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データ収益化市場レポート：方法、組織規模、最終用途、地域別、2024～2032年

Data Monetization Market Report by Method, Organization Size, End Use, and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 137 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
データ収益化市場レポート：方法、組織規模、最終用途、地域別、2024～2032年
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

世界のデータ収益化市場規模は2023年に35億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけての成長率（CAGR）は16.6％を示し、2032年には144億米ドルに達すると予測しています。同市場は、組織における相当量のデータ、消費者とのやり取り、デジタルタッチポイントの生成、データ主導の意思決定に対するニーズの高まり、データ処理、ストレージ、分析技術の急速な進歩などを背景に、着実な成長を遂げています。

データ収益化市場分析

市場の成長と規模：市場は、様々な業界におけるデータ主導の意思決定の重要性の高まりに牽引され、力強い成長を遂げています。生成されるデータ量の増加や、企業がデータ資産から価値を引き出す必要性も、市場の展望を良好なものにしています。

技術の進歩：人工知能（AI）や機械学習（ML）などの急速な技術革新は、より効率的なデータ収益化戦略の実現に極めて重要な役割を果たしています。これらの技術は、データから実用的な洞察を引き出し、その価値を高めるのに役立ちます。

産業への応用：データ収益化は、金融、医療、小売、通信など、さまざまな業界で応用されています。これにより、企業はデータのポテンシャルを引き出し、より良い意思決定と収益創出につなげることができます。

地域別動向：北米は高度な技術インフラを背景に市場をリードしています。しかし、アジア太平洋は、高度な分析の導入により、急成長市場として浮上しています。

競合情勢：市場の主要参入企業は、包括的なソリューションを提供し、競争情勢で優位に立つために技術革新を進めています。先進的な分析、AI、機械学習（ML）技術に投資し、データからのより強力な洞察を提供することで、企業がより適切な意思決定を行えるようにしています。

課題と機会：同市場は、データセキュリティの懸念、データ品質の問題、熟練したデータ専門家の必要性などの課題に直面する一方で、未開拓のデータソースの活用や新興市場への進出といった機会にも遭遇しています。

将来の展望：データ収益化市場の将来は有望です。医療、金融、小売など特定の業界向けにカスタマイズ型データ収益化ソリューションの需要が高まっています。このような特化型ソリューションは、業界特有の課題や機会に対処することになると考えられます。

データ収益化市場の動向

データ量の増大

組織は、業務、消費者とのやり取り、デジタルタッチポイントを通じて膨大な量のデータを生成しています。このデータには構造化情報と非構造化情報が含まれ、戦略的な意思決定や収益創出に活用できる貴重な洞察を提供しています。企業がより多くのデータを蓄積するにつれて、そこから価値を引き出す方法を見つける意欲が高まっています。データの収益化は、このデータを社内で活用するだけでなく、データを他の組織と共有したり販売したりすることで、さらなる収益源を生み出す手段を記載しています。モノのインターネット（IoT）デバイスの普及、ソーシャルメディアとのやりとり、eコマース取引、デジタルサービスは、データの爆発的増加に大きく寄与しています。技術がより日常生活に溶け込むようになるにつれて、この傾向はさらに続くと予想され、データ収益化ソリューションや戦略の需要がさらに高まっています。

データ主導の意思決定の必要性

データ主導の意思決定に対するニーズの高まりが、市場の成長を後押ししています。競合情勢において、企業はデータが戦略的な選択を導き、プロセスを最適化し、全体的なパフォーマンスを向上させる資産であることを認識しています。データ主導の意思決定により、企業は事実に基づいた洞察に基づいて戦略や行動をとることができるようになります。このアプローチは、意思決定プロセスの精度と有効性を高め、製品開拓、マーケティング・キャンペーン、資源配分などのセグメントでより良い結果をもたらします。企業が競合を獲得し、ペースの速い市場で機敏性を維持することを目指す中、データ主導の考察に対する需要は高まっています。データの収益化により、企業はデータ資産を活用して実用的な洞察力を獲得し、動向を特定し、情報に基づいた意思決定をリアルタイムで行うことができます。

技術の進歩

データ処理、ストレージ、分析技術の急速な進歩は、組織がデータ資産から価値を引き出す新たな可能性を開いています。人工知能（AI）と機械学習（ML）の登場は、データ分析に革命をもたらしています。これらの技術により、企業は隠れた洞察の発見、将来の動向予測、意思決定プロセスの自動化を実現し、データの収益化の可能性を高めています。ビッグデータプラットフォームとクラウドコンピューティングは、企業が膨大な量のデータをコスト効率よく保存・管理することをより現実的なものにしています。この拡大性により、企業はより大規模なデータの蓄積と活用が可能になり、データ収益化戦略の必要性が高まっています。

データ価値に対する意識の高まり

データの価値に対する人々の意識の高まりは、市場の展望を良好なものにしています。さまざまな業界の組織が、データは単なる業務の製品別ではなく、収益と洞察を生み出す可能性を秘めた資産であるとの認識を強めています。このような認識は、企業がデータを直接販売したり、製品やサービスの強化に活用したりして収益化している成功事例から生じています。さらに、データ収益化に焦点を当てた教育的取り組み、業界レポート、カンファレンスも、認知の拡大に貢献しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のデータ収益化市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：方法別

  • DaaS（Data-as-a-Service）
  • IaaS（Insight-as-a-Service）
  • 分析機能を備えたPaaS（Platform-as-a-Service）
  • 組み込み分析

第7章 市場内訳：組織規模別

  • 大企業
  • 中小企業

第8章 市場内訳：最終用途別

  • BFSI
  • eコマースと小売
  • ITと通信
  • 製造
  • 医療
  • エネルギーと公共事業
  • その他

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • 1010DATA（Advance Communication Corp.）
    • Accenture Plc
    • Adastra Corporation
    • Comviva（Tech Mahindra）
    • Infosys Limited
    • International Business Machines Corporation
    • Monetize Solutions Inc.
    • Optiva Inc.
    • Paxata Inc.（Datarobot Inc.）
    • Reltio
    • SAP SE
    • Thales Group
    • TIBCO Software Inc.
図表

List of Figures

  • Figure 1: Global: Data Monetization Market: Major Drivers and Challenges
  • Figure 2: Global: Data Monetization Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Data Monetization Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Data Monetization Market: Breakup by Method (in %), 2023
  • Figure 5: Global: Data Monetization Market: Breakup by Organization Size (in %), 2023
  • Figure 6: Global: Data Monetization Market: Breakup by End Use (in %), 2023
  • Figure 7: Global: Data Monetization Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Data Monetization (Data as a Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Data Monetization (Data as a Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Data Monetization (Insight as a Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Data Monetization (Insight as a Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Data Monetization (Analytics-enabled Platform as a Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Data Monetization (Analytics-enabled Platform as a Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Data Monetization (Embedded Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Data Monetization (Embedded Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Data Monetization (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Data Monetization (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Data Monetization (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Data Monetization (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Data Monetization (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Data Monetization (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Data Monetization (E-commerce and Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Data Monetization (E-commerce and Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Data Monetization (IT and Telecommunications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Data Monetization (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Data Monetization (Manufacturing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Data Monetization (Manufacturing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Data Monetization (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Data Monetization (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Data Monetization (Energy and Utilities) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Data Monetization (Energy and Utilities) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Data Monetization (Other End Uses) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Data Monetization (Other End Uses) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: North America: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: North America: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: United States: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: United States: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Canada: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Canada: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Asia-Pacific: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Asia-Pacific: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: China: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: China: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Japan: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Japan: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: India: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: India: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: South Korea: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: South Korea: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Australia: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Australia: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Indonesia: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Indonesia: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Others: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Europe: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Europe: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Germany: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Germany: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: France: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: France: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: United Kingdom: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: United Kingdom: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Italy: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Italy: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Spain: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Spain: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Russia: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Russia: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Others: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Latin America: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Latin America: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Brazil: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Brazil: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Mexico: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Mexico: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Others: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Middle East and Africa: Data Monetization Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Middle East and Africa: Data Monetization Market: Breakup by Country (in %), 2023
  • Figure 82: Middle East and Africa: Data Monetization Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Global: Data Monetization Industry: SWOT Analysis
  • Figure 84: Global: Data Monetization Industry: Value Chain Analysis
  • Figure 85: Global: Data Monetization Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Data Monetization Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Data Monetization Market Forecast: Breakup by Method (in Million US$), 2024-2032
  • Table 3: Global: Data Monetization Market Forecast: Breakup by Organization Size (in Million US$), 2024-2032
  • Table 4: Global: Data Monetization Market Forecast: Breakup by End Use (in Million US$), 2024-2032
  • Table 5: Global: Data Monetization Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Data Monetization Market: Competitive Structure
  • Table 7: Global: Data Monetization Market: Key Players
目次
Product Code: SR112024A3650

The global data monetization market size reached US$ 3.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 14.4 Billion by 2032, exhibiting a growth rate (CAGR) of 16.6% during 2024-2032. The market is experiencing steady growth driven by the generation of considerable amounts of data, consumer interactions, and digital touchpoints in organizations, increasing need for data-driven decision-making, and rapid progress in data processing, storage, and analytics technologies.

Data Monetization Market Analysis:

Market Growth and Size: The market is witnessing robust growth, driven by the increasing importance of data-driven decision-making across various industries. The growing volume of data generated and the need for businesses to derive value from their data assets are also offering a favorable market outlook.

Technological Advancements: Rapid technological innovations, such as artificial intelligence (AI) and machine learning (ML), are playing a pivotal role in enabling more efficient data monetization strategies. These technologies help in extracting actionable insights from data, enhancing its value.

Industry Applications: Data monetization finds applications across diverse industries, including finance, healthcare, retail, and telecommunications. It allows businesses to unlock the potential of their data for better decision-making and revenue generation.

Geographical Trends: North America leads the market, driven by its advanced technological infrastructure. However, Asia Pacific is emerging as a fast-growing market, driven by the adoption of advanced analytics.

Competitive Landscape: Key players in the market are innovating to offer comprehensive solutions and stay ahead in the competitive landscape. They are investing in advanced analytics, AI, and machine learning (ML) technologies to provide more powerful insights from data, enabling businesses to make better decisions.

Challenges and Opportunities: While the market faces challenges, such as data security concerns, data quality issues, and the need for skilled data professionals, it also encounters opportunities in leveraging untapped data sources and expanding into emerging markets.

Future Outlook: The future of the data monetization market looks promising, with the increasing demand for tailored data monetization solutions for specific industries, such as healthcare, finance, and retail. These specialized solutions will address industry-specific challenges and opportunities.

Data Monetization Market Trends:

Growing volume of data

Organizations are generating vast amounts of data through their operations, consumer interactions, and digital touchpoints. This data encompasses structured and unstructured information, offering valuable insights that can be harnessed for strategic decision-making and revenue generation. As businesses are accumulating more data, they are increasingly motivated to find ways to derive value from it. Data monetization provides a means to not only leverage this data for internal purposes but also to create additional revenue streams by sharing or selling data to other organizations. The proliferation of Internet of Things (IoT) devices, social media interactions, e-commerce transactions, and digital services is contributing significantly to the data explosion. This trend is expected to continue as technology becomes more integrated into daily life, further catalyzing the demand for data monetization solutions and strategies.

Need for data-driven decision-making

The increasing need for data-driven decision-making is bolstering the growth of the market. In the competitive business landscape, organizations recognize that data is an asset that can guide strategic choices, optimize processes, and improve overall performance. Data-driven decision-making empowers businesses to base their strategies and actions on factual insights. This approach enhances the accuracy and effectiveness of decision-making processes, leading to better outcomes in areas, such as product development, marketing campaigns, and resource allocation. As businesses are seeking to gain a competitive edge and remain agile in fast-paced markets, the demand for data-driven insights is growing. Data monetization enables organizations to leverage their data assets to gain actionable insights, identify trends, and make informed decisions in real-time.

Technological advancements

Rapid progress in data processing, storage, and analytics technologies is opening new possibilities for organizations to extract value from their data assets. The advent of artificial intelligence (AI) and machine learning (ML) is revolutionizing data analysis. These technologies enable businesses to uncover hidden insights, predict future trends, and automate decision-making processes, which enhance the monetization potential of data. Big data platforms and cloud computing are making it more feasible for organizations to store and manage vast amounts of data cost-effectively. This scalability allows businesses to accumulate and leverage data on a larger scale, driving the need for data monetization strategies.

Increasing awareness of data value

The growing awareness among the masses about the value of data is offering a favorable market outlook. Organizations across various industries are increasingly recognizing that data is not just a byproduct of their operations but an asset with the potential to generate revenue and insights. This awareness stems from success stories where companies are monetizing their data, either through direct sales or by using it to enhance their products and services. Additionally, educational efforts, industry reports, and conferences focused on data monetization are contributing to spreading awareness.

Data Monetization Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on method, organization size, and end use.

Breakup by Method:

Data as a Service

Insight as a Service

Analytics-enabled Platform as a Service

Embedded Analytics

Analytics-enabled platform as a service account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the method. This includes data as a service, insight as a service, analytics-enabled platform as a service, and embedded analytics. According to the report, analytics-enabled platform as a service represented the largest segment.

Analytics-enabled platform as a service encompasses cloud-based platforms that offer a comprehensive suite of analytics tools and services. These platforms enable organizations to perform advanced data analysis, create data models, and develop custom applications to address specific business needs. PaaS providers often support both data integration and visualization, allowing businesses to streamline their data processes and gain valuable insights. This segment is favored by enterprises seeking a versatile and scalable analytics solution.

Data as a service involves the provision of raw data to organizations for various purposes, such as analysis, research, or integration into their systems. This segment caters to businesses that require access to external data sources to enrich their internal datasets. DaaS providers offer a wide range of data types, including demographic, market, and industry-specific data, to assist organizations in making data-driven decisions and enhancing their operations.

Insight as a service focuses on delivering actionable insights derived from data to organizations. This segment goes beyond providing raw data and offers pre-packaged or customized insights, often in the form of reports or dashboards. IaaS providers use advanced analytics and algorithms to extract meaningful conclusions from data, helping businesses identify trends, opportunities, and potential challenges.

Embedded analytics involves integrating analytical capabilities directly into existing software applications or business processes. This segment caters to organizations that want to enhance their products or services with data-driven features. Embedded analytics allows users to interact with data and gain insights seamlessly within their familiar work environments.

Breakup by Organization Size:

Large Enterprises

Small and Medium Enterprises

Large enterprises hold the largest share in the industry

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes large enterprises and small and medium enterprises. According to the report, large enterprises accounted for the largest market share.

Large enterprises have extensive data resources, advanced infrastructure, and dedicated teams to manage and leverage their data assets effectively. They often invest heavily in data monetization strategies, as they have the financial resources and scalability to implement comprehensive data analytics solutions. They use data monetization to drive operational efficiency, gain competitive advantages, and explore new revenue streams. Additionally, compliance and data governance are critical concerns for large enterprises, making data monetization solutions that ensure data security and regulatory compliance highly valuable.

Small and medium enterprises represent another significant segment in the data monetization market. While SMEs may have limited data resources compared to their larger counterparts, they are increasingly recognizing the importance of data-driven decision-making and revenue generation. Many SMEs are adopting data monetization strategies to remain competitive in their respective industries.

Breakup by End Use:

BFSI

E-commerce and Retail

IT and Telecommunications

Manufacturing

Healthcare

Energy and Utilities

Others

BFSI represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the end use. This includes BFSI, e-commerce and retail, IT and telecommunications, manufacturing, healthcare, energy and utilities, and others. According to the report, BFSI represented the largest segment as financial institutions deal with vast volumes of sensitive data, making data monetization crucial for enhancing consumer experiences, managing risks, and optimizing operations. In BFSI, data monetization enables personalized financial services, fraud detection, credit risk assessment, and compliance with regulatory requirements. The substantial data assets and high demand for data analytics make it a prime candidate for data monetization solutions.

E-commerce and retail constitute another significant segment in the data monetization market. These industries rely heavily on consumer data to personalize marketing, improve product recommendations, and optimize supply chain and inventory management. Data monetization in this sector enables businesses to boost sales, enhance consumer loyalty, and refine their pricing and promotional strategies.

The IT and telecommunications sector is a key player in the data monetization market. It generates vast amounts of data through network operations, customer interactions, and IoT devices. Data monetization solutions in this segment assist in network optimization, predictive maintenance, and improving the quality of services.

Manufacturing is an emerging segment in the data monetization market. Manufacturers are increasingly adopting data-driven approaches to enhance production efficiency, monitor equipment health, and predict maintenance needs.

The healthcare industry is recognizing the potential of data monetization to transform patient care, drug development, and healthcare operations. Data monetization in healthcare includes personalized treatment plans, predictive analytics for disease management, and optimizing resource allocation in healthcare facilities.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest data monetization market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share due to its advanced technological infrastructure, robust data privacy regulations, and a high level of awareness regarding the value of data. Organizations in North America, particularly in the United States, leverage data monetization to gain competitive advantages, improve consumer experiences, and drive innovations. The presence of numerous tech giants and a thriving startup ecosystem is catalyzing the demand for data monetization solutions and services in this region.

The Asia Pacific region is witnessing rapid growth in the data monetization market. Increasing digitization, a burgeoning e-commerce sector, and the adoption of advanced analytics are driving data monetization initiatives across various industries. Countries like China and India are becoming significant players in the market due to their large populations and growing tech-savvy consumer bases.

Europe represents a substantial segment in the data monetization market, characterized by a strong focus on data protection and privacy regulations, such as GDPR. European businesses are adopting data monetization to comply with these regulations while unlocking the potential of their data.

Latin America is emerging as a notable segment in the data monetization market. The expanding digital economy and increasing internet penetration are driving the demand for data monetization solutions. Latin American businesses are leveraging data monetization to improve marketing strategies, consumer targeting, and operational efficiency.

The Middle East and Africa represent a growing segment in the data monetization market. While this region is relatively nascent in terms of data monetization adoption compared to others, it is witnessing increased interest and investment in data-driven initiatives.

Leading Key Players in the Data Monetization Industry:

Key players in the market are innovating to offer comprehensive solutions and stay ahead in the competitive landscape. They are investing in advanced analytics, AI, and machine learning (ML) technologies to provide more powerful insights from data, enabling businesses to make better decisions. These companies are expanding their data monetization platforms to accommodate diverse data sources, both structured and unstructured, and offer real-time analytics capabilities. Additionally, they focus on data security and compliance, developing robust data governance frameworks to address privacy concerns and regulatory requirements. Collaborations and partnerships with other technology providers and industry-specific players are also common strategies to enhance their offerings and expand their reach in various sectors, such as finance, healthcare, and retail.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

1010DATA (Advance Communication Corp.)

Accenture Plc

Adastra Corporation

Comviva (Tech Mahindra)

Infosys Limited

International Business Machines Corporation

Monetize Solutions Inc.

Optiva Inc.

Paxata Inc. (Datarobot Inc.)

Reltio

SAP SE

Thales Group

TIBCO Software Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

January 26, 2022: Optiva Inc., a leading provider of mission-critical, cloud-native monetization and revenue management software, announced a multi-year strategic partnership with Google Cloud to help telecom operators and service providers accelerate their digital transformations and journey to the cloud, private and public, and deployment on the edge. Through this collaboration with Google Cloud, Optiva customers can purchase its flagship products, Optiva BSS Platform and Optiva Charging Engine, via Google Cloud Marketplace as a SaaS solution.

August, 2021: Adastra, a leading Global Data and Analytics solutions provider, and PaymentComponents, a global leader in B2B payments and fintech solutions, entered into a strategic alliance to enable open banking and payments capabilities in Canada and the USA.

December 18, 2023: International Business Machines Corporation announced that it has entered into a definitive agreement with Software AG, a company majority owned by Silver Lake, to purchase StreamSets and webMethods, Software AG's Super integration platform-as-a-service (iPaaS) enterprise technology platforms. The acquisition of StreamSets and webMethods is further evidence of IBM's deep focus and investment in AI and hybrid cloud.

Key Questions Answered in This Report

  • 1. What was the size of the global data monetization market in 2023?
  • 2. What is the expected growth rate of the global data monetization market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global data monetization market?
  • 4. What are the key factors driving the global data monetization market?
  • 5. What is the breakup of the global data monetization market based on the method?
  • 6. What is the breakup of the global data monetization market based on the organization size?
  • 7. What is the breakup of the global data monetization market based on the end use?
  • 8. What are the key regions in the global data monetization market?
  • 9. Who are the key players/companies in the global data monetization market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Data Monetization Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Method

  • 6.1 Data as a Service
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Insight as a Service
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Analytics-enabled Platform as a Service
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Embedded Analytics
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Organization Size

  • 7.1 Large Enterprises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Small and Medium Enterprises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End Use

  • 8.1 BFSI
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 E-commerce and Retail
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 IT and Telecommunications
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Manufacturing
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Healthcare
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Energy and Utilities
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast
  • 8.7 Others
    • 8.7.1 Market Trends
    • 8.7.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 1010DATA (Advance Communication Corp.)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Accenture Plc
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Adastra Corporation
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Comviva (Tech Mahindra)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Infosys Limited
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 International Business Machines Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Monetize Solutions Inc.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Optiva Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Paxata Inc. (Datarobot Inc.)
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Reltio
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 SAP SE
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 Thales Group
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 TIBCO Software Inc.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 SWOT Analysis