データマネタイゼーションの市場規模、シェア、成長分析、コンポーネント別、データタイプ別、業務機能別、展開タイプ別、組織規模別、業界別、地域別 - 産業予測 2025～2032年

データマネタイゼーション市場規模は2023年に35億米ドルと評価され、2024年の41億8,000万米ドルから2032年には171億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは19.3％で成長する見通しです。

データマネタイゼーション市場は、産業規模でのデジタル技術の採用の増加、クラウドベースのデータマネタイゼーションソリューションの需要増加、サプライチェーンや顧客関係管理システムの強化などにより、大きな成長を遂げています。しかし、発展途上国における不十分なITインフラ、セキュリティやプライバシーに関する懸念の高まりといった課題が、成長の妨げとなっています。主な成長促進要因としては、企業データの急増、データマネタイゼーションに対する意識の高まり、外部データソースの統合などが挙げられます。さらに、データ処理、人工知能、データ主導の意思決定が受け入れられつつあることも、市場を促進すると予想されます。企業はデータマネタイゼーションを活用することで、データ利用の最適化、顧客ロイヤルティの向上、コスト削減、コンプライアンスの強化、全体的な顧客体験と満足度の向上を図る動きが加速しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 特許分析
• 技術分析
• ケーススタディ

データマネタイゼーション市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ツール
• サービス
  • サポートとメンテナンス
  • コンサルティング
  • 実装と統合

データマネタイゼーション市場規模：データタイプ別& CAGR（2025-2032）

• 市場概要
• 顧客データ
• 製品データ
• 財務データ
• サプライヤーデータ

データマネタイゼーション市場規模：業務機能別& CAGR（2025-2032）

• 市場概要
• セールスとマーケティング
• サプライチェーンマネジメント
• オペレーション
• ファイナンス
• その他

データマネタイゼーション市場規模：展開タイプ別& CAGR（2025-2032）

• 市場概要
• クラウド
• オンプレミス

データマネタイゼーション市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 大企業
• 中小企業

データマネタイゼーション市場規模：業界別& CAGR（2025-2032）

• 市場概要
• BFSI
• 通信
• 消費財・小売
• 情報技術
• ヘルスケア
• 製造業
• メディア・エンターテイメント
• 運輸・物流
• エネルギー・公益事業
• その他

データマネタイゼーション市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Microsoft（US）
• Oracle（US）
• Salesforce（US）
• SAS（US）
• TIBCO Software（US）
• IBM（US）
• SAP（Germany）
• ThoughtSpot（US）
• Sisense（US）
• Domo（US）
• Accenture（Ireland）
• Infosys（India）
• Reltio（US）
• DataRobot（US）
• NETSCOUT（US）
• Adastra（Canada）
• Optiva（Canada）
• Comviva（India）

結論と提言

Data Monetization Market size was valued at USD 3.5 billion in 2023 and is poised to grow from USD 4.18 billion in 2024 to USD 17.13 billion by 2032, growing at a CAGR of 19.3% during the forecast period (2025-2032).

The data monetization market is witnessing significant growth, driven by the rising adoption of digital technologies at an industrial scale, increasing demand for cloud-based data monetization solutions, and enhanced supply chain and customer relationship management systems. However, challenges such as inadequate IT infrastructure in developing nations and heightened security and privacy concerns hinder progress. Key growth drivers include the burgeoning volume of enterprise data, heightened awareness of data monetization, and the integration of external data sources. Moreover, the growing acceptance of data processing, artificial intelligence, and data-driven decision-making is expected to propel the market. Organizations are increasingly leveraging data monetization to optimize data usage, boost customer loyalty, reduce costs, enhance compliance, and improve overall customer experiences and satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Data Monetization market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Data Monetization Market Segments Analysis

Global Data Monetization Market is segmented by Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Tools and Services. Based on Data Type, the market is segmented into Customer Data, Product Data, Financial Data and Supplier Data. Based on Business Function, the market is segmented into Sales And Marketing,Supply Chain Management, Operations, Finance and Others. Based on Deployment Type, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into Large Enterprises and Small And Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into BFSI, Telecommunication, Consumer Goods And Retail, Information Technology, Healthcare, Manufacturing, Media And Entertainment, Transportation And Logistics, Energy And Utilities and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Data Monetization Market

The Data Monetization market is being fueled by organizations increasingly recognizing the importance of harnessing data to make informed decisions. Many businesses employing business intelligence software and tools have discovered that these innovations not only boost profitability but also provide a pathway to more effective strategic choices. The rising demand for actionable insights in response to business queries across various industries serves as a significant driver for advancements in analytics. By offering tools and techniques for data analysis and processing, data monetization enables organizations to transform raw data into valuable insights that facilitate intelligent decision-making and enhance overall performance.

Restraints in the Data Monetization Market

The data monetization market faces significant challenges that hinder its growth potential, primarily due to security risks and fraudulent activities associated with data platforms. The inherent nature and high costs of data assets expose them to various threats, including cyber-attacks, data leaks, fraud, and potential loss or exploitation. As a result, establishing strong data security measures and privacy protocols is crucial for the effective monetization of data. Without addressing these vulnerabilities, companies may struggle to capitalize on their data assets, limiting their market share and overall success within the rapidly evolving data monetization landscape.

Market Trends of the Data Monetization Market

The Data Monetization market is witnessing significant growth, fueled by the rapid adoption of AI, machine learning, and IoT technologies to process vast amounts of data in real-time. As organizations generate unprecedented quantities of data, the demand for Business Intelligence (BI) tools has surged, enabling effective collection and processing capabilities. This trend is driving companies to leverage data monetization solutions that efficiently manage these data influxes and extract actionable insights. As businesses increasingly recognize the value of their data, the integration of advanced analytics and BI tools is becoming crucial, positioning data monetization as a key strategic focus in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies

Global Data Monetization Market Size by Component & CAGR (2025-2032)

• Market Overview
• Tools
• Services
  • Support And Maintenance
  • Consulting
  • Implementation And Integration

Global Data Monetization Market Size by Data Type & CAGR (2025-2032)

• Market Overview
• Customer Data
• Product Data
• Financial Data
• Supplier Data

Global Data Monetization Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Sales And Marketing
• Supply Chain Management
• Operations
• Finance
• Others

Global Data Monetization Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Data Monetization Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Data Monetization Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Telecommunication
• Consumer Goods And Retail
• Information Technology
• Healthcare
• Manufacturing
• Media And Entertainment
• Transportation And Logistics
• Energy And Utilities
• Others

Global Data Monetization Market Size & CAGR (2025-2032)

• North America (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • US
  • Canada
• Europe (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reltio (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DataRobot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NETSCOUT (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adastra (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optiva (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comviva (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations