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市場調査レポート
商品コード
1603284

Webコンテンツ管理の市場規模、シェア、成長分析、製品タイプ別、展開モード別、アーキテクチャ別、エンドユーザー別、地域別 - 産業予測、2024年~2031年

Web Content Management Market Size, Share, Growth Analysis, By Product Type, By Deployment Mode, By Architecture, By End-User, By Region - Industry Forecast 2024-2031


出版日
発行
SkyQuest
ページ情報
英文 223 Pages
納期
3~5営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.96円
Webコンテンツ管理の市場規模、シェア、成長分析、製品タイプ別、展開モード別、アーキテクチャ別、エンドユーザー別、地域別 - 産業予測、2024年~2031年
出版日: 2024年11月26日
発行: SkyQuest
ページ情報: 英文 223 Pages
納期: 3~5営業日
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概要

Webコンテンツ管理の世界市場規模は、2022年に82億3,000万米ドルと評価され、2023年の90億5,000万米ドルから2031年には298億8,000万米ドルに成長し、予測期間(2024-2031年)のCAGRは15.4%で成長する見通しです。

企業が顧客体験の向上を優先し続ける中、オムニチャネルコミュニケーション戦略の採用は増加傾向にあり、高度なコンテンツ管理システムの需要を大きく促進しています。これらのシステム、特にWebコンテンツ管理ソリューションは、顧客を効果的に引き付け、惹きつけ、維持し、最終的にロイヤルティを育成しようとする組織にとって不可欠なものとなっています。さまざまなプラットフォーム間でのシームレスなインタラクションが重視されるようになっているため、既存のインフラとスムーズに統合できる堅牢なコンテンツ管理システムが必要とされています。さらに、人工知能や機械学習といった破壊的技術の導入により、これらのシステムの採用がさらに加速し、顧客体験をパーソナライズし、コンテンツ配信を最適化する革新的なツールが企業に提供されると予想されます。このシフトは、テクノロジーへの戦略的投資の重要性を浮き彫りにするだけでなく、企業がコミュニケーション・アプローチを進化させる必要性も強調しています。その結果、こうした進歩を活用する企業は、顧客満足度を高め、顧客維持率を向上させ、市場での競合優位性を獲得する態勢を整えています。オムニチャネル戦略と最先端テクノロジーの融合は、顧客エンゲージメントの変革期を意味し、今後数年間における永続的な関係構築とビジネス成果の向上につながります。

目次

イントロダクション

  • 調査の目的
  • 調査範囲
  • 定義

調査手法

  • 情報調達
  • 二次データと一次データの方法
  • 市場規模予測
  • 市場の前提条件と制限

エグゼクティブサマリー

  • 世界市場の見通し
  • 供給と需要の動向分析
  • セグメント別機会分析

市場力学と見通し

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因と機会
    • 抑制要因と課題
  • ポーター分析と影響
    • 競争企業間の敵対関係
    • 代替品の脅威
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 供給企業の交渉力

主な市場の考察

  • 重要成功要因
  • 競合の程度
  • 主な投資機会
  • 市場エコシステム
  • 技術の進歩
  • 規制情勢
  • ケーススタディ分析
  • 顧客と購買基準の分析
  • PESTEL分析
  • マクロ経済指標
  • 市場の魅力指数
  • サプライチェーン分析
  • 価格分析

Webコンテンツ管理の市場規模:製品タイプ別& CAGR(2024-2031)

  • コンテンツ管理
  • デジタル資産管理
  • パーソナライゼーションとターゲティング
  • ウェブサイトの開発と管理
  • ワークフロー管理
  • その他

Webコンテンツ管理の市場規模:展開モード別& CAGR(2024-2031)

  • クラウド
  • オンプレミス

Webコンテンツ管理の市場規模:アーキテクチャ別& CAGR(2024-2031)

  • 結合
  • 分離
  • ヘッドレス
  • ハイブリッド

Webコンテンツ管理の市場規模:エンドユーザー別& CAGR(2024-2031)

  • 企業
    • メディアとエンターテイメント
    • 小売業とeコマース
    • ソフトウェアとテクノロジー
    • ヘルスケアとライフサイエンス
    • BFSI
    • 旅行とホスピタリティ
    • 政府
    • 教育
    • その他の企業
  • 個人

Webコンテンツ管理の市場規模:地域別& CAGR(2024-2031)

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • スペイン
    • フランス
    • イタリア
    • その他欧州地域
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • ラテンアメリカ
    • ブラジル
    • その他ラテンアメリカ地域
  • 中東およびアフリカ
    • GCC諸国
    • 南アフリカ
    • その他中東・アフリカ

競合情報

  • 上位5社の比較
  • 主要企業の市場ポジショニング(2023年)
  • 主な市場企業が採用した戦略
  • 市場の最近の動向
  • 企業の市場シェア分析(2023年)
  • 主要企業の企業プロファイル
    • 会社概要
    • 製品ポートフォリオ分析
    • セグメント別シェア分析
    • 収益の前年比比較(2021-2023)

主要企業プロファイル

  • OpenAI
  • Microsoft Corporation
  • Adobe
  • IBM
  • Oracle
  • EPi Server AB
  • Vista Equity Partners
  • Site core A/S
  • Kentico Software s.r.o.
  • RWS
  • Upland software
  • Hubspot
  • HCL Technologies
  • Lumen Technologies
  • Automattic
  • Bloomreach
  • Crownpeak Technology Inc.
  • Progress Software Corporation

結論と推奨事項

目次
Product Code: SQMIG25E2109

Global Web Content Management Market size was valued at USD 8.23 billion in 2022 and is poised to grow from USD 9.05 billion in 2023 to USD 29.88 billion by 2031, growing at a CAGR of 15.4% in the forecast period (2024-2031).

As businesses continue to prioritize the enhancement of customer experiences, the adoption of omni-channel communication strategies is on the rise, significantly driving the demand for advanced content management systems. These systems, particularly web content management solutions, are becoming essential for organizations seeking to effectively engage, attract, and retain customers, ultimately fostering loyalty. The growing emphasis on seamless interaction across various platforms necessitates robust content management systems that can integrate smoothly with existing infrastructures. Moreover, the incorporation of disruptive technologies such as artificial intelligence and machine learning is expected to further accelerate the adoption of these systems, providing companies with innovative tools to personalize customer experiences and optimize content delivery. This shift not only highlights the importance of strategic investments in technology but also emphasizes the need for businesses to evolve their communication approaches. As a result, organizations that leverage these advancements are poised to enhance customer satisfaction, improve retention rates, and gain a competitive edge in the market. The convergence of omni-channel strategies with cutting-edge technologies signifies a transformative phase for customer engagement, setting the stage for lasting relationships and improved business outcomes in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Web Content Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Web Content Management Market Segmental Analysis

Global Web Content Management Market is segmented by Product Type, by Deployment Mode, by Architecture, by End User and by Region. Based on Product Type, the market is segmented into Content Management, Digital Asset Management, Personalization & Targeting, Website Development & Management, Workflow Management, Others.. Based on Deployment Mode, the market is segmented into Cloud, On-Premises. Based on Architecture, the market is segmented into Coupled, Decoupled, Headless, Hybrid. Based on End User, the market is segmented into Enterprises, Individual. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Web Content Management Market

The Global Web Content Management market is being significantly driven by a transformative shift towards video-based content consumption. With the widespread availability of devices that facilitate digital access and the rapid growth of high-speed internet, consumers now enjoy unparalleled flexibility in accessing diverse media content, including information, entertainment, and social interaction, anytime and anywhere. In the United States, there has been a notable increase in digital media consumption, indicating a clear move away from traditional media channels. The rise of digital media platforms like Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has disrupted the conventional television landscape, fundamentally altering how audiences engage with content and leading to a demand for on-demand, varied viewing options that reflect changing consumer tastes.

Restraints in the Global Web Content Management Market

The Global Web Content Management market faces significant restraints, particularly concerning interoperability issues stemming from data integration challenges. Interoperability refers to the ability of software systems to work compatibly with other platforms, enabling users to easily share functionalities and data. This capability is crucial for effective communication across various external systems by standardizing interactions and reducing compatibility problems. In the context of content management systems, interoperability is essential for sourcing data from diverse external origins and delivering content seamlessly across multiple frontend applications. Furthermore, the quality and organization of data are vital elements of interoperability, ensuring information is accessible, comprehensible, and usable across a range of systems and applications.

Market Trends of the Global Web Content Management Market

The Global Web Content Management (WCM) market is witnessing a notable shift as organizations increasingly abandon traditional on-premise systems in favor of cloud-based solutions. This trend is driven by the inherent inefficiencies and resource burdens associated with on-premise systems, which often hinder the productivity of IT teams, content creators, and marketing professionals. As businesses seek enhanced flexibility, scalability, and cost-effectiveness, the migration to cloud-based WCM platforms is expected to accelerate. The rising demand for seamless content management and collaboration tools, coupled with the need for real-time updates and analytics, positions cloud-based WCM as the preferred choice for future-ready enterprises.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Driver & Opportunities
    • Restraints & Challenges
  • Porters Analysis & Impact
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Technological Advancement
  • Regulatory Landscape
  • Case Study Analysis
  • Customer & Buying Criteria Analysis
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Market Attractiveness Index
  • Supply Chain Analysis
  • Pricing Analysis

Global Web Content Management Market Size by Product Type & CAGR (2024-2031)

  • Content Management
  • Digital Asset Management
  • Personalization & Targeting
  • Website Development & Management
  • Workflow Management
  • Others.

Global Web Content Management Market Size by Deployment Mode & CAGR (2024-2031)

  • Cloud
  • On-Premises

Global Web Content Management Market Size by Architecture & CAGR (2024-2031)

  • Coupled
  • Decoupled
  • Headless
  • Hybrid

Global Web Content Management Market Size by End User & CAGR (2024-2031)

  • Enterprises
    • Media & Entertainment
    • Retail and E-Commerce
    • Software and Technology
    • Healthcare and Life Science
    • BFSI
    • Travel and Hospitality
    • Government
    • Education
    • Other Enterprises
  • Individual

Global Web Content Management Market Size by Region & CAGR (2024-2031)

  • North America, (by Product Type, by Deployment Mode, by Architecture, by End User)
    • US
    • Canada
  • Europe, (by Product Type, by Deployment Mode, by Architecture, by End User)
    • UK
    • Germany
    • Spain
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific, (by Product Type, by Deployment Mode, by Architecture, by End User)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America, (by Product Type, by Deployment Mode, by Architecture, by End User)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa, (by Product Type, by Deployment Mode, by Architecture, by End User)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2023
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2023
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

  • OpenAI
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Microsoft Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Adobe
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • IBM
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Oracle
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • EPi Server AB
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Vista Equity Partners
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Site core A/S
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kentico Software s.r.o.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • RWS
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Upland software
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Hubspot
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • HCL Technologies
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Lumen Technologies
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Automattic
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bloomreach
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Crownpeak Technology Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Progress Software Corporation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendation