ウェブコンテンツ管理市場：展開モデル別、組織規模別、タイプ別、エンドユーザー産業別、2026～2032年

ウェブコンテンツ管理市場の評価-2026～2032年

ウェブコンテンツ管理市場が活況を呈しています。企業はますます強力なオンラインプレゼンスの開発に注力しており、大量のコンテンツを効率的に管理する必要があります。市場規模は2024年に109億8,000万米ドルを突破し、2032年には約325億5,000万米ドルに達する見込みです。

デジタルマーケティングとeコマースの成長には、複数のプラットフォーム向けにコンテンツを開発・更新する簡単なアプローチが必要です。そこでウェブコンテンツ管理システムが登場し、デジタルコンテンツを効率的に管理するための一元的なソリューションを企業に提供しています。費用対効果が高く効率的なウェブコンテンツ管理に対する需要の高まりにより、市場は2026～2032年にかけてCAGR 16.05%で成長しています。

ウェブコンテンツ管理市場定義/概要

ウェブコンテンツ管理（WCM）には、ウェブサイトの材料を開発、編集、保存、公開し、最終的に維持するプロセス全体が含まれます。これには、テキスト、写真、ビデオ、インタラクティブ機能など、さまざまな形式の材料が含まれます。ウェブコンテンツ管理システム（WCM）は、ウェブサイト上で発生するすべての出来事の中心的なハブであるとお考えください。

WCMの基盤として、ウェブコンテンツ管理システム（WCMS）がよく使われます。WCMSとは、ウェブサイトのコンテンツ管理を容易にするシンプルなソフトウェアアプリケーションのことです。ユーザーは、コーディングの知識がなくても、ワープロのようにウェブインターフェースを使用して資料を作成・編集することができます。WCMSはまた、異なるユーザーが同時にウェブサイト上で作業できるようにすることで、チームワークを促進します。

WCMの人気が高まっているのは、その使いやすさによるところが大きいです。企業は、プログラマーに変更を依頼することなく、ウェブサイトを常に新鮮で最新の状態に保つことができます。さらに、WCMSにはバージョン管理などの機能があり、必要に応じて常に以前のバージョンに復元することができます。WCMはまた、プロフェッショナルなオンラインプレゼンスを開発するために不可欠な、ウェブサイト全体の統一された外観と感触にも貢献します。

政府機関のウェブサイトにおけるサイバーセキュリティの高まりは、ウェブコンテンツ管理市場をどのように牽引しているのか？

政府系ウェブサイトのサイバーセキュリティ重視の高まりは、ウェブコンテンツ管理（WCM）市場の大幅な成長を促進すると予想されています。官公庁のウェブサイトでは機密情報が扱われるため、サイバーセキュリティの重要性が高まっています。米国政府説明責任局（GAO）は、サイバーセキュリティの欠陥を是正するため、連邦政府機関に4,000件を超える提案を提出しています。しかし、2022年12月までに、そのうちの880件以上がまだ完全に導入されていないです。私たちはそのうちの134件を優先提案とし、関連省庁の指導者が優先的に検討すべきであると考えていることを示しました。これらの欠陥が修正されるまで、連邦政府と重要インフラのITシステムは、サイバー攻撃に対してますます脆弱になると考えられます。

デジタルガバナンスの世界の高まり（EGDIは2018年の0.55から2022年には0.62へ）に後押しされ、政府機関はサービス提供と市民参加を改善するためにデジタルツールの採用を増やしています。このようなデジタル変革により、強力なウェブコンテンツ管理（WCM）システムの要件が高まっています。WCMシステムを導入することで、これらの機関は、より技術に精通した人々にオンライン資料をうまく管理・提供できるようになります。

高い導入コストとメンテナンスコストは、ウェブコンテンツ管理市場の成長にどう影響するか？

ウェブコンテンツ管理（WCM）市場では、高い導入・保守費用が市場成長に影響を与える可能性があります。安全で機能豊富なWCMシステムに対するニーズが高まる一方で、こうしたソリューションの導入や保守に伴うコストは、一部の組織、特に予算が限られている中小企業や政府機関にとっては法外なものとなる可能性があります。これらの費用は、初期セットアップ、変更、現行システムとの統合、継続的なメンテナンスとサポートをカバーします。

技術スキルの不足は、ウェブコンテンツ管理（WCM）市場の成長に影響を与える可能性があります。WCMシステムを導入し、効果的に利用するためには、こうした複雑なプラットフォームを構築、管理、最適化できる専門的な人材が必要となります。十分な技術力を持つ組織であっても、初期設定や既存システムとの統合、継続的なメンテナンスに苦慮し、WCMの機能を非効率的に利用することになりかねないです。このため、特に有能なIT人材へのアクセスが限られている産業や地域では、先進的なWCMシステムへの投資を見送る可能性があります。WCM市場の潜在的な成長力を最大限に引き出すには、研修や教育を通じて人材格差に対処することが不可欠です。

目次

第1章 世界のウェブコンテンツ管理市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のウェブコンテンツ管理市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 ウェブコンテンツ管理の世界市場：展開モデル別

• 概要
• オンプレミス
• クラウドベース

第6章 ウェブコンテンツ管理の世界市場：組織規模別

• 概要
• 小規模企業
• 中堅企業
• 大企業

第7章 世界のウェブコンテンツ管理市場：タイプ別

• 概要
• モバイルコンテンツ管理
• セキュリティと品質管理
• ウェブ体験管理

第8章 ウェブコンテンツ管理の世界市場：エンドユーザー産業別

• 概要
• 産業
• ヘルスケア
• 小売
• 銀行
• 金融サービス
• 保険
• 製造業
• メディア＆エンターテイメント
• IT・通信

第9章 ウェブコンテンツ管理の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第10章 世界のウェブコンテンツ管理市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第11章 企業プロファイル

• WordPress.com
• WPEngine
• SiteGround
• Bluehost
• DreamHost
• GoDaddy
• Kinsta
• Cloudways
• Pagely
• Flywheel

第12章 主要開発

• 製品の上市/開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第13章 付録

• 関連調査

Web Content Management Market Valuation - 2026-2032

The Web Content Management Market is booming, Companies are increasingly focusing on developing a strong online presence, which requires the efficient management of large amounts of content. The market size surpass USD 10.98 Billion valued in 2024 to reach a valuation of around USD 32.55 Billion by 2032.

The growth of digital marketing and e-commerce needs an easy approach to developing and updating content for several platforms. This is where web content management systems come in, providing businesses with a centralized solution for efficiently managing their digital content. The rising demand for cost-effective and efficient web content management is enabling the market grow at a CAGR of 16.05% from 2026 to 2032.

Web Content Management Market: Definition/ Overview

Web content management (WCM) encompasses the entire process of developing, editing, storing, publishing, and, ultimately, sustaining material for your website. This includes a variety of material formats, such as text, photographs, videos, and interactive features. Consider it the central hub for everything that happens on your website.

A web content management system (WCMS) is frequently used as the foundation for WCM. Consider a WCMS to be a simple software application that makes it easier to manage your website's content. Users can produce and edit material using a web interface, just like a word processor, even if they don't know much about coding. WCMS also promotes teamwork by allowing different users to work on the website simultaneously.

WCM's growing popularity is largely due to its ease of usage. Businesses can keep their websites fresh and up to date without relying on programmers to make changes. Furthermore, WCMS has capabilities such as version control, which allows you to always restore to a previous version if necessary. WCM also contributes to a uniform appearance and feel across your website, which is essential for developing a professional online presence.

How Do Growing Cybersecurity in Government Websites Drive the Web Content Management Market?

The increase in emphasis on cybersecurity of government websites is expected to fuel significant growth in the web content management (WCM) market. With the sensitive information handled by government websites, cybersecurity has become increasingly important. The US Government Accountability Office (GAO) has submitted over 4,000 suggestions to federal agencies to remedy cybersecurity deficiencies. However, by December 2022, more than 880 of these were yet to be fully installed. We identified 134 of them as priority suggestions, indicating that we believe they should get priority consideration from leaders of relevant departments and agencies. Until these flaws are fixed, federal and critical infrastructure IT systems will become increasingly vulnerable to cyber-attacks.

Government agencies are increasingly adopting digital tools to improve service delivery and citizen participation, driven by a global increase in digital governance (EGDI from 0.55 in 2018 to 0.62 in 2022). This digital transformation increases the requirement for strong web content management (WCM) systems, which enable these agencies to successfully manage and deliver online material to a more technologically savvy population.

How will High Implementation and Maintenance Costs Impact the Growth of the Web Content Management Market?

In the web content management (WCM) market, high implementation and maintenance expenses can impact on market growth. While there is a rising need for secure and feature-rich WCM systems, the costs associated with deploying and maintaining these solutions can be prohibitive for some organizations, particularly smaller firms or government agencies with limited budgets. These fees cover initial setup, modification, integration with current systems, and ongoing maintenance and support.

A lack of technical skills could have an impact on the growth of the Web Content Management (WCM) market. WCM systems require a professional workforce capable of establishing, administering, and optimizing these complex platforms to be implemented and used effectively. Organizations having sufficient technical skills may struggle with initial setup, integration with existing systems, and continuous maintenance, resulting in inefficient use of WCM capabilities. This can put potential adopters off investing in advanced WCM systems, especially in industries or regions with limited access to qualified IT workers. Addressing the talent gap through training and education efforts is essential for realizing the WCM market's full growth potential.

Category-Wise Acumens

Will Holistic and Personalized Users Propel the Web Experience Management Segments in the Market?

Web Experience Management (WEM) is currently the most dominant segment in the web content management (WCM) market. Comprehensive and personalized user experiences are expected to fuel growth in the web experience management (WEM) segment of the web content management (WCM) market. Businesses are increasingly prioritizing customized digital experiences, making WEM systems with complete capabilities for content personalization, customer journey mapping, and omnichannel interaction important.

These technologies enable enterprises to provide consistent and engaging user experiences across several touchpoints, hence increasing customer satisfaction and loyalty. The demand for WEM solutions that incorporate data analytics, AI-driven insights, and seamless content delivery mechanisms is likely to fuel growth in this category as businesses attempt to satisfy the changing expectations of today's digital consumers.

In today's competitive online environment, businesses prioritize user engagement and conversion. WEM offers tools for A/B testing multiple website layouts, user-driven content customization, and real-time campaign performance measurement. This data-driven strategy enables firms to manage their online presence for maximum impact, making WEM an important investment for many.

How will Omnichannel Marketing Boom the Retail for the Web Content Management Market?

The retail is expected to lead the market over the forecast period. This is primarily caused by the ever-changing landscape of online shopping. Omnichannel marketing is expected to cause considerable growth in the retail area of the web content management (WCM) market. Retailers are rapidly embracing WCM systems that allow for seamless integration across numerous channels, including websites, mobile apps, social media platforms, and physical storefronts.

This method enables companies to provide consistent and individualized customer experiences throughout the whole purchasing process, from initial discovery to final purchase. Retailers may drive market growth in the retail sector by adopting WCM solutions that enable omnichannel marketing strategies, which improve customer interaction, maximize sales conversions, and build stronger brand loyalty.

Today's consumers want a personalized purchasing experience. WCM solutions that include targeted product recommendations and customer segmentation enable businesses to respond to individual interests, resulting in higher sales and customer satisfaction.

Omnichannel marketing modern retail tactics frequently use many channels, including websites, mobile apps, and social media. WCM solutions make it easier to create and maintain consistent content across several platforms, resulting in a more seamless brand experience for customers.

Country/Region-wise Acumens

How will the Web Content Management Market Fare in North America?

North America dominates the web content management (WCM) market; however, increased mobile penetration in the North American area is likely to boost market growth. As more people access content via mobile devices, businesses require WCM solutions that can seamlessly manage and distribute mobile-optimized content.

Mobile internet adoption continues to rise, with 57% of the world's population (4.6 billion people) currently accessing it - although the rate of expansion has halted in 2022. Only 200 million people used mobile internet in 2022, compared to 300 million in 2021 and 2020. Just over three-quarters of the increase in mobile internet adoption in 2022 came from low- and middle-income countries (LMICs), which account for 95% of the unconnected population. In 2022, about 30 million more people in the least developed countries (LDCs) began utilizing mobile internet, bringing the total to one in every four.

North America's stringent data privacy requirements are driving the use of compliant Web Content Management (WCM) systems. According to the United States Government Accountability Office (GAO), the Federal Trade Commission received approximately 2.8 million identity theft allegations from customers between 2017 and 2021, demonstrating the prevalence of data breaches. This has resulted in a greater emphasis on safe content management systems, significantly growing the WCM market in the region.

Will Government Initiatives in the Asian Pacific Region Favor the Web Content Management Market?

The Asia Pacific (APAC) region is projected to experience the fastest growth in the WCM market. Government initiatives in Asia Pacific are actively supporting digitalization, resulting in significant growth in the Web Content Management (WCM) market. The United Nations E-Government Survey 2022 focuses on the region's development in digital government implementation, with the E-Government Development Index (EGDI) average rising from 0.58 in 2020 to 0.63 in 2022. This trend is shown by Singapore's Smart Nation effort and India's Digital India program, which make significant expenditures in digital infrastructure and services

Emerging economies in Asia Pacific, particularly China and India, are experiencing traditional increases in internet usage and smartphone adoption, resulting in high demand for the Web Content Management (WCM) market. The China Internet Network Information Center (CNNIC) estimated 1.051 billion internet users in China by June 2022, with 99.6% accessing the internet through mobile devices, whereas India's Digital India initiative predicts 1 billion smartphone users by 2026.

This rapid digital expansion needs specialized, user-friendly WCM systems that can handle material in several languages for the region's expanding online consumer base. According to the International Telecommunication Union (ITU), internet penetration in Asia and the Pacific increased from 37.1% in 2015 to 64.1% in 2021, highlighting the region's digital revolution and the resulting growth in demand for sophisticated WCM.

Competitive Landscape

The Web Content Management Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the Web Content Management Market include:

• WordPress.com, WPEngine, SiteGround, Bluehost, DreamHost, GoDaddy, Kinsta, Cloudways, Pagely, Flywheel.

Latest Developments

• In March 2022, OpenText released cloud-based Next-Generation Enterprise Management. This solution helps the company achieve its purpose of fully capturing, governing, and exchanging information. It also provides its clients with all of the benefits of information.
• In January 2022, Spirit, a provider of digital experience platforms, and Curalate, a developer of social commerce platforms, announced their partnership. This relationship allows worldwide merchants to engage influencers and use the user-generated social content they create to boost sales.
• In April 2021, OpenText unveiled OpenText Core Content and OpenText Core Care Management, the company's new content services platform.

Web Content Management Market, By Category

• Deployment Model:
• On-Premises
• Cloud-Based
• Organization Size:
• Small Enterprises
• Medium-sized Enterprises
• Large Enterprises
• Type:
• Mobile Content Management
• Security & Quality Management
• Web Experience Management
• End-User Industry:
• Industrial
• Healthcare
• Retail
• Banking
• Financial Services
• Insurance
• Manufacturing
• Media & Entertainment
• IT & Telecom
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL WEB CONTENT MANAGEMENT MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL WEB CONTENT MANAGEMENT MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODEL

• 5.1 Overview
• 5.2 On-Premises
• 5.3 Cloud-Based

6 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE

• 6.1 Overview
• 6.2 Small Enterprises
• 6.3 Medium-sized Enterprises
• 6.4 Large Enterprises

7 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY TYPE

• 7.1 Overview
• 7.2 Mobile Content Management
• 7.3 Security & Quality Management
• 7.4 Web Experience Management

8 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY END-USER INDUSTRY

• 8.1 Overview
• 8.2 Industrial
• 8.3 Healthcare
• 8.4 Retail
• 8.5 Banking
• 8.6 Financial Services
• 8.7 Insurance
• 8.8 Manufacturing
• 8.9 Media & Entertainment
• 8.10 IT & Telecom

9 GLOBAL WEB CONTENT MANAGEMENT MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East and Africa

10 GLOBAL WEB CONTENT MANAGEMENT MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Ranking
• 10.3 Key Development Strategies

11 COMPANY PROFILES

• 11.1 WordPress.com
  • 11.1.1 Overview
  • 11.1.2 Financial Performance
  • 11.1.3 Product Outlook
  • 11.1.4 Key Developments
• 11.2 WPEngine
  • 11.2.1 Overview
  • 11.2.2 Financial Performance
  • 11.2.3 Product Outlook
  • 11.2.4 Key Developments
• 11.3 SiteGround
  • 11.3.1 Overview
  • 11.3.2 Financial Performance
  • 11.3.3 Product Outlook
  • 11.3.4 Key Developments
• 11.4 Bluehost
  • 11.4.1 Overview
  • 11.4.2 Financial Performance
  • 11.4.3 Product Outlook
  • 11.4.4 Key Developments
• 11.5 DreamHost
  • 11.5.1 Overview
  • 11.5.2 Financial Performance
  • 11.5.3 Product Outlook
  • 11.5.4 Key Developments
• 11.6 GoDaddy
  • 11.6.1 Overview
  • 11.6.2 Financial Performance
  • 11.6.3 Product Outlook
  • 11.6.4 Key Developments
• 11.7 Kinsta
  • 11.7.1 Overview
  • 11.7.2 Financial Performance
  • 11.7.3 Product Outlook
  • 11.7.4 Key Developments
• 11.8 Cloudways
  • 11.8.1 Overview
  • 11.8.2 Financial Performance
  • 11.8.3 Product Outlook
  • 11.8.4 Key Developments
• 11.9 Pagely
  • 11.9.1 Overview
  • 11.9.2 Financial Performance
  • 11.9.3 Product Outlook
  • 11.9.4 Key Developments
• 11.10 Flywheel
  • 11.10.1 Overview
  • 11.10.2 Financial Performance
  • 11.10.3 Product Outlook
  • 11.10.4 Key Developments

12 KEY DEVELOPMENTS

• 12.1 Product Launches/Developments
• 12.2 Mergers and Acquisitions
• 12.3 Business Expansions
• 12.4 Partnerships and Collaborations

13 Appendix

• 13.1 Related Research