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Webコンテンツ管理市場レポート：コンポーネント別、展開タイプ別、組織規模別、業界別、地域別、2024年～2032年

Web Content Management Market Report by Component, Deployment Type, Organization Size, Vertical, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 139 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.86円
Webコンテンツ管理市場レポート：コンポーネント別、展開タイプ別、組織規模別、業界別、地域別、2024年～2032年
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のWebコンテンツ管理市場規模は2023年に82億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて14.1%の成長率（CAGR）を示し、2032年までに279億米ドルに達すると予測しています。検索エンジン最適化（SEO）とWCMソリューションの統合の拡大、複数のビジネスにおける自動化の需要の広がり、情報技術（IT）産業の台頭などが、Webコンテンツ管理市場の成長を促進する主な要因となっています。

Webコンテンツ管理市場の分析：

主な市場促進要因：急速なデジタル化、スマートフォンの普及、高速インターネット接続の普及により、複数のビジネスで自動化の需要が広がっていることが、市場の成長を促進しています。さらに、組織で利用可能なデジタルチャネルの増加に伴い、複数のチャネルにまたがるコンテンツを管理するための一元化されたプラットフォームを提供するWCMソリューションの導入が大幅に増加しています。

主な市場動向：継続的な技術の進歩とモノのインターネット（IoT）、人工知能（AI）、クラウドコンピューティングの出現が、Webコンテンツ管理市場の需要を支えるものと予想されます。また、急速な都市化、激しいビジネス競争、情報技術（IT）産業の拡大、広範な研究開発（R&D）活動も市場に好影響を与えています。

競合情勢：市場の主要企業には、Acquia Inc.、Adobe Inc.、Contentful Inc.、Crownpeak Technology Inc.、Episerver Inc.、e-Spirit AG（Adesso AG）、International Business Machines Corporation、Microsoft Corporation、Oracle Corporation、SDL Plc、Sitecore Corporation A/Sなどがあります。

地理的動向：Webコンテンツ管理市場力学によると、北米は、継続的な技術の進歩、パーソナライズされた顧客体験に対する需要の高まり、多くの規制対応、クラウドベースのソリューションの採用拡大により、市場で明確な優位性を示しています。

課題と機会：ウェブコンテンツ管理システムを既存のインフラに統合することの複雑さと、セキュリティ上の懸念の高まりが、市場の成長を妨げています。しかし、パーソナライズされた適切なコンテンツ体験に対する需要の高まりが、ユーザーの行動や嗜好に基づいた動的なコンテンツ配信を可能にするWCMソリューションへの投資を後押ししています。

Webコンテンツ管理市場動向：

動画ベースのコンテンツへのシフトの高まり

動画ベースのコンテンツへのシフトの高まりが、Webコンテンツ管理市場を大きく牽引しています。動画コンテンツは、視聴者を惹きつけ、視覚的に説得力のある方法で情報を伝える効果があるため、ますます人気が高まっています。例えば、Social Shepherdが発表した記事によると、2022年には30億人のインターネットユーザーが動画コンテンツを消費すると推定されています。同様に、Web FXが発表した別の記事によると、2024年1月には、メール加入者の54％が動画コンテンツのあるメールを好みます。また、消費者の72％が、動画で商品やサービスについて知ることを好みます。WCMプラットフォームは、ユーザーの嗜好を満たし、エンゲージメント指標を高めるために、動画を含む多様なコンテンツ形式に対応できるよう適応しています。これらの要因が、Webコンテンツ管理市場の収益を強化しています。

スマートフォンユーザーの増加

スマートフォンの利用者数の増加は、Webコンテンツ管理市場の成長を促進する重要な要因の一つです。例えば、Statistaによると、2024年から2029年の間に、世界のスマートフォンユーザー数は15億人（+30.6%）増加すると予想されています。スマートフォンのユーザー数は64億人に達し、2029年に新たなピークを迎えると予想されています。スマートフォンユーザーは外出先からウェブサイトにアクセスし、コンテンツを消費するため、読み込みが速く、モバイルフレンドリーなコンテンツを提供するWCMソリューションへの需要が高まっています。さらに、モバイルフレンドリーなウェブサイトはモバイル検索結果で上位にランクされるため、企業はWCMプラットフォームを通じてコンテンツを最適化し、モバイルユーザーエクスペリエンスを向上させる必要に迫られています。こうした要因が、Webコンテンツ管理市場のシェアをさらに押し上げています。

技術の進歩

技術の進歩は、Webコンテンツ管理市場の成長を大きく後押ししています。AIツールは、データインサイトとユーザーインタラクションに基づいてテキスト、画像、動画を生成し、コンテンツの関連性と制作効率を高めることで、コンテンツ制作を支援します。さらに、AIアルゴリズムはユーザーの行動や嗜好を分析し、パーソナライズされたコンテンツの推奨や体験を提供することで、ユーザーのエンゲージメントやコンバージョン率を向上させる。例えば、2023年10月、マーケティングリソース管理とデジタルアセット管理のソリューション企業であるアプリモは、製品ラインのあらゆる側面に人工知能を組み込みました。この企業は、個人の嗜好や行動に合わせて高度にパーソナライズされたコンテンツを提案し、顧客エンゲージメントを強化する最先端の機能をいくつか発表しました。これらの要因は、Webコンテンツ管理市場予測にプラスの影響を与えています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のWebコンテンツ管理市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ソリューション
    • 市場動向
    • 市場予測
  • サービス
    • 市場動向
    • 市場予測

第7章 市場内訳：展開タイプ別

  • オンプレミス
    • 市場動向
    • 市場予測
  • クラウドベース
    • 市場動向
    • 市場予測

第8章 市場内訳：組織規模別

  • 大企業
    • 市場動向
    • 市場予測
  • 中小企業
    • 市場動向
    • 市場予測

第9章 市場内訳：業界別

  • BFSI
    • 市場動向
    • 市場予測
  • ITおよび通信
    • 市場動向
    • 市場予測
  • 小売り
    • 市場動向
    • 市場予測
  • 教育
    • 市場動向
    • 市場予測
  • 政府
    • 市場動向
    • 市場予測
  • ヘルスケア
    • 市場動向
    • 市場予測
  • メディアとエンターテイメント
    • 市場動向
    • 市場予測
  • 旅行とホスピタリティ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Acquia Inc.
    • Adobe Inc.
    • Contentful Inc.
    • Crownpeak Technology Inc.
    • Episerver Inc.
    • e-Spirit AG（Adesso AG）
    • International Business Machines Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • SDL Plc
    • Sitecore Corporation A/S
図表

List of Figures

  • Figure 1: Global: Web Content Management Market: Major Drivers and Challenges
  • Figure 2: Global: Web Content Management Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Web Content Management Market: Breakup by Component (in %), 2023
  • Figure 4: Global: Web Content Management Market: Breakup by Deployment Type (in %), 2023
  • Figure 5: Global: Web Content Management Market: Breakup by Organization Size (in %), 2023
  • Figure 6: Global: Web Content Management Market: Breakup by Vertical (in %), 2023
  • Figure 7: Global: Web Content Management Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Web Content Management Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Web Content Management (Solutions) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Web Content Management (Solutions) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Web Content Management (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Web Content Management (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Web Content Management (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Web Content Management (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Web Content Management (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Web Content Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Web Content Management (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Web Content Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Web Content Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Web Content Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Web Content Management (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Web Content Management (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Web Content Management (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Web Content Management (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Web Content Management (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Web Content Management (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Web Content Management (Education) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Web Content Management (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Web Content Management (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Web Content Management (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Web Content Management (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Web Content Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Web Content Management (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Web Content Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Web Content Management (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Web Content Management (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Web Content Management (Other Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Web Content Management (Other Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: North America: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: North America: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: United States: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: United States: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Canada: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Canada: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Asia Pacific: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Asia Pacific: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: China: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: China: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Japan: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Japan: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: India: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: India: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: South Korea: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: South Korea: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Australia: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Australia: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Indonesia: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Indonesia: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Others: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Others: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Europe: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Europe: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Germany: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Germany: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: France: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: France: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: United Kingdom: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: United Kingdom: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Italy: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Italy: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Spain: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Spain: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Russia: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Russia: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Others: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Others: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Latin America: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Latin America: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Brazil: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Brazil: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Mexico: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Mexico: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Others: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Others: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Middle East and Africa: Web Content Management Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Middle East and Africa: Web Content Management Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Global: Web Content Management Industry: SWOT Analysis
  • Figure 88: Global: Web Content Management Industry: Value Chain Analysis
  • Figure 89: Global: Web Content Management Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Web Content Management Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Web Content Management Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Web Content Management Market Forecast: Breakup by Deployment Type (in Million US$), 2024-2032
  • Table 4: Global: Web Content Management Market Forecast: Breakup by Organization Size (in Million US$), 2024-2032
  • Table 5: Global: Web Content Management Market Forecast: Breakup by Vertical (in Million US$), 2024-2032
  • Table 6: Global: Web Content Management Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Web Content Management Market Structure
  • Table 8: Global: Web Content Management Market: Key Players
目次
Product Code: SR112024A2690

The global web content management market size reached US$ 8.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 27.9 Billion by 2032, exhibiting a growth rate (CAGR) of 14.1% during 2024-2032. The growing integration of search engine optimization (SEO) with WCM solutions, the widespread demand for automation across multiple businesses, and the emerging information technology (IT) industry, represent some of the key factors driving the web content management market growth.

Web Content Management Market Analysis:

Major Market Drivers: The widespread demand for automation across multiple businesses, owing to rapid digitization, the growing popularity of smartphones, and the increasing penetration of high-speed internet connectivity, is driving the market growth. Moreover, with the rising number of digital channels available to organizations, there has been a considerable rise in the uptake of WCM solutions that provide a centralized platform for managing content across multiple channels.

Key Market Trends: Continual technological advancements and the emergence of the Internet of Things (IoT), artificial intelligence (AI) and cloud computing are anticipated to support the web content management market demand. In addition, rapid urbanization, intensive business competition, the expanding information technology (IT) industry, and extensive research and development (R&D) activities, are also impacting the market favorably.

Competitive Landscape: Some of the prominent companies in the market include Acquia Inc., Adobe Inc., Contentful Inc., Crownpeak Technology Inc., Episerver Inc., e-Spirit AG (Adesso AG), International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SDL Plc, and Sitecore Corporation A/S, among many others.

Geographical Trends: According to the web content management market dynamics, North America exhibits a clear dominance in the market owing to ongoing technological advancements, rising demand for personalized customer experiences, numerous regulatory compliances, and the growing adoption of cloud-based solutions.

Challenges and Opportunities: The complexity of integrating the web content management system with existing infrastructure and the rising security concerns are hampering the market growth. However, the growing demand for personalized, relevant content experiences drives investment in WCM solutions that enable dynamic content delivery based on user behavior and preferences.

Web Content Management Market Trends:

Increasing Shift Towards Video-Based Content

The rising shift towards video-based content is significantly driving the web content management market. Video content has become increasingly popular due to its effectiveness in engaging audiences and conveying information in a visually compelling manner. For instance, according to an article published by Social Shepherd, in 2022, an estimated three billion internet users consumed video content. Similarly, according to another article published by Web FX, in January 2024, 54% of email subscribers prefer emails with video content. Also, 72% of consumers prefer to learn about products and services through video. WCM platforms are adapting to accommodate diverse content formats, including videos, to meet user preferences and enhance engagement metrics. These factors are bolstering the web content management market revenue.

Rising Number of Smartphone Users

The rising usage of smartphones is one of the significant factors driving the growth in the web content management market. For instance, according to Statista, between 2024 and 2029, the global number of smartphone users was expected to increase by 1.5 billion (+30.6%). The smartphone user base was expected to reach 6.4 billion, marking a new peak in 2029. Smartphone users access websites and consume content on the go, driving the demand for WCM solutions that deliver fast-loading, mobile-friendly content. Moreover, mobile-friendly websites rank higher in mobile search results, prompting organizations to optimize their content and enhance mobile user experience through WCM platforms. These factors are further contributing to the web content management market share.

Technological Advancements

Technological advancements are prominently driving the growth of the web content management market. AI tools assist in content creation by generating text, images, and videos based on data insights and user interactions, enhancing content relevance and production efficiency. Moreover, AI algorithms analyze user behavior and preferences to deliver personalized content recommendations and experiences, improving user engagement and conversion rates. For instance, in October 2023, Aprimo, a marketing resource management and digital asset management solutions company, incorporated artificial intelligence into every aspect of its product line. The business launched several cutting-edge features to enhance customer engagement through highly personalized content suggestions, tailored to individual preferences and behaviors. These factors are positively influencing the web content management market forecast.

Global Web Content Management Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global web content management market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, deployment type, organization size and vertical.

Breakup by Component:

Solutions

Services

Services represented the largest segment

The report has provided a detailed breakup and analysis of the web content management market based on the component. This includes solutions and services. According to the report, services represented the largest segment.

According to the web content management market outlook, organizations seek expertise in assessing their content management needs, defining requirements, and formulating strategies for WCM implementations. WCM vendors offer consulting services to help organizations assess their needs, define requirements, and plan WCM implementations. For instance, in March 2023, Newgen Software, a low code-based digital transformation provider launched Newgen OmniDocs Contextual Content services Platform that integrates with Salesforce Sales Cloud, allowing user to manage, control, share, and utilize organizational unit.

Breakup by Deployment Type:

On-premises

Cloud-based

Cloud-based accounted for the largest market share

A detailed breakup and analysis of the web content management market based on the deployment type has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based type accounted for the largest market share.

According to the web content management market overview, cloud-based WCM platforms provide scalable resources that can easily accommodate fluctuating website traffic and content demands. Organizations can scale up or down resources based on their needs without the constraints of physical infrastructure. Moreover, they offer accessibility from anywhere with an internet connection, facilitating remote work and collaboration among dispersed teams.

Breakup by Organization Size:

Large Enterprises

Small and Medium Enterprises

Large enterprises represented the largest segment

The report has provided a detailed breakup and analysis of the web content management market based on the organization size. This includes large enterprises and small and medium enterprises. According to the web content management market report, large enterprises exhibit a clear dominance in the market.

Large enterprises often have extensive and diverse digital presence across multiple regions and languages, requiring robust WCM solutions to manage complex content and user interactions. Moreover, websites of large enterprises typically experience high traffic volumes, necessitating scalable WCM platforms capable of handling large amounts of concurrent users and content updates.

Breakup by Vertical:

BFSI

IT and Telecom

Retail

Education

Government

Healthcare

Media and Entertainment

Travel and Hospitality

Others

Media and entertainment hold the leading position in the market

A detailed breakup and analysis of the web content management market based on the vertical has also been provided in the report. This includes BFSI, IT and telecom, retail, education, government, healthcare, media and entertainment, travel and hospitality and others. According to the report, media and entertainment hold the leading position in the market.

Media and entertainment companies produce and distribute diverse multimedia content, including videos, images, articles, and interactive experiences. WCM systems tailored for media enable efficient management, storage, and delivery of such content across multiple channels. Moreover, WCM platforms in media prioritize delivering seamless and engaging user experiences across websites, mobile apps, and digital platforms. Personalization features help tailor content recommendations and interactions based on user preferences and behaviors. For instance, in April 2024, FilmLight, known for its grading system Baselight, launched Nara, a content management system that gives media professionals, including post-production facilities and VFX firms, instant access to material from anywhere in the world, easing workflows, collaboration, and review procedures. Similarly, in October 2023, CoreMedia, a web content management (WCM) business, launched a new solution specifically designed for the media and entertainment industries. The CoreMedia Solution, for media and entertainment purposes, is a comprehensive WCM solution that enables broadcasters, publishers, and media portal providers to design and provide highly optimized and contextual online experiences for their target consumers.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America accounts for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for web content management.

According to the web content management market statistics, some of the factors driving the North America web content management market included the growing smartphone users, continual technological advancements, intensive business competition, etc. Many businesses across various industries in the region are undergoing digital transformation efforts. This includes upgrading their websites and digital platforms to enhance customer experience, improve operational efficiency, and stay competitive in the digital age. For instance, according to Statista, approximately 60% of small and medium-sized business owners in the United States intend to invest in a new website or update an existing one. Moreover, there is an increasing demand for personalized user experiences across digital channels. Web content management play a crucial role in enabling organizations to deliver targeted content and personalized recommendations based on user behavior and preferences.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global web content management market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered in the market include:

Acquia Inc.

Adobe Inc.

Contentful Inc.

Crownpeak Technology Inc.

Episerver Inc.

e-Spirit AG (Adesso AG)

International Business Machines Corporation

Microsoft Corporation

Oracle Corporation

SDL Plc

Sitecore Corporation A/S

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Web Content Management Market Recent Developments:

June 2024: Adobe launched Adobe Content Hub, which is integrated with Adobe Experience Manager (AEM) Assets and improves digital asset management (DAM) capabilities.

July 2024: Minesoft launched a brand-new website, which was designed and constructed by The SEO Works' award-winning web team.

April 2024: FilmLight, known for its grading system Baselight, launched Nara, a content management system that gives media professionals, including post-production facilities and VFX firms, instant access to material from anywhere in the world, easing workflows, collaboration, and review procedures.

October 2023: CoreMedia, a web content management (WCM) business, launched a new solution specifically designed for the media and entertainment industries.

Key Questions Answered in This Report

  • 1. What was the size of the global web content management market in 2023?
  • 2. What is the expected growth rate of the global web content management market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global web content management market?
  • 4. What are the key factors driving the global web content management market?
  • 5. What is the breakup of the global web content management market based on the component?
  • 6. What is the breakup of the global web content management market based on the deployment type?
  • 7. What is the breakup of the global web content management market based on the organization size?
  • 8. What is the breakup of the global web content management market based on the vertical?
  • 9. What are the key regions in the global web content management market?
  • 10. Who are the key players/companies in the global web content management market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Web Content Management Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solutions
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Type

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organization Size

  • 8.1 Large Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Small and Medium Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 IT and Telecom
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Retail
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Education
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Government
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Healthcare
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Media and Entertainment
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Travel and Hospitality
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast
  • 9.9 Others
    • 9.9.1 Market Trends
    • 9.9.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Acquia Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Adobe Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Contentful Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Crownpeak Technology Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Episerver Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 e-Spirit AG (Adesso AG)
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 International Business Machines Corporation
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Microsoft Corporation
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Oracle Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 SDL Plc
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
    • 15.3.11 Sitecore Corporation A/S
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio