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Webアナリティクス市場レポート：オファリング、展開モード、用途、エンドユーザー、地域別、2024～2032年

Web Analytics Market Report by Offering, Deployment Mode, Application, End User, and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 146 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
Webアナリティクス市場レポート：オファリング、展開モード、用途、エンドユーザー、地域別、2024～2032年
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のWebアナリティクス市場規模は2023年に58億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに223億米ドルに達し、2024～2032年の間に15.7％の成長率（CAGR）を示すと予測しています。自動化された詳細なパフォーマンス追跡のための予測分析と検索エンジン最適化（SEO）ソリューションの市場開拓が、主に市場成長に寄与しています。

Webアナリティクス市場分析：

主要市場促進要因急速なデジタル化とマーケティング自動化の進展は、市場成長を促進する主要因です。また、オンライン小売やソーシャルメディアプラットフォームの普及が、市場の成長を後押ししています。

主要市場動向：自動化された詳細なパフォーマンス追跡のための予測分析と検索エンジン最適化（SEO）ソリューションの開発も、デジタルトラフィックの大幅な増加を引き起こしており、Webアナリティクス市場の需要に寄与しています。

競合情勢：市場における著名な企業には、Adobe Inc.、AT Internet、Google LLC（Alphabet Inc.）、International Business Machines Corporation、Microsoft Corporation、MicroStrategy Incorporated、SAS Institute Inc.、Splunk Inc.、Tableau Software LLC（Salesforce.com Inc.）、Teradata Corporation、Webtrends Inc.などがあります。

地理的動向：Webアナリティクス市場力学によると、北米が市場全体を支配しています。さまざまなセグメントの企業がデジタルトランスフォーメーションを進める中、顧客行動の理解、ユーザーエクスペリエンスの最適化、デジタルマーケティング戦略の強化が重視されています。

課題と機会：データプライバシーとコンプライアンス、統合の複雑さが市場成長の妨げとなっています。しかし、業界全体でデジタル変革が進行していることから、Web解析プロバイダーは、企業が顧客行動を理解し、デジタル体験を最適化し、成長を促進するためのソリューションを提供する機会が生まれています。

Webアナリティクス市場動向：

自動化技術の採用増加

自動化ツールは、機械学習やAIアルゴリズムなどの高度な分析技術をWebアナリティクスプラットフォームに統合します。これらの技術は、手作業では分析が困難な複雑なデータセットから、自動的にパターンを検出し、動向を予測し、実用的な洞察を明らかにすることができます。例えば、SAP SEは2024年3月、AI時代におけるより深い洞察、より速い成長、より大きな効率を生み出すために、顧客がデータの力をフルに活用できるよう支援する破壊的なデータブレイクスルーを発表しました。生成AIの新機能を含むSAP Datasphereの新機能は、データ情勢を簡素化し、データとの対話をより直感的にすることで、エンタープライズプランニングに変革をもたらします。これらの要因がWebアナリティクス市場の成長をさらに後押ししています。

オンラインショッピングの動向の高まり

オンラインショッピングの新たな動向は、Webアナリティクス市場の成長を大きく後押ししています。例えば、Optin Monsterが発表した記事によると、2022年、米国では約2億6,800万人のインターネットショッピング利用者がいました。この数字は、2025年までに約2億8,500万人のインターネット買い物客に増加すると予想されています。Webアナリティクスは、Webサイト訪問者に関する情報を収集、分析、解釈するプロセスです。これにより、企業はWebサイトのパフォーマンス、ユーザーエンゲージメント、コンバージョン率に関する洞察を得ることができます。これらの要因は、Web解析業界の予測にさらにプラスの影響を与えています。

eコマースプラットフォームの増加

従来のWeb解析は、過去のデータに関する洞察を提供していました。しかし、技術の進歩により、現在ではリアルタイムのデータ処理と分析が可能になりました。この機能により、企業はユーザーの行動を即座に監視して対応し、キャンペーンの最適化、問題の検出、ユーザー体験の改善をその場で行うことができます。例えば、2024年2月、CiscoはCisco Observability Platform上で、ビジネス・コンテキストによって強化された魅力的な新しいソリューションを数多く発表しました。アプリケーションは事実上すべての組織のフロントドアとして機能し、障害のないアプリケーションエクスペリエンスを提供することはITチームにとって大きな関心事であるため、最新のアップグレードは安全でパフォーマンスの高いユーザー・エクスペリエンスとアプリケーションエクスペリエンスを提供する上で企業を支援します。シスコの新しいDEMアプリケーションは、リアルユーザーモニタリング（RUM）とセッションリプレイモジュールを備え、ブラウザとモバイルアプリケーションのパフォーマンスを深く洞察し、セッションレベルの問題を効率的に修復します。このような要因が、Webアナリティクス市場のシェアにさらに貢献しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のWebアナリティクス市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：オファリング別

  • ソリューション
    • 市場動向
    • 主要セグメント
      • 検索エンジンの追跡とランキング
      • ヒートマップアナリティクス
      • マーケティングオートメーション
      • 行動ベースのターゲティング
      • その他
    • 市場予測
  • サービス
    • 市場動向
    • 主要セグメント
      • プロフェッショナルサービス
      • サポートとメンテナンス
    • 市場予測

第7章 市場内訳：展開モード別

  • オンプレミス
  • クラウドベース

第8章 市場内訳：用途別

  • ソーシャルメディア管理
  • ターゲティングと行動アナリティクス
  • ディスプレイ広告の最適化
  • マルチチャネルキャンペーンアナリティクス
  • オンラインマーケティング
  • その他

第9章 市場内訳：エンドユーザー別

  • BFSI
  • 小売
  • 医療
  • 政府
  • 旅行とホスピタリティ
  • ITと通信
  • メディアとエンターテイメント
  • その他

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adobe Inc.
    • AT Internet
    • Google LLC（Alphabet Inc.）
    • International Business Machines Corporation
    • Microsoft Corporation
    • MicroStrategy Incorporated
    • SAS Institute Inc.
    • Splunk Inc.
    • Tableau Software LLC（Salesforce.com Inc.）
    • Teradata Corporation
    • Webtrends Inc.
図表

List of Figures

  • Figure 1: Global: Web Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Web Analytics Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Web Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Web Analytics Market: Breakup by Offering (in %), 2023
  • Figure 5: Global: Web Analytics Market: Breakup by Deployment Mode (in %), 2023
  • Figure 6: Global: Web Analytics Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Web Analytics Market: Breakup by End User (in %), 2023
  • Figure 8: Global: Web Analytics Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Web Analytics (Solution) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Web Analytics (Solution) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Web Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Web Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Web Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Web Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Web Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Web Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Web Analytics (Social Media Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Web Analytics (Social Media Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Web Analytics (Targeting and Behavioral Analysis) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Web Analytics (Targeting and Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Web Analytics (Display Advertising Optimization) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Web Analytics (Display Advertising Optimization) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Web Analytics (Multichannel Campaign Analysis) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Web Analytics (Multichannel Campaign Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Web Analytics (Online Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Web Analytics (Online Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Web Analytics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Web Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Web Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Web Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Web Analytics (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Web Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Web Analytics (Healthcare ) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Web Analytics (Healthcare ) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Web Analytics (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Web Analytics (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Web Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Web Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Web Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Web Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Web Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Web Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Web Analytics (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Web Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: North America: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: North America: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: United States: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: United States: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Canada: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Canada: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Asia-Pacific: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Asia-Pacific: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: China: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: China: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Japan: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Japan: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: India: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: India: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: South Korea: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: South Korea: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Australia: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Australia: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Indonesia: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Indonesia: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Others: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Europe: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Europe: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Germany: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Germany: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: France: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: France: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: United Kingdom: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: United Kingdom: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Italy: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Italy: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Spain: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Spain: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Russia: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Russia: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Others: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Latin America: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Latin America: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Brazil: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Brazil: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Mexico: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Mexico: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Others: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Others: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Middle East and Africa: Web Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Middle East and Africa: Web Analytics Market: Breakup by Country (in %), 2023
  • Figure 93: Middle East and Africa: Web Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Global: Web Analytics Industry: SWOT Analysis
  • Figure 95: Global: Web Analytics Industry: Value Chain Analysis
  • Figure 96: Global: Web Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Web Analytics Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Web Analytics Market Forecast: Breakup by Offering (in Million US$), 2024-2032
  • Table 3: Global: Web Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
  • Table 4: Global: Web Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Web Analytics Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 6: Global: Web Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Web Analytics Market: Competitive Structure
  • Table 8: Global: Web Analytics Market: Key Players
目次
Product Code: SR112024A4365

The global web analytics market size reached US$ 5.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 22.3 Billion by 2032, exhibiting a growth rate (CAGR) of 15.7% during 2024-2032. The development of predictive analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking are primarily contributing to the market growth.

Web Analytics Market Analysis:

Major Market Drivers: Rapid digitization, along with increasing marketing automation, represents key factors driving the market growth. Moreover, the proliferation of online retail and social media platforms is providing a thrust to the growth of the market.

Key Market Trends: The development of predictive analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking is also causing a significant increase in the digital traffic, thereby contributing to the web analytics market demand.

Competitive Landscape: Some of the prominent companies in the market include Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation, and Webtrends Inc., among many others.

Geographical Trends: According to the web analytics market dynamics, North America is dominating the overall market. As businesses across various sectors undergo digital transformation, there is a heightened emphasis on understanding customer behavior, optimizing user experiences, and enhancing digital marketing strategies.

Challenges and Opportunities: Data privacy and compliances, and integration complexities are hampering the market growth. However, the ongoing digital transformation across industries creates opportunities for web analytics providers to offer solutions that help businesses understand customer behavior, optimize digital experiences, and drive growth.

Web Analytics Market Trends:

Rising Adoption of Automation Technologies

Automation tools integrate advanced analytics techniques, such as machine learning and AI algorithms, into web analytics platforms. These technologies can automatically detect patterns, predict trends, and uncover actionable insights from complex datasets that would be challenging to analyze manually. For instance, in March 2024, SAP SE launched disruptive data breakthroughs that assist clients in leveraging the full power of their data to create deeper insights, faster growth, and greater efficiency in the AI era. SAP Datasphere's new capabilities, including new generative AI features, are transforming enterprise planning by simplifying data landscapes and making data interaction more intuitive. These factors are further driving the web analytics market growth.

Growing Trend of Online Shopping

The emerging trend of online shopping is significantly driving the growth in the web analytics market. For instance, according to an article published by Optin Monster, in 2022, the United States had around 268 million internet shoppers. This figure is expected to rise to about 285 million internet shoppers by 2025. Web analytics is the process of collecting, analyzing, and interpreting information about website visitors. It enables organizations to acquire insight into website performance, user engagement, and conversion rates. These factors are further positively influencing the web analytics industry forecast.

Increasing E-Commerce Platforms

Traditional web analytics provided historical data insights. However, technological advancements now enable real-time data processing and analysis. This capability allows businesses to monitor and respond to user behavior instantly, optimizing campaigns, detecting issues, and improving user experience on-the-fly. For instance, in February 2024, Cisco launched a number of fascinating new solutions on the Cisco Observability Platform that are enhanced by business context. With applications serving as the front door to practically every organization and delivering a faultless application experience being a major concern for IT teams, the most recent upgrades will assist companies in delivering safe and performant user and application experiences. Cisco's new DEM application features Real User Monitoring (RUM) and Session Replay modules for deep insights into browser and mobile application performance and the efficient remediation of session-level issues. These factors are further contributing to the web analytics market share.

Global Web Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global web analytics market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on offering, deployment mode, application, and end user.

Breakup by Offering:

Solution

Search Engine Tracking and Ranking

Heat Map Analytics

Marketing Automation

Behavior Based Targeting

Others

Service

Professional Services

Support and Maintenance

Solution holds the largest market share

The report has provided a detailed breakup and analysis of the web analytics market based on the offering. This includes solution (search engine tracking and ranking, heat map analytics, marketing automation, behavior-based targeting, and others), and service (professional services, and support and maintenance). According to the report, solution holds the largest market share.

According to the web analytics market outlook, as businesses undergo digital transformation, there is an increasing reliance on web analytics solutions to understand and optimize digital interactions with customers. Companies are investing in analytics to track website traffic, user behavior, and engagement metrics to improve online experiences and drive conversions.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises currently exhibit a clear dominance in the market

A detailed breakup and analysis of the web analytics market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises currently exhibit a clear dominance in the market.

As per the web analytics market outlook, industries with stringent regulatory requirements or concerns about data privacy often prefer on-premises deployments. Keeping data within their own infrastructure gives organizations greater control over security measures, data access, and compliance with industry-specific regulations.

Breakup by Application:

Social Media Management

Targeting and Behavioral Analysis

Display Advertising Optimization

Multichannel Campaign Analysis

Online Marketing

Others

Targeting and behavioral analysis currently account for the majority of the global market share

The report has provided a detailed breakup and analysis of the web analytics market based on the application. This includes social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others. According to the report, targeting and behavioral analysis account for the majority of the global market share.

Targeting involves identifying and reaching specific audiences with tailored messages, content, or advertisements. Web analytics platforms use data such as demographics, interests, browsing history, and previous interactions to create detailed customer profiles. Behavioral analysis focuses on understanding how users interact with digital platforms, including websites, mobile apps, and online services. Web analytics tools track user behavior, including navigation paths, click patterns, session durations, and actions taken (e.g., purchases, form submissions).

Breakup by End User:

BFSI

Retail

Healthcare

Government

Travel and Hospitality

IT and Telecommunications

Media and Entertainment

Others

Currently, the retail sector holds the largest market share

The report has provided a detailed breakup and analysis of the web analytics market based on the end user. This includes BFSI, retail, healthcare, government, travel and hospitality, IT and telecommunications, media and entertainment, and others. According to the report, the retail sector holds the largest market share.

Retailers use web analytics to track and analyze the entire customer journey, from initial website visits to final purchases. Analytics tools provide insights into how customers discover products, navigate through the website, and interact with different content and features. Understanding the customer journey helps retailers identify friction points, optimize conversion funnels, and improve overall user experience.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America was the largest market for web analytics

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America currently dominates the global market.

According to the web analytics market statistics, the region's rapid adoption of digital technologies across industries, including retail, finance, healthcare, and media, fuels the demand for web analytics solutions. Businesses leverage analytics to understand customer behavior, optimize digital experiences, and drive revenue growth in an increasingly digital economy. For instance, in February 2024, EY Canada, a consulting and accounting firm, launched the EY Climate Stress Testing and Scenario Analysis solution, a Microsoft Azure-based service designed to help protect Canada's financial industry from the effects of climate change.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global web analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered are:

Adobe Inc.

AT Internet

Google LLC (Alphabet Inc.)

International Business Machines Corporation

Microsoft Corporation

MicroStrategy Incorporated

SAS Institute Inc.

Splunk Inc.

Tableau Software LLC (Salesforce.com Inc.)

Teradata Corporation

Webtrends Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Web Analytics Market Recent Developments:

April 2024: Salesforce launched the Zero Copy Partner Network, a group of technology companies dedicated to improving how businesses access and use consumer data.

April 2024: Visa collaborated with Allium Labs to launch an Online Analytics Dashboard for stablecoins to ease data access and interpretation. The dashboard focuses on four stablecoins across nine blockchains and filters out noise for reliable insights.

March 2024: Accenture launched its LearnVantage, a comprehensive technology learning and training service that will assist clients in reskilling and upskilling their employees in technology, data, and AI in order to reinvent their organizations and increase business value.

Key Questions Answered in This Report

  • 1. What was the size of the global web analytics market in 2023?
  • 2. What is the expected growth rate of the global web analytics market during 2024-2032?
  • 3. What are the key factors driving the global web analytics market?
  • 4. What has been the impact of COVID-19 on the global web analytics market?
  • 5. What is the breakup of the global web analytics market based on the offering?
  • 6. What is the breakup of the global web analytics market based on the deployment mode?
  • 7. What is the breakup of the global web analytics market based on the application?
  • 8. What is the breakup of the global web analytics market based on the end user?
  • 9. What are the key regions in the global web analytics market?
  • 10. Who are the key players/companies in the global web analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Web Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Offering

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 Search Engine Tracking and Ranking
      • 6.1.2.2 Heat Map Analytics
      • 6.1.2.3 Marketing Automation
      • 6.1.2.4 Behavior Based Targeting
      • 6.1.2.5 Others
    • 6.1.3 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Professional Services
      • 6.2.2.2 Support and Maintenance
    • 6.2.3 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Social Media Management
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Targeting and Behavioral Analysis
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Display Advertising Optimization
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Multichannel Campaign Analysis
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Online Marketing
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by End User

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Healthcare
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Government
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Travel and Hospitality
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 IT and Telecommunications
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Media and Entertainment
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 AT Internet
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Google LLC (Alphabet Inc.)
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 SWOT Analysis
    • 15.3.4 International Business Machines Corporation
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Microsoft Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 MicroStrategy Incorporated
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 SAS Institute Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 SWOT Analysis
    • 15.3.8 Splunk Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Tableau Software LLC (Salesforce.com Inc.)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Teradata Corporation
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Webtrends Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio