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市場調査レポート
商品コード
1541752
デートサービス市場レポート:タイプ、サービス、人口統計、地域別、2024~2032年Dating Services Market Report by Type (Online, Traditional), Service (Matchmaking, Social Dating, Adult Dating, Niche Dating), Demographics (Adult, Generation X), and Region 2024-2032 |
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カスタマイズ可能
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デートサービス市場レポート:タイプ、サービス、人口統計、地域別、2024~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
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世界のデートサービス市場規模は2023年に93億米ドルに達しました。今後、IMARC Groupは、2024~2032年にかけての成長率(CAGR)は5.67%を示し、2032年には155億米ドルに達すると予測しています。インターネット接続とスマートフォン利用の増加、オンライン交際を好む社会規範の進化、急速な都市化、便利な接続を必要とする多忙なライフスタイル、マッチメイキング・アルゴリズムの技術的進歩、世界人口と若者の人口統計の上昇、仮想交流を促すCOVID-19パンデミックの影響などは、市場成長を促進する要因の一部です。
デートサービスは、会員が新しい個人とのつながりを築き、潜在的なパートナーの追求を促進することを可能にするオンラインプラットフォームを包含しています。リアルタイム・メッセージングなどのツールを提供することで、コミュニケーションを強化し、相性の良い相手を見つけやすくしています。オンラインデートサービスは、ユーザーフレンドリーなインターフェース、瞬時のメッセージングオプション、広範なソーシャルネットワーク、地理的位置情報別のマッチメイキング機能などを特徴としており、特に若い層に支持されています。通常、ユーザーは、年齢、性別、場所などの属性を含む検索フィルターを活用しながら、自律的に検索プロセスをナビゲートし、自分のライフスタイルや考え方に合った気の合う相手を迅速に見つけることができます。さらに、いくつかのデートサービス事業者は、従来のテキストベースのメッセージングメカニズムに加えて、音声通話やビデオ通話を含むアプリ内機能を組み込み、対人交流をさらに充実させています。
世界のデートサービス市場は、インターネット接続の普及とスマートフォンの利用が世界中で拡大していることに影響され、潜在的なユーザー基盤が拡大し、オンラインデーティングプラットフォームがより身近なものとなっています。さらに、オンライン恋愛やデートに対する社会的規範や態度の変化が、デートサービスの受容と普及を促進し、市場成長を加速させています。このほか、多忙な現代のライフスタイルと急速な都市化が相まって、潜在的なパートナーと出会うための便利な方法に対する需要が高まっており、市場の成長をさらに後押ししています。これに伴い、人工知能(AI)アルゴリズムやデータ分析などの技術の進歩がマッチメイキングの精度を向上させ、市場成長を後押ししています。加えて、世界人口の増加と出会い系プラットフォームにおけるソーシャルメディア機能の統合が市場成長に大きく寄与しています。
インターネット接続とスマートフォン利用の増加
インターネット接続の普及とスマートフォンの普及は、世界のデートサービス市場に大きな影響を与えています。より多くの人々がインターネットにアクセスできるようになり、スマートフォンを所有するようになったことで、オンラインデーティング・プラットフォームの潜在的なユーザー層が拡大しました。このアクセシビリティの向上は、地理的な境界を超え、様々な地域の個人がこれらのプラットフォーム上でつながり、交流することを可能にしました。その結果、デートサービスプロバイダーはユーザー登録数の急増を目の当たりにし、業界の成長を促しています。スマートフォンから出会い系アプリやウェブサイトにアクセスできる利便性が、オンラインデートを探求するユーザーをさらに刺激し、需要の増加とプラットフォームの発展という好循環を生み出しています。
社会規範と態度の変化
オンライン恋愛やデートに対する社会的規範や態度の変化は、世界のデートサービス市場を推進する上で極めて重要な役割を果たしています。オンライン交流に対する文化的な認識が進化するにつれ、かつてオンラインデートに付随していたスティグマ(烙印)が薄れ、より広く受け入れられ、採用されるようになりました。この視点の変化は、以前は躊躇していたかもしれない人々を含む多様な個人を、パートナー候補と出会う実行可能な手段としてオンラインデートを受け入れるよう促しています。個人的なつながりのためにソーシャルメディアが広く利用されるようになったことも、オンライン上の交流を正常化し、出会い系プラットフォームの信頼性と魅力をさらに高めることに貢献しています。このような状況の変化は、ユーザーがますます便利で効率的な恋愛関係を模索する方法を求めるようになり、デートサービス市場の成長に拍車をかけています。
急速な都市化と多忙なライフスタイル
都市化の急速なペースと現代的なライフスタイルの要求が、世界規模でデートサービスの需要を煽っています。教育、キャリアの機会、自己成長のために都心に移住する人が増えるにつれ、パートナー候補と出会う従来の方法は実行しにくくなっています。その結果、都市部での孤独感が増し、賑やかな大都市圏で人脈を築くという課題が、個人をデートサービスに向かわせ、解決策を求めるようになりました。オンラインデートの利便性は、ペースの速い現代生活の性質によく合致しており、ユーザーは多忙なスケジュールにもかかわらず、他人とつながる柔軟性を提供しています。このような都市部を中心とした需要は、出会い系プラットフォームに革新を促し、都市生活者のユニークなニーズに応えるオーダーメイドのソリューションを提供し、市場の継続的な拡大に貢献しています。
The global dating services market size reached US$ 9.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 15.5 Billion by 2032, exhibiting a growth rate (CAGR) of 5.67% during 2024-2032. The increasing internet connectivity and smartphone usage, evolving societal norms favoring online relationships, rapid urbanization, busy lifestyles necessitating convenient connections, technological advancements in matchmaking algorithms, rising global population and youth demographics, and the impact of the COVID-19 pandemic prompting virtual interactions are some of the factors propelling the market growth.
Dating services encompass online platforms that enable members to forge connections with new individuals, facilitating the pursuit of potential partners. They provide tools such as real-time messaging to bolster communication and facilitate the identification of compatible matches. Online dating services are characterized by user-friendly interfaces, instantaneous messaging options, expansive social networks, and geolocation-based matchmaking capabilities and are notably resonating with the younger demographic. Typically, users autonomously navigate the search process, leveraging search filters that encompass attributes like age, gender, and location, thereby expediting the identification of like-minded matches aligned with their lifestyles and perspectives. Additionally, several dating service operators are incorporating in-app features encompassing voice and video calls, in conjunction with conventional text-based messaging mechanisms, to further enrich interpersonal interactions.
The global dating services market is influenced by the increasing prevalence of internet connectivity and smartphone usage around the world has expanded the potential user base, which is making online dating platforms more accessible. Moreover, shifting societal norms and attitudes towards online relationships and dating have contributed to greater acceptance and adoption of dating services, which is accelerating the market growth. Besides this, the busy modern lifestyle, coupled with rapid urbanization, has led to a higher demand for convenient ways to meet potential partners, further propelling market growth. In line with this, advancements in technology, such as artificial intelligence (AI) algorithms and data analytics, have improved matchmaking accuracy, which is providing a boost to the market growth. Additionally, the rising global population and the integration of social media features within dating platforms are contributing significantly to the market growth.
Increasing internet connectivity and smartphone usage
The proliferation of internet connectivity and the widespread adoption of smartphones has significantly impacted the global dating services market. With more people gaining access to the internet and owning smartphones, the potential user base for online dating platforms has expanded. This increased accessibility has transcended geographical boundaries, allowing individuals from various regions to connect and interact on these platforms. As a result, dating service providers have witnessed a surge in user registrations, fostering growth in the industry. The convenience of accessing dating apps and websites via smartphones has further incentivized users to explore online dating, creating a virtuous cycle of increased demand and platform development.
Shifting societal norms and attitudes
Changing societal norms and attitudes towards online relationships and dating have played a pivotal role in driving the global dating services market. As cultural perceptions of online interactions have evolved, the stigma once associated with online dating has diminished, leading to broader acceptance and adoption. This shift in perspective has encouraged a diverse range of individuals, including those who may have been hesitant previously, to embrace online dating as a viable means of meeting potential partners. The prevalent use of social media for personal connections has also contributed to normalizing online interactions, further enhancing the credibility and appeal of dating platforms. This changing landscape has catalyzed the growth of the dating services market, as users increasingly seek convenient and efficient ways to explore romantic relationships.
Rapid urbanization and busy lifestyles
The rapid pace of urbanization and the demands of contemporary lifestyles have fueled the demand for dating services on a global scale. As more people migrate to urban centers for education, career opportunities, and personal growth, the traditional ways of meeting potential partners have become less feasible. The resulting increase in urban loneliness and the challenges of establishing connections in bustling metropolitan areas have prompted individuals to turn to dating services for a solution. The convenience of online dating aligns well with the fast-paced nature of modern life, offering users the flexibility to connect with others despite their busy schedules. This urban-centric demand has prompted dating platforms to innovate and provide tailored solutions that cater to the unique needs of urban dwellers, contributing to the ongoing expansion of the market.
IMARC Group provides an analysis of the key trends in each segment of the global dating services market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, service and demographics.
Online
Traditional
Online dominates the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes online and traditional. According to the report, online represented the largest segment.
The dominance of the online segment in the dating services market can be attributed to the widespread adoption of internet connectivity and smartphones. Moreover, the shift in societal norms has led to increased acceptance of online relationships, encouraging more individuals to explore virtual avenues for connecting with potential partners. In line with this, the convenience offered by online dating aligns with modern lifestyles, enabling users to engage at their own pace and schedule. Moreover, the integration of advanced technologies, like AI-driven matchmaking algorithms, enhances the accuracy of partner recommendations, bolstering user satisfaction. Additionally, the COVID-19 pandemic accelerated the reliance on virtual interactions, further propelling the online segment's growth as people sought safe and meaningful connections while adhering to social distancing measures.
Matchmaking
Social Dating
Adult Dating
Niche Dating
Social dating dominates the market
The report has provided a detailed breakup and analysis of the market based on the service. This includes matchmaking, social dating, adult dating, and niche dating. According to the report, social dating represented the largest segment.
The dominance of the social dating segment in the global dating services market can be attributed to the prevalence of social media integration within dating platforms, which has expanded the reach and engagement of users, creating a seamless experience for individuals accustomed to interacting online. This integration leverages users' existing social networks, facilitating trust and connection-building. Besides this, the evolution of societal attitudes towards online relationships has led to greater acceptance of social dating platforms as legitimate means of meeting potential partners. Moreover, the convenience of combining dating and socializing within a single platform aligns with the modern lifestyle, catering to users seeking both romantic connections and broader social interactions. In line with this, the COVID-19 pandemic further accelerated the demand for virtual interactions, boosting the adoption of social dating platforms that offer innovative ways to connect digitally.
Adult
Generation X
Adult dominates the market
The report has provided a detailed breakup and analysis of the market based on the demographics. This includes adult and generation X. According to the report, adult represented the largest segment.
The domination of the adult segment in the dating services market can be attributed to several key factors. Adults often possess greater disposable income and a stronger inclination towards seeking romantic relationships, making them a substantial customer base for dating platforms. Additionally, the increasing acceptance of online dating among adults, fueled by evolving societal attitudes, has contributed to the segment's expansion. Furthermore, the prevalence of busy lifestyles and urbanization has led adults to turn to online dating for convenient and efficient ways to meet potential partners. The integration of advanced matchmaking algorithms and data analytics has improved the accuracy of matches, enhancing user experiences for this demographic. Moreover, the widespread adoption of smartphones and internet connectivity has made online dating accessible to adults across diverse geographies. Besides this, the COVID-19 pandemic accelerated virtual interactions, prompting more adults to explore online dating, further fueling the growth of this dominant market segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest dating services market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America's dominance in the dating services market can be attributed to several key factors, including the region boasts high internet penetration rates and widespread smartphone adoption, providing a conducive environment for online dating platforms to thrive. Additionally, the region has experienced a shift in societal attitudes towards online relationships, with greater acceptance and normalization. The cultural diversity within the region has led to a varied demand for dating services catering to different preferences and demographics.
Furthermore, urbanization and busy lifestyles have spurred the need for convenient ways to meet potential partners, aligning with the digital nature of dating apps and websites. Technological advancements, particularly in AI algorithms and data analytics, have enhanced matchmaking accuracy, improving user experiences. The prevalence of youth demographics, coupled with a large population, contributes to a substantial user base. Furthermore, the COVID-19 pandemic accelerated the adoption of virtual interactions, pushing dating services to innovate and offer virtual dating experiences, a trend that gained traction in North America.
The competitive landscape of the global dating services market is characterized by a diverse array of players vying for market share. These entities encompass a mix of established dating platforms, innovative startups, and technology conglomerates entering the space. Intense competition prevails due to low barriers to entry and the evolving nature of consumer preferences.
Key strategies adopted by market participants include continuous technological advancements to enhance user experiences, strategic partnerships to expand user bases, and targeted marketing campaigns to differentiate their offerings. Personalized matchmaking algorithms, stringent safety measures, and integration of social media features are distinguishing factors. As the market witnesses shifts in user behavior and societal norms, players must adapt swiftly to changing trends and preferences. Amidst this dynamic environment, maintaining a competitive edge hinges on a keen understanding of user needs and the ability to deliver secure, convenient, and culturally relevant dating experiences.
Bumble
Coffee Meets Bagel
Eharmony (Parship Group GmbH)
Love Group Global Ltd
Match Group Inc.
rsvp.com.au Pty Ltd
Ruby Life Inc.
Spark Networks SE
The Meet Group Inc. (ParshipMeet Holding GmbH)
In July 2023, Spark Networks SE announced several key developments in its ongoing transformational journey, signaling a new chapter in the Company's strategic direction.
In December 2022, The Meet Group announced the company will join the Tech Coalition, a global alliance working to combat child sexual exploitation and abuse online.
In July 2023, Bumble announced to release a separate app called "Bumble for Friends" aimed at finding friends in Ireland, New Zealand, Australia, Canada, the Philippines, the U.K., and the U.S. Bumble.