市場調査レポート
商品コード
1541747
フラットブレッド市場レポート:製品タイプ、流通チャネル、地域別、2024~2032年Flatbread Market Report by Product Type (Tortilla, Naan, Pita, Focaccia, Fry Bread, and Others), Distribution Channel (Business-to-Business, Business-to-Consumer), and Region 2024-2032 |
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フラットブレッド市場レポート:製品タイプ、流通チャネル、地域別、2024~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 136 Pages
納期: 2~3営業日
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世界のフラットブレッド市場規模は2023年に458億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに728億米ドルに達し、2024~2032年の間に5.14%の成長率(CAGR)を示すと予測しています。健康志向の高まり、エスニック食品人気の台頭、製品イノベーションの拡大、世界の料理に対する意識の高まりが、主に市場の成長を後押ししています。
主要市場促進要因:消費者の健康志向の高まりとフラットブレッドの栄養価の高さに対する意識の高まりにより、健康的な食生活への傾向が変化していることが市場成長の主要原動力となっています。加えて、多忙なライフスタイルや多忙な勤務スケジュールにより、フラットブレッドのようなRTE(Ready-To-Eat)アイテムの消費が増加していることも成長を促す要因となっています。
主要市場動向:イースト菌、水分活性、湿気を抑制してフラットブレッドの賞味期限を延ばすために、メーカーが効果的な包装や標準的な保存料としてソルビン酸塩や安息香酸塩を広く使用していることが、市場の成長を支えています。さらに、新しい冷蔵ソリューションの採用や近代的なパン作りのコンセプトなど、大幅な技術進歩が市場成長を後押ししています。
競合情勢:著名なフラットブレッド市場企業には、Atoria's Family Bakery、Evron Foods Ltd.、Gruma S.A.B. de C.V.、Klosterman Baking Company、Kontos Foods Inc.、La Brea Bakery(Aryzta AG)、Ole Mexican Foods Inc.、Signature Flatbreads Ltd.、Tyson Foods Inc.などがあります。
地理的動向:フラットブレッド市場動態によると、フラットブレッドは北米で人気があるが、これは多文化人口と地中海料理、中東料理、インド料理など多様な料理への関心の高まりによるものです。さらに、ピタ、フォカッチャ、ラバシュのようなフラットブレッドは、欧州の様々な料理で伝統的に食べられています。地元や地域の食生活におけるこれらの人気は、需要の原動力となっています。
課題と機会:主要参入企業間の高い競合と原材料価格の変動が市場の成長を妨げています。しかし、新しいフレーバー、材料、エスニック品種を導入することで、消費者の関心を引き、混雑した市場で製品を差別化することができます。
健康食品に対する需要の高まり
消費者は便利な食事の選択肢をますます求めるようになっています。例えばIMARCによると、世界のコンビニエンス・フード市場規模は2023年に4,846億米ドルに達しました。今後、IMARC Groupは、2032年までに同市場が7,827億米ドルに達し、2024~2032年の成長率(CAGR)は5.47%になると予測しています。フラットブレッドは一般的に脂肪分が少なく、原材料リストがシンプルなため、従来のパンに代わる健康的な食品として認識されることが多いです。これらの要因は、今後数年間、フラットブレッド市場を推進すると予想されます。
植物性原料の人気の高まり
菜食主義者や植物ベースの食生活を採用する消費者が増えるにつれ、動物性食品を使用しないフラットブレッドへの需要が高まっています。例えば、楽天洞察が2024年2月に実施した世論調査によると、インドの回答者の48%以上が、食品生産における動物愛護への懸念から植物性食品を消費したことがあると回答しています。さらに、約46%がベジタリアンまたはビーガンの食生活を選択しています。このため、メーカー各社は植物性原料を使用したフラットブレッドを開発し、この成長層にアピールしています。これらの要因はフラットブレッド市場予測にさらにプラスの影響を与えます。
製品イノベーション
全粒粉や高繊維質のフラットブレッドに対する需要が高まっているのは、その健康上の利点が認識されているためです。様々なメーカーが低カロリーや高繊維質のフラットブレッドを発売しています。例えば、2023年1月、Flagship Food GroupはLa Tortilla FactoryとTortilla KingのラベルでCarb Cuttingトルティーヤを発売しました。この新しいトルティーヤは、炭水化物ゼロのトルティーヤ、炭水化物正味量4グラムの小麦粉トルティーヤ、炭水化物正味量4グラムの全粒粉トルティーヤで構成されています。これらの製品は、従来のフラットブレッドに代わるより栄養価の高いものを求める健康志向の消費者にアピールし、フラットブレッド市場の収益を押し上げます。
The global flatbread market size reached US$ 45.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 72.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.14% during 2024-2032. The rising health consciousness, emerging popularity of ethnic foods, growing product innovations, and the increasing awareness of global cuisines are primarily driving the market's growth.
Major Market Drivers: The shifting inclination toward a healthy diet, owing to the increasing health consciousness amongst consumers and the growing awareness regarding the high nutritional value of flatbread, is majorly driving the market growth. Additionally, the rising consumption of ready-to-eat (RTE) items, such as flatbread, due to hectic lifestyles and busy working schedules, is acting as another growth-inducing factor.
Key Market Trends: The extensive usage of effective packaging and sorbates and benzoates as standard preservatives by manufacturers to inhibit yeast, water activity, and moisture for extending the shelf life of flatbread is supporting the market growth. Moreover, significant technological advancements, such as the employment of new refrigeration solutions and modern bread-baking concepts, are propelling the market growth.
Competitive Landscape: Some of the prominent flatbread market companies include Atoria's Family Bakery, Evron Foods Ltd., Gruma S.A.B. de C.V., Klosterman Baking Company, Kontos Foods Inc., La Brea Bakery (Aryzta AG), Ole Mexican Foods Inc., Signature Flatbreads Ltd, and Tyson Foods Inc., among many others.
Geographical Trends: According to the flatbread market dynamics, flatbreads are popular in North America due to the multicultural population and increasing interest in diverse cuisines, including Mediterranean, Middle Eastern, and Indian. Moreover, flatbreads like pita, focaccia, and lavash are traditional in various European cuisines. Their popularity in local and regional diets drives demand.
Challenges and Opportunities: High competition among key players and fluctuating prices of raw materials are hampering the market's growth. However, introducing new flavors, ingredients, and ethnic varieties can capture consumer interest and differentiate products in a crowded market.
Rising Demand for Healthy Foods
Consumers are increasingly looking for convenient meal options. For instance, according to IMARC, the global convenience food market size reached US$ 484.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 782.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.47% during 2024-2032. Flatbreads are often perceived as healthier alternatives to traditional bread due to their typically lower fat content and simpler ingredient lists. These factors are expected to propel the flatbread market in the coming years.
Growing Popularity of Plant-Based Ingredients
As more consumers adopt vegan and plant-based diets, there is a rising demand for flatbreads made without animal products. For instance, according to a poll conducted by Rakuten Insight in February 2024, more than 48% of Indian respondents indicated they had consumed plant-based food products due to worries about animal welfare in food production. Furthermore, around 46% choose to pursue a vegetarian or vegan diet. This has led manufacturers to develop flatbreads that use plant-based ingredients, appealing to this growing demographic. These factors further positively influence the flatbread market forecast.
Product Innovations
There is a rising demand for whole grain and high-fiber flatbreads due to their perceived health benefits. Various manufacturers are launching low-calorie and high-fiber flatbreads. For instance, in January 2023, Flagship Food Group introduced Carb Cutting tortillas under the labels La Tortilla Factory and Tortilla King. The new tortilla range consists of a zero-carb tortilla, a 4-gram net-carb flour tortilla, and a 4-gram net-carb whole wheat tortilla. These products appeal to health-conscious consumers who are looking for more nutritious alternatives to traditional flatbreads, thereby boosting the flatbread market revenue.
IMARC Group provides an analysis of the key trends in each sub-segment of the global flatbread market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type and distribution channel.
Tortilla
Naan
Pita
Focaccia
Fry Bread
Others
The report has provided a detailed breakup and analysis of the flatbread market based on the product type. This includes tortilla, naan, pita, focaccia, fry bread, and others. According to the report.
According to the flatbread market outlook, tortillas are highly versatile and used in a variety of dishes, such as wraps, tacos, quesadillas, and burritos, making them a staple in many households and food service establishments. Moreover, as Indian cuisine gains popularity worldwide, naan, a traditional Indian flatbread, is increasingly being featured on menus in both ethnic and mainstream restaurants. Apart from this, pita bread is commonly used for sandwiches, wraps, and as a base for various dips and spreads, such as hummus and tzatziki. Furthermore, focaccia's artisanal nature and its association with gourmet dining boost its demand, particularly in upscale restaurants and bakeries.
Business-to-Business
Business-to-Consumer
Hypermarkets and Supermarkets
Specialty and Convenience Stores
Bakeries
Online Stores
The report has provided a detailed breakup and analysis of the flatbread market based on the distribution channel. This includes business-to-business, and business-to-consumer (hypermarkets and supermarkets, specialty and convenience stores, bakeries, and online stores).
According to the flatbread market overview, various business-to-business distribution channels, including restaurants, cafes, and fast-casual dining establishments, often use flatbreads in a variety of dishes, such as wraps, pizzas, and sandwiches. They look for bulk suppliers who can provide consistent quality and reliable delivery. Moreover, consumers purchase flatbread from supermarkets and grocery stores. The variety available-ranging from traditional options like pita and naan to artisanal and health-oriented varieties-drives consumer interest, further propelling the demand from business to consumer establishments.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
According to the flatbread market statistics, there is significant demand for a variety of flatbreads including tortillas, pita, and naan in North America. Tortillas are particularly popular due to the prevalence of Mexican and Tex-Mex cuisines. Moreover, European countries have a strong tradition of consuming various types of flatbreads. In Mediterranean countries flatbreads, such as pita and focaccia, are staples. Central and Eastern Europe also have rich traditions of flatbread. Apart from this, flatbread is a dietary staple in many Middle East and African countries. Products like pita, lavash, and khubz are integral to daily meals. The region has a high consumption rate of these products.
Atoria's Family Bakery
Evron Foods Ltd.
Gruma S.A.B. de C.V.
Klosterman Baking Company
Kontos Foods Inc.
La Brea Bakery (Aryzta AG)
Ole Mexican Foods Inc.
Signature Flatbreads Ltd
Tyson Foods Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
May 2024: Baked Earth Bakery introduced its original garlic and coriander naan bites to supermarket giant Asda. They are suitable for vegans and cook in the oven for two to three minutes or under the grill for one to two minutes. They are also ideal for home freezing.
March 2024: King Arthur Baking Company unveiled its newest line of premium mixes, Savory Bread Mix Kits. These mix kits provide a unique baking experience for bakers of all skill levels, with flexible options including Crisp & Airy Focaccia, and Perfectly Tender Flatbread.
January 2024: Cracker manufacturer Partners, A Tasteful Choice Co. introduced a range of sourdough flatbread crackers. The crackers are available in three varieties: sea salt, rosemary, and garlic herb. They are produced from vegan, all-natural, non-GMO Project-verified ingredients.