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1519780

ひげ用グルーミング製品市場レポート：製品タイプ、年齢層、流通チャネル、エンドユーザー、地域別、2024年～2032年

Beard Grooming Products Market Report by Product, Type, Age Group, Distribution Channel, End-User, and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 143 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.33円
ひげ用グルーミング製品市場レポート：製品タイプ、年齢層、流通チャネル、エンドユーザー、地域別、2024年～2032年
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のひげ用グルーミング製品市場規模は2023年に293億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに516億米ドルに達し、2024年から2032年の間に6.3％の成長率（CAGR）を示すと予測しています。

ひげのグルーミング製品は、様々な顔の毛の成長と維持のための製品を指します。これらは主に、ブラッシング、髭の健康的な成長の制御と促進、顔の毛の薄い部分を埋めるために使用されます。ひげの成長は遺伝的なもので、体内に存在するテストステロンとジヒドロテストステロン（DHT）のレベルに影響されます。

一般的に使用されるひげ手入れ製品には、ひげ用オイル、バーム、シャンプー、柔軟剤、ジェル、美容液などがあります。ひげ用オイルは、髪を柔らかくし、皮膚のかぶれやかゆみを防ぐ、栄養豊富な軽量溶液です。バームには天然オイル、バター、ワックスが含まれており、髭のスタイリングや形成に必要な重さを与えます。ひげ用ウォッシュやシャンプーは、髪に蓄積された余分な皮脂や汚れを取り除き、顔の汚れを徹底的に落とします。これらの製品は通常、キャリアオイル、人工または天然の香料、エッセンシャルオイルを使用して製造されています。また、ホウ素、ビオチン、亜鉛、マグネシウム、ビタミンA、ビタミンB、ビタミンD、ビタミンEなどの栄養素も配合され、栄養価を高めています。アンドロゲンヘアの成長に役立つとされるミノキシジル配合の製品もあります。その他のひげ用コーム、ローラー、ハサミなどの製品は、個々の毛束をまっすぐにし、休止状態の顔の毛包を活性化させ、皮膚による製品の吸収を助けるために使用されます。ひげ用ケア製品は長期間使用することで、皮膚に潤いを与え、ひげの質感を向上させ、ひげのスタイリングをしやすくします。また、使用者の全体的な衛生状態や外見の維持にも役立ちます。

男性の身だしなみ意識の高まりが市場に明るい展望をもたらす

世界中で急速な都市化と進化するスタイルステートメントに伴い、消費者、特に男性の間でパーソナルグルーミングに対する意識が高まっています。これは市場成長を牽引する主な要因の一つです。ここ数年、男性は自分の外見や身だしなみに対する意識が高まっており、その結果、高品質の衣料品に投資したり、引き締まった健康的な体型を維持するために体を動かしたり、革新的なグルーミング製品を使用したりするようになっています。ひげを蓄えることは、男性の自信を高め、より成熟した印象を与えるようです。これを実現するために、消費者は基本的なものから高度なスタイリング機能を備えたシェーバーやカミソリなど、革新的な髭手入れ製品を使用しています。また、オイル、シャンプー、ジェル、モイスチャライザーを使って、髭を洗浄し、ブラッシングし、全体的な見た目を維持しています。また、これらの製品は、毛がパサついたり、ほこりをかぶったりするのを防ぐのにも役立ちます。グルーミングの専門家たちは、既存の伝統的なひげスタイルに革新を加え、若者たちにとってより魅力的な斬新でトレンディなスタイルを開発しています。そのようなスタイルには、ひげの形状や質感を長期間維持するために使用する、ひげ専用のグルーミング・ツールや製品が必要です。

オーガニック製品への嗜好の変化が市場成長に有利に働く

パーソナルケア製品における合成化学物質や人工成分の使用に関連するリスクに関する意識の高まりに伴い、髭手入れ製品メーカーは、オイル、シャンプー、髭柔軟剤の製造にオーガニックや天然原料を使用するようになってきています。アルガンオイル、ホホバオイル、アーモンドオイル、ひまし油、アボカドオイル、ココナッツオイル、アロエベラジェル、コーヒーエキスなどの植物エキス、エッセンシャルオイル、ハーブ成分を利用しています。これらの天然成分は、発疹やかゆみ、出血を引き起こす可能性のあるアレルギー反応を引き起こすリスクを最小限に抑えます。また、顔の産毛のきめを整え、なめらかにし、光沢を増す効果もあります。例えば、シアバターはひげに柔らかさを与えるために、蜜蝋は毛根や小さな毛のパッチをコントロールし管理するために、麻の実はひげに心地よい香りを加えるために使用されます。これらの製品には、ビタミンA、B、C、E、ビオチン、ナイアシン、リボフラビン、葉酸、ノコギリヤシも配合されています。これに伴い、製品メーカー各社は、硫酸塩や石油系製品を使用せず、肌に潤いを与える植物由来の保湿剤を開発しています。また、オーガニックのひげ用グルーミング製品は、すべての肌タイプに適合し、動物実験を行わず、人間が安全に使用できるようにしています。さらに、メーカー各社は、より効率的で長持ちするオーガニック製品を開発するため、大規模な研究開発（R&D）活動に投資しています。

ソーシャルメディア・プラットフォームの普及と製品のプレミアム化が市場成長に寄与

市場は、製品メーカーによる様々なソーシャルメディア・プラットフォーム上での積極的なプロモーション活動によってさらに牽引されています。メーカー各社は、自社のブランドや製品を宣伝するために、非常に効果的なデジタル・マーケティング戦略を採用しています。これに伴い、ミレニアル世代とX世代（Gen X）は、髭グルーミング製品の最大消費者の1つと考えられており、ソーシャルメディアのパーソナリティの影響を強く受けています。製品ベンダーは革新的なマーケティング戦略を駆使し、影響力のある有名人やスポーツ選手を通じて製品を宣伝し、より幅広い消費者層を獲得しています。また、審美的に魅力的で革新的なパッケージング・ソリューションを活用し、ターゲットとなる消費者の注目を集め、高品質でプレミアムな製品を通じて本物の贅沢な体験を提供しています。さらに、オンライン小売プラットフォームと効率的な配送システムの開拓も市場成長を後押ししています。これらのサービスにより、消費者は自宅にいながらスマートフォンやノートパソコンを使って注文できるようになった。さらに、これらのサービスにより、製品メーカーやベンダーは遠隔地にいる消費者にも商品を届けることができます。

ひげの移植手術への嗜好の高まり

ひげ移植とは、ひげの脱毛を回復させ、顔の毛を永久に濃くするために行われる医療処置のことです。これは、頭皮の背面から個々の小さな毛包を除去し、ひげやもみあげのハゲパッチに移植することを含みます。移植は低侵襲（MI）であるにもかかわらず、腫れ、巻き毛、軽度のあざ、赤み、ドナー部位の過敏性などの一時的な副作用があるかもしれません。そのため、術後は回復を早め、不快感を最小限に抑え、発毛を促進するために、様々なひげ用グルーミング製品を使用します。

本レポートで扱う主な質問

  • 世界のひげ用グルーミング製品市場はこれまでどのように推移し、今後どのように推移していくのか
  • 主要な地域市場はどこか
  • 世界のひげ用グルーミング製品市場に対するCOVID-19の影響は何か
  • 製品別の市場内訳は何か
  • タイプ別の市場内訳は何か
  • 年齢層別の市場内訳は何か
  • エンドユーザーに基づく市場の内訳は？
  • 業界のバリューチェーンにおける様々な段階は？
  • 市場の主要な促進要因と課題は？
  • 世界のひげ用グルーミング製品市場の構造と主要プレーヤーは？
  • 市場の競争度合いは？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のひげ用グルーミング製品市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品別

  • ビアードオイル
    • 市場動向
    • 市場予測
  • ひげワックス
    • 市場動向
    • 市場予測
  • ひげ用シャンプー
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：タイプ別

  • 従来型
    • 市場動向
    • 市場予測
  • オーガニック
    • 市場動向
    • 市場予測

第8章 市場内訳：年齢別

  • ミレニアル世代
    • 市場動向
    • 市場予測
  • ジェネレーションX
    • 市場動向
    • 市場予測
  • 団塊の世代
    • 市場動向
    • 市場予測

第9章 市場内訳：流通チャネル別

  • スーパーマーケットとハイパーマーケット
    • 市場動向
    • 市場予測
  • 薬局
    • 市場動向
    • 市場予測
  • オンラインストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：エンドユーザー別

  • 個人
    • 市場動向
    • 市場予測
  • 商用
    • 市場動向
    • 市場予測

第11章 市場内訳：地域別

  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ポーランド
    • その他
  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • その他
  • 中東・アフリカ
    • サウジアラビア
    • イラン
    • トルコ
    • アラブ首長国連邦
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他

第12章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • The Famous Beard Oil Company
    • The Man Company（Helios Lifestyle Private Limited）
    • Beardbrand
    • The Bearded Bastard
    • Texas Beard Company
    • Billy Jealousy
    • Smoky Mountain Beard Co., LLC
    • Quallis Brands LLC（Scotch Porter）
    • Honest Amish
    • Murdock Limited（Murdock London）
図表

List of Figures

  • Figure 1: Global: Beard Grooming Products Market: Major Drivers and Challenges
  • Figure 2: Global: Beard Grooming Products Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Beard Grooming Products Market: Breakup by Product (in %), 2023
  • Figure 4: Global: Beard Grooming Products Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Beard Grooming Products Market: Breakup by Age Group (in %), 2023
  • Figure 6: Global: Beard Grooming Products Market: Breakup by Distribution Channel (in %), 2023
  • Figure 7: Global: Beard Grooming Products Market: Breakup by End-User (in %), 2023
  • Figure 8: Global: Beard Grooming Products Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Beard Grooming Products Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 10: Global: Beard Grooming Products (Beard Oil) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Beard Grooming Products (Beard Oil) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Beard Grooming Products (Beard Wax) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Beard Grooming Products (Beard Wax) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Beard Grooming Products (Beard Shampoo) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Beard Grooming Products (Beard Shampoo) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Beard Grooming Products (Other Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Beard Grooming Products (Other Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Beard Grooming Products (Conventional) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Beard Grooming Products (Conventional) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Beard Grooming Products (Organic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Beard Grooming Products (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Beard Grooming Products (Millennials) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Beard Grooming Products (Millennials) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Beard Grooming Products (Gen X) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Beard Grooming Products (Gen X) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Beard Grooming Products (Baby Boomers) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Beard Grooming Products (Baby Boomers) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Beard Grooming Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Beard Grooming Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Beard Grooming Products (Pharmacy Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Beard Grooming Products (Pharmacy Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Beard Grooming Products (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Beard Grooming Products (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Beard Grooming Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Beard Grooming Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Beard Grooming Products (Personal) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Beard Grooming Products (Personal) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Beard Grooming Products (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Beard Grooming Products (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Europe: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Europe: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Germany: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Germany: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: France: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: France: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: United Kingdom: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: United Kingdom: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Italy: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Italy: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Spain: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Spain: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Poland: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Poland: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Others: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Others: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: North America: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: North America: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: United States: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: United States: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Canada: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Canada: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Asia Pacific: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Asia Pacific: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: China: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: China: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Japan: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Japan: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: India: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: India: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: South Korea: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: South Korea: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Australia: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Australia: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Others: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Others: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Middle East and Africa: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Middle East and Africa: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Saudi Arabia: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Saudi Arabia: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Iran: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Iran: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Turkey: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Turkey: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: United Arab Emirates: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: United Arab Emirates: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Others: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Others: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Latin America: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Latin America: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Brazil: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Brazil: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Mexico: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Mexico: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Others: Beard Grooming Products Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 95: Others: Beard Grooming Products Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 96: Global: Beard Grooming Products Industry: SWOT Analysis
  • Figure 97: Global: Beard Grooming Products Industry: Value Chain Analysis
  • Figure 98: Global: Beard Grooming Products Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Beard Grooming Products Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Beard Grooming Products Market Forecast: Breakup by Product (in Million US$), 2024-2032
  • Table 3: Global: Beard Grooming Products Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 4: Global: Beard Grooming Products Market Forecast: Breakup by Age Group (in Million US$), 2024-2032
  • Table 5: Global: Beard Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 6: Global: Beard Grooming Products Market Forecast: Breakup by End-User (in Million US$), 2024-2032
  • Table 7: Global: Beard Grooming Products Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: Beard Grooming Products Market: Competitive Structure
  • Table 9: Global: Beard Grooming Products Market: Key Players
目次
Product Code: SR112024A2064

The global beard grooming products market size reached US$ 29.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 51.6 Billion by 2032, exhibiting a growth rate (CAGR) of 6.3% during 2024-2032.

Beard grooming products refer to various facial hair growth and maintenance products. They are primarily used for brushing, controlling and promoting the healthy growth of beard and filling patches of thin facial hair. Beard growth is a genetically driven process and is impacted by the levels of testosterone and dihydrotestosterone (DHT) present in the body.

Some of the commonly used beard grooming products include beard oil, balm, shampoo, softener, gel and serum. Beard oil is a light-weight nutrient-rich solution that softens the hair and prevents rashes and itching on the skin. The balm contains natural oils, butter and waxes, which give it the necessary weight for beard styling and sculpting. The beard wash or shampoo removes the excess oil and grime that gets accumulated in the hair and thoroughly cleanse the face. These products are usually manufactured using carrier oils, artificial or natural fragrances and essential oils. They are also enriched with other nutrients, such as boron, biotin, zinc, magnesium and vitamin A, B, D and E for enhanced nourishment. Some products are fortified with a specialized minoxidil solution that is known to be beneficial for the growth of androgenic hair. Other products, such as beard comb, roller and scissors, are used for straightening the individual hair strands, activating dormant facial hair follicles and assisting in the absorption of the product by the skin. Over prolonged use, beard care products also hydrate the skin and aid in improving the texture of the hair that makes the beard easy to style. They also aid in maintaining the overall hygiene and physical appearance of the user.

Increased Awareness among Men for Personal Grooming Creating a Positive Outlook for the Market

With rapid urbanization and evolving style statements across the globe, there is an increasing awareness among consumers, especially men, for personal grooming. This represents one of the primary factors driving the market growth. Over the years, men have become more conscious regarding their looks and appearances and consequently, they are investing in high-quality apparel, indulging in physical activities to look much leaner and fitter and using innovative grooming products. Wearing a beard seems to elevate confidence in men and provides them with a more mature look. In order to achieve this, consumers are using innovative beard grooming products, such as shavers and razors that are equipped with basic to advanced styling features. They are also using oils, shampoos, gels and moisturizers to clean, brush and maintain the overall look of the beard. These products also assist in preventing the hair from looking flaky and dusty. Grooming professionals are innovating with the existing and traditional beard styles to develop novel and trendy styles that are more attractive to the young population. Such styles require specialized beard grooming tools and products, which are used for maintaining the shape and texture of the beard for an extended period.

Shifting Preference Toward Organic Product Variants to Favor the Market Growth

With the growing awareness regarding the risks associated with the use of synthetic chemicals and artificial ingredients in personal care products, beard grooming product manufacturers are increasingly using organic and natural raw material for the production of oils, shampoos and beard softeners. They are utilizing plant extracts, essential oils and herbal ingredients, such as argan, jojoba, almond, castor, avocado and coconut oil, aloe vera gel and coffee extracts. These natural ingredients minimize the risks of developing allergic reactions on the skin that might cause rashes, itching or bleeding. They also assist in improving the texture, smoothening and enhancing the sheen of the facial hair. For instance, shea butter is used for adding softness to the beard, beeswax is used for controlling and managing hair follicles or small hair patches and hemp seed is used for adding a pleasant fragrance to the beard. These products are also enriched with vitamins A, B, C and E, biotin, niacin, riboflavin, folic acid and saw palmetto. In line with this, product manufacturers are creating plant-based moisturizers that provide enhanced hydration to the skin and are free from sulphates and petroleum-based products. Organic beard grooming products are also compatible with all skin types and are not tested on animals to be made safe for human use. Furthermore, manufacturers are investing in extensive research and development (R&D) activities to develop organic products with higher efficiency and long-lasting results.

Proliferation of Social Media Platforms and Premiumization of Products Contributing to the Market Growth

The market is further driven by the aggressive promotional activities by product manufacturers on various social media platforms. They are adopting highly effective digital marketing strategies to promote their brands and products. In line with this, millennials and generation X (Gen X) are considered to be among the largest consumers of beard grooming products and are highly influenced by the social media personalities. Product vendors are using innovative marketing strategies to promote these products through influential celebrities and sports personalities to reach and attract a broader consumer base. They are also utilizing aesthetically appealing and innovative packaging solutions to grab the attention of their target audience and provide them with an authentic and luxurious experience through high-quality and premium products. Furthermore, the development of online retail platforms and efficient delivery systems have also favored the market growth. These services have enabled consumers to place orders through their smartphones and laptops in the convenience of their homes. Moreover, they also allow product manufacturers and vendors to reach the consumers present in remote locations.

Increasing Preference for Beard Transplant Procedures

A beard transplant refers to a medical procedure that is conducted to reverse beard loss and thicken facial hair permanently. It involves the removal of tiny individual hair follicles from the back of the scalp and transplanted into any bald patches on the beard or sideburns. Even though the transplant is minimally invasive (MI), there might be some temporary side effects, such as swelling, ingrown hair, mild bruising, redness and sensitivity in the donor area. As a result, individuals use various beard grooming products post-operation to speed up the recovery, minimize discomfort and promote hair regrowth, which is further contributing to the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global beard grooming products market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product, type, age group, distribution channel and end-user.

Breakup by Product:

Beard Oil

Beard Wax

Beard Shampoo

Others

Breakup by Type:

Conventional

Organic

Breakup by Age Group:

Millennials

Gen X

Baby Boomer

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Pharmacy Stores

Online Stores

Others

Breakup by End-User:

Personal

Commercial

Breakup by Region:

Europe

Germany

France

United Kingdom

Italy

Spain

Poland

Others

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Others

Middle East and Africa

Saudi Arabia

Iran

Turkey

United Arab Emirates

Others

Latin America

Brazil

Mexico

Others

Competitive Landscape:

The competitive landscape of the industry has also been examined, with some of the key players being The Famous Beard Oil Company, The Man Company (Helios Lifestyle Private Limited), Beardbrand, The Bearded Bastard, Texas Beard Company, Billy Jealousy, Smoky Mountain Beard Co., LLC, Quallis Brands LLC (Scotch Porter), Honest Amish and Murdock Limited (Murdock London).

Key Questions Answered in This Report:

  • How has the global beard grooming products market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global beard grooming products market?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the age group?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the global beard grooming products market and who are the key players?
  • What is the degree of competition in the market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Beard Grooming Products Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact Of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Beard Oil
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Beard Wax
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Beard Shampoo
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Type

  • 7.1 Conventional
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Organic
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Age Group

  • 8.1 Millennials
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Gen X
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Baby Boomer
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Pharmacy Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Online Stores
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by End-User

  • 10.1 Personal
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Commercial
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by Region

  • 11.1 Europe
    • 11.1.1 Germany
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 France
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
    • 11.1.3 United Kingdom
      • 11.1.3.1 Market Trends
      • 11.1.3.2 Market Forecast
    • 11.1.4 Italy
      • 11.1.4.1 Market Trends
      • 11.1.4.2 Market Forecast
    • 11.1.5 Spain
      • 11.1.5.1 Market Trends
      • 11.1.5.2 Market Forecast
    • 11.1.6 Poland
      • 11.1.6.1 Market Trends
      • 11.1.6.2 Market Forecast
    • 11.1.7 Others
      • 11.1.7.1 Market Trends
      • 11.1.7.2 Market Forecast
  • 11.2 North America
    • 11.2.1 United States
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Canada
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
  • 11.3 Asia Pacific
    • 11.3.1 China
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 Japan
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 India
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 South Korea
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Australia
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Others
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
  • 11.4 Middle East and Africa
    • 11.4.1 Saudi Arabia
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Iran
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Turkey
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
    • 11.4.4 United Arab Emirates
      • 11.4.4.1 Market Trends
      • 11.4.4.2 Market Forecast
    • 11.4.5 Others
      • 11.4.5.1 Market Trends
      • 11.4.5.2 Market Forecast
  • 11.5 Latin America
    • 11.5.1 Brazil
      • 11.5.1.1 Market Trends
      • 11.5.1.2 Market Forecast
    • 11.5.2 Mexico
      • 11.5.2.1 Market Trends
      • 11.5.2.2 Market Forecast
    • 11.5.3 Others
      • 11.5.3.1 Market Trends
      • 11.5.3.2 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 The Famous Beard Oil Company
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Business Portfolio
    • 15.3.2 The Man Company (Helios Lifestyle Private Limited)
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Business Portfolio
    • 15.3.3 Beardbrand
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Business Portfolio
    • 15.3.4 The Bearded Bastard
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Business Portfolio
    • 15.3.5 Texas Beard Company
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Business Portfolio
    • 15.3.6 Billy Jealousy
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Business Portfolio
    • 15.3.7 Smoky Mountain Beard Co., LLC
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Business Portfolio
    • 15.3.8 Quallis Brands LLC (Scotch Porter)
      • 15.3.8.1 Company Overview
      • 13.3.8.2 Business Portfolio
    • 15.3.9 Honest Amish
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Business Portfolio
    • 15.3.10 Murdock Limited (Murdock London)
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Business Portfolio