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市場調査レポート
商品コード
1800902
ウェブコンテンツ管理の市場レポート:コンポーネント別、展開タイプ別、組織規模別、業界別、地域別、2025~2033年Web Content Management Market Report by Component, Deployment Type, Organization Size, Vertical, and Region 2025-2033 |
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ウェブコンテンツ管理の市場レポート:コンポーネント別、展開タイプ別、組織規模別、業界別、地域別、2025~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2~3営業日
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世界のウェブコンテンツ管理の市場規模は2024年に94億米ドルに達しました。今後、IMARC Groupは、2033年には308億米ドルに達し、2025~2033年にかけて13.44%の成長率(CAGR)を示すと予測しています。検索エンジン最適化(SEO)とWCMソリューションの統合が進んでいること、複数のビジネスで自動化の需要が広がっていること、情報技術(IT)産業が台頭していることなどが、市場成長を促す主な要因となっています。
動画ベースのコンテンツへのシフトの高まり
ウェブコンテンツ管理市場を大きく牽引しているのが、動画ベースのコンテンツへのシフトの高まりです。動画コンテンツは、視聴者を惹きつけ、視覚的に説得力のある方法で情報を伝える効果があるため、ますます人気が高まっています。例えば、Social Shepherdが発表した記事によると、2022年には30億人のインターネットユーザーが動画コンテンツを利用したと推定されています。同様に、2024年1月にWeb FXが発表した別の記事によると、メール加入者の54%が動画コンテンツのあるメールを好むといいます。また、消費者の72%が、動画で商品やサービスについて知ることを好むということが明らかになりました。WCMプラットフォームは、ユーザーの嗜好を満たし、エンゲージメント指標を高めるために、動画を含む多様なコンテンツ形式に対応するよう適応しています。こうした要因が、ウェブコンテンツ管理市場の収益を押し上げています。
スマートフォンユーザーの増加
スマートフォンユーザーの増加は、ウェブコンテンツ管理市場の成長を促進する重要な要因の一つです。例えば、Statistaによると、2024~2029年の間に、世界のスマートフォンユーザー数は15億人(30.6%増)増加すると予想されました。スマートフォンユーザー数は2029年に64億人に達し、新たなピークを迎えると予想されています。スマートフォンユーザーは外出先からウェブサイトにアクセスし、コンテンツを消費するため、読み込みが速く、モバイルフレンドリーなコンテンツを提供するWCMソリューションへの需要が高まっています。さらに、モバイルフレンドリーなウェブサイトはモバイル検索結果で上位にランクされるため、企業はWCMプラットフォームを通じてコンテンツを最適化し、モバイルユーザーエクスペリエンスを向上させる必要に迫られています。こうした要因が、ウェブコンテンツ管理市場のシェアをさらに押し上げています。
技術の進歩
技術の進歩は、ウェブコンテンツ管理市場の成長を大きく後押ししています。AIツールは、データインサイトとユーザーインタラクションに基づいてテキスト、画像、動画を生成することでコンテンツ作成を支援し、コンテンツの関連性と生産効率を高めます。さらに、AIアルゴリズムはユーザーの行動や嗜好を分析し、パーソナライズされたコンテンツの推奨や体験を提供することで、ユーザーエンゲージメントやコンバージョン率を向上させます。例えば、2023年10月、マーケティングリソース管理とデジタルアセット管理のソリューション企業であるAprimoは、製品ラインのあらゆる側面に人工知能を組み込みました。この企業は、個人の嗜好や行動に合わせて高度にパーソナライズされたコンテンツを提案し、顧客エンゲージメントを強化する最先端の機能をいくつか発表しました。これらの要因は、ウェブコンテンツ管理市場予測にプラスの影響を与えています。
The global web content management market size reached USD 9.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 30.8 Billion by 2033, exhibiting a growth rate (CAGR) of 13.44% during 2025-2033. The growing integration of search engine optimization (SEO) with WCM solutions, the widespread demand for automation across multiple businesses, and the emerging information technology (IT) industry, represent some of the key factors driving the market growth.
Increasing Shift Towards Video-Based Content
The rising shift towards video-based content is significantly driving the web content management market. Video content has become increasingly popular due to its effectiveness in engaging audiences and conveying information in a visually compelling manner. For instance, according to an article published by Social Shepherd, in 2022, an estimated three billion internet users consumed video content. Similarly, according to another article published by Web FX, in January 2024, 54% of email subscribers prefer emails with video content. Also, 72% of consumers prefer to learn about products and services through video. WCM platforms are adapting to accommodate diverse content formats, including videos, to meet user preferences and enhance engagement metrics. These factors are bolstering the web content management market revenue.
Rising Number of Smartphone Users
The rising usage of smartphones is one of the significant factors driving the growth in the web content management market. For instance, according to Statista, between 2024 and 2029, the global number of smartphone users was expected to increase by 1.5 billion (+30.6%). The smartphone user base was expected to reach 6.4 billion, marking a new peak in 2029. Smartphone users access websites and consume content on the go, driving the demand for WCM solutions that deliver fast-loading, mobile-friendly content. Moreover, mobile-friendly websites rank higher in mobile search results, prompting organizations to optimize their content and enhance mobile user experience through WCM platforms. These factors are further contributing to the web content management market share.
Technological Advancements
Technological advancements are prominently driving the growth of the web content management market. AI tools assist in content creation by generating text, images, and videos based on data insights and user interactions, enhancing content relevance and production efficiency. Moreover, AI algorithms analyze user behavior and preferences to deliver personalized content recommendations and experiences, improving user engagement and conversion rates. For instance, in October 2023, Aprimo, a marketing resource management and digital asset management solutions company, incorporated artificial intelligence into every aspect of its product line. The business launched several cutting-edge features to enhance customer engagement through highly personalized content suggestions, tailored to individual preferences and behaviors. These factors are positively influencing the web content management market forecast.
Services represented the largest segment
According to the web content management market outlook, organizations seek expertise in assessing their content management needs, defining requirements, and formulating strategies for WCM implementations. WCM vendors offer consulting services to help organizations assess their needs, define requirements, and plan WCM implementations. For instance, in March 2023, Newgen Software, a low code-based digital transformation provider launched Newgen OmniDocs Contextual Content services Platform that integrates with Salesforce Sales Cloud, allowing user to manage, control, share, and utilize organizational unit.
Cloud-based accounted for the largest market share
According to the web content management market overview, cloud-based WCM platforms provide scalable resources that can easily accommodate fluctuating website traffic and content demands. Organizations can scale up or down resources based on their needs without the constraints of physical infrastructure. Moreover, they offer accessibility from anywhere with an internet connection, facilitating remote work and collaboration among dispersed teams.
Large enterprises represented the largest segment
Large enterprises often have extensive and diverse digital presence across multiple regions and languages, requiring robust WCM solutions to manage complex content and user interactions. Moreover, websites of large enterprises typically experience high traffic volumes, necessitating scalable WCM platforms capable of handling large amounts of concurrent users and content updates.
Media and entertainment hold the leading position in the market
Media and entertainment companies produce and distribute diverse multimedia content, including videos, images, articles, and interactive experiences. WCM systems tailored for media enable efficient management, storage, and delivery of such content across multiple channels. Moreover, WCM platforms in media prioritize delivering seamless and engaging user experiences across websites, mobile apps, and digital platforms. Personalization features help tailor content recommendations and interactions based on user preferences and behaviors. For instance, in April 2024, FilmLight, known for its grading system Baselight, launched Nara, a content management system that gives media professionals, including post-production facilities and VFX firms, instant access to material from anywhere in the world, easing workflows, collaboration, and review procedures. Similarly, in October 2023, CoreMedia, a web content management (WCM) business, launched a new solution specifically designed for the media and entertainment industries. The CoreMedia Solution, for media and entertainment purposes, is a comprehensive WCM solution that enables broadcasters, publishers, and media portal providers to design and provide highly optimized and contextual online experiences for their target consumers.
North America accounts for the largest market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for web content management.
According to the web content management market statistics, some of the factors driving the North America web content management market included the growing smartphone users, continual technological advancements, intensive business competition, etc. Many businesses across various industries in the region are undergoing digital transformation efforts. This includes upgrading their websites and digital platforms to enhance customer experience, improve operational efficiency, and stay competitive in the digital age. For instance, according to Statista, approximately 60% of small and medium-sized business owners in the United States intend to invest in a new website or update an existing one. Moreover, there is an increasing demand for personalized user experiences across digital channels. Web content management play a crucial role in enabling organizations to deliver targeted content and personalized recommendations based on user behavior and preferences.