ヘアジェル市場 - 世界の産業規模、シェア、動向、機会、予測：タイプ別、流通チャネル別、地域別、競合、2020年～2030年

ヘアジェルの世界市場は、2024年には48億米ドルと評価され、2030年までに61億米ドルに達する見込みで、予測期間中のCAGRで4.13%の成長が予測されています。

同市場は、進化する消費者行動と処方におけるイノベーションの影響を受けています。刺激の強い化学物質を使用しないナチュラルでクリーンなヘアスタイリング製品への需要の高まりが、アロエベラ、亜麻仁、エッセンシャルオイルなどの成分を取り入れるメーカーを後押ししています。TikTok、Instagram、YouTubeのようなプラットフォームにおけるソーシャルメディアとインフルエンサー主導のマーケティングが、製品の知名度と消費者の関与を大幅に高めています。さらに、男性のグルーミングの急増と都市部の専門家のライフスタイルのシフトが、汎用性の高いヘアスタイリングソリューションの需要を高めており、市場全体の拡大に拍車をかけています。

市場促進要因

身だしなみと自己表現の需要の高まり

主な市場課題

化学成分に対する消費者の懸念の高まり

主要市場動向

ジェンダーにとらわれない包括的なヘアスタイリング製品の成長

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のヘアジェル市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（チューブ、ジャー）
  • 流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、専門店、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のヘアジェル市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のヘアジェル市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のヘアジェル市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • 韓国
  • インドネシア

第9章 中東・アフリカのヘアジェル市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のヘアジェル市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• 企業プロファイル
  • Mandom Corporation
  • Unilever plc
  • The Estee Lauder Companies Inc.
  • Coty Inc.
  • L'Oreal S.A.
  • Henkel AG & Co. KGaA
  • Cassisevan, Inc.（Johnny B. Hair Care）
  • Aveda Corporation
  • Revlon Inc.
  • The Procter & Gamble Company

第16章 戦略的提言

第17章 調査会社について・免責事項

The Global Hair Gel Market was valued at USD 4.80 billion in 2024 and is projected to reach USD 6.10 billion by 2030, growing at a CAGR of 4.13% during the forecast period. The market is influenced by evolving consumer behavior and innovations in formulation. Increasing demand for natural, clean-label hair styling products free from harsh chemicals is propelling manufacturers to incorporate ingredients such as aloe vera, flaxseed, and essential oils. Social media and influencer-driven marketing across platforms like TikTok, Instagram, and YouTube are significantly enhancing product visibility and consumer engagement. Additionally, the surge in male grooming and lifestyle shifts among urban professionals are bolstering the demand for versatile hair styling solutions, thereby fueling overall market expansion.

Key Market Drivers

Growing Demand for Personal Grooming and Self-Expression

A key driver for the global hair gel market is the heightened focus on personal grooming and self-expression across all consumer demographics. Individuals view personal care as an extension of their personality, with hair gels offering flexible styling options to suit various looks-ranging from professional to casual and everything in between. Platforms such as TikTok, Instagram, and YouTube are further amplifying this trend, particularly among millennials and Gen Z. Influencer endorsements and viral styling tutorials inspire consumers to explore and adopt trending hairstyles. According to a 2024 survey, 78% of Gen Z and millennial users have purchased beauty or haircare products based on social media influencer recommendations, highlighting the powerful role digital platforms play in shaping purchasing decisions and driving market growth.

Key Market Challenges

Growing Consumer Concerns Over Chemical Ingredients

A major challenge facing the global hair gel market is the increasing awareness among consumers regarding the health risks posed by synthetic ingredients in conventional hair gels. Ingredients like alcohols, parabens, sulfates, and synthetic fragrances are often linked to scalp irritation, hair dryness, and long-term damage with continuous use. As consumers become more educated through digital content, product reviews, and health-conscious influencers, many are turning away from products perceived as harmful. This shift is particularly notable among younger consumers who prefer clean, natural alternatives, pressuring manufacturers to reformulate and adopt transparent labeling practices.

Key Market Trends

Growth of Gender-Neutral and Inclusive Hair Styling Products

An emerging trend reshaping the hair gel industry is the transition toward gender-neutral and inclusive product offerings. Traditionally, hair gels were marketed along rigid gender lines, but evolving societal views on gender identity have encouraged a move toward more universal formulations. Brands are now introducing products that cater to all hair types and styling needs, regardless of gender. Packaging is becoming more minimal and neutral, and marketing strategies increasingly highlight diversity in age, gender, and ethnicity. This inclusive approach resonates strongly with Gen Z and millennial consumers, fostering greater brand loyalty and expanding the market reach.

Key Market Players

• Mandom Corporation
• Unilever plc
• The Estee Lauder Companies Inc.
• Coty Inc.
• L'Oreal S.A.
• Henkel AG & Co. KGaA
• Cassisevan, Inc. (Johnny B. Hair Care)
• Aveda Corporation
• Revlon Inc.
• The Procter & Gamble Company

Report Scope:

In this report, the Global Hair Gel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Gel Market, By Type:

• Tubes
• Jars

Hair Gel Market, By Distribution Channel:

• Supermarket/Hypermarket
• Convenience Stores
• Specialty Store
• Online
• Others

Hair Gel Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Gel Market.

Available Customizations:

Global Hair Gel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Hair Gel Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Tubes, Jars)
  • 5.2.2. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Hair Gel Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Hair Gel Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Hair Gel Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Hair Gel Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Hair Gel Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Hair Gel Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Hair Gel Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Hair Gel Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Hair Gel Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Hair Gel Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Hair Gel Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Hair Gel Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Hair Gel Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Hair Gel Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. South Korea Hair Gel Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. Indonesia Hair Gel Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Hair Gel Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Hair Gel Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Hair Gel Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Hair Gel Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Hair Gel Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Hair Gel Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Hair Gel Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Hair Gel Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Hair Gel Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Mandom Corporation
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Unilever plc
  • 15.1.3. The Estee Lauder Companies Inc.
  • 15.1.4. Coty Inc.
  • 15.1.5. L'Oreal S.A.
  • 15.1.6. Henkel AG & Co. KGaA
  • 15.1.7. Cassisevan, Inc. (Johnny B. Hair Care)
  • 15.1.8. Aveda Corporation
  • 15.1.9. Revlon Inc.
  • 15.1.10. The Procter & Gamble Company

16. Strategic Recommendations

17. About Us & Disclaimer