日本のヘアケア市場レポート：製品、流通チャネル、地域別、2025年～2033年

日本のヘアケア市場の市場規模は2024年に69億米ドルに達しました。IMARC Groupは、2025年から2033年にかけての成長率（CAGR）は3.9%で、2033年には97億米ドルに達すると予測しています。消費者の具体的なニーズに対応するためにデータとアルゴリズムを用いて処方されるカスタマイズ可能なシャンプーやコンディショナーなど、ヘアケア製品における技術革新の増加が市場成長を牽引しています。

本レポートで扱う主な質問

• 日本のヘアケア市場はこれまでどのように推移してきたのか、また今後数年間はどのように推移するのか？
• COVID-19が日本のヘアケア市場に与えた影響は？
• 日本のヘアケア市場の製品別の内訳は？
• 日本のヘアケア市場の流通チャネル別の内訳は？
• 日本のヘアケア市場のバリューチェーンにはどのような段階がありますか？
• 日本のヘアケアにおける主な促進要因と課題は何か？
• 日本のヘアケア市場の構造と主要プレーヤーは？
• 日本のヘアケア市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のヘアケア市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のヘアケア市場情勢

• 過去および現在の市場動向（2019年～2024年）
• 市場予測（2025-2033）

第6章 日本のヘアケア市場：製品別の内訳

• ヘアカラー剤
• ヘアスプレー
• コンディショナー
• スタイリングジェル
• シャンプー
• その他

第7章 日本のヘアケア市場：流通チャネル別の内訳

• eコマース
• 専門小売業者
• ハイパーマーケットとスーパーマーケット
• コンビニエンスストア
• 薬局
• その他

第8章 日本のヘアケア市場：競合情勢

• 概要
• 市場構造
• 市場プレーヤーのポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のヘアケア市場：業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

Japan hair care market size reached USD 6.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.7 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The increasing innovations in hair care products, such as customizable shampoos and conditioners that are formulated using data and algorithms to address the specific needs of the consumer, are driving the market growth.

Hair care encompasses a range of practices and products aimed at preserving the vitality, cleanliness, and overall appearance of one's hair. This comprehensive approach involves the utilization of diverse techniques, treatments, and daily routines tailored to support healthy hair growth and amplify its inherent allure while addressing specific issues like dryness, damage, or dandruff. Hair care typically involves a multitude of activities, spanning from the fundamental act of cleansing and conditioning to the finer aspects of styling and safeguarding your hair. These practices play a pivotal role in safeguarding the hair shaft, averting damage, and maintaining the visual appeal of your locks, ensuring they remain supple and radiantly lustrous. One key aspect of hair care is its role in enhancing the lubrication of the hair shaft, which, in turn, minimizes the likelihood of hair breakage. Additionally, it serves as a protective shield, reducing the hair's propensity to absorb excess water, which can contribute to weakening and structural compromise.

Japan Hair Care Market Trends:

The hair care market in Japan is witnessing a significant upsurge in demand, primarily due to the escalating prevalence of various hair-related issues, including dandruff, dryness, itching, hair loss, and lackluster hair. This surge is fueled by mounting concerns among individuals regarding the detrimental effects of pollution and increased exposure to harmful UV sun rays. Furthermore, the regional market is experiencing a boost from the growing preference for anti-dandruff shampoos containing natural ingredients like tea tree oil, neem, basil, rosemary oil, lemon oil, and cedarwood, which have garnered positive consumer attention. Another contributing factor to the market's growth is the introduction of versatile hair care products enriched with natural oils, aloe vera, cocoa butter, and other organic extracts. These offerings cater to consumers seeking holistic hair care solutions. Additionally, the convenience of accessing hair care products through numerous distribution channels, such as supermarkets, hypermarkets, retail and convenience stores, and online platforms, has further bolstered the market's outlook. In essence, the expanding awareness of hair health and the desire for natural, multifunctional products, coupled with easy availability through diverse retail channels, are key drivers propelling the growth of the hair care market in Japan.

Japan Hair Care Market Segmentation:

Product Insights:

• Hair Colorants
• Hair Spray
• Conditioners
• Styling Gel
• Shampoos
• Others

Distribution Channel Insights:

• E-Commerce
• Specialist Retailers
• Hypermarkets and Supermarkets
• Convenience Stores
• Pharmacies
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan hair care market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan hair care market?
• What is the breakup of the Japan hair care market on the basis of product?
• What is the breakup of the Japan hair care market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan hair care market?
• What are the key driving factors and challenges in the Japan hair care?
• What is the structure of the Japan hair care market and who are the key players?
• What is the degree of competition in the Japan hair care market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hair Care Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Hair Care Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Hair Care Market - Breakup by Product

• 6.1 Hair Colorants
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Hair Spray
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Conditioners
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Styling Gel
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Shampoos
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Hair Care Market - Breakup by Distribution Channel

• 7.1 E-Commerce
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Specialist Retailers
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Hypermarkets and Supermarkets
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Convenience Stores
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Pharmacies
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2019-2024)
  • 7.5.3 Market Forecast (2025-2033)
• 7.6 Others
  • 7.6.1 Historical and Current Market Trends (2019-2024)
  • 7.6.2 Market Forecast (2025-2033)

8 Japan Hair Care Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Hair Care Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix