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ヘアセラム市場レポート：由来、製品タイプ、流通チャネル、地域別、2024年～2032年

Hair Serum Market Report by Nature, Product Type, Distribution Channel, and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 147 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.90円
ヘアセラム市場レポート：由来、製品タイプ、流通チャネル、地域別、2024年～2032年
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ヘアセラムの世界市場規模は、2023年に12億3,220万米ドルに達しました。今後、IMARC Groupは、市場は2032年までに23億3,890万米ドルに達し、2024年から2032年の間に7.2%の成長率（CAGR）を示すと予測しています。

美容液は液状のヘアケア製品で、髪を保護し、質感、品質、輝きを向上させるために使用されます。濃厚なジェル状で、シリコン、セラミド、各種アミノ酸を使用して製造されます。シリコンは頭皮に浸透し、髪にさらなる輝きと滑らかさ、縮れ毛のない特性を与える輝き成分として働く。美容液は髪の根元から毛先まで塗布します。頭皮の腫れや乾燥を防ぐ低pHのオーガニックや合成のものが一般的です。美容液は、髪のまとまりと滑らかさを助け、縮れ毛やダメージを最小限に抑え、輝きを増し、環境汚染から髪を守ります。また、ヘアスタイリングや治療にも広く使われています。

ヘアセラム市場の動向：

世界のヘアセラム市場は、過度の抜け毛や抜け毛関連の問題に悩む消費者の増加が主な要因となっています。さらに、従来から使用されている化学ベースのヘアケア製品よりもヘアセラムの方が優れているという認識が大衆の間で高まっていることも、市場の成長を後押ししています。毛髪用美容液は、紫外線（UV）や汚れ、その他の汚染物質にさらされるのを防ぐ保護膜を毛髪に形成するため、頭皮を長期間清潔に保つことができます。さらに、天然由来のナッツオイルを配合したパラベン、サルフェート、人工着色料フリーの製品の発売など、さまざまな製品革新が成長を促す要因として作用しています。これに伴い、製品メーカーによるソーシャルメディア・プラットフォームでの有名人の推薦やオンライン小売チャネルを通じた便利な製品入手を通じた積極的なプロモーション活動も、市場成長を後押ししています。その他、消費者の支出能力の上昇や、男女ともに外見に対する意識が高まっていることなども、市場の成長を後押しすると予想されます。

本レポートで扱う主な質問

  • 世界のヘアセラム市場はこれまでどのように推移し、今後どのように推移するのか？
  • COVID-19は世界のヘアセラム市場にどのような影響を与えているか？
  • 主要地域市場とは？
  • 由来別市場内訳は？
  • 製品タイプ別の市場内訳は？
  • 流通チャネル別の市場内訳は？
  • 業界のバリューチェーンにおける様々な段階とは？
  • 業界の主要な促進要因と課題は何か？
  • 世界のヘアセラム市場の構造と主要プレーヤーは？
  • 業界の競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のヘアセラム市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：自然別

  • オーガニック
    • 市場動向
    • 市場予測
  • 従来型
    • 市場動向
    • 市場予測

第7章 市場内訳：製品タイプ別

  • ヘアトリートメントセラム
    • 市場動向
    • 市場予測
  • ヘアスタイリングセラム
    • 市場動向
    • 市場予測

第8章 市場内訳：流通チャネル別

  • スーパーマーケットとハイパーマーケット
    • 市場動向
    • 市場予測
  • 専門店
    • 市場動向
    • 市場予測
  • 薬局・ドラッグストア
    • 市場動向
    • 市場予測
  • オンラインストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Amka Products（Pty）Ltd.
    • Avon Products Inc.
    • Giovanni Cosmetics Inc.
    • Henkel AG & Co. KGaA
    • HerStyler
    • John Paul Mitchell Systems
    • Kao Corporation
    • L'Oreal S.A.
    • Mirta de Perales
    • The Procter & Gamble Company
    • Unilever plc
図表

List of Figures

  • Figure 1: Global: Hair Serum Market: Major Drivers and Challenges
  • Figure 2: Global: Hair Serum Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: Hair Serum Market: Breakup by Nature (in %), 2023
  • Figure 5: Global: Hair Serum Market: Breakup by Product Type (in %), 2023
  • Figure 6: Global: Hair Serum Market: Breakup by Distribution Channel (in %), 2023
  • Figure 7: Global: Hair Serum Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Hair Serum (Organic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Hair Serum (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Hair Serum (Conventional) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Hair Serum (Conventional) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Hair Serum (Hair Treatment Serum) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Hair Serum (Hair Treatment Serum) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Hair Serum (Hair Styling Serum) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Hair Serum (Hair Styling Serum) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Hair Serum (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Hair Serum (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Hair Serum (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Hair Serum (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Hair Serum (Pharmacy and Drug Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Hair Serum (Pharmacy and Drug Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Hair Serum (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Hair Serum (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Hair Serum (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Hair Serum (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: North America: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: North America: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: United States: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: United States: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Canada: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Canada: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Asia-Pacific: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Asia-Pacific: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: China: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: China: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Japan: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Japan: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: India: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: India: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: South Korea: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: South Korea: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Australia: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Australia: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Indonesia: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Indonesia: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Others: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Europe: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Europe: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Germany: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Germany: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: France: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: France: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: United Kingdom: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: United Kingdom: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Italy: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Italy: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Spain: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Spain: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Russia: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Russia: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Others: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Latin America: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Latin America: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Brazil: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Brazil: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Mexico: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Mexico: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Others: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Others: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Middle East and Africa: Hair Serum Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Middle East and Africa: Hair Serum Market: Breakup by Country (in %), 2023
  • Figure 74: Middle East and Africa: Hair Serum Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Global: Hair Serum Industry: SWOT Analysis
  • Figure 76: Global: Hair Serum Industry: Value Chain Analysis
  • Figure 77: Global: Hair Serum Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Hair Serum Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Hair Serum Market Forecast: Breakup by Nature (in Million US$), 2024-2032
  • Table 3: Global: Hair Serum Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 4: Global: Hair Serum Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 5: Global: Hair Serum Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Hair Serum Market: Competitive Structure
  • Table 7: Global: Hair Serum Market: Key Players
目次
Product Code: SR112024A4285

The global hair serum market size reached US$ 1,232.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,338.9 Million by 2032, exhibiting a growth rate (CAGR) of 7.2% during 2024-2032.

Hair serums are liquid-based hair care products used for protecting and improving the texture, quality and shine of the hair. They have thick gel-like consistency and are manufactured using silicon, ceramides and various amino acids. The silicon acts as a sparkling ingredient that penetrates the scalp and provides additional shine, smoothness and frizz-free properties to the hair. The serum is applied to the hair from the roots to the tips. It is commonly available in organic and synthetic variants with low pH levels that prevent swelling and dryness in the scalp. Serums aid in detangling and smoothening of hair, minimizing frizz and damage, increasing shine and protecting the hair from environmental pollution. They are also widely used for hair styling and treatment applications.

Hair Serum Market Trends:

The global hair serum market is primarily driven by the increasing number of consumers suffering from excessive hair loss and hair fall-related problems. Moreover, rising awareness among the masses regarding the benefits of hair serums over traditionally used chemical-based hair care products is providing a thrust to the market growth. Hair serums add a protective layer on the hair that prevents exposure to ultraviolet (UV) rays, dirt and other pollutants, thereby maintaining a clean scalp for longer durations. Additionally, various product innovations, such as the launch of paraben-, sulfate- and artificial colorant-free variants infused with naturally sourced nut oils, are acting as other growth-inducing factors. In line with this, aggressive promotional activities by product manufacturers through celebrity endorsements on social media platforms and convenient product availability through online retail channels, are also favoring the market growth. Other factors, including rising expenditure capacities of the consumers, along with the increasing consciousness among both males and females regarding their physical appearance, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global hair serum market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on nature, product type and distribution channel.

Breakup by Nature:

Organic

Conventional

Breakup by Product Type:

Hair Treatment Serum

Hair Styling Serum

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Specialty Stores

Pharmacy and Drug Stores

Online Stores

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amka Products (Pty) Ltd., Avon Products Inc., Giovanni Cosmetics Inc., Henkel AG & Co. KGaA, HerStyler, John Paul Mitchell Systems, Kao Corporation, L'Oreal S.A., Mirta de Perales, The Procter & Gamble Company and Unilever plc.

Key Questions Answered in This Report:

  • How has the global hair serum market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global hair serum market?
  • What are the key regional markets?
  • What is the breakup of the market based on the nature?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global hair serum market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Hair Serum Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Nature

  • 6.1 Organic
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Conventional
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Product Type

  • 7.1 Hair Treatment Serum
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Hair Styling Serum
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Specialty Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Pharmacy and Drug Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Amka Products (Pty) Ltd.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Avon Products Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Giovanni Cosmetics Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Henkel AG & Co. KGaA
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 HerStyler
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 John Paul Mitchell Systems
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Kao Corporation
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 L'Oreal S.A.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Mirta de Perales
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 The Procter & Gamble Company
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Unilever plc
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials