which account for 10% of the human nutrition sector, are essential for supporting physiological functions, enhancing well-being, and mitigating disease risk. The COVID-19 pandemic has further highlighted the importance of vitamins, particularly vitamin D, which is recognized for its role in promoting bone health and bolstering immune responses. According to the UK's National Institute for Health and Care Excellence, adults and children over four should consume 10 micrograms of vitamin D daily. This shift towards natural products in healthcare and personal care underscores the evolving market landscape and the growing emphasis on health and wellness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vitamin In Human Nutrition market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vitamin In Human Nutrition Market Segmental Analysis

Global Vitamin In Human Nutrition Market is segmented by Type, Application, End use, distribution channel and region. Based on Type, the market is segmented into Multivitamin, Vitamin A, Vitamin B, Vitamin C, Vitamin E, Vitamin D and Vitamin K. Based on Application, the market is segmented into Dietary Supplements, Functional Nutrition, Sports Nutrition, Infant Nutrition and other applications. Based on End use, the market is segmented into Adults, Geriatric, Pregnant women, Children and Infants. Based on distribution channel, the market is segmented into OTC and Prescription. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vitamin In Human Nutrition Market

The burgeoning high-income middle class in emerging markets is poised to significantly influence the global vitamin and human nutrition market. As of 2018, there were approximately 679 million middle-class households in these regions, projected to grow at a rate of 2.7% by 2030. In contrast, developed nations had 176 million middle-class households, with a growth estimate of 6.3% for the same period. Specifically, from 2019 to 2030, households in developing nations with a disposable income ranging between USD 45,000 to 100,000 (PPP) are expected to increase by an average of 5.6% annually. This demographic shift is anticipated to drive a 6.9% annual rise in their spending, far exceeding the 1.9% growth expected for lower-income households.

Restraints in the Global Vitamin In Human Nutrition Market

The Global Vitamin in Human Nutrition market faces significant restraints primarily due to the availability and cost of raw materials. The prices of supplements fluctuate considerably based on the source of their ingredients, whether synthetic or natural. While synthetic ingredients often result in lower production costs by removing the complexities associated with sourcing natural materials, they generally lack the superior quality offered by their natural counterparts. Additionally, the bioavailability and seasonal nature of certain raw materials can further complicate pricing, as many natural ingredients may not be consistently available or may see price increases during specific periods. Consequently, high-quality ingredients, developed through extensive research and financial investment, tend to be more expensive, impacting overall supplement costs and market dynamics.

Market Trends of the Global Vitamin In Human Nutrition Market

The Global Vitamin in Human Nutrition market is currently experiencing a significant upward pricing trend, driven by escalating costs across various segments, including amino acids, vitamins, carotenoids, omega-3 fatty acids, and lipids. Key industry players, such as DSM, BASF, and Ajinomoto, have implemented price hikes exceeding 10% for multiple ingredients, with notable increases like BASF's 20% rise in vitamin E prices and DSM's 15% increase in fish oil prices. This trend reflects a growing demand for nutritional supplements and heightened production expenses, suggesting a robust market evolution influenced by both consumer health trends and supply chain dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vitamin In Human Nutrition Market Size by Type & CAGR (2025-2032)

• Market Overview
• Multivitamin
• Vitamin A
• Vitamin B
• Vitamin C
• Vitamin E
• Vitamin D
• Vitamin K

Global Vitamin In Human Nutrition Market Size by Application & CAGR (2025-2032)

• Market Overview
• Dietary Supplements
• Functional Nutrition
• Sports Nutrition
• Infant Nutrition
• other applications

Global Vitamin In Human Nutrition Market Size by End use & CAGR (2025-2032)

• Market Overview
• Adults
• Geriatric
• Pregnant women
• Children
• Infants

Global Vitamin In Human Nutrition Market Size by distribution channel & CAGR (2025-2032)

• Market Overview
• OTC
• Prescription

Global Vitamin In Human Nutrition Market Size & CAGR (2025-2032)

• North America (Type, Application, End use, distribution channel)
  • US
  • Canada
• Europe (Type, Application, End use, distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application, End use, distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application, End use, distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application, End use, distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• DSM (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lonza Group AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont de Nemours, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutralliance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SternVitamin GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wright Enrichment Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atrium Innovations Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way Products, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations