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アクティブウェア市場レポート：製品タイプ、材料タイプ、価格、年齢層、流通チャネル、エンドユーザー、地域別、2024～2032年

Activewear Market Report by Product Type, Material Type, Pricing, Age Group, Distribution Channel, End User, and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 142 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
アクティブウェア市場レポート：製品タイプ、材料タイプ、価格、年齢層、流通チャネル、エンドユーザー、地域別、2024～2032年
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2～3営業日
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のアクティブウェア市場規模は、2023年に3,932億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけての成長率（CAGR）は5.2％を示し、2032年には6,273億米ドルに達すると予測しています。世界の市場は、健康志向の高まり、材料やデザインの技術的進歩、ソーシャルメディアやセレブリティの支持の影響力によって活況を呈しており、これらはフィットネス活動や普段着に適したスタイリッシュで高性能な服装に対する消費者の需要を煽っています。

アクティブウェア市場分析：

市場の成長と規模アクティブウェア市場分析によると、市場は、健康志向の高まりと、よりアクティブなライフスタイルへの文化的シフトに後押しされ、力強い成長を遂げています。この動向は世界的に反映されており、先進国、新興経済諸国ともに市場は大きく拡大しています。

主要市場促進要因：主要動向としては、健康志向の高まり、ソーシャルメディアや有名人の推薦の影響、あらゆる年齢層におけるアウトドアやフィットネス活動への関心の高まりなどが挙げられます。これらの要因は、幅広い消費者層と製品需要の増加に寄与しています。

技術の進歩：吸湿発散材料、温度調節、ウェアラブル技術の統合など、生地技術や製造工程における革新が機能性と魅力を高め、消費者の関心と市場成長を促進しています。

産業用途：従来のスポーツやフィットネスだけでなく、様々なアクティビティで使用されるようになってきています。カジュアル・ウェア、プロ用スポーツ・アパレル、アウトドア活動用特殊ギアなどが含まれ、その汎用性と幅広い魅力を反映しています。

主要市場動向：市場は、環境問題に対する消費者の意識に後押しされ、持続可能で環境に優しいアパレルへの需要が増加しています。また、アスレジャーの出現と人気の高まりも重要な動向です。

地理的動向：北米は消費者の消費力が高く、フィットネス文化が根付いているため、依然として最大市場である一方、アジア太平洋は健康意識の高まりと経済発展により急成長を見せています。欧州は品質と持続可能性を重視し、ラテンアメリカと中東・アフリカの新興市場は健康意識の高まりとともに拡大しています。

競合情勢：世界市場は競争が激しく、老舗スポーツブランド、高級ファッションブランド、新興ニッチ参入企業が混在しています。主要参入企業は、イノベーション、戦略的パートナーシップ、デジタルマーケティング戦略に注力し、アクティブウェア市場シェアを獲得しようとしています。

課題と機会：アクティブウェア市場レポートによると、市場は激しい競争、消費者の嗜好の変化、サステイナブル生産方法の必要性などの課題に直面しています。しかし、新興市場の開拓、技術革新の活用、環境に優しい製品に対する需要の高まりへの対応など、大きなビジネス機会があります。

アクティブウェア市場傾向

健康とウェルネスの動向

健康、ウェルネス、フィットネスに対する世界の関心の高まりは、世界市場の主要な促進要因です。人々がますます健康的なライフスタイルを採用するようになるにつれ、定期的な運動へのシフトが顕著になり、快適で汎用性が高く、高性能なものへの需要が高まっています。この動向は、身体の健康の重要性とそれが精神的な幸福に与える影響に対する意識の高まりによってさらに増幅され、消費者がフィットネスの旅をサポートする高品質のウェアに投資するよう影響を与えています。フィットネス・アプリ、オンライン・ワークアウト・コミュニティ、バーチャル・フィットネス・クラスの普及は、特にパンデミック後、フィットネス活動をより身近なものにし、消費者層を拡大しました。各ブランドは、環境に優しい材料、高度な技術機能、ファッショナブルなデザインで革新的な対応を行い、幅広い運動や日常着に適しているため、ワークアウトウェアとカジュアルウェアの境界線が曖昧になっています。

技術の進歩と革新

世界市場は、生地や製造工程における技術の進歩と革新によって大きく牽引されています。現代の消費者は、快適性と柔軟性を提供するだけでなく、吸湿発散性、温度調節、防臭、UVカットなどの高度な機能を組み込んだ製品を求めています。また、フィットネストラッカーや生体情報をモニターするスマートファブリックのようなウェアラブル技術の統合は、その機能性を高め、ハイテクに精通した消費者にとって魅力的なものとなっています。メーカー各社は、持続可能性を高め、環境意識の高い消費者にアピールするため、リサイクル・プラスチックや生分解性生地などの新材料を絶えず模索しています。こうした技術革新は、アクティブなライフスタイルに対応する高性能な服装を求める消費者の期待の高まりに対応すると同時に、持続可能性や倫理的な製造慣行に関する個人の価値観にも合致しているため、購買決定に影響を与え、市場成長を牽引しています。

ソーシャルメディアと有名人の推薦の影響

ソーシャルメディア・プラットフォームと有名人の推薦は、消費者の嗜好を形成し、世界市場を牽引する上で重要な役割を果たしています。インフルエンサーや有名人は最新の動向を紹介し、フォロワーの購買選択に影響を与え、ファッション・動向を作り出します。インスタグラムやTikTokのようなプラットフォームの視覚的な性質は、ブランドにとって完璧なショーケースとして機能し、様々なライフスタイルの文脈で製品を紹介することで、幅広いオーディエンスにリーチすることを可能にしています。このような知名度は、ブランドの認知度を高めるだけでなく、フィットネスと健康を優先するライフスタイルを後押しし、製品の需要をさらに高める。また、ブランドと有名タレントとのコラボレーションによるシグネチャーラインも市場の大きな動向となっており、独占性を提供し、そのタレントのファン層を開拓することで、より多くの顧客層を惹きつけ、このセグメントの売上を牽引しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブ概要

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のアクティブウェア市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • トップアクティブウェア
  • ボトムスアクティブウェア
  • インナーウェア
  • 水着
  • アウターウェア

第7章 市場内訳：材料タイプ別

  • ナイロン
  • ポリエステル
  • コットン
  • ネオプレン
  • ポリプロピレン
  • スパンデックス

第8章 市場内訳：価格別

  • 経済
  • 高価格

第9章 市場内訳：年齢層別

  • 1～15歳
  • 16～30歳
  • 31～44歳
  • 45～64歳
  • 65歳以上

第10章 市場内訳：流通チャネル別

  • オンラインストア
  • オフラインストア

第11章 市場内訳：エンドユーザー別

  • 男性
  • 女性
  • 幼児

第12章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第13章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第16章 価格分析

第17章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adidas AG
    • ASICS Corporation
    • Columbia Sportswear Company
    • DICK's Sporting Goods Inc.
    • Forever 21
    • Gap Inc.
    • Nike Inc.
    • Puma SE
    • PVH Corp.
    • Skechers USA Inc.
    • The North Face（VF Corporation）
    • Under Armour Inc.
図表

List of Figures

  • Figure 1: Global: Activewear Market: Major Drivers and Challenges
  • Figure 2: Global: Activewear Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Activewear Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Activewear Market: Breakup by Product Type (in %), 2023
  • Figure 5: Global: Activewear Market: Breakup by Material Type (in %), 2023
  • Figure 6: Global: Activewear Market: Breakup by Pricing (in %), 2023
  • Figure 7: Global: Activewear Market: Breakup by Age Group (in %), 2023
  • Figure 8: Global: Activewear Market: Breakup by Distribution Channel (in %), 2023
  • Figure 9: Global: Activewear Market: Breakup by End User (in %), 2023
  • Figure 10: Global: Activewear Market: Breakup by Region (in %), 2023
  • Figure 11: Global: Activewear (Top Activewear) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Activewear (Top Activewear) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Activewear (Bottom Activewear) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Activewear (Bottom Activewear) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Activewear (Innerwear) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Activewear (Innerwear) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Activewear (Swimwear) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Activewear (Swimwear) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Activewear (Outerwear) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Activewear (Outerwear) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Activewear (Nylon) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Activewear (Nylon) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Activewear (Polyester) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Activewear (Polyester) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Activewear (Cotton) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Activewear (Cotton) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Activewear (Neoprene) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Activewear (Neoprene) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Activewear (Polypropylene) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Activewear (Polypropylene) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Activewear (Spandex) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Activewear (Spandex) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Activewear (Economy) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Activewear (Economy) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Activewear (Premium) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Activewear (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Activewear (1-15 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Activewear (1-15 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Activewear (16-30 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Activewear (16-30 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Activewear (31-44 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Activewear (31-44 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Activewear (45-64 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Activewear (45-64 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Global: Activewear (More than 65 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Global: Activewear (More than 65 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Global: Activewear (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Global: Activewear (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Global: Activewear (Offline Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Global: Activewear (Offline Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Global: Activewear (Men) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Global: Activewear (Men) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Global: Activewear (Women) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Global: Activewear (Women) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Global: Activewear (Kids) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Global: Activewear (Kids) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: North America: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: North America: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: United States: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: United States: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Canada: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Canada: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Asia-Pacific: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Asia-Pacific: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: China: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: China: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Japan: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Japan: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: India: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: India: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: South Korea: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: South Korea: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Australia: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Australia: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Indonesia: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Indonesia: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Others: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Others: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Europe: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Europe: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Germany: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Germany: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: France: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: France: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: United Kingdom: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: United Kingdom: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Italy: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Italy: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Spain: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Spain: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Russia: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Russia: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 93: Others: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 94: Others: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 95: Latin America: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 96: Latin America: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 97: Brazil: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 98: Brazil: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 99: Mexico: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 100: Mexico: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 101: Others: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 102: Others: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 103: Middle East and Africa: Activewear Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 104: Middle East and Africa: Activewear Market: Breakup by Country (in %), 2023
  • Figure 105: Middle East and Africa: Activewear Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 106: Global: Activewear Industry: SWOT Analysis
  • Figure 107: Global: Activewear Industry: Value Chain Analysis
  • Figure 108: Global: Activewear Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Activewear Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Activewear Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Activewear Market Forecast: Breakup by Material Type (in Million US$), 2024-2032
  • Table 4: Global: Activewear Market Forecast: Breakup by Pricing (in Million US$), 2024-2032
  • Table 5: Global: Activewear Market Forecast: Breakup by Age Group (in Million US$), 2024-2032
  • Table 6: Global: Activewear Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 7: Global: Activewear Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 8: Global: Activewear Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 9: Global: Activewear Market: Competitive Structure
  • Table 10: Global: Activewear Market: Key Players
目次
Product Code: SR112024A5497

The global activewear market size reached US$ 393.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 627.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.2% during 2024-2032. The global market is flourishing, driven by a growing health and wellness trend, technological advancements in fabric and design, and the influential power of social media and celebrity endorsements, which together fuel consumer demand for stylish, high-performance attire suitable for fitness activities and everyday wear.

Activewear Market Analysis:

Market Growth and Size: According to activewear market analysis, the market is experiencing robust growth, fueled by increasing health consciousness and a cultural shift towards more active lifestyles. This trend is reflected globally, with significant market expansion in both developed and emerging economies.

Major Market Drivers: Key drivers include the rising trend of health and wellness, the influence of social media and celebrity endorsements, and a growing interest in outdoor and fitness activities among all age groups. These factors are contributing to a broader consumer base and higher demand for the products.

Technological Advancements: Innovations in fabric technology and manufacturing processes, such as moisture-wicking materials, temperature control, and wearable technology integration, are enhancing the functionality and appeal, driving consumer interest and market growth.

Industry Applications: It is increasingly being used across various activities, not just traditional sports and fitness. It includes casual wear, professional sports apparel, and specialized gear for outdoor activities, reflecting its versatility and wide-ranging appeal.

Key Market Trends: The market is witnessing an increase in demand for sustainable and eco-friendly apparel, driven by consumer awareness of environmental issues. Additionally, the emergence and rising popularity of athleisure is a significant trend.

Geographical Trends: North America remains the largest market due to high consumer spending power and a strong fitness culture, while the Asia Pacific region is showing rapid growth because of increasing health awareness and economic development. Europe focuses on quality and sustainability, and emerging markets in Latin America and the Middle East and Africa are expanding with rising health consciousness.

Competitive Landscape: The global market is highly competitive, with a mix of established sports brands, luxury fashion labels, and emerging niche players. Key players are focusing on innovation, strategic partnerships, and digital marketing strategies to capture activewear market share.

Challenges and Opportunities: According to the activewear market report, the market faces challenges such as intense competition, changing consumer preferences, and the need for sustainable production practices. However, there are significant opportunities in tapping into emerging markets, leveraging technological innovations, and meeting the growing demand for eco-friendly products.

Activewear Market Trends:

Health and wellness trend

The escalating global interest in health, wellness, and fitness is a predominant driver of the global market. As people increasingly adopt healthier lifestyles, there's a significant shift towards regular exercise, propelling the demand for comfortable, versatile, and high-performance. This trend is further amplified by the rising awareness of the importance of physical health and its impact on mental well-being, influencing consumers to invest in quality wear that supports their fitness journey. The proliferation of fitness apps, online workout communities, and virtual fitness classes during recent times, especially post-pandemic, has made fitness activities more accessible, thereby expanding the consumer base. Brands are responding by innovating with eco-friendly materials, advanced technical features, and fashionable designs, making it suitable for a broad range of physical activities and everyday wear, thus blurring the lines between workout clothes and casual attire.

Technological advancements and innovation

The global market is significantly driven by technological advancements and innovations in fabrics and manufacturing processes. Modern consumers demand the product that not only provides comfort and flexibility but also incorporates advanced features such as moisture-wicking, temperature control, anti-odor, and UV protection. The integration of wearable technology, like fitness trackers and smart fabrics that monitor biometrics, has also elevated the functionality of it, making it appealing to tech-savvy consumers. Manufacturers are continuously exploring new materials, such as recycled plastics and biodegradable fabrics, to enhance sustainability and appeal to environmentally conscious consumers. These innovations address the growing consumer expectation for high-performance attire that accommodates an active lifestyle while also aligning with personal values regarding sustainability and ethical manufacturing practices, thus influencing purchasing decisions and driving market growth.

Influence of social media and celebrity endorsements

Social media platforms and celebrity endorsements play a crucial role in shaping consumer preferences and driving the global market. Influencers and celebrities showcase the latest activewear market trends, influencing their followers' buying choices and setting fashion trends. The visual nature of platforms like Instagram and TikTok serves as a perfect showcase for brands, enabling them to reach a broad audience by featuring their products in various lifestyle contexts. This visibility not only boosts brand awareness but also encourages a lifestyle that prioritizes fitness and health, further fueling the demand for the product. Collaborations between brands and high-profile personalities in creating signature lines have also become a significant market trend, offering exclusivity and tapping into the fan base of those personalities, thereby attracting a larger customer base and driving sales in the sector.

Activewear Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, material type, pricing, age group, distribution channel and end user.

Breakup by Product Type:

Top Activewear

Bottom Activewear

Innerwear

Swimwear

Outerwear

The report has provided a detailed breakup and analysis of the market based on the product type. This includes top activewear, bottom activewear, innerwear, swimwear, and outerwear.

Breakup by Material Type:

Nylon

Polyester

Cotton

Neoprene

Polypropylene

Spandex

Polyester holds the largest share in the industry

A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes nylon, polyester, cotton, neoprene, polypropylene, and spandex. According to the report, polyester accounted for the largest market share.

Breakup by Pricing:

Economy

Premium

The report has provided a detailed breakup and analysis of the market based on the pricing. This includes economy and premium.

Breakup by Age Group:

1 - 15 Years

16 - 30 Years

31 - 44 Years

45 - 64 Years

More than 65 Years

The report has provided a detailed breakup and analysis of the market based on the age group. This includes 1 - 15 Years, 16 - 30 Years, 31 - 44 Years, 45 - 64 Years, and More than 65 Years.

Breakup by Distribution Channel:

Online Stores

Offline Stores

Offline stores represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline stores and online stores. According to the report, offline stores represented the largest segment.

Breakup by End User:

Men

Women

Kids

Women represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids. According to the report, women represented the largest segment.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest activewear market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adidas AG

ASICS Corporation

Columbia Sportswear Company

DICK's Sporting Goods Inc.

Forever 21

Gap Inc.

Nike Inc.

Puma SE

PVH Corp.

Skechers USA Inc.

The North Face (VF Corporation)

Under Armour Inc.

Key Questions Answered in This Report

  • 1. How big is the global activewear market?
  • 2. What is the expected growth rate of the global activewear market during 2024-2032?
  • 3. What are the key factors driving the global activewear market?
  • 4. What has been the impact of COVID-19 on the global activewear market?
  • 5. What is the breakup of the global activewear market based on the material type?
  • 6. What is the breakup of the global activewear market based on the distribution channel?
  • 7. What is the breakup of the global activewear market based on the end user?
  • 8. What are the key regions in the global activewear market?
  • 9. Who are the key players/companies in the global activewear market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Activewear Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Top Activewear
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Bottom Activewear
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Innerwear
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Swimwear
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Outerwear
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Material Type

  • 7.1 Nylon
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Polyester
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Cotton
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Neoprene
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Polypropylene
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Spandex
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Pricing

  • 8.1 Economy
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Premium
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Age Group

  • 9.1 1-15 Years
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 16-30 Years
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 31-44 Years
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 45-64 Years
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 More than 65 Years
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Distribution Channel

  • 10.1 Online Stores
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Offline Stores
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by End User

  • 11.1 Men
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Women
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Kids
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast

12 Market Breakup by Region

  • 12.1 North America
    • 12.1.1 United States
      • 12.1.1.1 Market Trends
      • 12.1.1.2 Market Forecast
    • 12.1.2 Canada
      • 12.1.2.1 Market Trends
      • 12.1.2.2 Market Forecast
  • 12.2 Asia-Pacific
    • 12.2.1 China
      • 12.2.1.1 Market Trends
      • 12.2.1.2 Market Forecast
    • 12.2.2 Japan
      • 12.2.2.1 Market Trends
      • 12.2.2.2 Market Forecast
    • 12.2.3 India
      • 12.2.3.1 Market Trends
      • 12.2.3.2 Market Forecast
    • 12.2.4 South Korea
      • 12.2.4.1 Market Trends
      • 12.2.4.2 Market Forecast
    • 12.2.5 Australia
      • 12.2.5.1 Market Trends
      • 12.2.5.2 Market Forecast
    • 12.2.6 Indonesia
      • 12.2.6.1 Market Trends
      • 12.2.6.2 Market Forecast
    • 12.2.7 Others
      • 12.2.7.1 Market Trends
      • 12.2.7.2 Market Forecast
  • 12.3 Europe
    • 12.3.1 Germany
      • 12.3.1.1 Market Trends
      • 12.3.1.2 Market Forecast
    • 12.3.2 France
      • 12.3.2.1 Market Trends
      • 12.3.2.2 Market Forecast
    • 12.3.3 United Kingdom
      • 12.3.3.1 Market Trends
      • 12.3.3.2 Market Forecast
    • 12.3.4 Italy
      • 12.3.4.1 Market Trends
      • 12.3.4.2 Market Forecast
    • 12.3.5 Spain
      • 12.3.5.1 Market Trends
      • 12.3.5.2 Market Forecast
    • 12.3.6 Russia
      • 12.3.6.1 Market Trends
      • 12.3.6.2 Market Forecast
    • 12.3.7 Others
      • 12.3.7.1 Market Trends
      • 12.3.7.2 Market Forecast
  • 12.4 Latin America
    • 12.4.1 Brazil
      • 12.4.1.1 Market Trends
      • 12.4.1.2 Market Forecast
    • 12.4.2 Mexico
      • 12.4.2.1 Market Trends
      • 12.4.2.2 Market Forecast
    • 12.4.3 Others
      • 12.4.3.1 Market Trends
      • 12.4.3.2 Market Forecast
  • 12.5 Middle East and Africa
    • 12.5.1 Market Trends
    • 12.5.2 Market Breakup by Country
    • 12.5.3 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Adidas AG
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
      • 17.3.1.3 Financials
      • 17.3.1.4 SWOT Analysis
    • 17.3.2 ASICS Corporation
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
      • 17.3.2.3 Financials
    • 17.3.3 Columbia Sportswear Company
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
      • 17.3.3.3 Financials
      • 17.3.3.4 SWOT Analysis
    • 17.3.4 DICK's Sporting Goods Inc.
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
      • 17.3.4.3 Financials
      • 17.3.4.4 SWOT Analysis
    • 17.3.5 Forever 21
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 Gap Inc.
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
      • 17.3.6.3 Financials
      • 17.3.6.4 SWOT Analysis
    • 17.3.7 Nike Inc.
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
      • 17.3.7.3 Financials
      • 17.3.7.4 SWOT Analysis
    • 17.3.8 Puma SE
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
      • 17.3.8.4 SWOT Analysis
    • 17.3.9 PVH Corp.
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
      • 17.3.9.3 Financials
      • 17.3.9.4 SWOT Analysis
    • 17.3.10 Skechers USA Inc.
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
      • 17.3.10.3 Financials
      • 17.3.10.4 SWOT Analysis
    • 17.3.11 The North Face (VF Corporation)
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
    • 17.3.12 Under Armour Inc.
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio
      • 17.3.12.3 Financials
      • 17.3.12.4 SWOT Analysis