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市場調査レポート
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1521251

ウェルネスツーリズム市場レポート：旅行者タイプ、サービスタイプ、ロケーション、地域別、2024年～2032年

Wellness Tourism Market Report by Travelers Type (Primary, Secondary), Service Type (Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, and Others), Location (Domestic, International), and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 144 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
ウェルネスツーリズム市場レポート：旅行者タイプ、サービスタイプ、ロケーション、地域別、2024年～2032年
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

世界のウェルネスツーリズムの市場規模は2023年に9,485億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は5.9％を示し、2032年には1兆6,054億米ドルに達すると予測しています。人々の健康意識の高まり、ホテルやリゾートによるウェルネス・アメニティの統合の増加、急速な都市化が、市場を推進する主な要因の一部です。

ウェルネスツーリズムは、身体的、精神的、スピリチュアルな健康を促進する活動を通じて、総合的な幸福感を高めることを主な目的として、個人が旅行先を訪れるものです。この旅行形態には、スパ・リトリートやフィットネス・バケーションから、瞑想リトリートやエコツーリズム・アドベンチャーまで、さまざまな体験が含まれます。ウェルネスツーリズムの旅行者は、健康的な料理、フィットネス・アクティビティ、リラクゼーション・テクニック、自己成長の機会などを提供する支援的な環境に身を置きながら、若返り、リラックス、健康増進を目指します。ウェルネスツーリズム産業は、ホリスティックなウェルネス体験に対する需要の高まりに対応し、旅行者に日々のストレスから解放され、心と身体と魂を育むアクティビティに参加する機会を提供しています。

現代のライフスタイルにおけるホリスティックな幸福とセルフケアの重要性に対する意識の高まりから、若返りと健康維持の手段としてウェルネスに焦点を当てた旅行体験を求める個人の数が増加しており、予測期間中の市場成長を刺激すると思われます。さらに、ストレス関連疾患の有病率の高まりや、都市部のプレッシャーから逃れたいという願望が、リラクゼーション、マインドフルネス、若返りなどを提供する旅行先への需要を高めています。これとは別に、スパやヨガスタジオから健康的な食事オプションに至るまで、ホテルやリゾートによるウェルネス・アメニティの広範な統合が、製品の採用率を加速させています。さらに、旅行者がウェルネスに焦点を当てた旅行を発見し、予約することをより簡単にする数々の技術的進歩と情報への容易なアクセスが、市場成長の触媒となっています。これに加えて、パーソナライズされた体験を求める傾向の変化が、ウェルネスの嗜好や関心の違いに対応した多様なサービスの提供につながっており、市場成長を後押ししています。さらに、ウェルネスツーリズムがエコツーリズムや持続可能な慣行と連携することで、環境意識の高い旅行者の間で導入が加速し、市場成長に寄与しています。

ウェルネスツーリズム市場動向／促進要因

大衆の健康意識の高まり

幸福と質の高い生活との間の重要な関連性に対する意識の高まりは、ウェルネスツーリズム市場を推進する中心的な原動力です。ストレスや座りっぱなしの習慣が多い現代のライフスタイルでは、人々は心身の健康に取り組むための有意義な方法を模索しています。このような意識の高まりは、旅行の嗜好にも変化をもたらし、人々は総合的なウェルネスに貢献する旅行先や体験を積極的に求めるようになっています。治療効果の高いトリートメントを提供するスパ・リトリートから、フィットネス・プログラムやマインドフルネス・ワークショップを提供するウェルネス・リゾートまで、旅行者は今、休暇を自分の健康に投資する機会と考えるようになっています。この原動力は、ウェルネス旅行がバランスのとれた健康的なライフスタイルを維持するための積極的な戦略となり、長期的な利益を求める欲求に支えられています。

都市ストレスからの逃避の増加

現代の都市景観は、絶え間ない要求やプレッシャーに特徴付けられ、休息への欲求が高まっています。都会のストレスから逃れたいという欲求の高まりが、ウェルネスツーリズム市場の大きな原動力となっています。都市生活の喧騒から離れ、穏やかで活力を取り戻せる環境を提供する旅行先への憧れが高まっています。ウェルネスを重視した旅行では、デジタルノイズから切り離され、自然とのつながりを取り戻し、リラクゼーションやマインドフルネスを促進するアクティビティに参加することができます。その結果、平和な風景、ウェルネス・リトリート、ホリスティックな体験を提供する旅行先は、都市生活の要求から一時的に逃れようとする旅行者にとって魅力的になっています。

ウェルネス重視のホスピタリティに対する需要の高まり

ホスピタリティ・セクターにウェルネス・アメニティが多数統合され、ウェルネスツーリズム市場を形成する変革要因として浮上しています。ホテルやリゾートは、旅行者のウェルビーイングのニーズに応えることの価値を認識し、ウェルネスに特化したさまざまな機能を提供しています。専用のスパ施設やフィットネスセンターから、栄養価を重視したグルメ・ダイニング・オプションに至るまで、こうしたサービスはデスティネーションの魅力を高めています。ウェルネスとは特定のアクティビティに限定されるものではなく、旅行者の滞在のあらゆる側面に浸透するものであるという考え方が、この原動力となっています。その結果、ウェルネスに特化したホスピタリティは、旅行者が特定の宿泊施設を選ぶ説得力のある理由となり、全体的な体験を向上させ、ウェルネスツーリズム産業の成長に貢献します。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のウェルネスツーリズム市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：旅行者タイプ別

  • プライマリ
    • 市場動向
    • 市場予測
  • セカンダリ
    • 市場動向
    • 市場予測

第7章 市場内訳：サービスタイプ別

  • 輸送
    • 市場動向
    • 市場予測
  • 宿泊
    • 市場動向
    • 市場予測
  • 食品および飲料
    • 市場動向
    • 市場予測
  • 買い物
    • 市場動向
    • 市場予測
  • アクティビティと周遊
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：場所別

  • 国内
    • 市場動向
    • 市場予測
  • 国際
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Accor S.A.
    • Four Seasons Hotels Limited
    • Hilton Worldwide Holdings Inc.
    • Hyatt Hotels Corporation
    • InterContinental Hotels Group plc
    • Marriott International Inc.
    • Radisson Hospitality Inc.（Jin Jiang International Co. Ltd.）
    • Rancho La Puerta Inc.
    • Red Carnation Hotels（The Travel Corporation）
    • Rosewood Hotel Group（New World Development Company Limited）
    • Wyndham Hotels & Resorts Inc.
図表

List of Figures

  • Figure 1: Global: Wellness Tourism Market: Major Drivers and Challenges
  • Figure 2: Global: Wellness Tourism Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Wellness Tourism Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Wellness Tourism Market: Breakup by Travelers Type (in %), 2023
  • Figure 5: Global: Wellness Tourism Market: Breakup by Service Type (in %), 2023
  • Figure 6: Global: Wellness Tourism Market: Breakup by Location (in %), 2023
  • Figure 7: Global: Wellness Tourism Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Wellness Tourism (Primary) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Wellness Tourism (Primary) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Wellness Tourism (Secondary) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Wellness Tourism (Secondary) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Wellness Tourism (Transport) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Wellness Tourism (Transport) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Wellness Tourism (Lodging) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Wellness Tourism (Lodging) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Wellness Tourism (Food and Beverage) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Wellness Tourism (Food and Beverage) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Wellness Tourism (Shopping) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Wellness Tourism (Shopping) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Wellness Tourism (Activities and Excursion) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Wellness Tourism (Activities and Excursion) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Wellness Tourism (Other Service Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Wellness Tourism (Other Service Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Wellness Tourism (Domestic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Wellness Tourism (Domestic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Wellness Tourism (International) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Wellness Tourism (International) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: North America: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: North America: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: United States: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: United States: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Canada: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Canada: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Asia-Pacific: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Asia-Pacific: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: China: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: China: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Japan: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Japan: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: India: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: India: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: South Korea: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: South Korea: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Australia: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Australia: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Indonesia: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Indonesia: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Others: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Others: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Europe: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Europe: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Germany: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Germany: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: France: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: France: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: United Kingdom: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: United Kingdom: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Italy: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Italy: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Spain: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Spain: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Russia: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Russia: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Others: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Others: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Latin America: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Latin America: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Brazil: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Brazil: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Mexico: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Mexico: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Others: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Others: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Middle East and Africa: Wellness Tourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Middle East and Africa: Wellness Tourism Market: Breakup by Country (in %), 2023
  • Figure 76: Middle East and Africa: Wellness Tourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Global: Wellness Tourism Industry: SWOT Analysis
  • Figure 78: Global: Wellness Tourism Industry: Value Chain Analysis
  • Figure 79: Global: Wellness Tourism Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Wellness Tourism Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Wellness Tourism Market Forecast: Breakup by Travelers Type (in Million US$), 2024-2032
  • Table 3: Global: Wellness Tourism Market Forecast: Breakup by Service Type (in Million US$), 2024-2032
  • Table 4: Global: Wellness Tourism Market Forecast: Breakup by Location (in Million US$), 2024-2032
  • Table 5: Global: Wellness Tourism Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Wellness Tourism Market: Competitive Structure
  • Table 7: Global: Wellness Tourism Market: Key Players
目次
Product Code: SR112024A5760

The global wellness tourism market size reached US$ 948.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,605.4 Billion by 2032, exhibiting a growth rate (CAGR) of 5.9% during 2024-2032. The rising health consciousness among people, increasing integration of wellness amenities by hotels and resorts, and rapid urbanization are some of the major factors propelling the market.

Wellness tourism involves individuals traveling to destinations with the primary purpose of enhancing their overall well-being through activities that promote physical, mental, and spiritual health. This form of travel encompasses a range of experiences, from spa retreats and fitness vacations to meditation retreats and eco-tourism adventures. Wellness tourists seek to rejuvenate, relax, and improve their health while immersing themselves in a supportive environment that offers healthy cuisine, fitness activities, relaxation techniques, and opportunities for personal growth. The wellness tourism industry caters to the growing demand for holistic wellness experiences, providing travelers with opportunities to disconnect from daily stressors and engage in activities that nurture their mind, body, and soul.

The rising number of individuals seeking wellness-focused travel experiences as a means to rejuvenate and maintain health due to the increasing awareness of the importance of holistic well-being and self-care in modern lifestyles, will stimulate the market growth during the forecast period. Additionally, the growing prevalence of stress-related disorders and the desire to escape urban pressures have augmented the demand for destinations offering relaxation, mindfulness, and rejuvenation. Apart from this, the widespread integration of wellness amenities by hotels and resorts, ranging from spas and yoga studios to healthy dining options, has accelerated the product adoption rate. Moreover, numerous technological advancements and easy access to information that make it simpler for travelers to discover and book wellness-focused trips, has catalyzed the market growth. Besides this, the shifting trend toward personalized experiences has led to diverse offerings, catering to different wellness preferences and interests, thus propelling the market growth. Furthermore, the alignment of wellness tourism with eco-tourism and sustainable practices has accelerated its adoption among environmentally conscious travelers, thereby contributing to market growth.

Wellness Tourism Market Trends/Drivers:

Rising Health Awareness Among the Masses

The escalating awareness of the vital link between well-being and a high-quality life is a central driver propelling the wellness tourism market. With modern lifestyles often characterized by stress and sedentary habits, individuals are seeking meaningful ways to address their physical and mental health. This heightened awareness has led to a shift in travel preferences, as people actively seek out destinations and experiences that contribute to their overall wellness. From spa retreats that offer therapeutic treatments to wellness resorts that provide fitness programs and mindfulness workshops, travelers are now considering their vacations as opportunities to invest in their health. This driver is underpinned by a desire for long-term benefits, where wellness travel becomes a proactive strategy for maintaining a balanced and healthy lifestyle.

Increasing Urban Stress Escapism

The modern urban landscape is marked by incessant demands and pressures, leading to a growing desire for respite. This elevating need to escape urban stress has become a major driver of the wellness tourism market. Individuals are increasingly drawn to destinations that offer a break from the hustle and bustle of city life, providing serene and rejuvenating environments. Wellness-focused travel allows them to disconnect from the digital noise, reconnect with nature, and engage in activities that promote relaxation and mindfulness. As a result, destinations that offer peaceful landscapes, wellness retreats, and holistic experiences are becoming magnets for travelers seeking temporary escape from the demands of urban life.

Growing demand for wellness-focused hospitality

The integration of numerous wellness amenities into the hospitality sector has emerged as a transformative factor shaping the wellness tourism market. Hotels and resorts are recognizing the value of catering to travelers' well-being needs, offering a range of wellness-focused features. From dedicated spa facilities and fitness centers to gourmet dining options that emphasize nutritional value, these offerings enhance the appeal of a destination. This driver taps into the notion that wellness is not limited to specific activities and permeates every aspect of a traveler's stay. Consequently, wellness-focused hospitality becomes a compelling reason for travelers to choose specific accommodations, elevating their overall experience and contributing to the growth of the wellness tourism industry.

Wellness Tourism Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global wellness tourism market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on travelers type, service type and location.

Breakup by Travelers Type:

Primary

Secondary

Secondary represents the most popular travelers type

The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes primary and secondary. According to the report, secondary represented the largest segment.

Secondary travelers often accompanying primary wellness tourists such as family members or companions, contribute to the growth of the market through their engagement in wellness-related activities and services. While the primary traveler may be the focus of the trip, secondary travelers also partake in wellness offerings, thus expanding the market's customer base. Their participation leads to higher bookings for wellness resorts, spa treatments, and wellness-focused excursions, benefiting the entire wellness ecosystem. Additionally, the positive experiences of secondary travelers can result in future independent wellness travel decisions, thereby propelling market growth. As these secondary travelers immerse themselves in wellness activities, their influence contributes to the market's expansion, reinforcing its position within the broader travel and tourism industry. Furthermore, secondary travelers' exposure to wellness experiences can serve as a catalyst for word-of-mouth recommendations, contributing to the market's visibility and attracting new wellness-focused travelers.

Breakup by Service Type:

Transport

Lodging

Food and Beverage

Shopping

Activities and Excursion

Others

Lodging accounts for the majority of the share in the market

A detailed breakup and analysis of the market based on the service type has also been provided in the report. This includes transport, lodging, food and beverage, shopping, activities and excursion, and others. According to the report, lodging accounted for the largest market share.

Lodging providers create enticing environments that align with travelers' well-being aspirations by incorporating tailored wellness amenities and services, such as dedicated spa facilities, wellness retreats, fitness centers, and mindfulness programs. These offerings enhance the overall travel experience, attracting wellness-conscious individuals seeking rejuvenation and relaxation, thereby accelerating the adoption of wellness toursim. Furthermore, the integration of healthy dining options and sustainable practices reinforces the commitment to holistic wellness. The lodging sector's adaptability to diverse wellness preferences and its role in creating serene and rejuvenating spaces make it a driving force, shaping the market's growth and becoming a pivotal factor for travelers choosing destinations that prioritize their physical, mental, and spiritual wellness. Moreover, lodging's strategic partnerships with wellness brands and experts amplify the range of wellness experiences available to travelers, fostering innovation and differentiation within the market.

Breakup by Location:

Domestic

International

Domestic holds the largest share in the market

The report has provided a detailed breakup and analysis of the market based on the location. This includes domestic and international. According to the report, domestic represented the largest segment.

The domestic segment significantly drives the wellness tourism market by tapping into the convenience, familiarity, and diverse offerings of local destinations. As travelers seek to balance their well-being with convenience, domestic locations provide accessible retreats without the complexities of international travel. With a growing preference for shorter getaways, domestic settings offer the perfect solution, enabling travelers to engage in wellness activities without long journeys. Moreover, familiarity with local culture and language can further enhance the overall experience, allowing for a deeper connection to wellness practices. Domestic destinations also promote sustainable travel, reducing carbon footprints associated with air travel. As governments and tourism boards increasingly promote domestic wellness offerings, travelers are exposed to a wide range of experiences, from serene nature retreats to urban spa getaways. This rising demand supports local economies and elevates the wellness tourism market, making it more inclusive, accessible, and aligned with evolving preferences of travelers.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America held the biggest share in the market since the region boasts a diverse landscape, advanced wellness infrastructure, and burgeoning health-conscious culture. With an array of wellness-focused resorts, retreats, and facilities across the region, North America offers travelers a wide spectrum of experiences ranging from mountain retreats to beachfront yoga getaways. The rising emphasis on fitness, mindfulness, and healthy living in North America aligns with the growing global wellness trend.

Moreover, its accessibility via major transportation hubs makes it an attractive destination for both domestic and international wellness seekers. North America's innovative integration of technology, wellness programming, and customized offerings further enhances the wellness travel experience. As wellness becomes an integral part of modern lifestyles, North America's role in driving the market is fortified by its ability to provide a comprehensive range of wellness options that cater to various preferences, solidifying its position as a prime influencer in the wellness tourism landscape.

Competitive Landscape:

Key players in the market are driving innovation to meet evolving consumer demands. These advancements include the incorporation of immersive digital wellness experiences, where virtual reality and augmented reality technologies create immersive and rejuvenating environments for travelers even before they embark on their journeys. Additionally, the integration of personalized wellness concierge services, powered by AI and data analytics, allows travelers to customize their itineraries based on their individual health and wellness goals. Furthermore, eco-conscious innovations are gaining momentum, with some leading players offering sustainable wellness retreats that focus on eco-friendly practices and reconnecting with nature. These innovations collectively enhance the wellness tourism experience, providing travelers with tailored and technologically advanced opportunities for relaxation, personal growth, and rejuvenation. We also expect the market to witness new entrants, consolidation of product portfolios, and a rise in strategic partnerships and collaborations amongst key players to drive healthy competition within the domain during the forecast period.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Accor S.A.

Four Seasons Hotels Limited

Hilton Worldwide Holdings Inc.

Hyatt Hotels Corporation

InterContinental Hotels Group plc

Marriott International Inc.

Radisson Hospitality Inc. (Jin Jiang International Co. Ltd.)

Rancho La Puerta Inc.

Red Carnation Hotels (The Travel Corporation)

Rosewood Hotel Group (New World Development Company Limited)

Wyndham Hotels & Resorts Inc.

Recent Developments:

In Jul 2023, Hilton Worldwide Holdings Inc., a prominent global hospitality brand, expanded its presence in Japan through the highly anticipated launch of the Hilton Okinawa Miyako Island Resort. This strategic move marks a significant milestone in the company's commitment to providing exceptional hospitality experiences across diverse destinations. Situated on the captivating Miyako Island, renowned for its pristine beaches and rich cultural heritage, the resort offers a harmonious blend of luxurious accommodations and immersive local experiences.

In Aug 2023, Hyatt Hotels Corporation, a leading global hospitality brand, expanded its Unbound Collection by Hyatt brand to Oklahoma City through the introduction of the Fordson Hotel. This strategic move demonstrates the company's commitment to offering distinctive and authentic experiences to travelers, embracing the essence of each destination. The Fordson Hotel's debut signifies a new era in hospitality for the city, bringing together historical charm and modern luxury.

In Aug 2023, IHG Hotels & Resorts, a world leader in the hospitality industry, announced the opening of a new Hotel Indigo in the vibrant heart of Guadalajara. This addition to their portfolio reflects IHG's commitment to offering unique and memorable experiences to travelers. With this expansion, IHG Hotels & Resorts continues to demonstrate their dedication to providing top-tier accommodations and exceptional service. The new Hotel Indigo in Guadalajara undoubtedly reinforces their position as a leader in the hospitality sector, further solidifying their reputation as a trusted source of remarkable travel experiences.

Key Questions Answered in This Report:

  • How has the global wellness tourism market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global wellness tourism market?
  • What is the impact of each driver, restraint, and opportunity on the global wellness tourism market?
  • What are the key regional markets?
  • Which countries represent the most attractive wellness tourism market?
  • What is the breakup of the market based on the traveler type?
  • Which is the most attractive traveler type in the wellness tourism market?
  • What is the breakup of the market based on the service type?
  • Which is the most attractive service type in the wellness tourism market?
  • What is the breakup of the market based on the location?
  • Which is the most attractive location in the wellness tourism market?
  • What is the competitive structure of the global wellness tourism market?
  • Who are the key players/companies in the global wellness tourism market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Wellness Tourism Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Travelers Type

  • 6.1 Primary
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Secondary
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Service Type

  • 7.1 Transport
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Lodging
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Food and Beverage
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Shopping
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Activities and Excursion
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Others
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Location

  • 8.1 Domestic
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 International
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Accor S.A.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Four Seasons Hotels Limited
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 SWOT Analysis
    • 14.3.3 Hilton Worldwide Holdings Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Hyatt Hotels Corporation
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 InterContinental Hotels Group plc
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Marriott International Inc.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Radisson Hospitality Inc. (Jin Jiang International Co. Ltd.)
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Rancho La Puerta Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Red Carnation Hotels (The Travel Corporation)
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Rosewood Hotel Group (New World Development Company Limited)
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Wyndham Hotels & Resorts Inc.
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials